Jay Byrne: Meet the Man Behind the Monsanto PR Machine

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Monsanto’s former Director of Corporate Communications Jay Byrne, president of the public relations firm v-Fluence, is a key player in the covert propaganda and lobbying campaigns of the world’s largest agrichemical companies. Emails obtained by U.S. Right to Know, posted in the UCSF Chemical Industry Documents Archive, reveal a range of deceptive tactics Byrne and other industry allies are using to promote and defend GMO foods and pesticides.

The examples here showcase some of the ways companies are moving their messaging into the public arena from behind the cover of neutral-sounding front groups, government helpers and academics who appear to be independent as they work with corporations or their PR consultants.

Clients are top agrichemical, agribusiness and drug companies and tradegroups

Byrne’s client list has included a range of the largest agribusiness and pharmaceutical companies and business groups, including the American Chemistry Council, Syngenta, AstraZeneca, Monsanto, Pfizer, the International Rice Research Institute, the American Farm Bureau, National Corn Growers Association, Grocery Manufacturers Association, Rohm & Haas and the pesticide industry trade group CropLife.

Cooked up academic front group to attack Monsanto critics

A key strategy of the agrichemical industry, as the New York Times reported, is to deploy “white hat” professors to fight the industry’s PR and lobbying battles from behind the cover of the “gloss of impartiality and weight of authority that come with a professor’s pedigree.”

In March 2010, Byrne and University of Illinois Professor Bruce Chassy discussed setting up a front group called “Academics Review” that could attract donations from corporations while appearing to be independent. Byrne compared the idea to the Center for Consumer Freedom (a front group run by infamous corporate propaganda front-man Rick Berman), which “has cashed in on this to the extreme; and I think we have a much better concept.” Byrne described an “‘opportunities’ list with targets” they could go after. Byrne wrote to Dr. Chassy:

All those groups, people and topic areas “mean money for a range of well heeled corporations,” Byrne wrote. He said he and Val Giddings, PhD, a former vice president for the biotech trade group BIO, could serve as “commercial vehicles” for the academics.

In November 2010, Byrne wrote to Chassy again, “It will be good to get the next phase of work on Academics Review going – we’ve got a relative slow first quarter coming up in 2011 if business remains the same.” Byrne offered to “schedule some pro bono search engine optimization time” for his team to counter a GMO critic’s online influence. Byrne concluded the email, “As always, would love to find the next topic (and sponsor) to broaden this while we are able.”

In 2014, Academics Review released a report attacking the organic industry as a marketing scam; in its own marketing materials for the report, Academics Review claimed to be independent and did not disclose its agrichemical industry funding.

For more information:

“US government-GLP-Byrne projects” to sway journalists

Byrne’s lobbying and PR operations for the GMO and pesticide industry intersect at many points with the work of Jon Entine, another key figure in agrichemical industry defense campaigns. Entine directs the Genetic Literacy Project, which he launched in 2011 when Monsanto was a client of his PR firm. (Entine’s PR firm ESG MediaMetrics listed Monsanto as a client on its website in 2010, 2011, 2012 and up to January 2013, according to internet archives still available online.)

In December 2013, Entine wrote to Max T. Holtzman, who was then acting deputy undersecretary at the U.S. Department of Agriculture, to propose collaborating on a series of what he described as “US government-GLP-Byrne projects” to promote GMOs. Entine wrote to Holtzman:

Entine’s proposed “US government-GLP-Byrne” projects included a “Boot Camp and Response Swat Team” to prepare third-party academics for “potential legislative engagement on [GMO] labeling and related issues,” a “journalism conclave” to bolster media coverage about food security challenges and “provide coaching to younger journalists,” a global media outreach campaign to promote acceptance of biotechnology, and “multi-media content and placements from credible sources” reinforcing key themes “with segments and footage made available on U.S. government websites, GLP and other platforms.”

Holtzman responded, “Thanks Jon. It was great meeting you as well. I think your outline below provides natural intersection points where usda/USG messaging and your efforts intersect well. I’d like to engage further and loop other folks here at usda not only from the technical/trade areas but from our communications shop as well.”

Taxpayer-funded, Monsanto-aligned videos to promote GMOs

A series of taxpayer-funded videos produced in 2012 to promote genetically engineered foods provide another example of how academics and universities push corporate-aligned messaging. Byrne’s PR firm v-Fluence helped create the videos that were “designed to appear a little low budget and amateurish,” according to an email from University of Illinois Professor Bruce Chassy.

Dr. Chassy wrote to Monsanto employees on April 27, 2012:

Monsanto’s Eric Sachs responded:

Sachs offered to assist with messaging of future videos by sharing the results of focus group tests Monsanto was conducting. Dr. Chassy invited Sachs to offer suggestions for future video topics and asked him to send along the Monsanto focus group results.

Training scientists and journalists to frame the debate about GMOs and pesticides

In 2014 and 2015, Byrne helped Jon Entine organize the Biotech Literacy Project boot camps funded by agrichemical companies and co-hosted by two industry front groups, Entine’s Genetic Literacy Project and Bruce Chassy’s Academics Review. Organizers misleadingly described the funding for the events as coming from a mix of academic, government and industry sources, but the only traceable source of funding was the agrichemical industry, according to reporting by Paul Thacker in The Progressive. The purpose of the boot camps, Thacker reported, was “to train scientists and journalists to frame the debate over GMOs and the toxicity of glyphosate.”

Byrne was on the organizing team, along with Cami Ryan (who now works for Monsanto) and Bruce Chassy (who was receiving funds from Monsanto that weren’t publicly disclosed), according to emails from Entine and Ryan.

For more information:

Bonus Eventus: the agrichemical industry’s social media echo chamber

A key service Byrne provides to agrichemical promotional efforts is his “Bonus Eventus community” that supplies academics and other industry allies with talking points and promotional opportunities. Internal documents (page 9) describe Bonus Eventus as “a private social networking portal that serves as a communication cooperative for agriculture-minded scientists, policy makers and other stakeholders.” Members receive Byrne’s newsletter, plus access to his reference library of agribusiness topics, “stakeholder database” of influential people in the GMO debate, and trainings and support for social media engagement.

Examples of the newsletter can be found in this cache of emails from Byrne to Peter Phillips, a University of Saskatchewan professor who has been criticized by colleagues for his close ties to Monsanto. In the Nov. 7, 2016 newsletter, Byrne urged Phillips and other recipients to share content about the “flaws and omissions” in a New York Times story that reported on the failure of GMO crops to increase yields and reduce pesticides, and the “mounting questions” facing an international group of cancer scientists who reported glyphosate is a probably human carcinogen (see our reporting about documents describing how Monsanto coordinated attacks on the cancer panel via their “industry partners”).

Byrne urged the Bonus Eventus community to share content on these themes from industry-connected writers, such as Julie Kelly, Dr. Henry Miller, Kavin Senapathy, The Sci Babe and Hank Campbell of the American Council on Science and Health, a group Monsanto was paying to help discredit the cancer scientists. In 2017, Forbes deleted dozens of articles by Dr. Miller – including several he co-authored with Kelly, Senapathy and Byrne – after the New York Times reported that Dr. Miller had published an article in Forbes under his own name that had been ghostwritten by Monsanto.

Gatekeeper for attack on Greenpeace

When a group of Nobel laureates called on Greenpeace to stop opposing genetically engineered rice, it looked like an independent effort. But behind the curtain of impressive credentials were the helping hands of two key players in the agrichemical industry’s PR lobby: Jay Byrne and a board member of the Genetic Literacy Project. Byrne was posted at the door at a National Press Club event promoting a group called Support Precision Agriculture. The .com version of that website redirects to the Genetic Literacy Project, a front group that works with Monsanto on PR projects without disclosing those ties.

Sir Richard Roberts, a biochemist who said he organized the Nobel laureate letter, explained the backstory in an FAQ on the website. Dr. Roberts said the “campaign has been pretty inexpensive so far,” consisting mostly of his salary paid by his employer New England Biolabs, and out-of-pocket expenses paid by Matt Winkler. Winkler, chairman of the Winkler Foundation, is a funder and board member of Genetic Literacy Project. Dr. Roberts explained that Winkler “enlisted a friend, Val Giddings,” (the former biotech trade group VP) who “suggested Jay Byrne,” who offered pro bono logistical support for the press event.

Byrne and Giddings also helped orchestrate the industry-funded Academics Review; in those emails, Byrne named Greenpeace on the “targets” list he was compiling for Monsanto. Another of Byrne’s clients, the International Rice Research Institute, is the main industry group trying to commercialize GMO Golden Rice, the product at the center of the Greenpeace critique. Research by Glenn Davis Stone of Washington University in St. Louis has found that low yields and technical difficulties have held up Golden Rice, not opposition from environmental groups.

In his FAQ, Dr. Roberts dismissed Dr. Stone’s research as “not an accurate representation of the state of affairs,” and instead pointed to industry-connected sources who will be familiar to readers of Byrne’s Bonus Eventus newsletter: Julie Kelly, Henry Miller and Academics Review.

The press event took place at a critical moment for industry, and generated a helpful story in the Washington Post, a week before Congress voted to prohibit states from labeling GMOs.

