Jon Entine, Genetic Literacy Project: PR Messengers for Monsanto, Bayer and the Chemical Industry

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Jon Entine is executive director of the Genetic Literacy Project and principal of the public relations firm ESG MediaMetrics, whose clients included Monsanto. Entine portrays himself as an objective authority on science, but the evidence indicates he is a longtime PR operative with deep ties to the chemical industry and undisclosed industry funding. Entine plays a central role in the chemical industry’s efforts to promote GMOs and pesticides and keep their products unregulated.

A 2015 Monsanto PR document named the Genetic Literacy Project as an “industry partner” that could help “protect the reputation of Roundup” from a cancer agency’s report that the weed killer’s key ingredient, glyphosate, is a probable human carcinogen.

See also Entine’s ties to: Geoffrey Kabat, Pamela Ronald, Jay Byrne, the American Council on Science and Health and Academics Review 

Genetic Literacy Project origins: a Monsanto PR firm and a nonprofit with tobacco ties

Jon Entine is founder and principal of ESG MediaMetrics, a public relations firm that had Monsanto as a client from 2010 – 2013, along with the Vinyl Institute and Merisant, a Monsanto spin-off that manufactures artificial sweeteners. In 2011, ESG MediaMetrics registered the web domain for GeneticLiteracyProject.org.

Entine was at that time employed by Statistical Assessment Services (STATS), a nonprofit group that journalists have described as a “disinformation campaign” that is “known for its defense of the chemical industry.” Genetic Literacy Project was developed as a “cross disciplinary program with STATS,” according to web archives. In 2015, Genetic Literacy Project moved under the umbrella of a new group, the Science Literacy Project, which inherited the STATS tax ID number.

An investigation by the Milwaukee Journal Sentinel found that STATS was a “major player in the public relations campaign to discredit concerns about bisphenol A” and that its parent organization, the Center for Media and Public Affairs (CMPA), “was paid in the 1990s by Philip Morris, the tobacco company, to pick apart stories critical of smoking.” Entine was a director of the CMPA in fiscal year 2014/2015, according to tax forms.

Monsanto was a client of Entine’s PR firm when it registered the domain for Genetic Literacy Project.

Ongoing partnership with Monsanto 

Documents obtained by U.S. Right to Know and from litigation against Monsanto show that Entine and the Genetic Literacy Project have continued to partner with Monsanto to promote and defend GMOs and pesticides, without disclosing their collaborations:

  • A 2015 Monsanto PR plan identified Genetic Literacy Project as one of the “industry partners” Monsanto planned to engage in its efforts to “neutralize [the] impact” of the International Agency for Research on Cancer report on glyphosate. GLP has since posted dozens of articles attacking the cancer agency.
  • An award-winning June 2017 Le Monde investigation into Monsanto’s “effort to destroy” the cancer agency “by any means possible” describes the Genetic Literacy Project and the American Council on Science and Health as “well-known propaganda websites” and key players in Monsanto’s communication networks.
  • Plaintiffs’ attorneys suing Monsanto over glyphosate cancer concerns stated in a May 2017 filing that: “Monsanto quietly funnels money to ‘think tanks’ such as the ‘Genetic Literacy Project’ and the ‘American Council on Science and Health,’ organizations intended to shame scientists and highlight information helpful to Monsanto and other chemical producers.”
  • In 2014 and 2015, Genetic Literacy Project worked with Monsanto and their PR firm to publish and promote a series of pro-GMO papers written by professors, but assigned and promoted by Monsanto with no disclosure of the corporation’s role. See Boston Globe report, “Harvard professor failed to disclose Monsanto connection.”
  • According to a Sept. 2014 email, Monsanto executives chose Genetic Literacy Project as the “the primary outlet” to publish the professors’ papers, and to build a “merchandising plan” with the PR firm CMA to promote the papers.
  • The PR firm CMA, which has since been renamed Look East, is directed by Charlie Arnot, who also runs the Center for Food Integrity, a nonprofit that receives funding from Monsanto — and also donates to Genetic Literacy Project.
  • In 2014 and 2015, Genetic Literacy Project partnered with Academics Review, a Monsanto front group, to organize industry-funded conferences at the University of Florida and UC Davis “to train scientists and journalists to frame the debate over GMOs and the toxicity of glyphosate,” as Paul Thacker reported in The Progressive.

Ties to Syngenta / American Council on Science and Health

Syngenta was funding ACSH when it published Entine’s book defending Syngenta’s pesticide.

Jon Entine is closely tied in with the American Council on Science and Health (ACSH), a corporate front group that receives funding from Monsanto and other chemical companies. ACSH published Entine’s 2011 book, which defends atrazine, a pesticide manufactured by Syngenta. Reporting by Tom Philpott in Mother Jones and the Center for Media and Democracy establish that Syngenta was funding ACSH at the time, and that ACSH had asked Syngenta to provide extra funding for a project that included a book that sounds like Entine’ book.

