Jon Entine’s Genetic Literacy Project: PR Messengers for Monsanto, Bayer and the Chemical Industry

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Jon Entine is the founder and executive director of the Genetic Literacy Project, a key partner in Monsanto’s public relations efforts to protect and defend agrichemical products. Entine portrays himself as an objective authority on science, but the evidence described in this fact sheet indicates that he is a longtime PR operative with deep ties to the chemical industry and undisclosed industry funding.

Genetic Literacy Project origins: a Monsanto PR firm and a nonprofit with tobacco ties

Entine is also the founder and principal of ESG MediaMetrics, a public relations firm that had Monsanto as a client in 2011 when the firm registered the GeneticLiteracyProject.org domain name.

Entine was at that time employed by Statistical Assessment Services (STATS), a nonprofit group that journalists have described as a “disinformation campaign” that is “known to take positions that buck scientific consensus or dismiss emerging evidence of harm.” Genetic Literacy Project was developed as a “cross disciplinary program with STATS,” according to web archives. In 2015, Genetic Literacy Project moved under the umbrella of a new group, the Science Literacy Project, which inherited the STATS tax ID number.

An investigation by the Milwaukee Journal Sentinel found that STATS was a “major player in the public relations campaign to discredit concerns about bisphenol A” and that its parent organization, the Center for Media and Public Affairs (CMPA), “was paid in the 1990s by Philip Morris, the tobacco company, to pick apart stories critical of smoking.” Entine was a director of the CMPA in fiscal year 2014/2015, according to tax forms.

Monsanto was a client of Entine’s PR firm when it registered the domain for Genetic Literacy Project.

Partners with Monsanto on PR projects / attacks on scientists 

Documents obtained by U.S. Right to Know and from litigation against Monsanto show that Entine and the Genetic Literacy Project partner with Monsanto to promote and defend GMOs and pesticides, without disclosing their collaborations:

  • A 2015 Monsanto PR plan identified Genetic Literacy Project as one of the “industry partners” Monsanto planned to engage in its efforts to “orchestrate outcry” about a cancer report from the International Agency for Research on Cancer (IARC), in order to “protect the reputation” of Roundup. GLP has posted over 200 articles about IARC, several of them attacking the scientists who found glyphosate carcinogenic as frauds and liars who are driven by profit and vanity.
  • An award-winning Le Monde investigation about the “Monsanto Papers” described Genetic Literacy Project as a “well-known propaganda website” that is “fed by PR people linked to the pesticides and biotechnology industries,” and played a key role in Monsanto’s efforts “to destroy the United Nations cancer agency by any means possible.”
  • In a 2017 court filing, plaintiffs’ attorneys suing Monsanto over glyphosate cancer concerns described Genetic Literacy Project and the American Council on Science and Health as  “organizations intended to shame scientists and highlight information helpful to Monsanto and other chemical producers.”
  • In 2014 and 2015, Genetic Literacy Project worked with Monsanto and their PR firm to publish and promote a series of pro-GMO papers written by professors with no disclosure of the corporation’s role. See Boston Globe report, “Harvard professor failed to disclose Monsanto connection.”
  • According to a Sept. 2014 email, Monsanto executives chose Genetic Literacy Project as the “the primary outlet” to publish the professors’ papers, and to build a “merchandising plan” with the PR firm CMA to promote the papers.
  • The PR firm CMA, which has since been renamed Look East, is directed by Charlie Arnot, who also runs the Center for Food Integrity, a nonprofit that receives funding from Monsanto — and also donates to Genetic Literacy Project.
  • In 2014 and 2015, Genetic Literacy Project partnered with Academics Review, a Monsanto front group, to organize industry-funded conferences at the University of Florida and UC Davis “to train scientists and journalists to frame the debate over GMOs and the toxicity of glyphosate,” as Paul Thacker reported in The Progressive.

Ties to Syngenta / American Council on Science and Health

Syngenta was funding ACSH when it published Entine’s book defending Syngenta’s pesticide.