As of January 2019, the .com version of Support Precision Agriculture redirected to a Genetic Literacy Project post promoting GMOs. In his FAQ, Roberts said he has no relationship with GLP and claimed that “an unknown person” had purchased the similar domain in an “apparent attempt” to link it to GLP. He said this is an example that “the dirty tricks of the opposition are without limits.” (The redirect was deactivated sometime after this post went live.)

For more information:

Weaponizing the web with fake people and websites

Reporting for The Guardian in 2002, George Monbiot described a covert tactic that agrichemical corporations and their PR operatives have been using for decades to promote and defend their products: creating fake personalities and fake websites to silence critics and influence online search results.

Monbiot reported that “fake citizens” (people who did not actually exist) “had been bombarding internet listservers with messages denouncing the scientists and environmentalists who were critical of GM crops” – and the fake citizens had been traced back to Monsanto’s PR firm Bivings.

Monbiot described Jay Byrne’s connection to Bivings:

“think of the internet as a weapon on the table … somebody is going to get killed.”

“At the end of last year, Jay Byrne, formerly [Monsanto’s] director of internet outreach, explained to a number of other firms the tactics he had used at Monsanto. He showed how, before he got to work, the top GM sites listed by an internet search engine were all critical of the technology. Following his intervention, the top sites were all supportive ones (four of them established by Monsanto’s PR firm Bivings). He told them to ‘think of the internet as a weapon on the table. Either you pick it up or your competitor does, but somebody is going to get killed.’ While he was working for Monsanto, Byrne told the internet newsletter Wow that he ‘spends his time and effort participating’ in web discussions about biotech. He singled out the site AgBioWorld, where he ‘ensures his company gets proper play’. AgBioWorld is the site on which [fake citizen] Smetacek launched her campaign.”

For more information:

More from Jay Byrne

A 2013 Power Point presentation showcases the role Byrne plays for his clients in the agrichemical industry. Here he explains his theories about eco-advocates, ranks their influence online and urges companies to pool their resources to confront them, in order to avoid “regulatory and market constraints.”

The 2006 book “Let Them Eat Precaution,” published by the American Enterprise Institute and edited by agrichemical industry PR operative Jon Entine, contains a chapter by Byrne titled, “Deconstructing the Agricultural Biotechnology Protest Industry.”

Byrne is a member of “AgBioChatter,” a private email listserve that agrichemical industry senior staffers, consultants and academics used to coordinate messaging and lobbying activities. Emails obtained by U.S. Right to Know show Byrne encouraging members of AgBioChatter to try to discredit people and groups that were critical of GMOs and pesticides. A 2015 Monsanto PR plan named AgBioChatter as one of the “industry partners” Monsanto planned to engage to help discredit cancer concerns about glyphosate.

For more information:

Pamela Ronald’s Ties to Chemical Industry Front Groups

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Pamela Ronald, PhD, a professor of plant pathology at the University of California, Davis and author of the 2008 book “Tomorrow’s Table,” is a well-known advocate for genetically engineered foods. Less known is Dr. Ronald’s role helping lead organizations that portray themselves as acting independently of industry but in fact are collaborating with chemical corporations to promote GMOs and pesticides, in arrangements that are not transparent to the public.

Ties to key agrichemical industry front group

Tax forms filed with the IRS show that Dr. Ronald served on the board of directors of the Science Literacy Project in fiscal year 2015/2016. Science Literacy Project is the parent organization of Genetic Literacy Project (GLP), a group that works behind the scenes with Monsanto and other agrichemical companies on public relations projects without disclosing those collaborations. A 2017 Le Monde investigation describes GLP as a propaganda website and a key player in Monsanto’s PR efforts to discredit the World Health Organization’s cancer research panel in the wake of its report about glyphosate. A 2015 Monsanto PR document identified GLP as an industry partner in its plan to “orchestrate outcry” about the cancer report in order to “protect the reputation and FTO of Roundup.” GLP has since published dozens of articles attacking the cancer scientists as “anti-chemical enviros” who “lied” and “conspired to misrepresent” the health risks of glyphosate.

The Science Literacy Project’s board members include key operatives of chemical industry public relations campaigns:

UPDATE: Dr. Ronald said (in December 2018) that she did not serve on the board of directors of the Science Literacy Project, despite IRS tax filings appearing on several public records websites listing her as an SLP board member from June 2015 to June 2016. She said an amended IRS tax form has been filed to retroactively remove her from the SLP board of directors, although this amended form does not appear on IRS nonprofit tax records websites.

Founded, led UC Davis group that elevated industry PR efforts

Dr. Ronald was the founding director of the World Food Center’s Institute for Food and Agricultural Literacy (IFAL), a group launched in 2014 at UC Davis to train faculty and students to promote genetically engineered foods, crops and pesticides. The group does not fully disclose its funding.

Documents show that Dr. Ronald gave Jon Entine and his industry front group Genetic Literacy Project a platform at UC Davis, appointing Entine as an unpaid Senior Fellow and as an instructor and mentor in a science communications graduate program. Entine’s body of work includes defending pesticides, industrial chemicals, plastics, fracking, and the oil industry, often with attacks on scientists, journalists and academics. (Entine is no longer a fellow at UC Davis. See also our letter to the World Food Center inquiring about funding for Entine and IFAL and their obscure explanation about where their funding comes from.)

In July 2014, Dr. Ronald indicated in an email to a colleague that Entine was an important collaborator who could give them good suggestions on who to contact to raise additional funds for the first IFAL event. In June 2015, IFAL co-hosted the “Biotech Literacy Project boot camp” with Genetic Literacy Project and the Monsanto-backed group Academics Review. Although organizers claimed the event was funded by academic, government and industry sources, the only traceable source of funding was the biotech industry, according to reporting by Paul Thacker in The Progressive. Tax records show that Academics Review, which received its funding from the agrichemical industry trade group, spent $162,000 for the three-day conference at UC Davis.

The purpose of the boot camp, according to the agenda, was to train and support scientists, journalists and academic researchers to persuade the public and policy makers about the benefits of GMOs and pesticides. Speakers included Jay Byrne, a former director of corporate communications at Monsanto; Hank Campbell, leader of the Monsanto-funded group American Council on Science and Health; and academics with undisclosed industry ties such as University of Illinois Professor Emeritus Bruce Chassy and University of Florida Professor Kevin Folta. Keynote speakers included Dr. Ronald and Yvette d’Entremont, also known as Sci Babe, a “science communicator” who defends pesticides and artificial sweeteners while taking money from companies that sell those products.

Cooking up a Chipotle boycott

Emails indicate that Dr. Ronald and Jon Entine collaborated on messaging to discredit critics of genetically engineered foods. In one case, Dr. Ronald proposed to organize a boycott against the Chipotle restaurant chain over its decision to offer and promote non-GMO foods.

In April 2015, Dr. Ronald emailed Entine and Alison Van Eenennaam, PhD, a former Monsanto employee and cooperative extension specialist at UC Davis, to suggest they find a student to write about farmers using more toxic pesticides to grow non-GMO corn. “I suggest we publicize this fact (once we get the details) and then organize a chipotle boycott,” Dr. Ronald wrote. Entine directed an associate to write an article for Genetic Literacy Project on the theme that “pesticide use often soars” when farmers switch to a non-GMO model to supply restaurants like Chipotle. The article, co-authored by Entine and touting his UC Davis affiliation, fails to substantiate that claim with data.

Co-founded biotech spin group BioFortified

Dr. Ronald co-founded and served as board member (2012-2015) of Biology Fortified, Inc. (Biofortified), a group that promotes GMOs and has a partner activist group that organizes protests to confront Monsanto critics. Other leaders of Biofortified include founding board member David Tribe, a geneticist at University of Melbourne who co-founded Academics Review, a group that claimed to be independent while receiving industry funds. Former board member Kevin Folta (2015-2018), a plant scientist at the University of Florida, was the subject of a New York Times story reporting that he misled the public about undisclosed industry collaborations. Biofortified bloggers include Steve Savage, a former DuPont employee turned industry consultant; Joe Ballanger, a consultant for Monsanto; and Andrew Kniss, who has received money from Monsanto. Documents suggest that members of Biofortified coordinated with the pesticide industry on a lobbying campaign to oppose pesticide restrictions in Hawaii.

Played leading role in industry-funded propaganda movie

Dr. Ronald featured prominently in Food Evolution, a documentary film about genetically engineered foods funded by the trade group Institute for Food Technologists. Dozens of academics have called the film propaganda, and several people interviewed for the film described a deceptive filming process and said their views were taken out of context.

Advisor for Cornell-based GMO public relations campaign

Dr. Ronald is on the advisory board of the Cornell Alliance for Science, a PR campaign based at Cornell University that promotes the GMOs and pesticides using agrichemical industry messaging. Funded primarily by the Bill & Melinda Gates Foundation, the Cornell Alliance for Science has opposed the use of Freedom of Information Act to investigate public institutions, misled the public with inaccurate information and elevated unreliable messengers; see documentation in our fact sheet.

Receives money from the agrichemical industry

Documents obtained by U.S. Right to Know indicate that Dr. Ronald receives compensation from agrichemical companies to speak at events where she promotes GMOs to key audiences that companies seek to influence, such as dieticians. Emails from November 2012 provide an example of how Dr. Ronald works with companies.

