Jon Entine, Genetic Literacy Project: Messengers for Monsanto, Bayer and the Chemical Industry

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Jon Entine is executive director of the Genetic Literacy Project and principal of the public relations firm ESG MediaMetrics, whose clients included Monsanto.  Entine portrays himself as an objective authority on science, but evidence shows that he is a longtime PR operative with deep ties to the chemical industry and undisclosed industry funding.  He plays a central role in the agrichemical industry’s efforts to promote GMOs and pesticides, and attack critics.

A 2015 Monsanto PR document named the Genetic Literacy Project as an “industry partner” that could help “orchestrate outcry” against the World Health Organization’s cancer research panel for their finding that glyphosate, the main ingredient in Monsanto’s Roundup, is probably carcinogenic to humans.

Genetic Literacy Project origins: Jon Entine’s PR firm and a nonprofit with tobacco ties

Jon Entine is founder and principal of ESG MediaMetrics, a public relations firm that promised to “address an unfilled frustration voiced by corporations…” Entine’s clients as of 2012 included Monsanto, the Vinyl Institute and Merisant, a Monsanto spin-off that manufactures artificial sweeteners. In 2011, ESG MediaMetrics registered the web domain for GeneticLiteracyProject.org.

Entine was also at that time employed by Statistical Assessment Services (STATS), a nonprofit group that journalists have described as “disinformation campaign” “known for its defense of the chemical industry.” According to an archived version of the STATS website,  Genetic Literacy Project was developed as a “cross disciplinary program with STATS.” Tax filings show that the Science Literacy Project, the parent organization of the Genetic Literacy Project, inherited the STATS tax ID number.

An investigation by the Milwaukee Journal Sentinel found that STATS was a “major player in the public relations campaign to discredit concerns about bisphenol A” and that its parent organization, the Center for Media and Public Affairs, “was paid in the 1990s by Philip Morris, the tobacco company, to pick apart stories critical of smoking.” Entine was a director of the Center for Media and Public Affairs through June 2015, according to tax forms.

Monsanto was a client of Entine’s PR firm, ESG MediaMetrics, which set up the domain registration for Genetic Literacy Project.

Partners with Monsanto to Spin GMOs and Pesticides

Documents obtained by U.S. Right to Know and from litigation against Monsanto show that Entine and the Genetic Literacy Project are central players in the agrichemical industry’s propaganda campaigns.

  • Genetic Literacy Project is a key messenger in Monsanto’s PR campaign to “protect the reputation” of Roundup from cancer concerns by attacking the scientists of the International Agency for Research on Cancer (IARC). More than 200 articles on GLP’s website defend glyphosate and attempt to discredit the cancer scientists, claiming they are “anti-chemical enviros” who “lied” and “conspired to misrepresent” the health risks of glyphosate.
  • A June 2017 prize-winning Le Monde investigation into Monsanto’s “effort to destroy the United Nations’ cancer agency by any means possible” describes the Genetic Literacy Project and the American Council on Science and Health as “well-known propaganda websites” and key players in Monsanto’s communication networks.
  • Plaintiffs’ attorneys suing Monsanto over glyphosate cancer concerns stated in a May 2017 filing that: “Monsanto quietly funnels money to ‘think tanks’ such as the ‘Genetic Literacy Project’ and the ‘American Council on Science and Health,’ organizations intended to shame scientists and highlight information helpful to Monsanto and other chemical producers.”
  • In 2015, Genetic Literacy Project published a series of pro-GMO papers written by professors that were assigned and promoted by Monsanto, with no disclosure of the corporation’s role. The Boston Globe reported that Monsanto suggested the topic and headline for a Harvard professor’s paper, “then connected the professor with a marketing company to pump it out over the Internet as part of Monsanto’s strategy to win over the public and lawmakers.”  In a September 2014 email, Monsanto executive Eric Sachs wrote to a professor with “proposed edits on your brief,” and identified Entine’s Genetic Literacy Project as the “the primary outlet” for publishing the papers and “building a merchandising plan” with the public relations firm CMA (now Look East).
  • Look East, the PR firm that promoted the Monsanto-assigned professor papers, is directed by Charlie Arnot, who also runs the Center for Food Integrity, a food industry front group that receives funding from Monsanto. Center for Food Integrity gives funding to the Genetic Literacy Project.
  • In 2014 and 2015, Genetic Literacy Project partnered with Academics Review, a front group started with the help of Monsanto to attack critics of the agrichemical industry, to organize the Biotech Literacy Project boot camps. Paul Thacker described the events in The Progressive: “Industry has also secretly funded a series of conferences to train scientists and journalists to frame the debate over GMOs and the toxicity of glyphosate.”
  • Entine is involved with several other groups identified as “industry partners” in Monsanto’s 2015 PR plan to defend Roundup, including Academics Review, Center for Food IntegrityBiofortified, the AgBioChatter listserve, Sense About Science USA (now merged with STATS), and the agrichemical industry-funded PR website GMO Answers.

