Related: Secret Documents Expose Monsanto’s War on Cancer Scientists, by Stacy Malkan
This fact sheet describes the contents of Monsanto’s confidential public relations plan to discredit the World Health Organization’s cancer research unit, the International Agency for Research on Cancer (IARC), in order to protect the reputation of Roundup weedkiller. In March 2015, the international group of experts on the IARC panel judged glyphosate, the key ingredient in Roundup, to be probably carcinogenic to humans.
The Monsanto plan names more than a dozen “industry partner” groups that company executives planned to “inform / inoculate / engage” in their efforts to protect the reputation of Roundup, prevent the “unfounded” cancer claims from becoming popular opinion, and “provide cover for regulatory agencies.” Partners included academics as well as chemical and food industry front groups, trade groups and lobby groups — follow the links below to fact sheets that provide more information about the partner groups.
Together these fact sheets provide a sense of the depth and breadth of the corporate attack on the IARC cancer experts in defense of Monsanto’s top-selling herbicide.
A key document released in 2017 in legal proceedings against Monsanto describes the corporation’s “preparedness and engagement plan” for the IARC cancer classification for glyphosate, the world’s most widely used agrichemical. The internal Monsanto document — dated Feb. 23, 2015 — assigns more than 20 Monsanto staffers to objectives including “neutralize impact of decision,” “regulator outreach,” “ensure MON POV” and “lead voice in ‘who is IARC’ plus 2B outrage.” On March 20, 2015, IARC announced its decision to classify glyphosate as Group 2A carcinogen, “probably carcinogenic to humans.”
For more background, see: “How Monsanto Manufactured Outrage at Chemical Cancer Classification it Expected,” by Carey Gillam, Huffington Post (9/19/2017)
Monsanto’s Tier 1-4 “Industry Partners”
Page 5 of the Monsanto document identifies four tiers of “industry partners” that Monsanto executives planned to engage in its IARC preparedness plan. These groups together have a broad reach and influence in pushing a narrative about cancer risk that protects corporate profits.
Tier 1 industry partners are agrichemical industry-funded lobby and PR groups.
- CropLife International / European Crop Protection Association are pesticide industry trade groups
- GMO Answers is a crisis management marketing website funded by Monsanto, BASF, Bayer, Dow, Dupont and Syngenta and run by Ketchum public relations firm
- Biotechnology Innovation Organization is a biotech industry trade group
Tier 2 industry partners are front groups that are often cited as independent sources, but work with the chemical industry behind the scenes on public relations and lobbying campaigns.
Tier 3 industry partners are food-industry funded nonprofit and trade groups. These groups were tapped to, “Alert food companies via Stakeholder Engagement team (IFIC, GMA, CFI) for ‘inoculation strategy’ to provide early education on glyphosate residue levels, describe science-based studies versus agenda-driven hypotheses” of the independent cancer panel.
- International Food Information Council (IFIC) is a food industry-funded spin group that leads a coalition of 130 groups that coordinate messaging about GMOs and pesticides.
- Grocery Manufacturers Association (GMA) is the leading trade group for junk food companies.
- The Center for Food Integrity (CFI) is a food industry-funded spin group.
Tier 4 industry partners are “key grower’s associations.” These are the various trade groups representing corn, soy and other industrial growers and food manufacturers.
Orchestrating outcry against the cancer report on glyphosate
Monsanto’s PR document described their plans to conduct robust media and social media outreach to “orchestrate outcry with the IARC decision.”
How that played out can be seen in the writings of the industry partner groups that used common messaging and sources to accuse the cancer research agency of wrongdoing and attempt to discredit the scientists who worked on the glyphosate report.
Examples of the attack messaging can be seen on the Genetic Literacy Project website. This group claims to be an independent source on science, however, documents obtained by U.S. Right to Know show that Genetic Literacy Project works with Monsanto on PR projects without disclosing those collaborations. Jon Entine launched the group in 2011 when Monsanto was a client of his PR firm. This is a classic front group tactic; moving a company’s messaging through a group that claims to be independent but isn’t.
Plan suggests Sense About Science to “lead industry response”
Monsanto’s PR document discusses plans to conduct robust media and social media outreach to “orchestrate outcry with the IARC decision.” The plan suggests the group Sense About Science (in brackets with a question mark) for “leads industry response and provides platform for IARC observers and industry spokesperson.”
Sense About Science is a public charity based in London that claims to promote public understanding of science, but the group is “known to take positions that buck scientific consensus or dismiss emerging evidence of harm,” reported Liza Gross in The Intercept. In 2014, Sense About Science launched a US version under the direction of Trevor Butterworth, a writer with a long history of disagreeing with science that raises health concerns about toxic chemicals.
Sense About Science is related to the Science Media Centre, a science PR agency in London that receives corporate funding and is known for pushing corporate views of science. A reporter with close ties to the Science Media Centre, Kate Kelland, has published several articles in Reuters critical of the IARC cancer agency that were based on false narratives and inaccurate incomplete reporting. The Reuters articles have been heavily promoted by Monsanto’s “industry partner” groups and were used as the basis for political attacks against IARC.
For more information:
- “IARC rejects false claims in Reuters article,” IARC statement (3/1/18)
- Reuters’ Aaron Blair IARC story promotes false narrative, USRTK (7/24/2017)
- Reuters’ claim that IARC “edited out” findings is also false, USRTK (10/20/2017)
- “Are corporate ties influencing science coverage?” Fairness and Accuracy in Reporting (7/24/2017)
“Engage Henry Miller”
Page 2 of the Monsanto PR document identifies the first external deliverable for planning and preparation: “Engage Henry Miller” to “inoculate / establish public perspective on IARC and reviews.”
“I would if I could start with a high-quality draft.”
Henry I. Miller, MD, a fellow at the Hoover Institution and founding director of the FDA’s Office of Biotechnology, has a long documented history of working with corporations to defend hazardous products. The Monsanto plan identifies the “MON owner” of the task as Eric Sachs, Monsanto’s science, technology and outreach lead.
Documents later reported by The New York Times reveal that Sachs emailed Miller a week before the IARC glyphosate report to ask if Miller was interested in writing about the “controversial decision.” Miller responded, “I would if I could start with a high-quality draft.” On March 23, Miller posted an article on Forbes that “largely mirrored” the draft provided by Monsanto, according to the Times. Forbes severed its relationship with Miller in the wake of the ghostwriting scandal and deleted his articles from the site.
American Council on Science and Health
Although the Monsanto PR document did not name the corporate-funded American Council on Science and Health (ACSH) among its “industry partners,” emails released via litigation show that Monsanto funded the American Council on Science and Health and asked the group to write about the IARC glyphosate report. The emails indicate that Monsanto executives were uncomfortable about working with ACSH but did so anyway because, “we don’t have a lot of supporters and can’t afford to lose the few we have.”
Monsanto’s senior science lead Daniel Goldstein wrote his colleagues, “I can assure you I am not all starry eyed about ACSH- they have PLENTY of warts- but: You WILL NOT GET A BETTER VALUE FOR YOUR DOLLAR than ACSH” (emphasis his). Goldstein sent links to dozens of ACSH materials promoting and defending GMOs and pesticides that he described as “EXTREMELY USEFUL.”
Follow the findings of U.S. Right to Know and media coverage about collaborations between food industry groups and academics on our investigations page. USRTK documents are also available in the Chemical Industry Documents Library hosted by UCSF.