Monsanto staffer Wendy Reinhardt Kapsak, a dietician who formerly worked for the food-industry spin group IFIC, invited Ronald to speak at two conferences in 2013, Food 3000 and the Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo. Emails show that the two discussed fees and book purchases and agreed Dr. Ronald would speak at Food 3000, a conference organized by the PR firm Porter Novelli that Kapsak said would reach “90 high media impact food and nutrition professionals/influencers.” (Dr. Ronald invoiced $3,000 for the event). Kapsak asked to review Dr. Ronald’s slides and set up a call to discuss messaging. Also on the panel were moderator Mary Chin (a dietician who consults with Monsanto), and representatives from the Bill & Melinda Gates Foundation and Monsanto, with Kapsak giving opening remarks. Kapsak later reported that the panel got rave reviews with participants saying they would share the idea that, “We have to have biotech to help feed the world.”

Other industry-funded speaking engagements for Dr. Ronald included a 2014 speech at Monsanto for $3,500 plus 100 copies of her book which she declined to tweet about; and a 2013 speaking engagement for which she invoiced Bayer AG for $10,000.

Retracted papers

Retraction Watch reported that, “2013 was a rough year for biologist Pamela Ronald. After discovering the protein that appears to trigger rice’s immune system to fend off a common bacterial disease – suggesting a new way to engineer disease-resistant crops – she and her team had to retract two papers in 2013 after they were unable to replicate their findings. The culprits: a mislabeled bacterial strain and a highly variable assay. However, the care and transparency she exhibited earned her a ‘doing the right thing’ nod from us at the time.”

See coverage:

What do you do about painful retractions? Q&A with Pamela Ronald and Benjamin Swessinger,” Retraction Watch (7.24.2015)

Can the scientific reputation of Pamala Ronald, the public face of GMOs, be salvaged?” by Jonathan Latham, Independent Science News (11.12.2013)

Pamela Ronald does the right thing again, retracting a Science paper,” Retraction Watch (10.10.2013)

Doing the right thing: Researchers retract quorum sensing paper after public process,” Retraction Watch (9.11.2013)

Val Giddings: Top Operative for the Agrichemical Industry

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Val Giddings, PhD, is a key player in agrichemical industry efforts to oppose transparency and safety regulations for genetically engineered foods and pesticides. Emails obtained by U.S. Right to Know and posted in the UCSF Chemical Industry Documents Library indicate that Dr. Giddings helped set up a corporate front group and played a key behind-the-scenes role in other activities to push the deregulatory agenda of the world’s largest agrichemical companies.

Dr. Giddings is a former vice president at the Biotechnology Industry Organization (BIO), a trade group for agrichemical and biotechnology companies. He now runs the consulting firm PrometheusAB, and is a senior fellow at the Information Technology and Innovation Foundation (ITIF).

ITIF is a think tank funded by the pharmaceutical, wireless, telecom, film and biotech industries, best known for opposing “net neutrality” and promoting the agenda of the tech industry. The group moved into biotechnology in 2011 with Dr. Giddings. Members of Congress who serve as “honorary co-chairs” of ITIF, including U.S. Reps Anna Eshoo (D-CA), Darrell Issa (R-CA) and Senators Orrin Hatch (R-UT) and Chris Coons (D-DE), appear to be endorsing and assisting the tobacco tactics that Dr. Giddings has used to advance agrichemical industry interests.

Cooked up academic front group to discredit Monsanto critics

Emails obtained by U.S. Right to Know indicate that Dr. Giddings played a central role in setting up Academics Review as a front group that falsely claimed to be independent while taking agrichemical industry funds and trying to keep corporate fingerprints hidden.

Other key planners were Jay Byrne, a former director of corporate communications at Monsanto; Bruce Chassy, PhD, professor emeritus at the University of Illinois at Urbana-Champaign; and Eric Sachs, PhD, director of regulatory policy and scientific affairs at  Monsanto.

Academics Review falsely claims on its website that it does not accept corporate money or solicit donations for specific activities; but according to tax forms, most of the funding for Academics Review came from the Council for Biotechnology Information, a trade group funded and run by the world’s largest chemical companies: BASF, Bayer/Monsanto, DowDuPont and Syngenta/ChemChina.

Timeline of key events for Academics Review:

March 11, 2010: Byrne and Dr. Chassy discussed setting up Academics Review as a front group to target critics of GMOs and pesticides with help from Dr. Giddings.  Byrne said he and Dr. Giddings could serve as “commercial vehicles” to connect corporate entities to the project “in a manner which helps ensure the credibility and independence (and thus value) of the primary contributors/ owners…” Byrne noted he was developing for Monsanto a list of agrichemical industry critics to target:

March 24, 2010:  Dr. Chassy launched the Academics Review website along with David Tribe, PhD, senior lecturer at the University of Melbourne, Australia, with both men listed as cofounders.

November 23, 2010: Dr. Giddings and Dr. Chassy discussed which companies and industry groups might “pony up” for Academics Review to refute a paper that criticized genetically engineered soy.

  • “I bet we could generate some respectable support for it,” Dr. Giddings wrote to Dr. Chassy.
  • Chassy responded in part, “I bet our friends at Monsanto would be willing to write the rebuttal and pay us to post it.”
  • Giddings wrote, “I think the soybean guys might be willing to pony up a chunk to underwrite a rebuttal … If we do this right we can leverage the AcaRev Brand here a bit.”

A week later, Dr. Chassy asked Eric Sachs if Monsanto planned to refute the soy paper, and told Sachs: “The US Soybean Board is going to entertain a proposal from me and Graham Brookes to respond to the piece.” (Academics Review posted a response from Chassy and Brookes in 2012 with no disclosure about funders.)

November 30, 2010: In the email exchange with Dr. Chassy, Eric Sachs of Monsanto said he could help motivate the pesticide and GMO industry trade groups to support Academics Review. “The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” Sachs wrote.

August 2011: Dr. Giddings submitted a proposal to the agrichemical industry-funded trade group CBI for the  project: “what we do over the next year is directly a function of the support we can raise,” he wrote to CBI Managing Director Ariel Gruswich, in an email copied to Drs. Chassy and Tribe. Gruswich urged the men to join a phone call with her group: “I really believe that hearing directly from you all will increase the likelihood of support among the companies,” she wrote. Tax records show the corporate-funded CBI gave Academics Review $650,000 from 2014 to 2016 for “scientific outreach.”

April 2014: Academics Review published a report attacking the organic industry as a marketing scam, and claimed to be an independent group with no conflicts of interest. See: “Monsanto fingerprints found all over attack on organic food,” by Stacy Malkan, Huffington Post

Industry-funded “boot camps” trained scientists, journalists how to spin GMOs and pesticides  

Over $300,000 of the chemical industry funds Dr. Giddings helped raise for Academics Review went to pay for two conferences called the “Biotech Literacy Project” boot camps, held at the University of Florida in 2014 and UC Davis in 2015, according to tax records. The boot camps – organized by Academics Review and another industry front group,  Genetic Literacy Project – trained journalists and scientists how to reframe the debate about GMOs and pesticides.

See: “Flacking for GMOs: How the Biotech Industry Cultivates Positive Media – and Discourages Criticism,” by Paul Thacker, The Progressive

Deregulating GMOs: “blow the whole damn thing up”

In emails dated February 2015, Dr. Giddings discussed with several academics a plan to write five journal papers arguing for the need to deregulate the biotech industry. Dr. Giddings wrote that the papers should capture, “what I call Henry’s ‘Blow the whole damn thing up’ argument, which is a case I do think should be made.”  University of Arizona law professor Gary Marchant, who initiated the email exchange, explained, “paper 1 is intended to be the blow the whole damn thing up topic.”

Alan McHughen, a public sector educator at UC Riverside and “ambassador expert” for the agrichemical industry-funded marketing campaign GMO Answers, offered to write paper 1. Henry Miller, MD, said he could help but had too much on his plate to be primary author. (A month later, Miller posted an article in Forbes that the New York Times later revealed had been ghostwritten by Monsanto.)

Others copied on the email about the journal papers were Drew Kershen of the University of Oklahoma College of Law; Guy Cardineau, Yvonne Stevens and Lauren Burkhart of Arizona State University; Steven Strauss of Oregon State University; Kevin Folta of University of Florida; Shane Morris of Natural Resources Canada; Alison Van Eenennaam of UC Davis; Joanna Sax of the California Western School of Law; and Thomas Reddick of the Global Environmental Ethics Council.

Coordinated scientist sign-on letter against Seralini study

In September 2012, Dr. Giddings coordinated a scientist sign-on letter urging Wallace Hayes, editor-in-chief of Food and Chemical Toxicology, to reconsider a September 2012 paper by the French researcher Gilles-Éric Séralini that reported tumors in rats fed a diet of Roundup-tolerant GM corn. The paper was retracted a year later and later republished in another journal.

To help coordinate the sign on letter, Dr. Giddings used AgBioChatter – a private liserver that pro-industry academics, senior agrichemical industry staffers and their PR operatives used to coordinate messaging and lobbying activities. One professor who signed the letter, Chris Leaver, noted that he had “been doing behind the scenes briefing via Sense About Science” about the Séralini study. Sense About Science has a long history of spinning science for the benefit of corporate interests.