Ties to Syngenta / American Council on Science and Health

Syngenta was funding ACSH when it published Entine’s book defending Syngenta’s pesticide.

Jon Entine has partnered for years with the American Council on Science and Health (ACSH), a corporate front group that Monsanto paid to help spin the WHO/IARC cancer report on glyphosate. Syngenta was also funding ACSH at the time that ACSH published Entine’s 2011 book, “Scared to Death: How Chemophobia Threatens Public Health.” The book defends atrazine, a pesticide manufactured by Syngenta.

In a 2012 article about Entine for Mother Jones, Tom Philpott described the circumstances leading up to the publication of the book. The article is based on internal documents, obtained by the Center for Media and Democracy, that described Syngenta’s PR campaign to get third-party allies to defend atrazine, and ACSH’s attempts to raise more money from Syngenta specifically to defend atrazine.

In a 2009 email, ACSH staff asked Syngenta for an additional $100,000, “separate and distinct from general operating support Syngenta has been so generously providing over the years,” to produce a paper and “consumer-friendly booklet” about atrazine. In 2011, ACSH announced Entine’s book as a “companion friendly, abbreviated position paper” written in response to the “growing level of chemophobia the irrational fear of chemicals among the American public.”

Entine told Philpott he had “no idea” Syngenta was funding ACSH.

Attacks on Scientists and Journalists   

A key theme in Entine’s work is attacking scientists and journalists who report critically about the chemical industry, the oil industry or the health problems associated with their toxic products and practices. Some examples:

  • In a 2014 New Yorker article based on internal Syngenta documents, Rachel Aviv reported that Syngenta’s public relations team had plotted to destroy the reputation of UC Berkeley Professor Tyrone Hayes in attempt to discredit his research connecting the herbicide atrazine to birth defects in frogs. In a lengthy Forbes article, Entine attacked Aviv’s story as a “botch puff piece” and claimed Hayes is “almost completely discredited.” Entine’s primary source was a “summary analysis” by University of Illinois Professor Emeritus Bruce Chassy, the founder of the Monsanto front group Academics Review.
  • In 2017, Entine attacked Harvard professor Naomi Oreskes, co-author of Merchants of Doubt, as “a populist Luddite, the intellectual Rottweiler of in-your-face, environmentalism, unduly wary of modern technology.”
  • In 2016, Entine attacked Columbia Journalism School Dean Steve Coll and journalist Susanne Rust for their series reporting that Exxon knew for years that climate change was real but hid the science to keep revenues flowing.
  • In a follow-up attack in 2017 (since removed from the Huffington Post website), Entine accused Rust of having a “journalistic history” that raises “ethical and science questions.” He cited as evidence Rust’s award-winning investigative series on BPA that was short-listed for a Pulitzer Prize — but didn’t disclose that the series outed his former employer STATS as a “major player in the public relations effort to discredit concerns about BPA.”

Reporting by Rust and Meg Kissinger in the Milwaukee Journal Sentinel, and by Liza Gross in The Intercept in 2016, describes how Entine’s former employers, STATS and Center for Media and Public Affairs, pioneered their methods of attacking journalists and media while working for Phillip Morris to defend cigarettes in the 1990s.

The Murky Funding Trail to Entine and the Genetic Literacy Project

Entine’s funding history is complex and opaque, but tax documents and his own disclosures reveal a pattern of funding from anonymous sources and right-wing foundations that push deregulation and climate science denial, as well as undisclosed funding from the biotechnology industry.

Inaccurate, ever-changing “transparency” note 

The “financial transparency” note on the Genetic Literacy Project website is inaccurate, changes often and at times contradicts itself. For 2017 and 2018,  the Genetic Literacy Project claimed it received funding from a handful of foundations including the Templeton and Searle foundations, which are two of the leading funders of climate science denial efforts. GLP also notes funding from the Center for Food Integrity, a food-industry front group that receives money from Monsanto and also partners with Monsanto and Genetic Literacy Project to promote agrichemical industry PR.

