With legal and shareholder pressure mounting, Bayer AG on Thursday was preparing to launch an initiative to “regain public trust” after its acquisition last year of Monsanto Co. brought Bayer thousands of lawsuits filed by cancer victims and damning revelations of corporate deception surrounding years of health concerns about Monsanto’s glyphosate-based Roundup herbicides.
The plan calls for seeking a new alternative for glyphosate, the chemical herbicide introduced by Monsanto in 1974. Monsanto pushed the chemical to such pervasive use that glyphosate is considered the most widely used herbicide in history and residues of the weed killer are commonly found now in food, water, and human urine. Despite Monsanto denials of adverse human health and environmental impacts, scientific studies have tied Monsanto’s glyphosate-based herbicide products to a range of disease and illness and have documented weed resistance problems, pollinator declines, soil degradation and water contamination issues, among other concerns.
According to an email dated June 13 authored by Bayer CEO Werner Baumann, Bayer plans to publish an advertisement on Friday that outlines “an initial set of commitments” pertaining to glyphosate, agriculture and global sustainability. The email was obtained and publicized by Friends of the Earth- Canada and could not immediately be authenticated by US Right to Know.
“Glyphosate will continue to play an important role in agriculture and in our portfolio. But nature is far from one-size-fits-all. With the global success of glyphosate came widespread use, weed resistance, and in some instances unintended misapplication. Farmers deserve more choice. That’s why we will invest approximately 5 billion Euros in additional methods for combating weeds over the next decade. We are committed to equipping the world’s farmers with the best in agricultural technology and locally informed training on how to use it,” the email states.
The email states that Bayer will be working to “elevate our efforts in transparency…” and sustainability and engagement with shareholders.
“As the new leader in agriculture, we aim to set standards that not only align with the norms of our industries, but push all of us to be better,” the email states.
Bayer shares have dropped 44 percent since it acquired Monsanto last year, shortly before the first of three trial losses to cancer victims claiming exposure to Monsanto’s Roundup caused them to develop non-Hodgkin lymphoma. More than 13,000 people are suing with similar claims and so far juries have awarded more than $2 billion in damages, including punitive damages as punishment for what plaintiffs’ attorneys have characterized as malicious tactics aimed at suppressing scientific evidence that Monsanto’s herbicides can cause cancer.
Beatrice Olivastri, CEO, Friends of the Earth Canada, said that she is skeptical about the sincerity of the effort. “The charm campaign is a waste of shareholder money,” she said. “This seems like more of their same tactics.”
Bayer’s Raymond Kerins, senior vice president for communications and government, did not respond to a request for comment about the email, but has stated previously that the company’s goal is professional, transparent and honest engagement surrounding the Monsanto issues.
See link to Bayer email here.