Signers of the letter to Food and Chemical Toxicology were Robert Wager, Alda Lerayer, Nina Fedoroff, Giddings, Steve Strauss, Chris Leaver, Shanthu Shantharam, Ingo Potrykus, Marc Fellous, Moises Burachik, Klaus-Dieter Jany, Anthony Trewavas, C Kameswara Rao, C.S. Prakash, Henry Miller, Kent Bradford, Selim Cetiner, Alan McHughen, Luis De Stefano-Beltrán, Bruce Chassy, Salbah Al-Momin, Martina Newell-McGloughlin, Klaus Ammann, Ronald Herring, Lucia de Souza.

Related: “Unearthed emails: Monsanto connected to campaign to retract GMO paper,” Retraction Watch

Suggested attractive “mommy farmers” should pitch GMOs

In conversations with a Monsanto lobbyist about how to defeat GMO labeling campaigns in Colorado and Oregon in 2014, Dr. Giddings suggested that good-looking “mommy farmers” would be the best messengers to allay concerns about genetically engineered foods. “What the situation requires is a suite of TV spots featuring attractive young women, preferably mommy farmers, explaining why biotech derived foods are the safest & greenest in the history of ag and worthy of support,” Dr. Giddings wrote to Lisa Drake, Monsanto’s lead for government affairs.

In a September 2015 front-page New York Times story, three-time Pulitzer Prize winner Eric Lipton described the emails:

“In this extended email exchange, some of the scientists and academicswho have been recruited to help Monsanto push its cause question whether they are the best messengers. Two suggest that Monsanto run more television ads featuring farmers instead. The Monsanto lobbyist replies that polling shows that the public believes scientists. In fact, the company has already run TV ads featuring female farmers.”

See: “Food industry enlisted academics in GMO labeling war, emails show,” by Eric Lipton, New York Times.

Keith Kloor: The Agrichemical Industry’s Favorite Writer

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Keith Kloor is a freelance journalist and an adjunct journalism faculty member at New York University who has written for Nature, Science Insider, Slate and dozens of articles for Discover Magazine promoting genetically engineered foods and attacking critics of the agrichemical industry, while also assisting industry allies behind the scenes.

Emails obtained by U.S. Right to Know, posted in the UCSF Chemical Industry Documents Library, reveal instances in which Kloor coached and edited his sources, obscured the industry ties of a source, and selectively reported on information in ways that bolstered industry narratives. Kloor declined to respond to questions for this article.

Preemptive, selective release of FOIA emails

From 2015 to 2017, Kloor reported for Nature, Science Insider, Discover, Issues in Science and Technology, and Slate on a public records investigation by U.S. Right to Know that revealed undisclosed ties between the agrichemical industry and publicly funded academics who promote agrichemical products, including University of Florida Professor Kevin Folta. In each of these published pieces, Kloor framed the public records requests as an undue burden on academics.

The emails obtained via state records requests reveal that Kloor himself was part of the story he was reporting on; he had attended agrichemical industry-funded message-training conferences with Dr. Folta and assisted Dr. Folta with messaging. The correspondence shows that Dr. Folta reached out to Kloor to suggest a “preemptive” release of his emails “but selectively” to help mitigate the damage of the documents – which Kloor did, in the journal Nature. At the same time as Kloor was covering the story for top science publications, the documents show he participated in discussions with industry insiders about the challenges posed by the public records requests.

Timeline of coverage and collaborations:

  • March 2014: Kloor attended the Biotech Literacy Project boot camp, an industry-funded conference to train scientists and journalists how to frame the debate over GMOs and pesticides. The conference was hosted by Dr. Folta and organized by Genetic Literacy Project and Academics Review, two groups that partner with Monsanto on public relations projects.
  • July 2014: Monsanto agreed fund Dr. Folta’s proposal for $25,000 for promotional events that Dr. Folta described as a “solution to the biotech communications problem” that arose from activist campaigns to label GMOs. (Folta donated the money to a food bank after the proposal became public.)
  • Emails show that in August and November of 2014, Kloor provided Dr. Folta with messaging advice about how to best challenge GMO critics (see examples below).
  • February 2015: U.S. Right to Know submitted public records requests for correspondence to and from professors at public universities, including Dr. Folta, to investigate undisclosed collaborations with the agrichemical industry.
  • February 2015: Kloor wrote about the USRTK investigation for Science Insider, quoting Dr. Folta and other industry allies who were “rattled” by the open records requests they described as a “fishing expedition” that could have a “chilling effect on academic freedom.”
  • March 2015: Kloor gave a presentation to the Cornell Alliance for Science, a GMO promotion group that was campaigning against the public records requests.
  • June 2015: Kloor appeared at a second industry-funded Biotech Literacy Project boot camp message-training held at UC Davis, on a panel to discuss “FOIA Challenges” with Dr. Folta and University of Illinois Professor Emeritus Bruce Chassy, whom emails later revealed had also been secretly receiving funds from Monsanto.
  • August 1, 2015: Dr. Folta emailed Kloor to report that his emails had been turned over to U.S. Right to Know in response to the open records requests. “I started going through this last night and I’m thinking that a preemptive release of the materials is a good idea, but selectively,” Dr. Folta wrote. He suggested a framing that “exposes the danger of the FOIA laws.”
  • August 6, 2015: Kloor reported on the emails in a forgiving article for Nature. The emails “do not suggest scientific misconduct or wrongdoing by Dr. Folta. But they do reveal his close ties to agriculture giant Monsanto,” Kloor reported.
  • August 8, 2015: Jon Entine, who organized the industry-funded messaging boot camps, complained to Kloor about his use of the term “close ties” to describe Dr. Folta’s relationship with Monsanto. “It’s both incorrect and inflammatory. It reflects poorly on what otherwise was first class reporting,” Entine wrote. Kloor said the term was “arguable” but backed away from it: “In my defense, I didn’t write that – it was added in the final edits.” He then tipped Entine off about the emails: “You and I should also talk. You are in the emails.” Kloor was also in the emails, which he did not mention in his reporting. (Subsequent requests turned up more emails involving Kloor.)
  • September 5, 2015: a front-page New York Times article by three-time Pulitzer Prize winner Eric Lipton reported that Monsanto recruited academics, including Dr. Folta, to fight against GMO labeling. The Times posted emails from Dr. Folta and Dr. Chassy revealing undisclosed industry payments to both men and their collaborations with agrichemical companies and their PR firms.
  • Kloor continued to engage in the debate as a journalist for industry events, such as a February 2016 forum hosted by GMO Answers, a marketing campaign to promote GMOs funded by Bayer/Monsanto, Syngenta, BASF, and DowDuPont, and managed by the public relations firm Ketchum.
  • Dr. Folta is now suing the New York Times and Eric Lipton over the 2015 article. Kloor reported on Dr. Folta’s lawsuit for Slate in 2017 without disclosing his now-public collaborations with Dr. Folta and other industry insiders.

Coaching, editing sources; obscuring industry ties

The emails suggest Kloor worked with his sources behind the scenes to hone their messaging in support of a key agrichemical industry cause: convincing wary consumers to accept genetically engineered foods. One of these sources was Dr. Kevin Folta, the University of Florida professor who was the key figure Kloor featured in stories he wrote for science publications about academic transparency.

Campaign to convert Bill Nye

In November 2014, Kloor used his Discover blog to challenge Bill Nye’s critiques about GMOs with an “Open Letter to Bill Nye from a Plant Scientist” signed by Dr. Folta. Emails indicate that Kloor asked Dr. Folta to challenge Nye, came up with the idea of the open letter and coached Dr. Folta on how to write it. He then edited Dr. Folta’s biography to avoid mentioning industry funding, according to the emails.

The emails show that Kloor drafted a bio for Dr. Folta that included the line, “No research is sponsored by Monsanto.” Dr. Folta asked him to adjust that sentence, noting that Monsanto indirectly sponsored some of his biotech outreach efforts and that he had received research money from a small biotech firm. Kloor decided on a bio that avoided mentioning Dr. Folta’s industry funding entirely: “his research is sponsored by federal and state agencies.”

In the email below, Kloor provided guidance to Dr. Folta about how to write the letter to Nye:

Around that time, Monsanto was also lobbying Nye to change his position on GMOs, which they eventually succeeded in doing. A March 2015 Washington Post story about Nye’s conversion claimed that Nye’s criticisms of GMOs “had angered many scientists,” but linked only to Dr. Folta’s letter on Kloor’s blog.

Discover: “Not our policy to prompt sources”

Emails from August 2014 show Kloor offering messaging advice to Dr. Folta and another source, Dr. Karl Haro von Mogel, the media director of the GMO promotion group Biofortified. Kloor asked them to critique an article by Carole Bartolotto, a dietician who had written critically about GMOs. The emails show that Kloor edited the comments and suggested ways to strengthen the messaging: “My advice: keep the language as neutral and judgment-free as possible. You’re aiming for the fence-sitters, who may well be turned off by language that comes off as heavy handed.”

Kloor posted the Bartolotto critique on his Discover blog and described Drs. Folta and von Mogel as “two scientists who receive no funding from the biotech industry.” Emails later revealed that, just a few weeks earlier, Monsanto had agreed to fund Dr. Folta’s promotional efforts for GMOs; and, the previous summer, Dr. Folta planned to visit Hawaii to lobby against pesticide restrictions on a trip organized and paid for by a pesticide industry trade group (Dr. von Mogel was also included on those emails). Kloor’s article still appears on the Discover website without updates or corrections.