Jon Entine is closely tied in with the American Council on Science and Health (ACSH), a corporate front group that receives funding from Monsanto and other chemical companies. ACSH published Entine’s 2011 book, which defends atrazine, a pesticide manufactured by Syngenta. Reporting by Tom Philpott in Mother Jones and the Center for Media and Democracy establish that Syngenta was funding ACSH at the time, and that ACSH had asked Syngenta to provide extra funding for a project that included a book that sounds like Entine’ book.

Philpott’s article in Mother Jones described the circumstances leading up to the publication of Entine’s book, based on documents obtained by the Center for Media and Democracy that describe Syngenta’s PR campaign to get third-party allies to defend atrazine.

In 2009, ACSH staff asked Syngenta for a $100,000 grant — “separate and distinct from general operating support Syngenta has been so generously providing over the years” — to produce a paper and “consumer-friendly booklet” about atrazine. In 2011, ACSH announced Entine’s new book along with a “companion friendly, abbreviated position paper,” both defending atrazine. Entine told Philpott he had “no idea” Syngenta was funding ACSH.

Key theme: attacks on scientists and journalists

A key theme in Entine’s work is attacking scientists and journalists who report critically about the chemical industry, the oil industry or health problems associated with them. Some examples:

  • Attacked New Yorker reporter Rachel Aviv in attempt to discredit her reporting about internal Syngenta documents that reveal how the chemical company tried to destroy the reputation of UC Berkeley Professor Tyrone Hayes due to his research connecting the herbicide atrazine to birth defects in frogs. Entine’s chief source was Bruce Chassy,  a professor who was quietly receiving money from Monsanto and helped start a Monsanto front group to attack industry critics.
  • Attacked Harvard Professor Naomi Oreskes, co-author of Merchants of Doubt, as “a populist Luddite, the intellectual Rottweiler of in-your-face, environmentalism, unduly wary of modern technology.”
  • Accused Columbia Journalism School Dean Steve Coll and journalist Susanne Rust of “smearing Exxon” for reporting that Exxon knew for years that climate change was real but hid the science to keep revenues flowing.
  • In a follow-up attack (since removed from the Huffington Post website), Entine accused Rust of ethics violations for her reporting in an award-winning series on BPA that was short-listed for a Pulitzer Prize; Entine did not disclose that her reporting identified his former employer STATS as a major player in industry’s PR efforts.

The Murky Funding Trail to Entine and the Genetic Literacy Project

Entine’s funding history is complex and opaque, but tax documents and his own disclosures reveal a pattern of funding from anonymous sources and right-wing foundations that push deregulation and climate science denial, as well as undisclosed funding from the biotechnology industry.

Inaccurate, ever-changing “transparency” note

The “financial transparency” note on the Genetic Literacy Project website is inaccurate, changes often and at times contradicts itself. For 2017 and 2018, the Genetic Literacy Project claimed it received funding from a handful of foundations including the Templeton and Searle foundations, which are leading funders of climate science denial efforts. GLP also notes funding from the Center for Food Integrity, a food-industry front group that receives money from Monsanto and also partners with Monsanto and Genetic Literacy Project to promote agrichemical industry PR.

In September 2016, the “disclosure” note said GLP received no funding from corporations, but disclosed a $27,500 “pass through” from “Academics Review Charitable Association,” which appears not to exist. That group is apparently AcademicsReview.org, a front group that received its funding from the agrichemical industry trade group.

In March 2016, GLP made no financial disclosures and Entine tried to distance GLP from his former employer STATS, claiming that STATS provided accounting services only and that the groups weren’t involved with each other’s activities. But in 2012, GLP said it was “developed as a cross disciplinary program with STATS.”

Center for Media and Public Affairs/George Mason University

For the fiscal year 2014/2015, according to tax records, Entine received $173,100 for his work as “director” at Center for Media and Public Affairs, a group based at George Mason University and founded by GMU Professor Robert Lichter. CMPA was paid by Phillip Morris in the 1990s to deflect concerns about tobacco, according to documents in the UCSF Tobacco Industry Library.