Philpott’s article in Mother Jones described the circumstances leading up to the publication of Entine’s book, based on documents obtained by the Center for Media and Democracy that describe Syngenta’s PR campaign to get third-party allies to defend atrazine.

In 2009, ACSH staff asked Syngenta for a $100,000 grant — “separate and distinct from general operating support Syngenta has been so generously providing over the years” — to produce a paper and “consumer-friendly booklet” about atrazine. In 2011, ACSH announced Entine’s new book along with a “companion friendly, abbreviated position paper,” both defending atrazine. Entine told Philpott he had “no idea” Syngenta was funding ACSH.

Attacks on Scientists and Journalists

A key theme in Entine’s work is attacking scientists and journalists who report critically about the chemical industry, the oil industry or health problems associated with them. Some examples:

  • Attacked New Yorker reporter Rachel Aviv and UC Berkeley Professor Tyrone Hayes in attempt to discredit Aviv’s reporting, based on internal Syngenta documents, that Syngenta’s public relations team tried to destroy Hayes’ reputation to discredit his research connecting the herbicide atrazine to birth defects in frogs. Entine’s chief source was Bruce Chassy,  a professor who was quietly receiving money from Monsanto and helped start a Monsanto front group to attack industry critics.
  • Attacked Harvard Professor Naomi Oreskes, co-author of Merchants of Doubt, as “a populist Luddite, the intellectual Rottweiler of in-your-face, environmentalism, unduly wary of modern technology.”
  • Attacked Columbia Journalism School Dean Steve Coll and journalist Susanne Rust for reporting that Exxon knew for years that climate change was real but hid the science to keep revenues flowing.
  • In a follow-up attack (since removed from the Huffington Post website), Entine accused Rust of having a “journalistic history” that raises “ethical and science questions.” He cited her award-winning investigative series on BPA that was short-listed for a Pulitzer Prize — but did not disclose that her reporting identified his former employer STATS as a major player in industry’s PR efforts.

The Murky Funding Trail to Entine and the Genetic Literacy Project

Entine’s funding history is complex and opaque, but tax documents and his own disclosures reveal a pattern of funding from anonymous sources and right-wing foundations that push deregulation and climate science denial, as well as undisclosed funding from the biotechnology industry.

Inaccurate, ever-changing “transparency” note

The “financial transparency” note on the Genetic Literacy Project website is inaccurate, changes often and at times contradicts itself. For 2017 and 2018, the Genetic Literacy Project claimed it received funding from a handful of foundations including the Templeton and Searle foundations, which are leading funders of climate science denial efforts. GLP also notes funding from the Center for Food Integrity, a food-industry front group that receives money from Monsanto and also partners with Monsanto and Genetic Literacy Project to promote agrichemical industry PR.

In September 2016, the “disclosure” note said GLP received no funding from corporations, but disclosed a $27,500 “pass through” from “Academics Review Charitable Association,” which appears not to exist. That group is apparently AcademicsReview.org, a front group that received its funding from the agrichemical industry trade group.

In March 2016, GLP made no financial disclosures and Entine tried to distance GLP from his former employer STATS, claiming that STATS provided accounting services only and that the groups weren’t involved with each other’s activities. But in 2012, GLP said it was “developed as a cross disciplinary program with STATS.”

Center for Media and Public Affairs/George Mason University

For the fiscal year 2014/2015, according to tax records, Entine received $173,100 for his work as “director” at Center for Media and Public Affairs, a group based at George Mason University and founded by GMU Professor Robert Lichter. CMPA was paid by Phillip Morris in the 1990s to deflect concerns about tobacco, according to documents in the UCSF Tobacco Industry Library.

CMPA does not disclose its funders but has received funding from George Mason University Foundation, the leading recipient of donations affiliated with Charles Koch and Koch Industries. GMUF also received $5.3 million from Donors Trust and Donors Capital Fund between 2011-13, according to the Guardian. These funds channel money from anonymous donors including corporations to campaigns and academics who push industry interests, as Greenpeace demonstrated in an undercover investigation.

STATS Payments and Loans

CMPA’s sister group, also founded by Lichter and based at GMU, was Statistical Assessment Services (STATS), a nonprofit group that played a key role in chemical industry PR efforts to defend toxic products, according to reporting in The Intercept, Milwaukee Journal Sentinel, The Atlantic and Consumer Reports.

According to IRS forms:

  • STATS paid Entine $140,600 in 2012/2013 and $152,500 in 2013/2014 as a “research consultant”
  • STATS and Center for Media and Public Affairs both listed Entine as Director in 2014/2015 with compensation of $173,100. Tax records for both groups also listed President Trevor Butterworth for $95,512 and Director Tracey Brown with no compensation. Tracey Brown is director of Sense About Science, a group that also spins science to defend chemical industry interests; Butterworth founded Sense About Science USA in 2014 and merged STATS into that group.
  • Science Literacy Project took over the tax ID of STATS in 2015 and listed Entine as Executive Director with compensation of $188,800.
  • In 2018, ESG MediaMetrics, Entine’s PR firm, reported $176,420 in income.

The Center for Media and Public Affairs has also loaned money to STATS, which “due to inadequate funding” has “not been reimbursed.” George Mason University Foundation, which does not disclose its funding, gave CMPA grants in those years. Tax records show:

Biotechnology industry funding to train scientists and journalists

In 2014 and 2015, the Council for Biotechnology Information, which is funded by BASF, Bayer, DowDuPont and Monsanto Company, spent over $300,000 on two events organized by Genetic Literacy Project and the front group Academics Review to “train scientists and journalists to frame the debate over GMOs and the toxicity of glyphosate,” according to tax records and reporting in The Progressive. The events, called the Biotech Literacy Project boot camps, were held at the University of Florida in 2014 and UC Davis in 2015. The agendas describe the events as “communication skills training” for scientists and journalists to help reframe the food safety and GMO debate, and promised to provide scientists with the “tools and support resources necessary to effectively engage the media and appear as experts in legislative and local government hearings, and other policy making and related outreach opportunities.”

Faculty at the first first boot camp included representatives from the agrichemical industry, food industry front groups and trade groups, and pro-GMO academics including University of Florida Professor Kevin Folta, and University of Illinois Professor Emeritus Bruce Chassy, both of whom have accepted undisclosed funding from Monsanto and promote the GMOs and pesticides that Monsanto sales rely upon. Washington Post food columnist Tamar Haspel, who also accepts money from agribusiness interests, was the journalist on faculty.

Climate science denier funders

Major financial supporters of Entine’s former employer STATS and his current group Genetic Literacy Project include right-wing foundations – primarily Scaife Foundation, Searle Freedom Trust and Templeton Foundation – that are leading funders of climate science denial, according to a 2013 Drexel University study. See USRTK investigation: Climate Science Denial Network Funds Toxic Chemical Propaganda.

Chemical Industry Defense Guy

For many years, Entine has been a prominent defender of chemical industry interests, following the industry playbook: he defends the chemicals as safe; argues against regulation; and attacks science, scientists journalists and others raising concerns.

Defending Neonicotinoids

Growing scientific evidence suggests that neonicotinoids, the most widely used class of pesticides, are a key factor in bee die-offs. The European Union has restricted neonics due to concerns about impact on bees.

Entine:

  • Accused European politicians of trying to kill bees by restricting neonics (Forbes).

Defending Phthalates

In August of 2012, Entine defended vinyl plastic backpacks that were found to be exposing children to phthalates.

  • Entine criticized an NBC reporter for “shoddy journalism” for raising questions about the safety of phthalates (Forbes).

Defending Fracking

Entine defends hydraulic fracturing (“fracking”), the pumping of high-pressure chemical-laced water into the ground to crack shale and extract natural gas. As in his many other messaging campaigns, Entine blasts science and scientists who raise concerns, framing them as “activists,” while making sweeping and indefensible statements about “scrupulous” science conducted over many years that defend its safety.

For example, Entine claimed: “From a scientific perspective, no reason exists to even suspect unknown health or environmental issues will turn up” from fracking (New York Post).

Entine also:

  • Accused New York Times reporters of misleading children about the potential environmental dangers of fracking (Forbes).
  • Attacked two Cornell University scientists for their study suggesting that fracking operations leak methane (Forbes).
  • Attacked the Park Foundation, claiming that it has “almost single-handedly derailed shale-gas development in methane-rich New York State, and put its imprint on public opinion and policy decisions around the country.” (Philanthropy Roundtable)

Defending BPA

Entine writes in defense of the chemical bisphenol A (BPA), despite a large body of scientific evidence raising concerns about its endocrine disrupting potential and other health problems associated with it. Canada declared the chemical to be toxic in 2010, and the EUbanned BPA in baby bottles in 2011.

Entine:

  • Attacked “a small but determined group of university researchers, activist NGOs and journalists” raising concerns about BPA (Forbes).
  • Tells women who can’t get pregnant not to blame it on plastics (Forbes).
  • Challenged scientists linking BPA to heart disease (Forbes).

Defending Nuclear Power

Entine:

  • Criticized Harvard Professor Naomi Oreskes for pointing out the economic and environmental risks of nuclear power (Huffington Post).
  • Claims that nuclear power plants are environmentally benign and that “Nothing as bad as Chernobyl is likely to occur in the West” (Jon Entine).
  • Argued that Germany is “taking a gamble” by transitioning away from nuclear power (Ethical Corporation)

Fellowships

Entine was an unpaid fellow at the Center for Health and Risk Communication at George Mason University (GMU) from 2011-2014.Entine is also a former senior fellow at the UC Davis World Food Center’s Institute for Food and Agricultural Literacy, which does not disclose its donors, and a visiting fellow at the American Enterprise Institute, a DC think tank funded in part by corporate and dark money contributions.

See also, Greenpeace Polluter Watch page on Jon Entine and “the hidden story of the Genetic Literacy Project.”