For a 2017 Huffington post article, journalist Paul Thacker asked Discover magazine editor Becky Lang to comment on the Bartolotto emails. Lang declined to comment on specifics, but said: “Of course, it’s not our policy now, and never has been, to prompt sources to write criticism, edit criticism, and then run it as independent. It’s also not our policy to ever help sources try to hide their industry relationships.” (Kloor’s Discover blog ended in ended in April 2015.)

Jon Entine, Genetic Literacy Project connection  

Kloor’s prolific writings in defense of the agrichemical industry can be viewed on the website of the Genetic Literacy Project, a promotional website for the agrichemical industry that features dozens of articles written by Kloor or quoting his work. Genetic Literacy Project is run by Jon Entine, a longtime PR operative who promotes and defends chemical industry interests. Entine is principal of the PR firm ESG MediaMetrics, whose clients included Monsanto. Kloor and Entine use similar messaging and frame the issues in similar ways, and appear to have a close relationship, according to the emails.

In a July 2013 email to a pesticide industry lobby group, Entine described Kloor as a “very good friend of mine” who could help broker a meeting with another Discover blogger to write about agrichemical industry activities in Hawaii. Another email shows Entine connecting Kloor with Rebecca Goldin at George Mason University to discuss “abuse of FOIA.” Goldin works with Entine’s former employer STATS, a group journalists have described as a “disinformation campaign” that uses tobacco tactics to manufacture doubt about chemical risk.

In another email from October 2014, Kloor was the only journalist included in an email warning from Ketchum public relations firm about a possible hacking operation on corporate websites by the group Anonymous. The email was forwarded by Adrianne Massey, managing director of the Biotechnology Industry Association (BIO), to a group of industry allies, including Entine.

“I have no idea what type of attack. Private sector entities may be their only targets, but I don’t want any of you to be harmed who see you as industry allies,” Massey wrote.

Kloor was looped in on the email by Dr. Channapatna Prakash, a GMO advocate and dean at Tuskegee University. Also included in the email were Jay Byrne (former director of corporate communications for Monsanto), Val Giddings (former vice president of the biotech trade association), Karl Haro von Mogel (media director of Biofortified), Bruce Chassy and David Tribe (co-founders of the Monsanto front group Academics Review), and other key industry allies who promote GMOs and advocate for deregulation: Kevin Folta, Henry Miller, Drew Kershen, Klaus AmmannPiet van der Meer and Martina Newell-McGloughlin.

Industry allies frequently promote Kloor’s work; see tweets by Robb Fraley of MonsantoJon Entine, Genetic Literacy Project and the agrichemical industry trade group CBI.

Further reading:

Alison Van Eenennaam: key outside spokesperson and lobbyist for the agrichemical and GMO industries

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Alison Van Eenennaam, PhD, a cooperative extension specialist in animal genomics and biotechnology at the University of California, Davis, is a leading promoter of genetically engineered animals, crops and the pesticides that accompany them, and an advocate for deregulation.

Dr. Van Eenennaam argues GE animals should not be subject to pre-market safety reviews or labels.

Dr. Van Eenennaam is a former Monsanto employee who opposes requiring safety studies for genetically engineered animals and holds several patents involving genetic engineering. Her lab experiments include using CRISPR, a genetic engineering technique, to eliminate the horns of dairy cows and breed “all-male terminator cattle” to father only male offspring — a project she calls “Boys Only.” A proposal by the U.S. Food and Drug Administration to require safety and efficacy studies for genetically engineered animals is “insane,” according to Dr. Van Eenennaam.

See also: Wall Street Journal (12.14.2018),            Big Tongues and Extra Vertebrae: The Unintended Consequences of Animal Gene Editing 

Although often presented in the media as an independent scientist, Dr. Van Eenennaam coordinates with agrichemical companies and their PR firms on messaging, lobbying and PR activities, according to emails obtained by U.S. Right to Know and now posted in the UCSF Chemical Industry Documents Library. Examples of collaborations include:

Monsanto edited her remarks for the Intelligence Squared debate 

Emails show that Lee Quarles, Monsanto’s global communication lead, and Tony Zagora, senior vice president and partner of the FleishmanHillard PR firm, edited Dr. Van Eenennaam’s remarks for a December 2014 Intelligence Squared (IQ2) debate where she argued for public acceptance of genetically engineered foods alongside Robb Fraley of Monsanto.

Quarles also connected Dr. Van Eenennaam with higher ups at Monsanto and FleishmanHillard to discuss the core positions she and Fraley should align on, and he arranged for Zagora and the PR agency to provide her with guidance on “approach, tone, delivery and personal presentation. This will help you better understand what are the key things our team should consider as we work to win over the people in the room, as well as all of those consumers in the NPR rebroadcast of the event.”

Some of Monsanto’s edits to Professor Van Eenennaam’s remarks are shown in track changes:

 

Source documents linked here

Former Monsanto Communications Director Jay Byrne and industry PR firm Ketchum provided coaching for media interviews 

In 2012, Dr. Van Eenennaam assisted the industry-funded No on Proposition 37 campaign in California to oppose GMO labeling. Emails show that the “No on 37” campaign staff arranged for Dr. Van Eenennaam to appear on the Dr. Oz Show to speak against labeling, and also arranged for her to receive media and messaging training from Jay Byrne, Monsanto’s former head of corporate communications. (Emails also revealed that Jay Byrne worked with Monsanto to set up a front group to attack GMO critics and the organic industry while “keeping Monsanto in the background“.)

In 2014, the agrichemical industry’s lead public relations firm, Ketchum, pitched Dr. Van Eenennaam as a source and helped her prepare for a radio interview to debunk a study that linked genetically engineered animal feed to stomach inflammation. Ketchum provided Dr. Van Eenennaam with talking points from industry allies describing the stomach study as “junk science.”

Appeared at Hill briefing organized by climate science skeptic group 

In September 2012, Dr. Van Eenennaam appeared at a Competitive Enterprise Institute congressional briefing to argue for the deregulation of genetically engineered animals. The Competitive Enterprise Institute is an industry-funded group that promotes climate science skepticism and opposes regulations for the chemical industry. In 2013, donors to the Competitive Enterprises Institute annual fundraiser included Monsanto, Syngenta, FMC Corporation, the Biotechnology Industry Organization and Google, as well as oil and tobacco companies and foundations related to Koch Industries. In 2016, CEI’s Director of Energy and Environment Myron Ebell, a prominent climate science skeptic who has said the case for global warming is “silly,” was chosen by the Trump Administration’s to lead the transition team for the Environmental Protection Agency.

Coordinated lobbying efforts; defends pesticides 

Dr. Van Eenennaam has coordinated lobbying to deregulate genetically engineered crops and animals, and keep them unlabeled. In 2012, she wrote a letter to the Obama Administration on behalf of the American Society of Animal Science public policy committee arguing for approval of the Aqua Bounty genetically engineered salmon without rigorous safety testing or labeling. In 2015, she recruited professors to support deregulating the Simplot Innate 2.0 genetically engineered potato. “Simplot is looking for some comments on their deregulation … the antis are trying to get the comment period extended as usual,” she wrote to the professors.

Dr. Van Eenennaam also defends glyphosate, the world’s most widely used herbicide and a probable human carcinogen according to the World Health Organization’s cancer research agency. For a post on her website, she used pesticide industry sources and infographics to speculate about the market consequences of banning glyphosate, and characterized people raising concerns as the “worried wealthy.” The Monsanto (now Bayer) website promotes Dr. Van Eenennaam as a source to discredit a study that linked glyphosate to liver disease at low doses.

Some of Alison Van Eenennaam’s other industry collaborations 

  • Is a member of “AgBioChatter,” a private email listserve that pro-industry academics, senior staff of agrichemical companies and public relations consultants have used to coordinate messaging and lobbying activities.

Secret Documents Expose Monsanto’s War on Cancer Scientists

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By Stacy Malkan (updated May 17, 2019)

DeWayne Johnson, a 46-year-old father dying of non-Hodgkin lymphoma, was the first person to face Monsanto in trial last June over allegations the company hid evidence about the cancer-causing dangers of its Roundup weedkiller. Juries have since returned with three unanimous verdicts finding that glyphosate-based Roundup herbicides were a substantial cause of cancer, and leveling massive punitive damages against Bayer (which now owns Monsanto).  Thousands more people are suing in state and federal courts, and corporate documents coming out of the trials are shining light on the heavy-handed tactics Monsanto used to deny cancer risk and protect the chemical that was the lynchpin of its profits.

“Monsanto was its own ghostwriter for some safety reviews,” Bloomberg reported, and an EPA official reportedly helped Monsanto “kill” another agency’s cancer study (that study, now out, did confirm a cancer link to glyphosate). An award-winning  investigation in Le Monde details how Monsanto has tried “to destroy the United Nations cancer agency by any means possible” to save glyphosate. Journal articles based on reviews of the Roundup trial discovery documents report on corporate interference in a scientific publication and a federal regulatory agency, and other examples of “poisoning the scientific well.”

“Monsanto’s ghostwriting and strong-arming threaten sound science and society,” wrote Tufts University Professor Sheldon Krimsky in June 2018. The discovery documents, he said, “uncover the corporate capture of science, which puts public health and the very foundation of democracy at risk.”