In September 2016, the “disclosure” note said GLP received no funding from corporations, but noted a $27,500 “pass through” from “Academics Review Charitable Association,” which appears not to exist. That group is apparently AcademicsReview.org, a front group funded by the agrichemical industry. The “pass through” was for the Biotech Literacy Project Boot Camp, an event funded by the agrichemical industry.

In March 2016, GLP made no financial disclosures and Entine tried to distance GLP from his former employer STATS, claiming that STATS provided accounting services only to GLP from 2011-2014 and that the groups weren’t involved with each other’s activities. But in 2012, GLP said it was “developed as a cross disciplinary program with STATS.”

Center for Media and Public Affairs/George Mason University

For the fiscal year 2014/2015, according to tax records, Entine received $173,100 for his work as “director” at Center for Media and Public Affairs, a group based at George Mason University and founded by GMU Professor Robert Lichter. CMPA was paid by Phillip Morris in the 1990s to deflect concerns about tobacco, according to documents in the UCSF Tobacco Industry Library.

CMPA does not disclose its funders but has received funding from George Mason University Foundation, the leading recipient of donations affiliated with Charles Koch and Koch Industries. GMUF also received $5.3 million from Donors Trust and Donors Capital Fund between 2011-13, according to the Guardian. These funds channel money from anonymous donors including corporations to campaigns and academics who push industry interests, as Greenpeace demonstrated in an undercover investigation.

STATS Payments and Loans 

CMPA’s sister group, also founded by Lichter and based at GMU, was Statistical Assessment Services (STATS), a nonprofit group that played a key role in chemical industry PR efforts to defend toxic products, according to reporting in The Intercept, Milwaukee Journal Sentinel, The Atlantic and Consumer Reports.

According to IRS forms:

  • STATS paid Entine $140,600 in 2012/2013 and $152,500 in 2013/2014 as a “research consultant”
  • STATS listed Entine as Director in 2014/2015 and his compensation as $173,100. The Center for Media and Public Affairs also listed Entine as Director that year with compensation in the same amount. Tax records for both groups also listed  President Trevor Butterworth for $95,512 and Director Tracey Brown with no compensation. Tracey Brown is the director of Sense About Science, a group that also spins science to defend chemical industry interests; Butterworth became founding director of Sense About Science USA in 2014/2015 and merged STATS into that group).
  • Science Literacy Project took over the tax ID of STATS in 2015/2016 and listed Entine as Executive Director with compensation of $188,800. Science Literacy Project paid Entine $177,504 in 2016/2017
  • ESG MediaMetrics, Entine’s PR firm, reported $176,420 in income in 2018

CMPA has also loaned money to STATS, which “due to inadequate funding” has “not been reimbursed.” George Mason University Foundation, which does not disclose its funding, gave CMPA grants in those years. Tax records show:

Biotechnology industry funding to train scientists and journalists

In 2014 and 2015, the Council for Biotechnology Information, which is funded by BASF, Bayer, DowDuPont and Monsanto Company, spent over $300,000 on two events organized by Genetic Literacy Project and the front group Academics Review to “train scientists and journalists to frame the debate over GMOs and the toxicity of glyphosate,” according to tax records and rep0rting in The Progressive. The events, called the Biotech Literacy Project boot camps, were held at the University of Florida in 2014 and UC Davis in 2015. The agendas describe the events as “communication skills training” for scientists and journalists to help reframe the food safety and GMO debate, and promised to provide scientists with the “tools and support resources necessary to effectively engage the media and appear as experts in legislative and local government hearings, and other policy making and related outreach opportunities.”

Faculty at the first first boot camp included representatives from the agrichemical industry, food industry front groups and trade groups, and pro-GMO academics including University of Florida Professor Kevin Folta, and University of Illinois Professor Emeritus Bruce Chassy, both of whom have accepted undisclosed funding from Monsanto and promote the GMOs and pesticides that Monsanto sales rely upon. Washington Post food columnist Tamar Haspel, who also accepts money from agribusiness interests, was the journalist on faculty.

Climate science denier funders 

Major financial supporters of Entine’s former employer STATS and his current group Genetic Literacy Project include right-wing foundations – primarily Scaife Foundation, Searle Freedom Trust and Templeton Foundation – that are leading funders of climate science denial, according to a 2013 Drexel University study. See USRTK investigation: Climate Science Denial Network Funds Toxic Chemical Propaganda.

Chemical Industry Defense Guy

For many years, Entine has been a prominent defender of chemical industry interests, following the industry playbook: he defends the chemicals as safe; argues against regulation; and attacks science, scientists journalists and others raising concerns.