CMPA does not disclose its funders but has received funding from George Mason University Foundation, the leading recipient of donations affiliated with Charles Koch and Koch Industries. GMUF also received $5.3 million from Donors Trust and Donors Capital Fund between 2011-13, according to the Guardian. These funds channel money from anonymous donors including corporations to campaigns and academics who push industry interests, as Greenpeace demonstrated in an undercover investigation.

STATS Payments and Loans

CMPA’s sister group, also founded by Lichter and based at GMU, was Statistical Assessment Services (STATS), a nonprofit group that played a key role in chemical industry PR efforts to defend toxic products, according to reporting in The Intercept, Milwaukee Journal Sentinel, The Atlantic and Consumer Reports.

According to IRS forms:

  • STATS paid Entine $140,600 in 2012/2013 and $152,500 in 2013/2014 as a “research consultant”
  • STATS and Center for Media and Public Affairs both listed Entine as Director in 2014/2015 with compensation of $173,100. Tax records for both groups also listed President Trevor Butterworth for $95,512 and Director Tracey Brown with no compensation. Tracey Brown is director of Sense About Science, a group that also spins science to defend chemical industry interests; Butterworth founded Sense About Science USA in 2014 and merged STATS into that group.
  • Science Literacy Project took over the tax ID of STATS in 2015 and listed Entine as Executive Director with compensation of $188,800.
  • In 2018, ESG MediaMetrics, Entine’s PR firm, reported $176,420 in income.

The Center for Media and Public Affairs has also loaned money to STATS, which “due to inadequate funding” has “not been reimbursed.” George Mason University Foundation, which does not disclose its funding, gave CMPA grants in those years. Tax records show:

Biotechnology industry funding to train scientists and journalists

In 2014 and 2015, the Council for Biotechnology Information, which is funded by BASF, Bayer, DowDuPont and Monsanto Company, spent over $300,000 on two events organized by Genetic Literacy Project and the front group Academics Review to “train scientists and journalists to frame the debate over GMOs and the toxicity of glyphosate,” according to tax records and reporting in The Progressive. The events, called the Biotech Literacy Project boot camps, were held at the University of Florida in 2014 and UC Davis in 2015. The agendas describe the events as “communication skills training” for scientists and journalists to help reframe the food safety and GMO debate, and promised to provide scientists with the “tools and support resources necessary to effectively engage the media and appear as experts in legislative and local government hearings, and other policy making and related outreach opportunities.”

Faculty at the first first boot camp included representatives from the agrichemical industry, food industry front groups and trade groups, and pro-GMO academics including University of Florida Professor Kevin Folta, and University of Illinois Professor Emeritus Bruce Chassy, both of whom have accepted undisclosed funding from Monsanto and promote the GMOs and pesticides that Monsanto sales rely upon. Washington Post food columnist Tamar Haspel, who also accepts money from agribusiness interests, was the journalist on faculty.

Climate science denier funders

Major financial supporters of Entine’s former employer STATS and his current group Genetic Literacy Project include right-wing foundations – primarily Scaife Foundation, Searle Freedom Trust and Templeton Foundation – that are leading funders of climate science denial, according to a 2013 Drexel University study. See USRTK investigation: Climate Science Denial Network Funds Toxic Chemical Propaganda.

Chemical industry defense guy

For many years, Entine has been a prominent defender of chemical industry interests, following the industry playbook: he defends the chemicals as safe; argues against regulation; and attacks science, scientists journalists and others raising concerns.

Defending neonicotinoids

Growing scientific evidence suggests that neonicotinoids, the most widely used class of pesticides, are a key factor in bee die-offs. The European Union has restricted neonics due to concerns about impact on bees.

Entine:

  • Accused European politicians of trying to kill bees by restricting neonics (Forbes).

Defending phthalates

In August of 2012, Entine defended vinyl plastic backpacks that were found to be exposing children to phthalates.

  • Entine criticized an NBC reporter for “shoddy journalism” for raising questions about the safety of phthalates (Forbes).

Defending fracking

Entine defends hydraulic fracturing (“fracking”), the pumping of high-pressure chemical-laced water into the ground to crack shale and extract natural gas. As in his many other messaging campaigns, Entine blasts science and scientists who raise concerns, framing them as “activists,” while making sweeping and indefensible statements about “scrupulous” science conducted over many years that defend its safety.

For example, Entine claimed: “From a scientific perspective, no reason exists to even suspect unknown health or environmental issues will turn up” from fracking (New York Post).

Entine also:

  • Accused New York Times reporters of misleading children about the potential environmental dangers of fracking (Forbes).
  • Attacked two Cornell University scientists for their study suggesting that fracking operations leak methane (Forbes).
  • Attacked the Park Foundation, claiming that it has “almost single-handedly derailed shale-gas development in methane-rich New York State, and put its imprint on public opinion and policy decisions around the country.” (Philanthropy Roundtable)

Defending BPA

Entine writes in defense of the chemical bisphenol A (BPA), despite a large body of scientific evidence raising concerns about its endocrine disrupting potential and other health problems associated with it. Canada declared the chemical to be toxic in 2010, and the EUbanned BPA in baby bottles in 2011.

Entine:

  • Attacked “a small but determined group of university researchers, activist NGOs and journalists” raising concerns about BPA (Forbes).
  • Tells women who can’t get pregnant not to blame it on plastics (Forbes).
  • Challenged scientists linking BPA to heart disease (Forbes).

Defending Nuclear Power

Entine also defends the nuclear power industry; he has claimed that nuclear power plants are environmentally benign and that “nothing as bad as Chernobyl is likely to occur in the West.” He accused Harvard Professor Naomi Oreskes of science “denialism,” for, among other things, pointing out the economic and environmental risks of nuclear power.

Fellowships

Entine was an unpaid fellow at the Center for Health and Risk Communication at George Mason University (GMU) from 2011-2014.Entine is also a former senior fellow at the UC Davis World Food Center’s Institute for Food and Agricultural Literacy, which does not disclose its donors, and a visiting fellow at the American Enterprise Institute, a DC think tank funded in part by corporate and dark money contributions.

See also, Greenpeace Polluter Watch page on Jon Entine and “the hidden story of the Genetic Literacy Project.”

Related groups and people

American Council on Science and Health
Geoffrey Kabat
Jay Byrne
Academics Review

Monsanto’s Fingerprints All Over Newsweek’s Hit on Organic Food

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Update: Newsweek’s bizarre response

By Stacy Malkan

“The campaign for organic food is a deceitful, expensive scam,” according to a Jan. 19 Newsweek article authored by Dr. Henry I. Miller of the Hoover Institution.

If that name sounds familiar – Henry I. Miller – it may be because the New York Times recently revealed a scandal involving Miller: that he had been caught publishing an article ghostwritten by Monsanto under his own name in Forbes. The article, which largely mirrored a draft provided to him by Monsanto, attacked the scientists of the World Health Organization’s cancer panel (IARC) for their decision to list Monsanto’s top-selling chemical, glyphosate, as a probable human carcinogen.

Reporting on an email exchange released in litigation with Monsanto over cancer concerns, the Times’ Danny Hakim wrote:

“Monsanto asked Mr. Miller if he would be interested in writing an article on the topic, and he said, ‘I would be if I could start from a high-quality draft.’

The article appeared under Mr. Miller’s name, and with the assertion that ‘opinions expressed by Forbes Contributors are their own.’ The magazine did not mention any involvement by Monsanto in preparing the article …

Forbes removed the story from its website on Wednesday and said that it ended its relationship with Mr. Miller amid the revelations.”

The opinion wire Project Syndicate followed suit, after first adding a disclaimer to Miller’s commentaries noting that they would have been rejected if his collaboration with Monsanto had been known.

Desperate to Disparage Organic

The ghostwriting scandal has hardly slowed Miller down; he has continued to spin promotional content for the agrichemical industry from outlets such as Newsweek and The Wall Street Journal, without disclosing to readers his relationship with Monsanto.

Yet Miller’s Newsweek hit on organic food has Monsanto’s fingerprints in plain sight all over it.

For starters, Miller uses pesticide industry sources to make unsubstantiated (and ludicrous) claims about organic agriculture – for example, that organic farming is “actually more harmful to the environment” than conventional agriculture, or that organic allies spent $2.5 billion in a year campaigning against genetically engineered foods in North America.

The source on the latter inaccurate claim is Jay Byrne, a former director of corporate communications for Monsanto (not identified as such in the Newsweek article), who now directs a PR firm called v-Fluence Interactive.

Email exchanges reveal how Monsanto works with people like Jay Byrne – and with Byrne specifically – to push exactly this type of attack against Monsanto’s foes while keeping corporate involvement a secret.

According to emails obtained by my group US Right to Know, Byrne played a key role in helping Monsanto set up a corporate front group called Academics Review that published a report attacking the organic industry as a marketing scam – the exact theme in Miller’s Newsweek article.

Jay Byrne’s hit list of Monsanto foes. 

The concept of the front group – explained in the emails I reported here – was to create a credible-sounding platform from which academics could attack critics of the agrichemical industry while claiming to be independent, yet secretly receiving funds from industry groups. Wink, wink, ha, ha.

“The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” wrote a Monsanto executive involved in the plan.

Byrne’s role, according to the emails, was to serve as a “commercial vehicle” to help obtain corporate funding. Byrne also said he was compiling an “opportunities” list of targets – critics of the agrichemical industry who could be “inoculated” from the academics’ platform.

Several people on Byrne’s “opportunities” hit list, or later attacked by Academics Review, were targets in Miller’s Newsweek article, too.

Miller’s Newsweek piece also tried to discredit the work of New York Times’ reporter Danny Hakim, without disclosing that it was Hakim who exposed Miller’s Monsanto ghostwriting scandal.

As with other recent attacks on the organic industry, all fingers point back to the agrichemical corporations that will lose the most if consumer demand continues to rise for foods free of GMOs and pesticides.

Monsanto’s “Independent Academic” Ruse

Henry Miller has a long history of partnering with – and pitching his PR services to – corporations that need help convincing the public their products aren’t dangerous and don’t need to be regulated.

And Monsanto relies heavily on people with scientific credentials or neutral-sounding groups to make those arguments – people who are willing to communicate the company script while claiming to be independent actors. This fact has been established by reporting in the New York Times, Le Monde, WBEZ, the Progressive and many other outlets in recent years.

A newly released Monsanto document provides more details about how Monsanto’s propaganda and lobbying operation works, and the key role Henry Miller plays within it.

This 2015 “preparedness plan” – released by lawyers in the glyphosate cancer lawsuits – lays out Monsanto’s PR strategy to “orchestrate outcry” against the IARC cancer scientists for their report on glyphosate. The first external deliverable: “Engage Henry Miller.”

The plan goes on to name four tiers of “industry partners” – a dozen trade groups, academic groups and independent-seeming front groups such as the Genetic Literacy Project – that could help “inoculate” against the cancer report and “protect the reputation … of Roundup.”

Miller delivered for Monsanto with a March 2015 article in Forbes – the article later revealed as Monsanto’s writing – attacking the IARC scientists. The industry partners have been pushing the same arguments through various channels again and again, ever since, to try to discredit the cancer scientists.

Much of this criticism has appeared to the public as a spontaneous uprising of concern, with no mention of Monsanto’s role as the composer and conductor of the narrative: a classic corporate PR hoodwink.

As more documents tumble into the public realm – via the Monsanto Papers and public records investigations – the “independent academic” ruse will become harder to maintain for industry surrogates like Henry I. Miller, and for media and policy makers to ignore.

For now, Newsweek is not backing down. Even after reviewing the documents that substantiate the facts in this article, Newsweek Opinion Editor Nicholas Wapshott wrote in an email, “I understand that you and Miller have a long history of dispute on this topic. He flatly denies your assertions.”

Neither Miller nor Wapshott have responded to further questions.

Stacy Malkan is co-director of the consumer watchdog and transparency group, US Right to Know. She is author of the book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry” (New Society, 2007). Disclosure: US Right to Know is funded in part by the Organic Consumers Association which is mentioned in Miller’s article and appears on Byrne’s hit list.