Since then, with the trials underway, more documents have come to light about the extent of Monsanto’s manipulations of the scientific process, regulatory agencies, and public debate. In May 2019, journalists in France obtained a secret “Monsanto File” created by the public relations firm FleishmanHillard listing a “multitude of information” about 200 journalists, politicians, scientists and others deemed likely to influence the debate on glyphosate in France. Prosecutors in France have opened a criminal probe and Bayer said it is investigating its PR firm.

This corporate war on science has major implications for all of us, considering that half of all men in the U.S. and a third of women will be diagnosed with cancer at some point in our lifetimes, according to the National Cancer Institute.

The documents the food industry doesn’t want you to see

For years, the food and chemical industries have set their sights on one particular target in the science world: the International Agency for Research on Cancer (IARC), the independent research group that for 50 years has worked to identify cancer hazards to inform policies that can prevent cancer.

“I’ve been fighting IARC forever!!! :)” one former Kraft Foods scientist wrote to a former Syngenta scientist in an email obtained through a state open records request. “Foods and ag are under siege since Glyphosate in March 2015. We all need to gather somehow and expose IARC, as you guys did in the paper. Next priorities are all food ingredients: aspartame, sucralose, dietary iron, B-carotene, BPA, etc. IARC is killing us!”

The IARC expert panel decision to classify glyphosate as “probably carcinogenic to humans” created a rallying point for the panel’s foes to gather forces. A key Monsanto document released via litigation reveals the plan of attack: discredit the cancer scientists with the help of allies across the food industry.

Monsanto’s public relations plan assigned 20 corporate staffers to prepare for the IARC carcinogenicity report on glyphosate, with objectives including “neutralize impact,” “establish public perspective on IARC,” “regulator outreach,” “ensure MON POV” and “engage industry associations” in “outrage.”

The document identified four tiers of “industry partners” to help advance the three objectives named in the PR plan: protect the reputation of Roundup, prevent “unfounded” cancer claims from becoming popular opinion, and “provide cover for regulatory agencies” to keep allowing the use of glyphosate.

Uncovering Monsanto’s network of “industry partners”

The industry partner groups Monsanto tapped to discredit the IARC scientists included the largest pesticide and food industry lobby organizations; industry-funded spin groups that portray themselves as independent sources such as GMO Answers and the International Food Information Council; and “science-y” sounding front groups like Sense about Science, the Genetic Literacy Project and Academics Review – all using similar messaging and often referring back to each other as sources.

Documents obtained by the U.S. Right to Know investigation illuminate on how these partner groups work together to promote the “MON POV” about the safety and necessity of pesticides and GMOs.

One set of documents revealed how Monsanto’s PR operatives organized “Academics Review” as a neutral-sounding platform from which they could launch attacks against a target list of foes, including the Sierra Club, author Michael Pollan, the movie Food, Inc. and the organic industry.

The architects of Academics Review – co-founders Bruce Chassy and David Tribe, Monsanto executive Eric Sachs, former Monsanto communications director Jay Byrne, and former VP of the biotech industry trade group Val Giddingstalked openly in the emails about setting up Academics Review as a front group to promote industry interests and attract industry cash, while keeping corporate fingerprints hidden.

Email from Eric Sachs, Monsanto’sScience, Technology & Outreach Lead, to Bruce Chassy

Even now with their playbook exposed – and their primary funding identified as coming from a trade group funded by Monsanto, Bayer, BASF, Syngenta and DowDuPont – Academics Review still claims on its website to accept donations only from “non-corporate sources.” Academics Review also claims that the “IARC glyphosate cancer review fails on multiple fronts,” in a post sourced by the industry-funded PR website GMO Answers, the industry-funded front group American Council on Science and Health, and a Forbes article by Henry Miller that was ghostwritten by Monsanto.

Miller and the Academics Review organizers Chassy, Tribe, Byrne, Sachs and Giddings are members of AgBioChatter, a private email forum that appeared in Monsanto’s PR plan as a tier 2 industry partner. Emails from the AgBioChatter list suggest it was used to coordinate industry allies on lobbying and promotional activities to defend GMOs and pesticides. Members included senior agrichemical industry staff, PR consultants and pro-industry academics, many of whom write for industry media platforms such as GMO Answers and Genetic Literacy Project, or play leadership roles in other Monsanto partner groups.

Genetic Literacy Project, led by longtime chemical industry PR operative Jon Entine, also partnered with Academics Review to run a series of conferences funded by the agrichemical industry to train journalists and scientists how to better promote GMOs and pesticides and argue for their deregulation. The organizers were dishonest about the sources of their funding.

These groups cast themselves as honest arbiters of science even as they spread false information and level near hysterical attacks against scientists who raised concerns about the cancer risk of glyphosate.

A key example can be found on the Genetic Literacy Project website, which was listed as a “tier 2 industry partner” in Monsanto’s PR plan to protect Roundup against cancer concerns raised by the International Agency for Research on Cancer. A search for “IARC” on the Genetic Literacy Project website brings up more than 200 articles, many of them attacking the scientists who raised cancer concerns as “anti-chemical enviros” who “lied” and “conspired to misrepresent” the health risks of glyphosate, and arguing that the global cancer agency should be defunded and abolished.

Many of the anti-IARC articles posted on Genetic Literacy Project, or pushed by other industry surrogates, ignore the many news reports based on the Monsanto Papers documenting corporate interference in the scientific research, and instead promote the claims of chemical industry PR operatives or the false narratives of a journalist with cozy ties to Monsanto. The political battle against reached all the way to Capitol Hill, with Congressional Republicans led by Rep. Lamar Smith calling for investigations and trying to withhold U.S. funding from the world’s leading cancer research agency.

Who is on the side of science?

Monsanto’s lobbying and messaging to discredit the IARC cancer panel is based on the argument that other agencies using risk-based assessments have exonerated glyphosate of cancer risk. But as investigative reports and journal articles based on the Monsanto Papers have detailed, evidence is piling up that the regulatory risk assessments on glyphosate, which rely heavily on industry-provided research, have been compromised by undisclosed conflicts of interest, reliance on dubious science, ghostwritten materials and other methods of corporate strong-arming that puts public health at risk, as the Tufts Professor Sheldon Krimsky wrote.

“To protect the scientific enterprise, one of the core pillars of a modern democratic society, against the forces that would turn it into the handmaiden of industry or politics, our society must support firewalls between academic science and the corporate sectors and educate young scientists and journal editors on the moral principles behind their respective professional roles,” Krimsky wrote.

Policy makers must not allow corporate-spun science to guide decisions about cancer prevention. Media must do a better job reporting and probing into conflicts of interest behind the corporate science spin. It’s time to end the corporate war on cancer science.

Stacy Malkan is co-director of the consumer group U.S. Right to Know and author of the book “Not Just a Pretty Face: The Ugly Side of the Beauty Industry.”

AgBioChatter: Where Corporations, Academics Plotted Strategy on GMOs, Pesticides

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AgBioChatter is a private email listserver used by the agrichemical industry and its allies to coordinate messaging and lobbying activities. List members include pro-industry academics, senior agrichemical industry staff and public relations operatives.

This internal Monsanto document identifies “Academics (AgBioChatter)” as a Tier 2 “industry partner” in Monsanto’s public relations plan to discredit the World Health Organization’s International Agency for Research on Cancer (IARC), in order to protect the reputation of Roundup weedkiller. In March 2015, IARC judged glyphosate, the key ingredient in Roundup, to be probably carcinogenic to humans.

Several AgBioChatter academics also play key roles in other “industry partner” groups named in Monsanto’s PR plan to discredit the IARC carcinogenicity report, including GMO Answers, Biofortified, Genetic Literacy Project, Academics Review and Sense About Science.

Background: Monsanto Relied on These “Partners” to Attack Top Cancer Scientists

The AgBioChatter emails linked below – along with other documents obtained by U.S. Right to Know and now hosted at the UCSF Chemical Industry Documents Archive – provide many examples of how academics and industry partner groups work together in covert ways to push industry-coordinated messaging across various platforms to manufacture doubt about the health and environmental risks of pesticides and GMOs.

Media outlets around the world have reported on these behind-the-scenes collaborations to promote industry views of science and oppose regulations.

U.S. Right to Know efforts for transparency

U.S. Right to Know obtained some AgBioChatter emails in 2016 and 2017 via a public records request. In July 2017, U.S. Right to Know sued the University of Florida for its failure to release requested public records involving the agrichemical industry and publicly funded professors, including documents from the AgBioChatter forum.

In March 2018, a Florida judge dismissed the case, stating that the AgBioChatter emails were “purely personal activity born out of (Kevin Folta’s) own self interest” and not public university business. For more information, see the court documents.

Related press coverage

  • Freedom of the Press Foundation, “How corporations suppress disclosure of public records about themselves,” by Camille Fassett (2/27/18)
  • New York Times article, “Food Industry Enlisted Academics in GMO labeling war, Emails Show,” by Eric Lipton; and email archive, “A Florida Professor Works with the Biotech Industry” (9/5/2015)
  • Alternet, “Is something fishy going on between the University of Florida and the agrichemical industry? Consumers have a right to know,” by Daniel Ross, Alternet (2/13/18)

AgBioChatter list content

The AgBioChatter emails obtained via state public records requests (142 pages) show academics and agrichemical industry staff coordinating talking points to oppose GMO labeling, promote and defend GMOs and pesticides, discredit industry critics, and evade Freedom of Information Act requests for information about publicly funded professors.