Defending Neonicotinoids

Growing scientific evidence suggests that neonicotinoids, the most widely used class of pesticides, are a key factor in bee die-offs. The European Union has restricted neonics due to concerns about impact on bees.

Entine:

  • Accused European politicians of trying to kill bees by restricting neonics (Forbes).

Defending Phthalates

In August of 2012, Entine defended vinyl plastic backpacks that were found to be exposing children to phthalates.

  • Entine criticized an NBC reporter for “shoddy journalism” for raising questions about the safety of phthalates (Forbes).

Defending Fracking

Entine defends hydraulic fracturing (“fracking”), the pumping of high-pressure chemical-laced water into the ground to crack shale and extract natural gas. As in his many other messaging campaigns, Entine blasts science and scientists who raise concerns, framing them as “activists,” while making sweeping and indefensible statements about “scrupulous” science conducted over many years that defend its safety.

For example, Entine claimed: “From a scientific perspective, no reason exists to even suspect unknown health or environmental issues will turn up” from fracking (New York Post).

Entine also:

  • Accused New York Times reporters of misleading children about the potential environmental dangers of fracking (Forbes).
  • Attacked two Cornell University scientists for their study suggesting that fracking operations leak methane (Forbes).
  • Attacked the Park Foundation, claiming that it has “almost single-handedly derailed shale-gas development in methane-rich New York State, and put its imprint on public opinion and policy decisions around the country.” (Philanthropy Roundtable)

Defending BPA

Entine writes in defense of the chemical bisphenol A (BPA), despite a large body of scientific evidence raising concerns about its endocrine disrupting potential and other health problems associated with it. Canada declared the chemical to be toxic in 2010, and the EU banned BPA in baby bottles in 2011.

Entine:

  • Attacked “a small but determined group of university researchers, activist NGOs and journalists” raising concerns about BPA (Forbes).
  • Tells women who can’t get pregnant not to blame it on plastics (Forbes).
  • Challenged scientists linking BPA to heart disease (Forbes).

Defending Nuclear Power

Entine:

  • Criticized Harvard Professor Naomi Oreskes for pointing out the economic and environmental risks of nuclear power (Huffington Post).
  • Claims that nuclear power plants are environmentally benign and that “Nothing as bad as Chernobyl is likely to occur in the West” (Jon Entine).
  • Argued that Germany is “taking a gamble” by transitioning away from nuclear power (Ethical Corporation)

Fellowships

Entine was an unpaid fellow at the Center for Health and Risk Communication at George Mason University (GMU) from 2011-2014. Entine is also a former senior fellow at the UC Davis World Food Center’s Institute for Food and Agricultural Literacy, which does not disclose its donors, and a visiting fellow at the American Enterprise Institute, a DC think tank funded in part by corporate and dark money contributions.

See also, Greenpeace Polluter Watch page on Jon Entine and “the hidden story of the Genetic Literacy Project.”

Monsanto’s Fingerprints All Over Newsweek’s Hit on Organic Food

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Update: Newsweek’s bizarre response

By Stacy Malkan

“The campaign for organic food is a deceitful, expensive scam,” according to a Jan. 19 Newsweek article authored by Dr. Henry I. Miller of the Hoover Institution.

If that name sounds familiar – Henry I. Miller – it may be because the New York Times recently revealed a scandal involving Miller: that he had been caught publishing an article ghostwritten by Monsanto under his own name in Forbes. The article, which largely mirrored a draft provided to him by Monsanto, attacked the scientists of the World Health Organization’s cancer panel (IARC) for their decision to list Monsanto’s top-selling chemical, glyphosate, as a probable human carcinogen.

Reporting on an email exchange released in litigation with Monsanto over cancer concerns, the Times’ Danny Hakim wrote:

“Monsanto asked Mr. Miller if he would be interested in writing an article on the topic, and he said, ‘I would be if I could start from a high-quality draft.’

The article appeared under Mr. Miller’s name, and with the assertion that ‘opinions expressed by Forbes Contributors are their own.’ The magazine did not mention any involvement by Monsanto in preparing the article …

Forbes removed the story from its website on Wednesday and said that it ended its relationship with Mr. Miller amid the revelations.”

The opinion wire Project Syndicate followed suit, after first adding a disclaimer to Miller’s commentaries noting that they would have been rejected if his collaboration with Monsanto had been known.

