Following an Email Trail: How a Public University Professor Collaborated on a Corporate PR Campaign

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By Carey Gillam

Former University of Illinois food science professor Bruce Chassy is known for his academic gravitas. Now retired nearly four years, Chassy still writes and speaks often about food safety issues, identifying himself with the full weight of the decades of experience earned at the public university and as a researcher at the National Institutes of Health. Chassy tells audiences that before he retired in 2012, he worked “full time” doing research and teaching.

What Chassy doesn’t talk much about is the other work he did while at the University of Illinois – promoting the interests of Monsanto Co., which has been trying to overcome mounting public concerns about the genetically engineered crops and chemicals the company sells. He also doesn’t talk much about the hundreds of thousands of dollars Monsanto donated to the university as Chassy was helping promote GMOs, or Monsanto’s secretive role in helping Chassy set up a nonprofit group and website to criticize individuals and organizations who raise questions about GMOs.

But emails released through Freedom of Information Act requests show that Chassy was an active member of a group of U.S. academics who have been quietly collaborating with Monsanto on strategies aimed at not just promoting biotech crop products, but also rolling back regulation of these products and fending off industry critics. The emails show money flowing into the university from Monsanto as Chassy collaborated on multiple projects with Monsanto to counter public concerns about genetically modified crops (GMOs) – all while representing himself as an independent academic for a public institution.

A New York Times article by Eric Lipton published last September laid bare the campaign crafted by Monsanto and other industry players to use the credibility of prominent academics to push the industry’s political agenda. That Times article focused primarily on University of Florida academic Kevin Folta, chairman of the university’s Horticultural Sciences Department, and Folta’s work on behalf of Monsanto. But an examination of recently released email exchanges between Monsanto and Chassy show new depths to the industry efforts.

The collaborations come at a critical juncture in the United States regarding GMO public policy. Mandatory GMO labeling is set to take effect in Vermont on July 1; Congress is wrestling over a federal labeling law for GMOs; and several other states are seeking their own answers to rising consumer demand for transparency about this topic.

Many consumer and environmental groups want to see more restrictions and regulation on GMO crops and the glyphosate herbicide many know as Roundup, which is used on GMOs. But the companies that market the crops and chemicals argue their products are safe and there should be less regulation, not more. Monsanto’s roughly $15 billion in annual revenue comes almost exclusively from GMO crop technology and related chemicals.

Amid the furor, the revelations about corporate collaboration with public university scientists to promote GMOs have sparked a new debate about a lack of transparency in the relationships between academics and industry.

Chassy has said he did nothing unethical or improper in his work supporting Monsanto and the biotech crop industry. “As a public-sector research scientist, it was expected… that I collaborate with and solicit the engagement of those working in my field of expertise,” Chassy has stated.

Still, what you find when reading through the email chains is an arrangement that allowed industry players to cloak pro-GMO messaging within a veil of independent expertise, and little, if any, public disclosure of the behind-the-scenes connections.

CRITICAL COLLABORATIONS

EMAILS ABOUT MONEY

The emails also discuss money.

CONTINUED CLOSE TIES

The close ties between Monsanto and Chassy continued past Chassy’s retirement in June 2012 from the university. Through 2013 and 2014 Chassy frequently appeared as an “independent expert” on the GMO Answers website, a pro-GMO site funded by Monsanto and other agribusiness giants. In that role, he answered questions and concerns about GMOs.

Chassy also has continued to operate Academics Review, publishing critical articles about individuals and organizations, including the World Health Organization’s cancer experts, that report information unfavorable for the GMO crop industry. (I was the subject of at least two such attacks in 2014. Chassy objected to my presentation of both sides of the GMO safety debate in one Reuters article and objected to a second Reuters article that detailed the findings of a USDA report that found both benefits but also concerns associated with GMOs.)

When asked about its interactions with Chassy, Monsanto has said that there is nothing improper with its “engagements” with “public sector experts,” and that such collaborations help educate the public on important topics. The university also has said it sees nothing wrong with the relations. A university spokeswoman said Chassy has “strong scientific credibility.” She also said that Monsanto has given the university at least $1.9 million in the last five years.

But others familiar with the issues say the lack of transparency is a problem.

“These revelations regarding the connections are very important,” said George Kimbrell, senior attorney with the Center for Food Safety, a nonprofit consumer advocacy group. “The basic disclosure that some academics and other ‘neutral’ commentators in the public sphere are actually paid operatives/working directly with the chemical industry rightly alarms the public, as they are being misled.”

Revelations similar to these involving University of Florida Professor Kevin Folta’s connections to Monsanto did spark a public backlash after emails showed Folta received an unrestricted $25,000 grant and told Monsanto he would “write whatever you like.” Folta said in a Jan. 18 blog that he no longer works with Monsanto because of the heated backlash.

Both Chassy and Folta have repeatedly written or been quoted in news articles that failed to disclose their connections to Monsanto and the GMO industry. In a recent example, Chassy has co-authored a series of articles that argue GMO labeling is a “disaster in waiting,” again with no disclosure of his collaboration with GMO developer Monsanto. His co-author is Jon Entine, founder of the PR firm ESG MediaMetrics, whose clients have included Monsanto, a connection Entine does not include in the article.

The revelations in the emails about Chassy, Folta and other assorted academics, leave many questions about who to trust, and how to trust, information critical to understanding our evolving food system. With food labeling issues at the forefront of debate, it’s time for more transparency.

Carey Gillam has worked as a journalist, researcher and writer specializing in the food and agriculture industry for nearly 20 years and has been recognized as one of the top food and agriculture journalists in the United States, winning several awards for her coverage of the industry. She recently left a career as senior correspondent for the Reuters international news service to become Research Director at U.S. Right to Know , a nonprofit public interest group that works to inform the public about the U.S. food industry and its often-hidden role in public policy.