A major theme of the emails (and in particular the role of list member Jay Byrne, a former director of corporate communications for Monsanto) was to identify critics of the agrichemical industry and opportunities to attack them. These included Mehmet Oz, Vandana Shiva, Don Huber, Consumers Union and others.

Another key theme in the AgBioChatter emails is the effort to frame scientific studies that raise concerns about risks of GMOs and pesticides as “agenda-driven,” while studies that report positively about agrichemical industry products are “pro science.”

Academic, industry collaboration 

According to the emails received to date via public records requests, academics, agrichemical industry employees, consultants and PR operatives participated in the “Chatter” list.

Known participants are listed below along with their ties to other “industry partner” groups named in Monsanto’s PR plan to orchestrate an outcry against the IARC cancer panel. For more information about these groups, see our fact sheets:

Also noted below are ties to the American Council on Science and Health, a front group that receives corporate money to promote industry views of science and attack critics.

The links to the Genetic Literacy Project archives provide a sense of the common, repetitive messaging these front groups and academics use to promote GMOs and pesticides, try to discredit critics, argue for deregulation and oppose transparency efforts.

AgBioChatter list members 

Emails obtained via public records requests indicate that the following people were on the AgBioChatter listserver as of the dates in the emails.

Andrew Apel, agrichemical industry consultant and former editor of the biotech industry newsletter AgBiotech Reporter

Graham Brooks, Agricultural Economist, PG Economics Ltd, UK

Jay Byrne, former director of corporate communications for Monsanto; president of v-Fluence Interactive public relations firm

Bruce Chassy, PhD, Professor Emeritus of Food Safety and Nutritional Sciences, University of Illinois at Urbana-Champaign

Jon Entine, director of Genetic Literacy Project, Monsanto “industry partner”

Kevin Folta, PhD, Professor and Chairman, Horticultural Sciences Department, University of Florida

Val Giddings, PhD, industry consultant, former VP of the BIO trade association

  • Senior fellow at Information Technology and Innovation Foundation (funded by pharmaceutical, wireless and agrichemical industry groups)
  • Helped set up Academics Review as a Monsanto front group
  • Genetic Literacy Project archives

Andy Hedgecock, DuPont Pioneer former director of scientific affairs

Drew Kershen, PhD, Emeritus Professor, University of Oklahoma, College of Law

Marcel Kuntz, PhD, research director at CNRS, Laboratoire de Physiologie Cellulaire Végétale, Grenoble, France 

Chris Leaver, PhD, Emeritus Professor of Plant Science, University of Oxford

Adrienne Massey, PhD, Biotechnology Industry Organization (BIO), managing director of science and regulatory affairs

Robert McGregor, Policy Analyst, Prince Edward Island, Canada

Alan McHughen, PhD, University of California Riverside

Henry Miller, MD, fellow at Hoover Institution, former FDA office of biotechnology

Vivian Moses, PhD, Diabetes and Nutritional Sciences Division, King’s College London

Piero Morandini, PhD, research assistant, University of Milan

Wayne Parrott, PhD, Professor, Crop Breeding and Genetics, University of Georgia

C.S. Prakash, PhD, Professor, Plant Genetics, Genomics and Biotechnology College of Agricultural, Environmental and Nutrition Sciences, Tuskegee University

Cami Ryan, PhD, Monsanto, social sciences lead, regulatory policy and scientific affairs in Canada

Eric Sachs, PhD, Monsanto, environmental, social and economic platform lead

Alison Van Eenennaam, PhD, Animal Genetics and Biotechnology Cooperative Extension Specialist, University of California, Davis

Karl Haro von Mogel, PhD, Biofortified director of science and media   

For more information about the findings of U.S. Right to Know and media coverage about collaborations between industry groups and academics on food issues, see our investigations page. U.S. Right to Know documents are also available in the Chemical Industry Documents Library hosted by the University of California, San Francisco.

Biofortified Aids Chemical Industry PR & Lobbying Efforts

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Biology Fortified Inc., known as “Biofortified,” is a nonprofit organization that works closely with the agrichemical industry and its collaborators on public relations and lobbying campaigns to defend genetically engineered foods and pesticides, and attack industry critics.

Board members and bloggers are key agrichemical industry allies

Current and former board members and blog authors listed on Biofortified’s “meet our experts” page have close ties to the agrichemical industry and industry front group efforts.

Following are examples of industry-aligned lobbying and public relations efforts involving Biofortified and its leaders.

“Biofortified boys” lobby squad defends pesticides

In 2013, the Hawaii Crop Improvement Association (HCIA) — a trade group representing DowDuPont, Monsanto and the Hartung Brothers — organized a lobbying trip to Kauai for industry allies to oppose a community ordinance that would have improved public disclosure of pesticide use and required pesticide buffer zones around schools, hospitals and other public areas. According to emails obtained by U.S. Right to Know, the HCIA executive director referred to four supporters who were invited on the lobby trip as the “Biofortified boys.” They were:

  • Karl Haro von Mogel, Biofortified science director
  • Steve Savage, Biofortified blog author and agrichemical industry consultant
  • Kevin Folta, Biofortified board member and professor at University of Florida
  • Jon Entine, director of Genetic Literacy Project, a Monsanto partner group

Emails show that Renee Kester, lead organizer of the HCIA lobby project, emailed the four men on July 11, 2013 (page 10) to thank them “for all of the support you have given us over here in Hawaii with regard to our recent legislative battles” and to set up a call to discuss their availability to attend an upcoming legislative hearing. Alicia Muluafiti, executive director of HCIA, then emailed the group (page 9) about the need to craft out short term and longer term strategies “using the Biofortified boys”:

More information:

  • New York Times, “A Florida Professor Works with the Biotech Industry: A Trip to Hawaii to Testify, Paid by Industry” (page 23) (9/5/2015)
  • GM Watch, “How the ‘Biofortified Boys’ defended the pesticide industry’s secrets in Hawaii” (9/27/2015)

Biofortified listed as “industry partner” in Monsanto PR doc  

This internal Monsanto document identifies Biofortified as an “industry partner” in Monsanto’s public relations plan to discredit the World Health Organization’s cancer research arm, the International Agency for Research on Cancer (IARC), to protect the reputation of Roundup weedkiller. In March 2015, an IARC expert panel judged glyphosate, the key ingredient in Roundup, to be probably carcinogenic to humans.

The Monsanto PR document identified four tiers of industry partners the corporation planned to engage in its “preparedness plan” for the IARC cancer report. Biofortified is listed in “Tier 2,” along with Academics Review, AgBioChatter academics, Genetic Literacy Project and Sense About Science. These groups are are often cited as independent sources, but as the Monsanto plan and other examples suggest, they work behind the scenes with the agrichemical industry to protect corporate interests. (Update: In October 2018, Biofortified posted a statement from Monsanto saying the company does not fund or partner with them.)

Opposed transparency and state FOIA requests

Biofortified co-sponsored, along with the Cornell Alliance for Science, a March 2015 petition opposing the use of state Freedom of Information Act (FOIA) requests to investigate links between publicly funded academics and the agrichemical industry.

Emails obtained by U.S. Right to Know via state FOIA requests have since revealed numerous examples of academics working in covert ways with agrichemical companies and their PR firms to aid industry’s lobbying and messaging agenda — for example, the documents describing the origins of the front group Academics Review, and those that discussed the “Biofortified boys” lobby trip to Hawaii. Many of the emails obtained by U.S. Right to Know are now posted in the UCSF Chemical Industry Documents Library, USRTK Agrichemical Collection. The documents have generated worldwide media coverage about transparency in the food industry and the health and environmental risks of pesticides and GMOs.

Biofortified’s industry-aligned attacks on critics

A stuffy doll representing GMO corn named Frank N. Foode is the mascot of Biofortified.

Biofortified founding board member David Tribe co-founded Academics Review, a front group set up with the help of Monsanto to attack industry critics, according to documents obtained by U.S. Right to Know. In one email, Jay Byrne, a former director of corporate communications for Monsanto, discussed a target list of industry critics he was developing for Monsanto.

March Against Myths about Modification (MAMyths), a project of Biofortified, also targeted some of the groups and individuals named on Byrne’s target list – for example, the group participated in a protest against Vandana Shiva and reportedly led a failed attempt to derail an event featuring Vani Hari, the “Food Babe,” sponsored by the Center for Food Safety.

MAMyths co-founder Kavin Senapathy had several articles deleted by Forbes after the New York Times revealed that her co-author, Henry Miller, published a column in Forbes that was ghostwritten by Monsanto. Miller was also identified as a partner in Monsanto’s public relations plan to attack the IARC cancer panel.

Senapathy is co-author of a 2015 book about Hari, “The Fear Babe,” which features a forward written by former Biofortified board member Kevin Folta, in which he describes the food movement as a “well financed terrorist faction.”

Senapathy and Haro von Mogel also appear in the GMO propaganda film Food Evolution.

Related projects

GENERA Database is a list of studies to “show people how much research has been conducted on genetically engineered crops,” according to the FAQ on the Biofortified website. The list was first started by David Tribe, who also co-founded the Monsanto front group Academics Review. Early promotion for GENERA misleadingly claimed to show “more than 600 peer-reviewed reports in the scientific literature which document the general safety and nutritional wholesomeness of GM foods and feeds.” Many of those studies did not address safety issues. The inaccurate promotional language was later removed, along with about a third of the studies.