Desperate to Disparage Organic

The ghostwriting scandal has hardly slowed Miller down; he has continued to spin promotional content for the agrichemical industry from outlets such as Newsweek and The Wall Street Journal, without disclosing to readers his relationship with Monsanto.

Yet Miller’s Newsweek hit on organic food has Monsanto’s fingerprints in plain sight all over it.

For starters, Miller uses pesticide industry sources to make unsubstantiated (and ludicrous) claims about organic agriculture – for example, that organic farming is “actually more harmful to the environment” than conventional agriculture, or that organic allies spent $2.5 billion in a year campaigning against genetically engineered foods in North America.

The source on the latter inaccurate claim is Jay Byrne, a former director of corporate communications for Monsanto (not identified as such in the Newsweek article), who now directs a PR firm called v-Fluence Interactive.

Email exchanges reveal how Monsanto works with people like Jay Byrne – and with Byrne specifically – to push exactly this type of attack against Monsanto’s foes while keeping corporate involvement a secret.

According to emails obtained by my group US Right to Know, Byrne played a key role in helping Monsanto set up a corporate front group called Academics Review that published a report attacking the organic industry as a marketing scam – the exact theme in Miller’s Newsweek article.

Jay Byrne’s hit list of Monsanto foes. 

The concept of the front group – explained in the emails I reported here – was to create a credible-sounding platform from which academics could attack critics of the agrichemical industry while claiming to be independent, yet secretly receiving funds from industry groups. Wink, wink, ha, ha.

“The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” wrote a Monsanto executive involved in the plan.

Byrne’s role, according to the emails, was to serve as a “commercial vehicle” to help obtain corporate funding. Byrne also said he was compiling an “opportunities” list of targets – critics of the agrichemical industry who could be “inoculated” from the academics’ platform.

Several people on Byrne’s “opportunities” hit list, or later attacked by Academics Review, were targets in Miller’s Newsweek article, too.

Miller’s Newsweek piece also tried to discredit the work of New York Times’ reporter Danny Hakim, without disclosing that it was Hakim who exposed Miller’s Monsanto ghostwriting scandal.

As with other recent attacks on the organic industry, all fingers point back to the agrichemical corporations that will lose the most if consumer demand continues to rise for foods free of GMOs and pesticides.

Monsanto’s “Independent Academic” Ruse

Henry Miller has a long history of partnering with – and pitching his PR services to – corporations that need help convincing the public their products aren’t dangerous and don’t need to be regulated.

And Monsanto relies heavily on people with scientific credentials or neutral-sounding groups to make those arguments – people who are willing to communicate the company script while claiming to be independent actors. This fact has been established by reporting in the New York Times, Le Monde, WBEZ, the Progressive and many other outlets in recent years.

A newly released Monsanto document provides more details about how Monsanto’s propaganda and lobbying operation works, and the key role Henry Miller plays within it.

This 2015 “preparedness plan” – released by lawyers in the glyphosate cancer lawsuits – lays out Monsanto’s PR strategy to “orchestrate outcry” against the IARC cancer scientists for their report on glyphosate. The first external deliverable: “Engage Henry Miller.”

The plan goes on to name four tiers of “industry partners” – a dozen trade groups, academic groups and independent-seeming front groups such as the Genetic Literacy Project – that could help “inoculate” against the cancer report and “protect the reputation … of Roundup.”

Miller delivered for Monsanto with a March 2015 article in Forbes – the article later revealed as Monsanto’s writing – attacking the IARC scientists. The industry partners have been pushing the same arguments through various channels again and again, ever since, to try to discredit the cancer scientists.

Much of this criticism has appeared to the public as a spontaneous uprising of concern, with no mention of Monsanto’s role as the composer and conductor of the narrative: a classic corporate PR hoodwink.

As more documents tumble into the public realm – via the Monsanto Papers and public records investigations – the “independent academic” ruse will become harder to maintain for industry surrogates like Henry I. Miller, and for media and policy makers to ignore.

For now, Newsweek is not backing down. Even after reviewing the documents that substantiate the facts in this article, Newsweek Opinion Editor Nicholas Wapshott wrote in an email, “I understand that you and Miller have a long history of dispute on this topic. He flatly denies your assertions.”

Neither Miller nor Wapshott have responded to further questions.

Stacy Malkan is co-director of the consumer watchdog and transparency group, US Right to Know. She is author of the book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry” (New Society, 2007). Disclosure: US Right to Know is funded in part by the Organic Consumers Association which is mentioned in Miller’s article and appears on Byrne’s hit list.