Academics Review: The Making of a Monsanto Front Group

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Academics Review, a nonprofit 501(c)(3) organization launched in 2012, claims to be an independent group but documents obtained by U.S. Right to Know revealed it is a front group set up with the help of Monsanto and its public relations team to attack agrichemical industry critics while appearing to be independent.

Related: Genetic Literacy Project, Monsanto partner groups, Biotech Literacy Project boot camps
Monsanto Fingerprints Found All Over Attack on Organic Food,” by Stacy Malkan, Huffington Post (2016)

Covert industry funding 

The Academics Review website describes its founders as “two independent professors,” Bruce Chassy, PhD, professor emeritus at the University of Illinois at Urbana-Champaign, and David Tribe, PhD, senior lecturer at the University of Melbourne, Australia. As of May 2018, the website claims, “Academics Review only accepts unrestricted donations from non-corporate sources to support our work.”

However, tax records show that the primary funder of Academics Review has been the Council for Biotechnology Information, a trade association that is funded and run by the largest agrichemical companies: BASF, Bayer, DowDuPont, Monsanto and Syngenta.

According to CBI tax records, the industry-funded group gave Academics Review a total of $650,000 in 2014 and 2015-2016. Tax records for AcademicsReview.org report expenses of $791,064 from 2013-2016 (see 2013, 2014, 2015, 2016). The money was spent on organizing conferences and promoting GMOs and pesticides, according to the tax records.

Emails reveal secret origin of academic front group

Emails obtained by U.S. Right to Know via state Freedom of Information requests revealed the inner workings of how Academics Review was set up as a front group with the help of Monsanto, its PR allies and industry funders. Key facts and emails:

  • Eric Sachs, a senior public relations executive at Monsanto, said he would help find industry funding for Academics Review. “The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” Sachs wrote to Chassy on November 30, 2010.
  • Academics Review was conceived as a front group that could attack critics of the agrichemical industry. According to a March 11, 2010 email chain, the group was established with the help of Monsanto executives along with Jay Byrne, former director of corporate communications at Monsanto who now runs a PR shop called v-Fluence Interactive; and Val Giddings, former VP of the biotech industry trade association BIO.
  • Byrne compared the concept as similar to – but better than – a front group set up by Rick Berman, a lobbyist known as  “Dr. Evil” and the “king of corporate front groups and propaganda” for his work to promote tobacco and oil industry interests under the cover of neutral-sounding groups. Berman’s “’Center for Consumer Freedom’ (ActivistCash.com) has cashed in on this to the extreme; and I think we have a much better concept,” Byrne wrote to Chassy on March 11, 2010.
  • Byrne said he was developing an “opportunities list with targets” for Monsanto comprised of “individuals organizations, content items and topic areas” critical of ag-biotech that “mean money for a range of well heeled corporations.”
  • Chassy indicated he was especially keen to go after the organic industry. “I would love to find a prime name in the middle of the organic aura from which to launch ballistic missiles,” he wrote on March 11, 2010. In 2014, Academics Review attacked the organic industry with a report it falsely claimed was the work of independent academics with no conflicts of interest.

Monsanto plan names Academics Review as “industry partner” 

Academics Review is an “industry partner”according to a confidential Monsanto PR document that describes the corporation’s plans to discredit the World Health Organization’s cancer research arm, the International Agency for Research on Cancer (IARC), in order to defend the reputation of Roundup weedkiller. On March 20, 2015, IARC announced it had classified glyphosate as Group 2A carcinogen, “probably carcinogenic to humans.”

The Monsanto PR document lists four tiers of industry partners to engage in its public relations efforts to discredit the cancer panel’s report. Academics Review was listed as a Tier 2 “industry partner” along with Genetic Literacy Project, Sense About Science, Biofortified, and the AgBioChatter academics list serve.

An Academics Review article dated March 25, 2015 claimed the “IARC glyphosate cancer review fails on multiple fronts.” The article linked to the industry-funded GMO Answers, the front group American Council on Science and Health and a Forbes article by Henry Miller that was ghostwritten by Monsanto.

Bruce Chassy’s ties to industry and its front groups

Professor Bruce Chassy, co-founder of Academics Review and president of the board, has been frequently cited in the media as an independent expert on GMOs, while he was also receiving undisclosed funds from Monsanto.

Chassy had received $57,000 in undisclosed funds over a two-year period from Monsanto to travel, write and speak about GMOs, according to WBEZ. The story reported that Monsanto also sent at least $5.1 million through the University of Illinois Foundation to university employees and programs between 2005 and 2015.

Chassy is on the “Board of Science and Policy Advisors” of the American Council on Science and Health, an industry funded front group that works with Monsanto. Chassy is also an “independent expert” for GMO Answers, a marketing website for GMOs and pesticides funded by the agrichemical industry.

Articles about Bruce Chassy’s industry ties:

  • New York Times, “Food Industry Enlisted Academics in G.M.O. Lobbying War, Emails Show,” by Eric Lipton (9/5/2015)
  • New York Times email archive, “A University of Illinois Professor Joins the Fight,” (9/5/2015)
  • WBEZ, “Why Didn’t an Illinois Professor Have to Disclose GMO Funding,” by Monica Eng (3/15/2016)
  • US Right to Know, “Following an Email Trail: How a Public University Professor Collaborated on a Corporate PR Campaign,” by Carey Gillam (1/29/2016)

David Tribe / Academics Review / Biofortified

David Tribe is co-founder of Academics Review, vice president of the Academics Review Board of Directors, and a reviewer on the 2014 Academics Review report attacking the organic industry. Tribe is also a member of the board of directors of Biology Fortified Inc., or Biofortified, a nonprofit group that aids the agrichemical industry with lobbying and public relations.

Industry-funded Biotech Literacy Project Boot Camps: training scientists and journalists to promote GMOs 

The Biotech Literacy Project boot camps were a series of conferences funded by the agrichemical industry and organized by Academics Review and Genetic Literacy Project, another group that partners with Monsanto on public relations projects. The boot camps trained scientists and journalists how to present GMOs and pesticides in a more positive light, and had explicit political aims to stave off GMO labeling and prop up flagging support for agrichemical industry products.

Boot camp organizers made false claims to journalists and scientists about the source of funds for the Biotech Literacy Project boot camps; they claimed funding came from a mix of government, academic and industry sources, but the only traceable funders were the agrichemical corporations.

“I was offered a $2,000 honorarium, as well as expenses. I wrote back and asked who would provide the honorarium and was told it’d be a combination of funds from UC Davis, USDA, state money, and the Biotechnology Industry Organization (BIO).” (Journalist Brooke Borel, Popular Science)

“I need to be clear up front that our support comes from BIO, USDA, state-USAID and some foundation money so industry is indirectly a sponsor. We are 100% transparent about sponsorship.” (boot camp organizer Bruce Chassy email to scientists)

The USDA and other government and academic sources named by organizers denied funding the events, according to Paul Thacker’s reporting in The Progressive, and the only traceable source of funds was the BIO trade group offshoot, the Council for Biotechnology Information, which is funded by BASF, Bayer, DowDuPont and Monsanto Company. That group spent over $300,000 on the two boot camps held at UC Davis and University of Florida, according to tax records and Thacker’s reporting.

Speakers at the 2015 Biotech Literacy Project boot camp (according to the wrap-up report) included industry executives and public relations operatives, including Monsanto’s former head of communications Jay Byrne (who helped set up Academics Review as a front group to attack industry critics), Hank Campbell of the front group American Council on Science and Health, and Yvette d’Entremont the “SciBabe.”

More information:

For more information about the findings of U.S. Right to Know and media coverage about collaborations between industry groups and academics on food issues, see our investigations page. U.S. Right to Know documents are also available in the Chemical Industry Documents Library hosted by the University of California, San Francisco.

Email of intrigue: “IARC is killing us!”

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As researchers we often look to documents to shed new light on issues important to food policy. Sometimes, they simply reflect what we already know.

That’s the case with one new communication string that adds to evidence of a far-reaching strategy by food industry players to discredit and diminish the world’s leading cancer research agency. We’ve already seen documents from Monsanto and other chemical industry interests laying out plans to tear apart the credibility of the International Agency for Research on Cancer (IARC) because of its classification of Monsanto’s weed killer glyphosate as a probable human carcinogen.

Now we see evidence that other food industry players are part of the scheme; working to head off potentially damaging IARC scrutiny of food additives such as aspartame, sucralose, and more.

The email of intrigue was obtained through a state open records request.  It shows communication between James Coughlin, a one-time scientist for Kraft General Foods Inc. who operates a food and “nutritional” consulting business, and Timothy Pastoor, a retired toxicologist with the agrochemical giant Syngenta AG who now runs his own “science communications” business. Also included on a portion of the email string is Monsanto PR man Jay Byrne, who runs a “reputation management” and public relations business, and Douglas Wolf, a former Environmental Protection Agency scientist now with Syngenta.

In the October 2016 email, Coughlin tells Pastoor how he’s been “fighting IARC forever!!” dating back to his time at Kraft. He relates the time he spent criticizing the international cancer agency to a U.S. House of Representatives staffer who was coordinating an effort to strip U.S. funding from IARC.

And then, articulating the deep fear the food industry holds for the cancer agency, he gets to the meat of the matter: “IARC is killing us!” he writes. The 2-page string can be found here. An excerpt is below: