Cornell Alliance for Science is a PR Campaign for the Agrichemical Industry

Print Email Share Tweet

Updated September 2020

Despite its academic-sounding name and affiliation with an Ivy League institution, the Cornell Alliance for Science is a public relations campaign funded by the Bill & Melinda Gates Foundation to promote GMOs and pesticides. The evidence described in this fact sheet suggests the group is using Cornell’s name, reputation and authority to promote misleading, inaccurate messaging and to advance the political agenda of the world’s largest chemical and seed corporations.

Industry-aligned mission and messaging

The Gates Foundation launched Cornell Alliance for Science (CAS) in 2014 with a $5.6 million grant, to “depolarize” the debate around GMOs. The foundation gave another $6.4 million in 2017. Smaller donors are listed on the website but amounts are not disclosed. CAS says its mission is to “promote access” to genetically engineered crops and foods by training “science allies” around the world to educate their communities about the benefits of agricultural biotechnology.

Pesticide industry CAS promotion 

A key part of the strategy is to recruit and train Global Leadership Fellows in communications and promotional tactics, focusing on regions where there is public opposition to the biotech industry, particularly African countries that have resisted GMO crops.

The CAS mission is strikingly similar to the Council for Biotechnology Information (CBI), a pesticide-industry funded public relations initiative that has partnered with CAS and promotes the group. CBI aimed to build alliances across the food chain and train third-parties, particularly academics and farmers, persuade the public to accept GMOs.

CAS messaging also aligns closely with industry PR efforts: they focus on promoting the possible future benefits of genetically engineered foods while downplaying or denying risks and working to discredit critics.

Widespread criticism

CAS and its writers have drawn criticism from academics, farmers, students, community groups and food sovereignty movements who say the group promotes inaccurate and misleading messaging and uses unethical tactics. See for example:

Examples of misleading messaging

Experts in genetic engineering, biology, agroecology and food policy have documented many examples of inaccurate claims made by Mark Lynas, a visiting fellow at Cornell who has written dozens of articles defending agrichemical products in the name of CAS; see for example his many articles promoted by the Genetic Literacy Project, a PR group that works with Monsanto. Lynas’ 2018 book argues for African countries to accept GMOs, and devotes a chapter to defending Monsanto.

Inaccurate claims about GMOs

Numerous scientists have criticized Lynas for making false statements, “unscientific, illogical and absurd” arguments, promoting dogma over data and research on GMOs, rehashing industry talking points, and making inaccurate claims about pesticides that “display a deep scientific ignorance, or an active effort to manufacture doubt.”

“The laundry list of what Mark Lynas got wrong about both GMOs and science is extensive, and has been refuted point by point by some of the world’s leading agroecologists and biologists,” wrote Eric Holt-Giménez, executive director of Food First, in April 2013 (Lynas joined Cornell as a visiting fellow later that year).  

“disingenuous and untruthful”

Africa-based groups have critiqued Lynas at length. The Alliance for Food Sovereignty in Africa, a coalition of more than 40 food and farming groups across Africa, has described Lynas as a “fly-in pundit” whose “contempt for African people, custom and tradition is unmistakable.” Million Belay, director of AFSA, described Lynas as “a racist who is pushing a narrative that only industrial agriculture can save Africa.”

In a 2018 press release, the South Africa-based African Centre for Biodiversity described unethical tactics Lynas has used to promote the biotech lobby agenda in Tanzania. “There is an issue definitely about accountability and [need for] reigning the Cornell Alliance for Science in, because of the misinformation and the way that they are extremely disingenuous and untruthful,” Mariam Mayet, executive director of the African Centre for Biodiversity, said in a July 2020 webinar.

For detailed critiques of Lynas’ work, see articles at the end of this post and our Mark Lynas fact sheet.

Attacking agroecology

A recent example of inaccurate messaging is a widely panned article on the CAS website by Lynas claiming, “agro-ecology risks harming the poor.” Academics described the article as a “demagogic and non-scientific interpretation of a scientific paper,” “deeply unserious,” “pure ideology” and “an embarrassment for someone who wants to claim to be scientific,” a “really flawed analysis“ that makes “sweeping generalizations“ and “wild conclusions.” Some critics called for a retraction.

2019 article by CAS fellow Nassib Mugwanya provides another example of misleading content on the topic of agroecology. The article, “Why traditional agricultural practices can’t transform African agriculture,” reflects the typical messaging pattern in CAS materials: presenting GMO crops as the “pro-science” position while painting “alternative forms of agricultural development as ‘anti-science,’ groundless and harmful,” according to an analysis by the Seattle-based Community Alliance for Global Justice.

“Particularly notable in the article are strong usages of metaphors (e.g., agroecology likened to handcuffs), generalizations, omissions of information and a number of factual inaccuracies,” the group said.

Using Monsanto playbook to defend pesticides

Another example of misleading industry-aligned CAS messaging can be found in the group’s defense of glyphosate-based Roundup. The herbicides are a key component of GMO crops with 90% of corn and soy grown in the United States genetically engineered to tolerate Roundup. In 2015, after the World Health Organization’s cancer research panel said glyphosate is a probable human carcinogen, Monsanto organized allies to “orchestrate outcry” against the independent science panel to “protect the reputation” of Roundup, according to internal Monsanto documents.

Monsanto’s PR playbook: attacking cancer experts as ‘activists’

Mark Lynas used the CAS platform to amplify the Monsanto messaging, describing the cancer report as a “witch hunt” orchestrated by “anti-Monsanto activists” who “abused science” and committed “an obvious perversion of both science and natural justice” by reporting a cancer risk for glyphosate. Lynas used the same flawed arguments and industry sources as the American Council on Science and Health, a front group Monsanto paid to help spin the cancer report.

While claiming to be on the side of science, Lynas ignored ample evidence from Monsanto documents, widely reported in the press, that Monsanto interfered with scientific research, manipulated regulatory agencies and used other heavy-handed tactics to manipulate the scientific process in order to protect Roundup. In 2018, a jury found the that Monsanto “acted with malice, oppression or fraud” in covering up the cancer risk of Roundup.

Lobbying for pesticides and GMOs in Hawaii

Although its main geographical focus is Africa, CAS also aids pesticide industry efforts to defend pesticides and discredit public health advocates in Hawaii. The Hawaiian Islands are an important testing ground for GMO crops and also an area that reports high exposures to pesticides and concerns about pesticide-related health problems, including birth defects, cancer and asthma. These problems led residents to organize a years-long fight to pass stronger regulations to reduce pesticide exposures and improve disclosure of the chemicals used on agricultural fields.

“launched vicious attacks”

As these efforts gained traction, CAS engaged in a “massive public relations disinformation campaign designed to silence community concerns” about the health risks of pesticides, according to Fern Anuenue Holland, a community organizer for Hawaii Alliance for Progressive Action. In the Cornell Daily Sun, Holland described how “paid Cornell Alliance for Science fellows — under the guise of scientific expertise — launched vicious attacks. They used social media and wrote dozens of blog posts condemning impacted community members and other leaders who had the courage to speak up.”

Holland said she and other members of her organization were subjected to “character assassinations, misrepresentations and attacks on personal and professional credibility” by CAS affiliates. “I have personally witnessed families and lifelong friendships torn apart,” she wrote.

Opposing the public’s right to know     

CAS Director Sarah Evanega, PhD, has said her group is independent of industry: “We do not write for industry, and we do not advocate or promote industry-owned products. As our website clearly and fully discloses, we receive no resources from industry.” However, dozens of emails obtained by U.S. Right to Know, now posted in the UCSF chemical industry documents library, show CAS and Evanega coordinating closely with the pesticide industry and its front groups on public relations initiatives. Examples include:

More examples of CAS partnerships with industry groups are described at the bottom of this fact sheet.  

Elevating front groups and unreliable messengers

In its efforts to promote GMOs as a “science-based” solution for agriculture, Cornell Alliance for Science has lent its platform to industry front groups and even a notorious climate science skeptic.

Trevor Butterworth and Sense About Science/STATS: CAS partners with Sense About Science/STATS to offer “statistical consultation for journalists” and gave a fellowship to the group’s director Trevor Butterworth, who built his career defending products important to the chemical, fracking, junk food and drug industries. Butterworth is founding director of Sense About Science USA, which he merged with his former platform, Statistical Assessment Service (STATS).

Journalists have described STATs and Butterworth as key players in chemical and pharmaceutical industry product defense campaigns (see Stat News, Milwaukee Journal Sentinel, The Intercept and The Atlantic).  Monsanto documents identify Sense About Science among the “industry partner” it counted on to defend Roundup against cancer concerns.

Climate science skeptic Owen Paterson: In 2015, CAS hosted Owen Paterson, a British Conservative Party politician and well-known climate science skeptic who slashed funding for global warming mitigation efforts during his stint as UK Environment Minister. Paterson used the Cornell stage to claim that environmental groups raising concerns about GMOs “allow millions to die.” Pesticide industry groups used similar messaging 50 years ago to try to discredit Rachel Carson for raising concerns about DDT.

Lynas and Sense About Science: Lynas of CAS is also affiliated with Sense About Science as a longtime advisory board member. In 2015, Lynas partnered with climate science skeptic Owen Paterson Paterson also Sense About Science Director Tracey Brown to launch what he called the “ecomodernism movement,” a corporate-aligned, anti-regulation strain of “environmentalism.”

Hawaii Alliance for Science messengers

In 2016, CAS launched an affiliate group called the Hawaii Alliance for Science, which said its purpose was to “support evidence-based decision-making and agricultural innovation in the Islands.” Its messengers include:

Sarah Thompson, a former employee of Dow AgroSciences, coordinated the Hawaii Alliance for Science, which described itself as a “communications-based non-profit grassroots organization associated with the Cornell Alliance for Science.” (The website no longer appears active, but the group maintains a Facebook page.)

Social media posts from the Hawaii Alliance for Science and its coordinator Thompson have described critics of the agrichemical industry as arrogant and ignorant people, celebrated corn and soy mono-crops and defended neonicotinoid pesticides which many studies and scientists say are harming bees.

Joan Conrow, Managing Editor of CAS, writes articles on her personal website, her “Kauai Eclectic” blog and for the industry front group Genetic Literacy Project trying to discredit health professionals, community groups and politicians in Hawaii who advocate for stronger pesticide protections, and journalists who write about pesticide concerns. Conrow has accused environmental groups of tax evasion and compared a food safety group to the KKK.

Conrow has not always disclosed her Cornell affiliation. Hawaii’s Civil Beat newspaper criticized Conrow for her lack of transparency and cited her in 2016 as an example of why the paper was changing its commenting policies. Conrow “often argued the pro-GMO perspective without explicitly mentioning her occupation as a GMO sympathist,” wrote journalism professor Brett Oppegaard. “Conrow also has lost her journalistic independence (and credibility) to report fairly about GMO issues, because of the tone of her work on these issues.”

Joni Kamiya, a 2015 CAS Global Leadership Fellow argues against pesticide regulations on her website Hawaii Farmer’s Daughter, in the media and also for the industry front group Genetic Literacy Project. She is an “ambassador expert” for the agrichemical industry-funded marketing website GMO Answers. Like Conrow, Kamiya claims pesticide exposures in Hawaii aren’t a problem, and tries to discredit elected officials and “environmental extremists” who want to regulate pesticides.

Cornell Alliance for Science staffers, advisors

CAS describes itself as “an initiative based at Cornell University, a non-profit institution.” The group does not disclose its budget, expenditures or staff salaries, and Cornell University does not disclose any information about CAS in its tax filings.

The website lists 20 staff members, including Director Sarah Evanega, PhD, and Managing Editor Joan Conrow (it does not list Mark Lynas or other fellows who may also receive compensation). Other notable staff members listed on the website include:

The CAS advisory board includes academics who regularly assist the agrichemical industry with their PR efforts.

Gates Foundation: critiques of agricultural development strategies 

Since 2016, the Gates Foundation has spent over $4 billion on agricultural development strategies, much of that focused on Africa. The foundation’s agricultural development strategies were led by Rob Horsch (recently retired), a Monsanto veteran of 25 years. The strategies have drawn criticism for promoting GMOs and agrichemicals in Africa over the opposition of Africa-based groups and social movements, and despite many concerns and doubts about genetically engineered crops across Africa.

Critiques of the Gates Foundation’s approach to agricultural development and funding include:

More CAS-industry collaborations 

Dozens of emails obtained via FOIA by U.S. Right to Know, and now posted in the UCSF chemical industry documents library, show CAS coordinating closely with the agrichemical industry and its public relations groups to coordinate events and messaging:

More critiques of Mark Lynas 

Mark Lynas’ inaccurate, deceptive promotions for the agrichemical agenda

Print Email Share Tweet

Mark Lynas is a former journalist turned promotional advocate for genetically engineered foods and pesticides who makes inaccurate claims about those products from his perch at the Gates Foundation-funded Cornell Alliance for Science. Housed at Cornell University since 2014, the Cornell Alliance for Science is a public relations campaign that trains spokespeople and creates networks of influence, particularly in African countries, to promote acceptance of GMOs and agrichemicals. 

Scientists, food experts say Lynas is wrong on science

Scientists and food policy experts have criticized Lynas for making inaccurate and unscientific statements in his efforts to promote agribusiness interests. As one example, academics panned a July 2020 article Lynas wrote for Cornell Alliance for Science claiming agroecology “risks harming the poor.” Critics described Lynas’ article as a “demagogic and non-scientific interpretation of a scientific paper” and a “really flawed analysis” that “erroneously conflates conservation ag with agroecology and then makes wild conclusions.”

The agronomist Marc Corbeels, whose paper Lynas purported to describe in the article, said Lynas made “sweeping generalizations.” Marcus Taylor, a political ecologist at Queen’s University, called for a retraction; “the right thing to do would be to withdraw your very flawed piece that confuses basic elements of agricultural strategies,” Taylor tweeted to Lynas. He described the article as “pure ideology” and “an embarrassment for someone who wants to claim to be ‘scientific’.”  

More critiques from scientists and policy experts about Lynas’ work (emphases ours):

  • “I can unequivocally state that there is no scientific consensus about GMO safety and that most of (Lynas’) statements are false,” wrote David Schubert, PhD, Head, Cellular Neurobiology Laboratory & Professor at The Salk Institute, in a letter to the San Diego Union Tribune.
  • “Here are some of the incorrect or misleading points that Lynas makes about the science or development of GE,” wrote Doug Gurian-Sherman, PhD, former senior scientist, Union of Concerned Scientists. “Instead of debating or discussing the actual science, Lynas casts aspersions and resorts to relying on authority rather than data or research.” 
  • Lynas’ claims about the certainty of GMO safety are “unscientific, illogical and absurd,” according to Belinda Martineau, PhD, a genetic engineer who helped develop the first GMO food (see letter to NYT and Biotech Salon).
  • In a review of Lynas’ book Seeds of Science, the anthropologist Glenn Davis Stone described the book as an “amateurish rehash of common industry talking points.” 
  • “The laundry list of what Mark Lynas got wrong about both GMOs and science is extensive, and has been refuted point by point by some of the world’s leading agroecologists and biologists,” wrote Eric Holt-Giménez, PhD, former director Food First, in the Huffington Post.
  • Mark Lynas has “made a career out of … demonization,wrote Timothy A. Wise, former director of research at the Global Development and Environment Institute at Tufts University.
  • Lynas’ narrative is demonstrably false,” according to a 2018 press release from the African Centre for Biodiversity, a South-Africa based group. 
  • “Mark Lynas’ claims display deep scientific ignorance, or an active effort to manufacture doubt. You should ignore him,” tweeted Pete Myers, PhD, chief scientist at Environmental Health Sciences, publisher of EHN.org.

‘Manipulative, misleading and unethical’ tactics 

Africa-based groups say Lynas has repeatedly misrepresented facts to promote a political agenda. According to a December 2018 report by the African Center for Biodiversity, Lynas and the Cornell Alliance for Science used the images of African farmers without their knowledge and consent, exploiting the images in misleading ways to claim farmers need GMOs.

Lynas used this image of a Tanzanian farmer, Mrs. R, out of context and without her permission.

As one example, Lynas posted this image of a Tanzanian farmer, Mrs. R, without permission and out of context, suggesting she is a victim of “global injustice.” Mrs. R is in fact a successful farmer who champions agroecological practices and makes a good living, according to the ACBio report. She asked Lynas to remove her image, but it remains on his twitter feed. ACBio said in its report that Lynas’ tactics “crossed an ethical red line and must cease.”  

The food sovereignty group also said in a press release that Lynas has a “history of mischief-making in Tanzania” for the agricultural biotech industry lobby. “His visits to the country are well organized by the lobby, using platforms such as the regular meetings of the Open Forum on Agricultural Biotechnology in Africa (OFAB), where the media are in attendance to report on his talks. His attacks have principally been directed at the country’s biosafety regulations, particularly its precautionary approach and strict liability provisions.”

The Alliance for Food Sovereignty (AFSA), a coalition representing 35 farmer and consumer groups across Africa, has also accused Lynas of promoting “false promises, misrepresentation, and alternative facts.” In a 2018 article, they described Lynas as a “fly-in pundit” whose “contempt for African people, custom and tradition is unmistakable.”

Pesticide messaging based on industry talking points, not science

Another example of inaccurate reporting by Lynas is his 2017 article for the Cornell Alliance for Science attacking the World Health Organization’s cancer agency for reporting glyphosate is a probable human carcinogen. Lynas claimed the expert panel report was a “witch hunt” and an “obvious perversion of both science and natural justice,” orchestrated by people overcome with “hysteria and emotion.” He claimed glyphosate is the “most benign chemical in world farming.” 

A fact check by U.S. Right to Know found that Lynas made the same misleading and erroneous arguments and relied on the same two flawed sources as a blog posted a month earlier by the American Council on Science and Health, a group Monsanto was paying to help defend glyphosate and other agrichemical products. 

In pushing his case that “activist groups abused science and sidelined evidence-based policy in the glyphosate saga,” Lynas not only relied on industry arguments and sources, but also ignored substantial evidence, widely reported in the media, that Monsanto manipulated the science and regulatory reviews on glyphosate for decades using covert tactics including ghostwriting studies and articles, killing studies, pushing dubious science, attacking scientists and strong-arming regulatory agencies in order to protect its profits from glyphosate-based products. 

Promoted by, tied to pesticide industry propaganda network

Agrichemical companies and their public relations operatives frequently promote Mark Lynas and his work. See for example Monsanto’s website, many promotional tweets by pesticide industry trade groups, lobby groups, pro-industry academics and writers, and various Monsanto employees, and the dozens of Lynas’ articles promoted by Genetic Literacy Project, a propaganda group that partners with Monsanto.

Lynas and Cornell Alliance for Science also collaborate with other key players in the agrichemical industry’s lobbying and propaganda network.

Advises Monsanto partner group Sense About Science

A confidential Monsanto PR plan dated February 2015 suggested Sense About Science as a group that could help lead the industry’s response in the media to discredit the WHO cancer report about glyphosate. Lynas serves on the advisory council of Sense About Science. The Intercept has reported in 2016 that “Sense About Science does not always disclose when its sources on controversial matters are scientists with ties to the industries under examination,” and “is known to take positions that buck scientific consensus or dismiss emerging evidence of harm.” Sense About Science partners with the Cornell Alliance for Science to offer “statistical consultation for journalists” via the group’s director Trevor Butterworth, who has been described by journalists as a “chemical industry public relations writer.” 

Related: Monsanto relied on these “partners” to attack top cancer scientists

Aligned with climate science skeptic to launch pro-fracking, pro-nuke, GMO “movement”

Lynas calls himself a co-founder of the “movement” of “ecomodernism,” a corporate-aligned strain of “environmentalism” that the British writer George Monbiot describes as “take no political action to protect the natural world.” The eco-modernists promote fracking, nuclear power and agrichemical products as ecological solutions. According to eco-modernist leaders Ted Nordhaus and Michael Shellenberger of the Breakthrough Institute, energy technologies favored by the oil billionaire Koch brothers “are doing far more to reduce greenhouse gas emissions than the ones favored by the climate-apocalyptic Left.” 

At a failed launch event for ecomodernism in September 2015, Lynas aligned himself with Owen Paterson, a prominent climate science denialist in the UK who slashed funding for efforts to prepare the country for global warming when he was the environment secretary. The same month, Paterson spoke at Cornell Alliance for Science, where he promoted GMOs in a hyperbolic speech filled with unsupportable claims, and accused environmentalists of allowing children to die in Africa. “Billion dollar green campaigns kill poor children,” touted a headline reporting on Paterson’s Cornell speech from the  American Council on Science and Health, a front group Monsanto was paying to defend its products. 

Mark Lynas background

Lynas authored several books on climate change (one of which was recognized by the Royal Society) before he attracted worldwide attention with his “conversion” from an anti-GMO activist to a promoter of the technology with a widely-promoted 2013 speech at Oxford that critics have described as misleading. Later that year Lynas became a fellow at Cornell University Office of International Programs at the College of Agriculture and Life Sciences, and began working for the Cornell Alliance for Science, a communications campaign developed in 2014 to promote GMOs with funding from the Gates Foundation.

See: Why is Cornell University hosting a GMO propaganda campaign?

Lynas identified himself as the “political director” for Cornell Alliance for Science in a 2015 New York Times op-ed. The Cornell Alliance for Science does not explain what its political agenda is, but the group’s messaging and goals closely track the agrichemical industry’s commercial agenda: to increase acceptance of genetically engineered crops and pesticides around the world, particularly in Africa.

Mysterious Lynas PR push, and leaked EuropaBio memo

The massive media coverage of Lynas’ pro-GMO conversion in 2013 raised suspicions that an industry PR campaign was helping to elevate him behind the scenes. A leaked 2011 memo from an industry PR firm – describing plans to recruit high profile “ambassadors” to lobby for GMO acceptance – heightened suspicions of industry backing because the document specifically named Lynas. He has said the group never approached him.

According to a Guardian report, EuropaBio, a trade group whose members include Monsanto and Bayer, planned to recruit PR ambassadors to help decision makers “rethink Europe’s position on GM crops.” The ambassadors would not be paid directly but would receive travel expenses and “dedicated communications support” from industry funding. The PR firm’s operative rep claimed to “have interest from” Lynas, among others, in the ambassador role. Lynas denied having any contact with them. “I have not been asked to be an ambassador, nor would I accept such a request if asked,” he told the Guardian.

Gates Foundation, GMOs & Monsanto

The Bill & Melinda Gates Foundation, the principal funder for the Cornell Alliance for Science with $12 million in grants, has been criticized for its agricultural development funding strategies that favor corporate agribusiness agendas. A 2014 analysis from the research group GRAIN found that the Gates Foundation spent most of its agricultural development funds “to feed the poor in Africa” — nearly $3 billion spent over a decade — to fund scientists and researchers in wealthy nations. The money also helps buy political influence across Africa, GRAIN reported. A 2016 report by the advocacy group Global Justice Now concluded that the Gates Foundation’s agricultural development strategies are “exacerbating global inequality and entrenching corporate power globally.”

The Gates Foundation massively expanded its funding for agricultural projects about a decade ago when Rob Horsch, Monsanto’s former head of international development joined the foundation’s agricultural development leadership team. Lynas’ new book “Seeds of Science” spends a chapter (“The True History of Monsanto”) trying to explain some of the corporation’s past sins and lauding Rob Horsch at length. It spends another chapter (“Africa: Let Them Eat Organic Baby Corn”) arguing that Africans need agrichemical industry products to feed themselves.

Criticisms of the Gates Foundation’s colonialist approach to Africa

  • Seeds of Neo-Colonialism: Why the GMO Promoters Get it So Wrong About Africa, statement by the Alliance for Food Sovereignty in Africa, 5/7/2018
  • Are Gates and Rockefeller using their influence to set agenda in poor states?“Study identifies Bill and Melinda Gates and Rockefeller foundations among rich donors that are close to government and may be skewing priorities,” by John Vidal, The Guardian, 1/15/2016
  • Philanthropic Power and Development. Who shapes the agenda? by Jens Martens and Karolin Seitz, 2015 report (page 48).
  • Philanthrocapitalism: The Gates Foundation’s African programmes are not charity, by Philip L Bereano, Professor Emeritus at the University of Washington, Third World Resurgence, 2017
  • How Bill Gates is Helping KFC Take Over Africa, by Alex Park, Mother Jones, 1/10/2014
  • Gates Foundation’s Seed Agenda in Africa ‘Another Form of Colonialism,’ Warns Protesters, by Lauren McCauley, Common Dreams, 3/23/2015
  • Gates Foundation is spearheading neoliberal plunder of African agriculture, by Colin Todhunter, The Ecologist, 1/21/2016
  • How does the Gates Foundation spend its money to feed the world?GRAIN report, 2014
  • Bill Gates is on a mission to sell GMOs to Africa, but he’s not telling the whole truth, by Stacy Malkan, Alternet, 3/24/2016

Tracking the Pesticide Industry Propaganda Network

Print Email Share Tweet

Just four corporations now control more than 60% of the global supply of seeds and pesticides. Public oversight of their activities is crucial for a safe and healthy food supply. Yet all these companies – Monsanto/Bayer, DowDuPont, Syngenta, BASF – have long histories of hiding the harm of their products. Since their records do not inspire trust, they rely on third-party allies to promote and defend their products.

The fact sheets below shine light on this hidden propaganda network: the front groups, academics, journalists and regulators who work behind the scenes with pesticide companies to promote and defend GMOs and pesticides. 

Information we report here is based on the U.S. Right to Know investigation which has obtained tens of thousands of pages of internal corporate and regulatory documents since 2015. Our investigation inspired a counter campaign by the pesticide industry which has tried to discredit our work. According to Monsanto documents revealed in 2019,  “USRTK’s investigation will impact the entire industry.” 

Please share these fact sheets, and sign up here to receive breaking news from our investigations. 

Academics Review: the making of a Monsanto front group

AgBioChatter: where corporations and academics plotted strategy on GMOs and pesticides

Alison Van Eenennaam: key outside spokesperson and lobbyist for the agrichemical and GMO industries

American Council on Science and Health is a corporate front group

Bayer’s Shady PR Firms: FleishmanHillard and Ketchum PR

Biofortified aids chemical industry PR & lobbying efforts

Center for Food Integrity food and agrichemical industry PR partners

Cornell Alliance for Science is a public relations campaign at Cornell to promote GMOs

Council for Biotechnology Information, GMO Answers, CropLife: pesticide industry PR initiatives 

Drew Kershen: agrichemical industry front group ringleader

Food Evolution GMO Documentary is a misleading propaganda film, say many academics

Geoffrey Kabat: ties to tobacco and chemical industry groups

Glyphosate Spin Check: tracking claims about the most-widely used herbicide

GMO Answers is a crisis management PR tool for GMOs & pesticides

Hank Campbell’s maze of Monsanto-loving science blogs

Henry I. Miller dropped by Forbes for Monsanto ghostwriting scandal

Independent Women’s Forum: Koch-funded group defends pesticide, oil, tobacco industries

International Food Information Council (IFIC): how Big Food spins bad news

International Life Sciences Institute (ILSI) is a food industry lobby group, documents show

Jay Byrne: meet the man behind the Monsanto PR machine

Jon Entine, Genetic Literacy Project: key messengers for Monsanto, Bayer and the chemical industry

Keith Kloor: how a science journalist worked with industry allies behind the scenes

Kevin Folta’s misleading and deceptive claims

Mark Lynas of Cornell Alliance for Science deceptive and inaccurate promotions for the agrichemical industry’s commercial agenda

Monsanto named these “industry partners” in its PR plan to confront glyphosate cancer ruling (2015)

Nina Federoff mobilized the authority of American science to back Monsanto

Pamela Ronald’s ties to chemical industry front groups

Peter Phillips and his secret “right to know” symposium at the University of Saskatchewan

SciBabe says eat your pesticides, but who is paying her?

Science Media Centre promotes corporate views of science

Sense About Science/STATS spin science for industry

Stuart Smyth’s agrichemical industry ties and funding 

Tamar Haspel misleads readers of the Washington Post in her food columns

Val Giddings: former BIO VP is a top operative for the agrichemical industry

More fact sheets about key front groups, trade groups and PR writers:

BIO: biotech industry trade group

Center for Consumer Freedom

Crop Life International

International Life Sciences Institute

Julie Kelly

Kavin Senapathy/MAMMyths

Ketchum PR

U.S. Farmers and Ranchers Alliance

More Resources from U.S. Right to Know

Academic studies co-authored by U.S. Right to Know 

Monsanto Papers: Roundup/Glyphosate document archive 

Dicamba document archive

Roundup and Dicamba Trial Tracker blog updated regularly 

Glyphosate fact sheet: Health Concerns About Most Widely Used Pesticide

Dicamba fact sheet

Global news coverage of U.S. Right to Know findings 

If you like our work, please DONATE HERE to help us turn up the heat on the USRTK investigations.

Pamela Ronald’s Ties to Chemical Industry Front Groups

Print Email Share Tweet

Updated in June 2019

Pamela Ronald, PhD, a professor of plant pathology at the University of California, Davis and author of the 2008 book “Tomorrow’s Table,” is a well-known advocate for genetically engineered foods. Less known is Dr. Ronald’s role in organizations that portray themselves as acting independently of industry, but in fact are collaborating with chemical corporations to promote and lobby for GMOs and pesticides, in arrangements that are not transparent to the public. 

Ties to key agrichemical industry front group

Pamela Ronald has multiple ties to a leading agrichemical industry front group, the Genetic Literacy Project, and its executive director, Jon Entine. She assisted them in many ways. For example, documents show that in 2015, Dr. Ronald appointed Entine as a senior fellow and instructor of science communications at UC Davis, and collaborated with Genetic Literacy Project to host an agrichemical industry-funded messaging event that trained participants how to promote agrichemical products. 

The Genetic Literacy Project is described in an award-winning Le Monde investigation as a “well-known propaganda website” that played a key role in Monsanto’s campaign to discredit the World Health Organization cancer research agency’s report on glyphosate. In a 2015 PR document, Monsanto identified Genetic Literacy Project among the  “industry partners” the company planned to engage to “orchestrate outcry” about the cancer report. GLP has since published many articles attacking the cancer scientists as “anti-chemical enviros” who lied and engaged in corruption, distortion, secrecy and fraud.

Entine has longtime ties to the chemical industry; his body of work includes defending pesticides, industrial chemicals, plastics, fracking, and the oil industry, often with attacks on scientists, journalists and academics.  Entine launched the Genetic Literacy Project in 2011 when Monsanto was a client of his public relations firm. The GLP was originally associated with STATS, a nonprofit group journalists have described as a “disinformation campaign” that seeds doubt about science and is “known for its defense of the chemical industry.” 

In 2015, the Genetic Literacy Project moved to a new parent organization, the Science Literacy Project. IRS tax filings for that year indicated that Dr. Ronald was a founding board member of the Science Literacy Project, but emails from August 2018 show that Dr. Ronald convinced Entine to retroactively remove her name from the tax form after it became known she was listed there (the amended tax form is now available here). Dr. Ronald wrote to Entine, “I did not serve on this board and did not give permission for my name to be listed. Please take immediate action to notify the IRS that my name was listed without consent.” Entine wrote that he had a different recollection. “I clearly recall you agreeing to be part of the board and head the initial board … You were enthusiastic and supportive in fact. There is no question in my mind that you agreed to this.” Nevertheless he agreed to try to get her name removed from the tax document.

The two discussed the tax form again in December 2018 after this fact sheet was posted. Entine wrote, “I listed you in the original 990 based on a telephone conversation in which you agreed to be on the board. When you represented to me that you disagreed, I purged the record as you requested.” In another email that day, he reminded Dr. Ronald that “in fact you were associated with ‘that organization: as we worked together, seamlessly and constructively, in making the boot camp at your university a great success.”  

Science Literacy Project tax forms now list three board members: Entine; Drew Kershen, a former law professor who was also on the board of “Academics Review,” a group that claimed to be independent while receiving its funds from agrichemical companies; and Geoffrey Kabat, an epidemiologist who serves on the board of scientific advisors for the American Council on Science and Health, a group that received money from Monsanto for its work defending pesticides and GMOs.

Founded, led UC Davis group that elevated industry PR efforts

Dr. Ronald was the founding director of the World Food Center’s Institute for Food and Agricultural Literacy (IFAL), a group launched in 2014 at UC Davis to train faculty and students to promote genetically engineered foods, crops and pesticides. The group does not fully disclose its funding.

Documents show that Dr. Ronald gave Jon Entine and his industry front group Genetic Literacy Project a platform at UC Davis, appointing Entine as an unpaid senior fellow of IFAL and an instructor and mentor in a science communications graduate program. Entine is no longer a fellow at UC Davis. See our 2016 letter to the World Food Center inquiring about funding for Entine and IFAL and their obscure explanation about where their funding comes from.

In July 2014, Dr. Ronald indicated in an email to a colleague that Entine was an important collaborator who could give them good suggestions on who to contact to raise additional funds for the first IFAL event. In June 2015, IFAL co-hosted the “Biotech Literacy Project boot camp” with Genetic Literacy Project and the Monsanto-backed group Academics Review. Organizers claimed the event was funded by academic, government and industry sources, but non-industry sources denied funding the events and the only traceable source of money came from industry, according to reporting by Paul Thacker in The Progressive.

Tax records show that Academics Review, which received its funding from the agrichemical industry trade group, spent $162,000 for the three-day conference at UC Davis. The purpose of the boot camp, according to the agenda, was to train and support scientists, journalists and academic researchers to persuade the public and policy makers about the benefits of GMOs and pesticides.

Speakers at the UC Davis boot camp included Jay Byrne, Monsanto’s former director of corporate communications; Hank Campbell of the Monsanto-funded American Council on Science and Health; professors with undisclosed industry ties such as University of Illinois Professor Emeritus Bruce Chassy and University of Florida Professor Kevin Folta; Cami Ryan, who now works for Monsanto; David Ropeik, a risk perception consultant who has a PR firm with clients including Dow and Bayer; and other agrichemical industry allies.

Keynote speakers were Dr. Ronald, Yvette d’Entremont the Sci Babe, a “science communicator” who defends pesticides and artificial sweeteners while taking money from companies that sell those products, and Ted Nordhaus of the Breakthrough Institute. (Nordhaus was also listed as a Science Literacy Project board member on the original 2015/2016 tax form, but his name was removed along with Dr. Ronald’s in the amended form Entine filed in 2018; Nordhaus said he never served on the board.)

Cooking up a Chipotle boycott

Emails indicate that Dr. Ronald and Jon Entine collaborated on messaging to discredit critics of genetically engineered foods. In one case, Dr. Ronald proposed to organize a boycott against the Chipotle restaurant chain over its decision to offer and promote non-GMO foods.

In April 2015, Dr. Ronald emailed Entine and Alison Van Eenennaam, PhD, a former Monsanto employee and cooperative extension specialist at UC Davis, to suggest they find a student to write about farmers using more toxic pesticides to grow non-GMO corn. “I suggest we publicize this fact (once we get the details) and then organize a chipotle boycott,” Dr. Ronald wrote. Entine directed an associate to write an article for Genetic Literacy Project on the theme that “pesticide use often soars” when farmers switch to a non-GMO model to supply restaurants like Chipotle. The article, co-authored by Entine and touting his UC Davis affiliation, fails to substantiate that claim with data.

Co-founded biotech spin group BioFortified

Dr. Ronald co-founded and served as board member (2012-2015) of Biology Fortified, Inc. (Biofortified), a group that promotes GMOs and has a partner activist group that organizes protests to confront Monsanto critics. Other leaders of Biofortified include founding board member David Tribe, a geneticist at University of Melbourne who co-founded Academics Review, the group that claimed to be independent while receiving industry funds, and collaborated with IFAL to host the Biotech Literacy Project “boot camp” at UC Davis.

Former board member Kevin Folta (2015-2018), a plant scientist at the University of Florida, was the subject of a New York Times story reporting that he misled the public about undisclosed industry collaborations. Biofortified bloggers include Steve Savage, a former DuPont employee turned industry consultant; Joe Ballanger, a consultant for Monsanto; and Andrew Kniss, who has received money from Monsanto. Documents suggest that members of Biofortified coordinated with the pesticide industry on a lobbying campaign to oppose pesticide restrictions in Hawaii.

Played leading role in industry-funded propaganda movie

Dr. Ronald featured prominently in Food Evolution, a documentary film about genetically engineered foods funded by the trade group Institute for Food Technologists. Dozens of academics have called the film propaganda, and several people interviewed for the film described a deceptive filming process and said their views were taken out of context.

https://www.foodpolitics.com/2017/06/gmo-industry-propaganda-film-food-evolution/

Advisor for Cornell-based GMO public relations campaign

Dr. Ronald is on the advisory board of the Cornell Alliance for Science, a PR campaign based at Cornell University that promotes the GMOs and pesticides using agrichemical industry messaging. Funded primarily by the Bill & Melinda Gates Foundation, the Cornell Alliance for Science has opposed the use of Freedom of Information Act to investigate public institutions, misled the public with inaccurate information and elevated unreliable messengers; see documentation in our fact sheet.

Receives money from the agrichemical industry

Documents obtained by U.S. Right to Know indicate that Dr. Ronald receives compensation from agrichemical companies to speak at events where she promotes GMOs to key audiences that companies seek to influence, such as dieticians. Emails from November 2012 provide an example of how Dr. Ronald works with companies.

Monsanto staffer Wendy Reinhardt Kapsak, a dietician who formerly worked for the food-industry spin group IFIC, invited Ronald to speak at two conferences in 2013, Food 3000 and the Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo. Emails show that the two discussed fees and book purchases and agreed Dr. Ronald would speak at Food 3000, a conference organized by the PR firm Porter Novelli that Kapsak said would reach “90 high media impact food and nutrition professionals/influencers.” (Dr. Ronald invoiced $3,000 for the event). Kapsak asked to review Dr. Ronald’s slides and set up a call to discuss messaging. Also on the panel were moderator Mary Chin (a dietician who consults with Monsanto), and representatives from the Bill & Melinda Gates Foundation and Monsanto, with Kapsak giving opening remarks. Kapsak later reported that the panel got rave reviews with participants saying they would share the idea that, “We have to have biotech to help feed the world.”

Other industry-funded speaking engagements for Dr. Ronald included a 2014 speech at Monsanto for $3,500 plus 100 copies of her book which she declined to tweet about; and a 2013 speaking engagement for which she invoiced Bayer AG for $10,000.

Retracted papers

Retraction Watch reported that, “2013 was a rough year for biologist Pamela Ronald. After discovering the protein that appears to trigger rice’s immune system to fend off a common bacterial disease – suggesting a new way to engineer disease-resistant crops – she and her team had to retract two papers in 2013 after they were unable to replicate their findings. The culprits: a mislabeled bacterial strain and a highly variable assay. However, the care and transparency she exhibited earned her a ‘doing the right thing’ nod from us at the time.”

See coverage:

What do you do about painful retractions? Q&A with Pamela Ronald and Benjamin Swessinger,” Retraction Watch (7.24.2015)

Can the scientific reputation of Pamala Ronald, the public face of GMOs, be salvaged?” by Jonathan Latham, Independent Science News (11.12.2013)

Pamela Ronald does the right thing again, retracting a Science paper,” Retraction Watch (10.10.2013)

Doing the right thing: Researchers retract quorum sensing paper after public process,” Retraction Watch (9.11.2013)

Keith Kloor: How a science journalist worked behind the scenes with industry allies

Print Email Share Tweet

Keith Kloor is a freelance journalist and an adjunct journalism faculty member at New York University who has written for Nature, Science Insider, Slate and dozens of articles for Discover Magazine promoting genetically engineered foods and attacking critics of the agrichemical industry, while also assisting industry allies behind the scenes.

Emails obtained by U.S. Right to Know, posted in the UCSF Chemical Industry Documents Library, reveal instances in which Kloor coached and edited his sources, obscured the industry ties of a source, and selectively reported on information in ways that bolstered industry narratives. Kloor declined to respond to questions for this article.

Preemptive, selective release of FOIA emails

From 2015 to 2017, Kloor reported for Nature, Science Insider, Discover, Issues in Science and Technology, and Slate on a public records investigation by U.S. Right to Know that revealed undisclosed ties between the agrichemical industry and publicly funded academics who promote agrichemical products, including University of Florida Professor Kevin Folta. In each of these published pieces, Kloor framed the public records requests as an undue burden on academics.

The emails obtained via state records requests reveal that Kloor himself was part of the story he was reporting on; he had attended agrichemical industry-funded message-training conferences with Dr. Folta and assisted Dr. Folta with messaging. The correspondence shows that Dr. Folta reached out to Kloor to suggest a “preemptive” release of his emails “but selectively” to help mitigate the damage of the documents – which Kloor did, in the journal Nature. At the same time as Kloor was covering the story for top science publications, the documents show he participated in discussions with industry insiders about the challenges posed by the public records requests.

Timeline of coverage and collaborations:

  • March 2014: Kloor attended the Biotech Literacy Project boot camp, an industry-funded conference to train scientists and journalists how to frame the debate over GMOs and pesticides. The conference was hosted by Dr. Folta and organized by Genetic Literacy Project and Academics Review, two groups that partner with Monsanto on public relations projects.
  • July 2014: Monsanto agreed fund Dr. Folta’s proposal for $25,000 for promotional events that Dr. Folta described as a “solution to the biotech communications problem” that arose from activist campaigns to label GMOs. (Folta donated the money to a food bank after the proposal became public.)
  • Emails show that in August and November of 2014, Kloor provided Dr. Folta with messaging advice about how to best challenge GMO critics (see examples below).
  • February 2015: U.S. Right to Know submitted public records requests for correspondence to and from professors at public universities, including Dr. Folta, to investigate undisclosed collaborations with the agrichemical industry.
  • February 2015: Kloor wrote about the USRTK investigation for Science Insider, quoting Dr. Folta and other industry allies who were “rattled” by the open records requests they described as a “fishing expedition” that could have a “chilling effect on academic freedom.”
  • March 2015: Kloor gave a presentation to the Cornell Alliance for Science, a GMO promotion group that was campaigning against the public records requests.
  • June 2015: Kloor appeared at a second industry-funded Biotech Literacy Project boot camp message-training held at UC Davis, on a panel to discuss “FOIA Challenges” with Dr. Folta and University of Illinois Professor Emeritus Bruce Chassy, whom emails later revealed had also been secretly receiving funds from Monsanto.
  • August 1, 2015: Dr. Folta emailed Kloor to report that his emails had been turned over to U.S. Right to Know in response to the open records requests. “I started going through this last night and I’m thinking that a preemptive release of the materials is a good idea, but selectively,” Dr. Folta wrote. He suggested a framing that “exposes the danger of the FOIA laws.”
  • August 6, 2015: Kloor reported on the emails in a forgiving article for Nature. The emails “do not suggest scientific misconduct or wrongdoing by Dr. Folta. But they do reveal his close ties to agriculture giant Monsanto,” Kloor reported.
  • August 8, 2015: Jon Entine, who organized the industry-funded messaging boot camps, complained to Kloor about his use of the term “close ties” to describe Dr. Folta’s relationship with Monsanto. “It’s both incorrect and inflammatory. It reflects poorly on what otherwise was first class reporting,” Entine wrote. Kloor said the term was “arguable” but backed away from it: “In my defense, I didn’t write that – it was added in the final edits.” He then tipped Entine off about the emails: “You and I should also talk. You are in the emails.” Kloor was also in the emails, which he did not mention in his reporting. (Subsequent requests turned up more emails involving Kloor.)
  • September 5, 2015: a front-page New York Times article by three-time Pulitzer Prize winner Eric Lipton reported that Monsanto recruited academics, including Dr. Folta, to fight against GMO labeling. The Times posted emails from Dr. Folta and Dr. Chassy revealing undisclosed industry payments to both men and their collaborations with agrichemical companies and their PR firms.
  • Kloor continued to engage in the debate as a journalist for industry events, such as a February 2016 forum hosted by GMO Answers, a marketing campaign to promote GMOs funded by Bayer/Monsanto, Syngenta, BASF, and DowDuPont, and managed by the public relations firm Ketchum.
  • Dr. Folta is now suing the New York Times and Eric Lipton over the 2015 article. Kloor reported on Dr. Folta’s lawsuit for Slate in 2017 without disclosing his now-public collaborations with Dr. Folta and other industry insiders.

Coaching, editing sources; obscuring industry ties

The emails suggest Kloor worked with his sources behind the scenes to hone their messaging in support of a key agrichemical industry cause: convincing wary consumers to accept genetically engineered foods. One of these sources was Dr. Kevin Folta, the University of Florida professor who was the key figure Kloor featured in stories he wrote for science publications about academic transparency.

Campaign to convert Bill Nye

In November 2014, Kloor used his Discover blog to challenge Bill Nye’s critiques about GMOs with an “Open Letter to Bill Nye from a Plant Scientist” signed by Dr. Folta. Emails indicate that Kloor asked Dr. Folta to challenge Nye, came up with the idea of the open letter and coached Dr. Folta on how to write it. He then edited Dr. Folta’s biography to avoid mentioning industry funding, according to the emails.

The emails show that Kloor drafted a bio for Dr. Folta that included the line, “No research is sponsored by Monsanto.” Dr. Folta asked him to adjust that sentence, noting that Monsanto indirectly sponsored some of his biotech outreach efforts and that he had received research money from a small biotech firm. Kloor decided on a bio that avoided mentioning Dr. Folta’s industry funding entirely: “his research is sponsored by federal and state agencies.”

In the email below, Kloor provided guidance to Dr. Folta about how to write the letter to Nye:

Around that time, Monsanto was also lobbying Nye to change his position on GMOs, which they eventually succeeded in doing. A March 2015 Washington Post story about Nye’s conversion claimed that Nye’s criticisms of GMOs “had angered many scientists,” but linked only to Dr. Folta’s letter on Kloor’s blog.

Discover: “Not our policy to prompt sources”

Emails from August 2014 show Kloor offering messaging advice to Dr. Folta and another source, Dr. Karl Haro von Mogel, the media director of the GMO promotion group Biofortified. Kloor asked them to critique an article by Carole Bartolotto, a dietician who had written critically about GMOs. The emails show that Kloor edited the comments and suggested ways to strengthen the messaging: “My advice: keep the language as neutral and judgment-free as possible. You’re aiming for the fence-sitters, who may well be turned off by language that comes off as heavy handed.”

Kloor posted the Bartolotto critique on his Discover blog and described Drs. Folta and von Mogel as “two scientists who receive no funding from the biotech industry.” Emails later revealed that, just a few weeks earlier, Monsanto had agreed to fund Dr. Folta’s promotional efforts for GMOs; and, the previous summer, Dr. Folta planned to visit Hawaii to lobby against pesticide restrictions on a trip organized and paid for by a pesticide industry trade group (Dr. von Mogel was also included on those emails). Kloor’s article still appears on the Discover website without updates or corrections.

For a 2017 Huffington post article, journalist Paul Thacker asked Discover magazine editor Becky Lang to comment on the Bartolotto emails. Lang declined to comment on specifics, but said: “Of course, it’s not our policy now, and never has been, to prompt sources to write criticism, edit criticism, and then run it as independent. It’s also not our policy to ever help sources try to hide their industry relationships.” (Kloor’s Discover blog ended in ended in April 2015.)

Jon Entine, Genetic Literacy Project connection  

Kloor’s prolific writings in defense of the agrichemical industry can be viewed on the website of the Genetic Literacy Project, a promotional website for the agrichemical industry that features dozens of articles written by Kloor or quoting his work. Genetic Literacy Project is run by Jon Entine, a longtime PR operative who promotes and defends chemical industry interests. Entine is principal of the PR firm ESG MediaMetrics, whose clients included Monsanto. Kloor and Entine use similar messaging and frame the issues in similar ways, and appear to have a close relationship, according to the emails.

In a July 2013 email to a pesticide industry lobby group, Entine described Kloor as a “very good friend of mine” who could help broker a meeting with another Discover blogger to write about agrichemical industry activities in Hawaii. Another email shows Entine connecting Kloor with Rebecca Goldin at George Mason University to discuss “abuse of FOIA.” Goldin works with Entine’s former employer STATS, a group journalists have described as a “disinformation campaign” that uses tobacco tactics to manufacture doubt about chemical risk.

In another email from October 2014, Kloor was the only journalist included in an email warning from Ketchum public relations firm about a possible hacking operation on corporate websites by the group Anonymous. The email was forwarded by Adrianne Massey, managing director of the Biotechnology Industry Association (BIO), to a group of industry allies, including Entine.

“I have no idea what type of attack. Private sector entities may be their only targets, but I don’t want any of you to be harmed who see you as industry allies,” Massey wrote.

Kloor was looped in on the email by Dr. Channapatna Prakash, a GMO advocate and dean at Tuskegee University. Also included in the email were Jay Byrne (former director of corporate communications for Monsanto), Val Giddings (former vice president of the biotech trade association), Karl Haro von Mogel (media director of Biofortified), Bruce Chassy and David Tribe (co-founders of the Monsanto front group Academics Review), and other key industry allies who promote GMOs and advocate for deregulation: Kevin Folta, Henry Miller, Drew Kershen, Klaus AmmannPiet van der Meer and Martina Newell-McGloughlin.

Industry allies frequently promote Kloor’s work; see tweets by Robb Fraley of MonsantoJon Entine, Genetic Literacy Project and the agrichemical industry trade group CBI.

Further reading:

Alison Van Eenennaam: key outside spokesperson and lobbyist for the agrichemical and GMO industries

Print Email Share Tweet

Alison Van Eenennaam, PhD, a cooperative extension specialist in animal genomics and biotechnology at the University of California, Davis, is a leading promoter of genetically engineered animals, crops and the pesticides that accompany them, and an advocate for deregulation.

Dr. Van Eenennaam argues GE animals should not be subject to pre-market safety reviews or labels.

Dr. Van Eenennaam is a former Monsanto employee who opposes requiring safety studies for genetically engineered animals and holds several patents involving genetic engineering. Her lab experiments include using CRISPR, a genetic engineering technique, to eliminate the horns of dairy cows and breed “all-male terminator cattle” to father only male offspring — a project she calls “Boys Only.” A proposal by the U.S. Food and Drug Administration to require safety and efficacy studies for genetically engineered animals is “insane,” according to Dr. Van Eenennaam.

See also: Wall Street Journal (12.14.2018),            Big Tongues and Extra Vertebrae: The Unintended Consequences of Animal Gene Editing 

Although often presented in the media as an independent scientist, Dr. Van Eenennaam coordinates with agrichemical companies and their PR firms on messaging, lobbying and PR activities, according to emails obtained by U.S. Right to Know and now posted in the UCSF Chemical Industry Documents Library. Examples of collaborations include:

Monsanto edited her remarks for the Intelligence Squared debate 

Emails show that Lee Quarles, Monsanto’s global communication lead, and Tony Zagora, senior vice president and partner of the FleishmanHillard PR firm, edited Dr. Van Eenennaam’s remarks for a December 2014 Intelligence Squared (IQ2) debate where she argued for public acceptance of genetically engineered foods alongside Robb Fraley of Monsanto.

Quarles also connected Dr. Van Eenennaam with higher ups at Monsanto and FleishmanHillard to discuss the core positions she and Fraley should align on, and he arranged for Zagora and the PR agency to provide her with guidance on “approach, tone, delivery and personal presentation. This will help you better understand what are the key things our team should consider as we work to win over the people in the room, as well as all of those consumers in the NPR rebroadcast of the event.”

Some of Monsanto’s edits to Professor Van Eenennaam’s remarks are shown in track changes:

 

Source documents linked here

Former Monsanto Communications Director Jay Byrne and industry PR firm Ketchum provided coaching for media interviews 

In 2012, Dr. Van Eenennaam assisted the industry-funded No on Proposition 37 campaign in California to oppose GMO labeling. Emails show that the “No on 37” campaign staff arranged for Dr. Van Eenennaam to appear on the Dr. Oz Show to speak against labeling, and also arranged for her to receive media and messaging training from Jay Byrne, Monsanto’s former head of corporate communications. (Emails also revealed that Jay Byrne worked with Monsanto to set up a front group to attack GMO critics and the organic industry while “keeping Monsanto in the background“.)

In 2014, the agrichemical industry’s lead public relations firm, Ketchum, pitched Dr. Van Eenennaam as a source and helped her prepare for a radio interview to debunk a study that linked genetically engineered animal feed to stomach inflammation. Ketchum provided Dr. Van Eenennaam with talking points from industry allies describing the stomach study as “junk science.”

Appeared at Hill briefing organized by climate science skeptic group 

In September 2012, Dr. Van Eenennaam appeared at a Competitive Enterprise Institute congressional briefing to argue for the deregulation of genetically engineered animals. The Competitive Enterprise Institute is an industry-funded group that promotes climate science skepticism and opposes regulations for the chemical industry. In 2013, donors to the Competitive Enterprises Institute annual fundraiser included Monsanto, Syngenta, FMC Corporation, the Biotechnology Industry Organization and Google, as well as oil and tobacco companies and foundations related to Koch Industries. In 2016, CEI’s Director of Energy and Environment Myron Ebell, a prominent climate science skeptic who has said the case for global warming is “silly,” was chosen by the Trump Administration’s to lead the transition team for the Environmental Protection Agency.

Coordinated lobbying efforts; defends pesticides 

Dr. Van Eenennaam has coordinated lobbying to deregulate genetically engineered crops and animals, and keep them unlabeled. In 2012, she wrote a letter to the Obama Administration on behalf of the American Society of Animal Science public policy committee arguing for approval of the Aqua Bounty genetically engineered salmon without rigorous safety testing or labeling. In 2015, she recruited professors to support deregulating the Simplot Innate 2.0 genetically engineered potato. “Simplot is looking for some comments on their deregulation … the antis are trying to get the comment period extended as usual,” she wrote to the professors.

Dr. Van Eenennaam also defends glyphosate, the world’s most widely used herbicide and a probable human carcinogen according to the World Health Organization’s cancer research agency. For a post on her website, she used pesticide industry sources and infographics to speculate about the market consequences of banning glyphosate, and characterized people raising concerns as the “worried wealthy.” The Monsanto (now Bayer) website promotes Dr. Van Eenennaam as a source to discredit a study that linked glyphosate to liver disease at low doses.

Some of Alison Van Eenennaam’s other industry collaborations 

  • Is a member of “AgBioChatter,” a private email listserve that pro-industry academics, senior staff of agrichemical companies and public relations consultants have used to coordinate messaging and lobbying activities.

Biofortified Aids Chemical Industry PR & Lobbying Efforts

Print Email Share Tweet

Biology Fortified Inc., known as “Biofortified,” is a nonprofit organization that works closely with the agrichemical industry and its collaborators on public relations and lobbying campaigns to defend genetically engineered foods and pesticides, and attack industry critics.

Board members and bloggers are key agrichemical industry allies

Current and former board members and blog authors listed on Biofortified’s “meet our experts” page have close ties to the agrichemical industry and industry front group efforts.

Following are examples of industry-aligned lobbying and public relations efforts involving Biofortified and its leaders.

“Biofortified boys” lobby squad defends pesticides

In 2013, the Hawaii Crop Improvement Association (HCIA) — a trade group representing DowDuPont, Monsanto and the Hartung Brothers — organized a lobbying trip to Kauai for industry allies to oppose a community ordinance that would have improved public disclosure of pesticide use and required pesticide buffer zones around schools, hospitals and other public areas. According to emails obtained by U.S. Right to Know, the HCIA executive director referred to four supporters who were invited on the lobby trip as the “Biofortified boys.” They were:

  • Karl Haro von Mogel, Biofortified science director
  • Steve Savage, Biofortified blog author and agrichemical industry consultant
  • Kevin Folta, Biofortified board member and professor at University of Florida
  • Jon Entine, director of Genetic Literacy Project, a Monsanto partner group

Emails show that Renee Kester, lead organizer of the HCIA lobby project, emailed the four men on July 11, 2013 (page 10) to thank them “for all of the support you have given us over here in Hawaii with regard to our recent legislative battles” and to set up a call to discuss their availability to attend an upcoming legislative hearing. Alicia Muluafiti, executive director of HCIA, then emailed the group (page 9) about the need to craft out short term and longer term strategies “using the Biofortified boys”:

More information:

  • New York Times, “A Florida Professor Works with the Biotech Industry: A Trip to Hawaii to Testify, Paid by Industry” (page 23) (9/5/2015)
  • GM Watch, “How the ‘Biofortified Boys’ defended the pesticide industry’s secrets in Hawaii” (9/27/2015)

Biofortified listed as “industry partner” in Monsanto PR doc  

This internal Monsanto document identifies Biofortified as an “industry partner” in Monsanto’s public relations plan to discredit the World Health Organization’s cancer research arm, the International Agency for Research on Cancer (IARC), to protect the reputation of Roundup weedkiller. In March 2015, an IARC expert panel judged glyphosate, the key ingredient in Roundup, to be probably carcinogenic to humans.

The Monsanto PR document identified four tiers of industry partners the corporation planned to engage in its “preparedness plan” for the IARC cancer report. Biofortified is listed in “Tier 2,” along with Academics Review, AgBioChatter academics, Genetic Literacy Project and Sense About Science. These groups are are often cited as independent sources, but as the Monsanto plan and other examples suggest, they work behind the scenes with the agrichemical industry to protect corporate interests. (Update: In October 2018, Biofortified posted a statement from Monsanto saying the company does not fund or partner with them.)

Opposed transparency and state FOIA requests

Biofortified co-sponsored, along with the Cornell Alliance for Science, a March 2015 petition opposing the use of state Freedom of Information Act (FOIA) requests to investigate links between publicly funded academics and the agrichemical industry.

Emails obtained by U.S. Right to Know via state FOIA requests have since revealed numerous examples of academics working in covert ways with agrichemical companies and their PR firms to aid industry’s lobbying and messaging agenda — for example, the documents describing the origins of the front group Academics Review, and those that discussed the “Biofortified boys” lobby trip to Hawaii. Many of the emails obtained by U.S. Right to Know are now posted in the UCSF Chemical Industry Documents Library, USRTK Agrichemical Collection. The documents have generated worldwide media coverage about transparency in the food industry and the health and environmental risks of pesticides and GMOs.

Biofortified’s industry-aligned attacks on critics

A stuffy doll representing GMO corn named Frank N. Foode is the mascot of Biofortified.

Biofortified founding board member David Tribe co-founded Academics Review, a front group set up with the help of Monsanto to attack industry critics, according to documents obtained by U.S. Right to Know. In one email, Jay Byrne, a former director of corporate communications for Monsanto, discussed a target list of industry critics he was developing for Monsanto.

March Against Myths about Modification (MAMyths), a project of Biofortified, also targeted some of the groups and individuals named on Byrne’s target list – for example, the group participated in a protest against Vandana Shiva and reportedly led a failed attempt to derail an event featuring Vani Hari, the “Food Babe,” sponsored by the Center for Food Safety.

MAMyths co-founder Kavin Senapathy had several articles deleted by Forbes after the New York Times revealed that her co-author, Henry Miller, published a column in Forbes that was ghostwritten by Monsanto. Miller was also identified as a partner in Monsanto’s public relations plan to attack the IARC cancer panel.

Senapathy is co-author of a 2015 book about Hari, “The Fear Babe,” which features a forward written by former Biofortified board member Kevin Folta, in which he describes the food movement as a “well financed terrorist faction.”

Senapathy and Haro von Mogel also appear in the GMO propaganda film Food Evolution.

Related projects

GENERA Database is a list of studies to “show people how much research has been conducted on genetically engineered crops,” according to the FAQ on the Biofortified website. The list was first started by David Tribe, who also co-founded the Monsanto front group Academics Review. Early promotion for GENERA misleadingly claimed to show “more than 600 peer-reviewed reports in the scientific literature which document the general safety and nutritional wholesomeness of GM foods and feeds.” Many of those studies did not address safety issues. The inaccurate promotional language was later removed, along with about a third of the studies.

Food Evolution GMO Film Serves Up Chemical Industry Agenda

Print Email Share Tweet

This post has been updated with reviews of Food Evolution: 

By Stacy Malkan, 6/19/2017 

Some industry messaging efforts are so heavy-handed they end up highlighting their own PR tactics more than the message they are trying to convey. That’s the problem with Food Evolution, a new documentary by Academy Award-nominated director Scott Hamilton Kennedy and narrated by Neil deGrasse Tyson.

The film, opening in theaters June 23, claims to offer an objective look at the debate over genetically engineered foods, but with its skewed presentation of science and data, it comes off looking more like a textbook case of corporate propaganda for the agrichemical industry and its GMO crops.

That the film’s intended purpose was to serve as an industry-messaging vehicle is no secret. Food Evolution was planned in 2014 and funded by the Institute for Food Technologists, a trade group, to culminate a multi-year messaging effort.

IFT is partly funded by big food corporations, and the group’s president at the time was Janet Collins, a former DuPont and Monsanto executive who now works for CropLife America, the pesticide trade association. IFT’s President-Elect Cindy Stewart works for DuPont.

IFT chose Kennedy to direct the film, but he and producer Trace Sheehan say they had complete control over the film they describe as a fully independent investigation into the topic of GMOs including all points of view.

The film’s credibility suffers from their choice to embrace only the science and scientists who side with the chemical industry players who profit from GMOs and the chemicals used on them, while ignoring science and data that doesn’t fit that agenda.

The Monsanto Science Treatment

The clearest example of the scientific dishonesty in Food Evolution is the way the film deals with glyphosate. The weed killer chemical is at the heart of the GMO story, since 80-90% of GMO crops are genetically engineered to tolerate glyphosate.

Food Evolution reports that the increase in glyphosate use due to GMOs is not a problem, because glyphosate is safe. Two sources establish this claim in the film: a farmer says glyphosate has “very, very low toxicity; lower than coffee, lower than salt,” and Monsanto’s Robb Fraley – in response to a woman in an audience who asks him about science linking glyphosate to birth defects and cancer – tells her that’s all bad science, “it’s pseudoscience.”

All science raising concerns about glyphosate is “pseudoscience,” says Monsanto.

There is no mention of the carcinogenicity concerns that are engulfing Monsanto in an international science scandal, or the many farmers who are suing Monsanto alleging they got cancer from the company’s glyphosate-based Roundup herbicide.

There is no mention of the 2015 report by the World Health Organization’s cancer agency that classified glyphosate as a probable human carcinogen, or California’s decision to add glyphosate to the Prop 65 list of chemicals known to cause cancer, or the peer-reviewed studies that have linked various adverse health outcomes to glyphosate and Roundup.

Instead of an objective look at the evidence, Food Evolution gives viewers the full Monsanto science treatment: any science that raises concerns about the possible health risks of agrichemical products should be ignored, while studies that put those products in a favorable light is the only science worth discussing.

Double Standards in Science and Transparency

Equal treatment of interview subjects with different points of view would have helped the credibility of Food Evolution. Instead, the film paints the GMO critics it features as dishonest or out to make a buck off the organic industry, while leaving out key details about its pro-industry sources.

In one scene, the film’s main character, UC Davis professor Alison van Eenennaam, frets that appearing onstage with a Monsanto executive at a debate could sully her independent reputation. Viewers never learn that she used to work for Monsanto, or that she holds several GE patents which suggest a financial interest in the topic at hand.

Pro-industry scientist Pamela Ronald, another key science source, gets the hero treatment with no mention that two of her studies have been retracted. Yet viewers are hammered with news that a study by French scientist Gilles-Eric Séralini – which found kidney problems and tumors in rats fed GMO corn – was “retracted, retracted, retracted!”

The film leaves out the fact that the study was subsequently republished, and was retracted in the first place after a former Monsanto employee took an editorial position with the journal where it was originally published.

The “Africa Needs GMOs” Narrative

In another neatly spun narrative, Food Evolution takes viewers on an emotional journey to the developing world, and along another favorite industry messaging track: rather than focus on how genetic engineering is used in our food system now – primarily to convey herbicide tolerance – we should focus on how it might possibly be used in the future.

With plenty of airtime and dramatic tension, the film examines the problem of banana wilt, a disease killing staple crops in Africa, and leads viewers to believe that genetic engineering will save the crop, the farmers and the community.

Maybe. But the film neglects to mention that the savior GE technology is not yet available and might not even work. According to a paper in Plant Biotechnology Journal, the resistance shown in the lab is robust but may not be durable in open fields.

The film is “fundamentally dishonest.”

Meanwhile, a low-tech solution is working well and looks like it could use some investment. According to a 2012 paper in the Journal of Development and Agricultural Economics, farmer field schools, which help growers acquire hands-on knowledge of techniques to prevent banana wilt, led to lower infection rates and high crop recovery in Uganda. Results from farmer field schools “have been remarkable,” according to the UN.

The solution doesn’t warrant a mention in Food Evolution.

“It’s fundamentally dishonest of the film to tout a GE solution that may not even work, as the scientists themselves acknowledge,” said Michael Hansen, senior scientist at Consumers Union, “while failing to point out another way to control the problem that works very well, but doesn’t involve selling a product to make money.”

Did Monsanto have anything to do with Food Evolution?

Monsanto and allies were discussing plans for a documentary in late 2013, according to emails obtained by US Right to Know. The emails do not contain evidence linking those discussions to Food Evolution, but they do establish Monsanto’s desire for a film that sounds surpassingly similar to the one Kennedy created.

Monsanto’s Eric Sachs wrote in Dec. 2013 to a group of PR advisors, “there is clearly a lot of interest to pursue a documentary film. Importantly, the consensus was that Monsanto’s participation was welcome, particularly in the planning phase.”

He recommended a January 2014 planning call. Jon Entine of the Genetic Literacy Project stepped up to take the lead, and mentioned he had “gotten a personal pledge of $100,000 from a private business person if we can get” (the rest of the line is cut off). Entine also has a connection to the Institute for Food Technologists; he spoke about “anti-food activism” at IFT’s 2012 annual meeting.

Another person mentioned in the Monsanto emails, Karl Haro von Mogel – who had discussed with Sachs “the downsides of a film funded by the ‘Big 6’” and suggested “what would matter more than their money is their participation” – was interviewed in Food Evolution, and was also involved in filming one scene, which suggests some behind the scenes coordination with the filmmakers.

In reaction to the emails, Kennedy wrote on Twitter: “@foodevomovie has had ZERO $ or INPUT from #Monsanto. We are fully transparent & happy 2 have fact-based dialogue.”

He said in an interview, “that email exchange had absolutely nothing to do with our project whatsoever … we hadn’t even committed to making the film with IFT at that date in 2013.”

The people in the email exchange were not involved in filming or advising, he said, and Karl Haro von Mogel “was a subject in the film and had no involvement or influence on any creative/editorial decisions on the film at any point in the production. Also it may be useful to point out that the email conversation you reference occurred long before we ever even knew Karl or any of these people.”

Sneak Peek Behind the Scenes

Another email exchange obtained by US Right to Know offers a peek behind the scenes at the narrative development in Food Evolution. The exchange depicts Kennedy’s search for examples to feature for “us/developing world need GMO.”

“Any other ‘us/developing world need GMO’ you can give me names of aside from oranges? Shintakus lettuce?” Kennedy asked. Producer Trace Sheehan responded with a list of GMO products including drought-tolerant rice, allergy-free peanuts, carcinogen-free potatoes … “and then button with Golden Rice.”

When Kennedy pushed for “the top GMO crops currently in use, and what countries,” Mark Lynas of the Cornell Alliance for Science wrote, “Really Bt brinjal in Bangladesh is the only one that is truly GMO in and is in widespread operation.”

The film’s frame-driven reporting ignores that detail about the lack of operational GMO solutions, and doesn’t mention that the closer example, vitamin-A enhanced Golden Rice, still isn’t available despite huge investments and years of trials, because it doesn’t work as well in the field as existing rice strains.

What is propaganda?

In a scene that is supposed to convey scientific credibility, Food Evolution flashes the logo of the American Council on Science and Health at the very moment Neil deGrasse Tyson says there is a global consensus on the safety of GMOs. It’s a fitting slip. ASCH is a corporate front group closely aligned with Monsanto.

The ACSH logo scene also appears in the background in this 2-minute clip from a recent Climate One debate, as Kennedy pushed back against the suggestion that his film is propaganda.

“How do we determine what is propaganda?” Kennedy asked. “I say one of the ways we do it is (to ask), are results asked for, or results promised? I was not asked for results and I did not promise results. If you have a problem with the film, the problem lies with me.”

This review originally appeared in Huffington Post and has been reprinted in Alternet. 

See also: Stacy Malkan’s follow-up article, Neil deGrasse Tyson Owes Fans a More Honest Conversation About GMOs than Food Evolution. “Interviews with several other GMO critics who appear in the film, or were asked to be in it, corroborate the picture of a strange process involving sneaky filming, selective editing, misrepresentation and lack of disclosure about the film’s funding.”

Monsanto’s Fingerprints All Over Newsweek’s Hit on Organic Food

Print Email Share Tweet

Update: Newsweek’s bizarre response

By Stacy Malkan

“The campaign for organic food is a deceitful, expensive scam,” according to a Jan. 19 Newsweek article authored by Dr. Henry I. Miller of the Hoover Institution.

If that name sounds familiar – Henry I. Miller – it may be because the New York Times recently revealed a scandal involving Miller: that he had been caught publishing an article ghostwritten by Monsanto under his own name in Forbes. The article, which largely mirrored a draft provided to him by Monsanto, attacked the scientists of the World Health Organization’s cancer panel (IARC) for their decision to list Monsanto’s top-selling chemical, glyphosate, as a probable human carcinogen.

Reporting on an email exchange released in litigation with Monsanto over cancer concerns, the Times’ Danny Hakim wrote:

“Monsanto asked Mr. Miller if he would be interested in writing an article on the topic, and he said, ‘I would be if I could start from a high-quality draft.’

The article appeared under Mr. Miller’s name, and with the assertion that ‘opinions expressed by Forbes Contributors are their own.’ The magazine did not mention any involvement by Monsanto in preparing the article …

Forbes removed the story from its website on Wednesday and said that it ended its relationship with Mr. Miller amid the revelations.”

The opinion wire Project Syndicate followed suit, after first adding a disclaimer to Miller’s commentaries noting that they would have been rejected if his collaboration with Monsanto had been known.

Desperate to Disparage Organic

The ghostwriting scandal has hardly slowed Miller down; he has continued to spin promotional content for the agrichemical industry from outlets such as Newsweek and The Wall Street Journal, without disclosing to readers his relationship with Monsanto.

Yet Miller’s Newsweek hit on organic food has Monsanto’s fingerprints in plain sight all over it.

For starters, Miller uses pesticide industry sources to make unsubstantiated (and ludicrous) claims about organic agriculture – for example, that organic farming is “actually more harmful to the environment” than conventional agriculture, or that organic allies spent $2.5 billion in a year campaigning against genetically engineered foods in North America.

The source on the latter inaccurate claim is Jay Byrne, a former director of corporate communications for Monsanto (not identified as such in the Newsweek article), who now directs a PR firm called v-Fluence Interactive.

Email exchanges reveal how Monsanto works with people like Jay Byrne – and with Byrne specifically – to push exactly this type of attack against Monsanto’s foes while keeping corporate involvement a secret.

According to emails obtained by my group US Right to Know, Byrne played a key role in helping Monsanto set up a corporate front group called Academics Review that published a report attacking the organic industry as a marketing scam – the exact theme in Miller’s Newsweek article.

Jay Byrne’s hit list of Monsanto foes. 

The concept of the front group – explained in the emails I reported here – was to create a credible-sounding platform from which academics could attack critics of the agrichemical industry while claiming to be independent, yet secretly receiving funds from industry groups. Wink, wink, ha, ha.

“The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” wrote a Monsanto executive involved in the plan.

Byrne’s role, according to the emails, was to serve as a “commercial vehicle” to help obtain corporate funding. Byrne also said he was compiling an “opportunities” list of targets – critics of the agrichemical industry who could be “inoculated” from the academics’ platform.

Several people on Byrne’s “opportunities” hit list, or later attacked by Academics Review, were targets in Miller’s Newsweek article, too.

Miller’s Newsweek piece also tried to discredit the work of New York Times’ reporter Danny Hakim, without disclosing that it was Hakim who exposed Miller’s Monsanto ghostwriting scandal.

As with other recent attacks on the organic industry, all fingers point back to the agrichemical corporations that will lose the most if consumer demand continues to rise for foods free of GMOs and pesticides.

Monsanto’s “Independent Academic” Ruse

Henry Miller has a long history of partnering with – and pitching his PR services to – corporations that need help convincing the public their products aren’t dangerous and don’t need to be regulated.

And Monsanto relies heavily on people with scientific credentials or neutral-sounding groups to make those arguments – people who are willing to communicate the company script while claiming to be independent actors. This fact has been established by reporting in the New York Times, Le Monde, WBEZ, the Progressive and many other outlets in recent years.

A newly released Monsanto document provides more details about how Monsanto’s propaganda and lobbying operation works, and the key role Henry Miller plays within it.

This 2015 “preparedness plan” – released by lawyers in the glyphosate cancer lawsuits – lays out Monsanto’s PR strategy to “orchestrate outcry” against the IARC cancer scientists for their report on glyphosate. The first external deliverable: “Engage Henry Miller.”

The plan goes on to name four tiers of “industry partners” – a dozen trade groups, academic groups and independent-seeming front groups such as the Genetic Literacy Project – that could help “inoculate” against the cancer report and “protect the reputation … of Roundup.”

Miller delivered for Monsanto with a March 2015 article in Forbes – the article later revealed as Monsanto’s writing – attacking the IARC scientists. The industry partners have been pushing the same arguments through various channels again and again, ever since, to try to discredit the cancer scientists.

Much of this criticism has appeared to the public as a spontaneous uprising of concern, with no mention of Monsanto’s role as the composer and conductor of the narrative: a classic corporate PR hoodwink.

As more documents tumble into the public realm – via the Monsanto Papers and public records investigations – the “independent academic” ruse will become harder to maintain for industry surrogates like Henry I. Miller, and for media and policy makers to ignore.

For now, Newsweek is not backing down. Even after reviewing the documents that substantiate the facts in this article, Newsweek Opinion Editor Nicholas Wapshott wrote in an email, “I understand that you and Miller have a long history of dispute on this topic. He flatly denies your assertions.”

Neither Miller nor Wapshott have responded to further questions.

Stacy Malkan is co-director of the consumer watchdog and transparency group, US Right to Know. She is author of the book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry” (New Society, 2007). Disclosure: US Right to Know is funded in part by the Organic Consumers Association which is mentioned in Miller’s article and appears on Byrne’s hit list.

Science Media Centre Promotes Corporate Views of Science

Print Email Share Tweet

The Science Media Centre (SMC) is a nonprofit PR agency started in the UK that gets its largest block of funding from industry groups. Current and past funders include Bayer, DuPont, Monsanto, Coca-Cola and food and chemical industry trade groups, as well as media groups, government agencies, foundations and universities. The SMC model is spreading around the world and has been influential in shaping media coverage of science, sometimes in ways that downplay the risks of controversial products or technologies. This fact sheet describes SMC history, philosophy, funding model, tactics and reports from critics who have said SMC offers pro-industry science views, a characterization SMC denies.

Related:

Key facts

The SMC was set up in the UK in 2002 “after media frenzies over MMR, GM crops and animal research” to help the news media better represent mainstream science, according to the SMC fact sheet. According to the group’s 2002 founding report, the SMC was created to address:

  • a growing “crisis of confidence ” in society’s views of science
  • a collapse of respect for authority and expertise
  • a risk-averse society and alarmist media coverage and
  • the “apparently superior media strategies” used by environmental NGOs such as Greenpeace and Friends of the Earth.

Independent SMCs that share the same charter as the original now operate in Canada, Australia, New Zealand, Germany and Japan, and SMCs are being planned in Brussels and the United States.

The SMC model has been influential in shaping media coverage about science. A media analysis of UK newspapers in 2011 and 2012 found that a majority of reporters who used SMC services did not seek additional perspectives for their stories. The group also wields political influence. In 2007, SMC stopped a proposed ban on human/animal hybrid embryos with its media campaign to shift coverage from ethical concerns to the benefits of embryos as a research tool, according to an article in Nature.

Several academics and researchers have criticized SMC for pushing corporate views of science, and for playing down the environmental and human health risks of controversial products and technologies. Reports have documented SMC’s tendency to push pro-industry messaging and exclude opposing perspectives on topics such as fracking, cell phone safety, Chronic Fatigue Syndrome and GMOs.

In an email, SMC Director Fiona Fox said her group is not biased in favor of industry: “We listen carefully to any criticism of the SMC from the scientific community or news journalists working for UK media but we do not receive criticism of pro industry bias from these stakeholders. We reject the charge of pro industry bias and our work reflects the evidence and views of the 3000 eminent scientific researchers on our database. As an independent press office focusing on some of the most controversial science stories we fully expect criticism from groups outside mainstream science.”

Quotes about the Science Media Centre

Journalists and researchers on the influence and bias of the Science Media Centre (emphases added in quotes below):

  • “Science Media Centers … have become influential, but controversial players in the world of journalism. While some reporters find them helpful, others believe they are biased toward government and industry scientists.” Columbia Journalism Review
  • “Depending on whom you ask, (SMC Director) Fiona Fox is either saving science journalism or destroying it,Ewen Callway, Nature
  • “A decreasing pool of time-pressed UK science journalists no longer go into the field and dig for stories. They go to pre-arranged briefings at the SMC … The quality of science reporting and the integrity of information available to the public have both suffered, distorting the ability of the public to make decisions about risk.” Connie St. Louis, City College of London, in CJR
  • “The problem is not that they promote science, as they say they do, but that they promote pro-corporate science.” David Miller, University of Bath, in SciDev
  • “For those not blinded by the SMC’s dazzling aura, it appears that its covert purpose is to ensure that journalists and the media report scientific and medical matters only in a way that conforms to government and industry’s ‘policy’ on the issues in question.” Malcolm Hooper, University of Sunderland, paper on CFS/ME
  • “It is apparent that the agenda of SIRC, SMC and allied organisations is to support the UK government’s economic policy to promote Biotec and telecommunications technology.” Don Maisch paper on cell phones
  • “The role of the SMC appears to be putting a relatively narrow view of, in most cases positive, opinions of the safety of fracking.” Paul Mobbs, Mobbs Environmental Investigations
  • “The scientific establishment, always politically naive, appears unwittingly to have permitted its interests to be represented to the public by the members of a bizarre and cultish political network.” George Monbiot, The Guardian

Science Media Centre’s Corporate Funding

SMC’s largest share of funding, roughly 30%, comes from corporations and trade groups. Funders as of August 2016 included a wide range of chemical, biotechnology, nuclear, food, medical, telecommunications and cosmetic industry interests. Agrichemical industry funders included Bayer, DuPont, BASF, CropLife International, BioIndustry Association and the Chemical Industries Association. Previous funders have included Monsanto, ExxonMobile, Shell, Coca-Cola and Kraft. SMC also receives funding from several media, government and academic groups.

SMC says it caps donations from any one company or institution to 5% of annual income in an effort to “protect from undue influence” – exceptions are made for larger donations from the Wellcome Trust and the UK government’s Department for Business, Energy and Industrial Strategy.

SMC History: “Britain’s first Ministry of Truth”

By the late 1990s, the relationship between science and media was at a breaking point, explains the SMC promotional video. “Around the time of BSE, MMR, GM crops, there was a real sense of this gulf between scientists and the media,” Fox said in the video. SMC was created “to help renew public trust in science by working to promote more balanced, accurate and rational coverage of the controversial science stories,” according to its consultation report.

SMC foundational documents include:

  • February 2000 House of Lords committee report describes a “crisis of trust” in society’s relationship with science, and recommended a new initiative on science and the media.
  • September 2000 “Code of Practice / Guidelines on Science and Health Communication,” by the Royal Society and Social Issues Research Centre (SIRC) recommends guidelines for journalists and scientists to counter “the negative impact of what are viewed as unjustified ‘scare stories’ and those which offer false hopes to the seriously ill.”
  • 2002 SMC Consultation Report describes the interview process with stakeholders from government, industry and media who informed how SMC would “take up the gauntlet thrown down by the Lords … of adapting science to frontline news.”

The SMC effort was immediately controversial. Author Tom Wakeford predicted in 2001 that SMC would become “Britain’s first Ministry of Truth of which George Orwell’s fictional rulers would be proud.” He wrote in the Guardian, “Senior figures in the Government, Royal Society and Royal Institution have decided that their much-prized Knowledge Economy necessitates the curtailment of free speech.” He described the Code of Practice: “The Code recommends that journalists consult with approved experts, a secret directory of which is to be provided to ‘registered journalists with bona fide credentials.'”

SMC’s first project – an effort to discredit a BBC fictional film that portrayed genetically engineered crops in an unfavorable light – elicited a series of critical articles in the Guardian (a Guardian editor co-authored the film). The articles described SMC as a “science lobby group backed by major pharmaceutical and chemical companies” that was operating “a sort of Mandelsonian rapid rebuttal unit” and employing “some of the clumsiest spin techniques of New Labour in trying to discredit (the film) in advance.”

Dick Taverne and Sense About Science

Sense About Science –  a lobby effort to reshape perceptions of science – launched in the UK in 2002 alongside SMC under the leadership of Lord Dick Taverne and others with ties to SMC. Lord Taverne was an SMC Advisory Board member and he co-created the SIRC Code of Practice.

A 2016 story in The Intercept by Liza Gross described Sense About Science and its leaders as “self-appointed guardians of ‘sound science’” who “tip the scales toward industry.” Gross described Taverne’s tobacco industry ties and corporate PR efforts:

According to internal documents released in litigation by cigarette manufacturers, Taverne’s consulting company, PRIMA Europe, helped British American Tobacco improve relations with its investors and beat European regulations on cigarettes in the 1990s. Taverne himself worked on the investors project: In an undated memo, PRIMA assured the tobacco company that “the work would be done personally by Dick Taverne,” because he was well placed to interview industry opinion leaders and “would seek to ensure that industry’s needs are foremost in people’s minds.” During the same decade, Taverne sat on the board of the British branch of the powerhouse public relations firm Burson-Marsteller, which claimed Philip Morris as a client. The idea for a “sound science” group, made up of a network of scientists who would speak out against regulations that industrial spokespeople lacked the credibility to challenge, was a pitch Burson-Marsteller made to Philip Morris in a 1994 memorandum.

Among its first projects, Sense About Science organized a letter from 114 scientists lobbying the British government to “contradict false claims” about GMOs, and conducted a survey highlighting the problem of vandalism against GMO crops.

Sense About Science USA opened in 2014 under the leadership of longtime chemical industry ally Trevor Butterworth, and partners with the Gates-funded Cornell Alliance for Science, a GMO promotion group.

Revolutionary Communist Roots

The founding and current directors of Science Media Centre and Sense About Science – SMC Director Fiona Fox and SAS Director Tracey Brown – and others involved with those groups, were reportedly connected through the Revolutionary Communist Party, a Trotskyist splinter party organized in the late 1970s under the leadership of sociologist Frank Ferudi, according to writers George Monbiot, Jonathan Matthews, Zac Goldsmith and Don Maisch.

Ferudi’s splinter group RCP morphed into Living Marxism, LM magazine, Spiked Magazine and the Institute of Ideas, which embraced capitalism, individualism and promoted an idealized vision of technology and disdain for environmentalists, according to Monbiot. (Ferudi responds in this piece.) A Guardian article about an LM event in 1999 described the network as “a reaction against the Left” (in Furedi’s words) with a worldview that left-wing thinking “is not a political factor” and there is “no alternative to the market.”

“One of strangest aspects of modern politics is the dominance of former left-wingers who have swung to the right,” Monbiot wrote in a 2003 article describing the ties between Sense About Science and the Science Media Centre, the people involved with those efforts and links to the LM network:

“Is all this a coincidence? I don’t think so. But it’s not easy to understand why it is happening. Are we looking at a group which wants power for its own sake, or one following a political design, of which this is an intermediate step? What I can say is that the scientific establishment, always politically naive, appears unwittingly to have permitted its interests to be represented to the public by the members of a bizarre and cultish political network. Far from rebuilding public trust in science and medicine, this group’s repugnant philosophy could finally destroy it.”

Tactics

The SMC in the UK says it has a database with 2700 experts and more than 1200 press officers, and mailing lists with more than 300 journalists representing every major UK news outlet. SMC uses three main tactics to influence science coverage, according to its promotional video:

  1. Rapid response to breaking news with opinion quotes: When a science story breaks, “within minutes there are SMC emails in inboxes of every single national reporter offering experts,” said Fox.
  2. Getting to reporters first with new research. SMC “has privileged access to about 10-15 scientific journals in advance of the embargo lifting” so they can prepare advance comments from third-party experts signaling whether new studies merit attention and how they should be framed.
  3. Organizing about 100 press briefings a year that “proactively set the agenda” on a wide range of controversial science topics such as nuclear waste, biotechnology and emerging diseases.

Examples of influence and bias

Several researchers and academics have reported what they say is SMC’s pro-industry bias on controversial topics, and the extent to which journalists rely on SMC expert views to frame science stories.

Lacking diverse perspectives

Journalism professor Connie St. Louis of City University, London, evaluated SMC’s impact on science reporting in 12 national newspapers in 2011 and 2012, and found:

  • 60% of articles covering SMC press briefings did not use an independent source
  • 54% of “expert reactions” reactions offered by SMC to breaking news during the time period covered were in the news
    • Of these stories, 23% did not use an independent source
    • Of those that did, only 32% of the external sources offered an opposing view to that offered by the expert in the SMC reaction.

“There are more journalists than there should be that are only using experts from the SMC and not consulting independent sources,” St. Louis concluded.

Experts aren’t always scientists

David Miller, professor of sociology from the University of Bath, UK, analyzed SMC content on the website and via Freedom of Information Act requests, and reported:

  • Some 20 of the 100 most quoted SMC experts were not scientists, as defined by having a PhD and working at a research institution or a top learned society, but were lobbyists for and CEOs of industry groups.
  • Funding sources were not always completely or timely disclosed online.
  • There was no evidence of SMC favoring a particular funder, but it did favor particular corporate sectors and topics it covered “reflect the priorities of their funders.”

“If you say you quote scientists and end up using lobbyists and NGOs, the question is: how do you choose which lobbyists or NGOs to have? Why don’t you have lobbyists who oppose genetic testing or members of Greenpeace expressing their view rather than bioindustry’s position? That really reveals the kind of biases that are in operation,” Miller said.

Strategic spin triumph on human/animal hybrid embryos

In 2006, when the UK government considered banning scientists from creating human-animal hybrid embryos, the SMC coordinated efforts to shift the focus of media coverage away from ethical concerns and toward the importance of hybrid embryos as a research tool, according to an article in Nature.

The SMC campaign “was a strategic triumph in media relations” and was “largely responsible for turning the tide of coverage on human–animal hybrid embryos,” according to Andy Williams, a media researcher at the University of Cardiff, UK, who conducted an analysis on behalf of SMC and campaign allies.

Williams found:

  • More than 60% of the sources in stories written by science and health reporters — the ones targeted by the SMC — supported the research, and only one-quarter of sources opposed to it.
  • By contrast, journalists who had not been targeted by the SMC spoke to fewer supportive scientists and more opponents.

“Williams now worries that the SMC efforts led reporters to give too much deference to scientists, and that it stifled debate,” the Nature article reported. An interview with Williams in SciDevNet reports:

“A lot of the language used to describe [SMC media briefings] stresses that they were a chance for the scientists to explain the science in their own words, but — crucially — in a neutral and value-free way,” he said.  But this ignores the fact that these were tightly managed events pushing persuasive narratives, he added, and that they were set up to secure maximum media impact for the scientists involved. Specialist science journalists were fed “information subsidies” by the SMC and were far more likely than other journalists to quote pro-hybridisation sources, Williams said.

Promotes industry views on fracking

According to a February 2015 media analysis conducted by Paul Mobbs of Mobbs’ Environmental Investigations, SMC offered numerous expert commentaries on fracking between 2012-2015, but the handful of scientists who dominated the commentary were from institutes with funding relationships with the fossil fuel industry or industry-sponsored research projects.

“The role of the SMC appears to be putting a relatively narrow view of, in most cases positive, opinions of the safety of fracking. These opinions are based upon the professional position of those involved, and are not supported with references to evidence to confirm their validity. In turn, these views have often been quoted in the media without question.”

“In the case of shale gas, the SMC is not providing a balanced view of the available evidence, and uncertainties, on the impacts of unconventional oil and gas. It is providing quotes from academics who mostly represent a ‘UK establishment’ viewpoint, which ignores the whole body of evidence available on this issue from the USA, Australia and Canada.”

Discrediting Chronic Fatigue Syndrome 

A 2013 paper by Malcolm Hooper, Emeritus Professor of Medicinal Chemistry, University of Sunderland, UK, accused SMC of promoting the views of certain medical professionals, failing to report on biomedical science and pushing “the ideology and propaganda of the powerful vested interest groups” in its media work on chronic fatigue syndrome/myalgic encephalomyelitis (CFS/ME).

Hooper’s paper reports on links between the SMC and key players in the CFS/ME controversy with ties to the insurance industry, and provides evidence of what Hooper described as the SMC’s campaign to discredit people with CFS/ME, and its efforts to misrepresent the PACE trial results to the media. He concludes, “An organisation which behaves in such a blatantly unscientific way can have no legitimate claim to represent science.”

For SMC views, see 2018 fact sheet on CFS/ME “the illness and the controversy.”

Cell phone safety and telecom funders

A 2006 paper by Don Maisch, PhD, “raises serious concerns over the impartiality of the SMC model in science communication when tendering expert advice on contentious issues when vested interests are part of the SMC structure.” The Maisch paper explores SMC communications on issues involving electromagnetic radiation and cell phone safety, and offers what he calls an “uncensored history of the SMC model of science communication.”

“It is apparent that the agenda of SIRC, SMC and allied organisations is to support the UK government’s economic policy to promote Biotec and telecommunications technology. This may explain why people with no real qualifications in science communication were able to reach positions that essentially became the public face of the British scientific establishment. It also explains why the UK scientific and medical establishment, aware that a large part of scientific funding comes from industry sources, are willing partners in allowing PR organizations with a pre-determined agenda to speak for them and champion government economic policy over the public interest.”

Defending GMO

As descried above, both Science Media Centre and its sister group Sense About Science launched with projects defending genetically engineered foods. SMC frequently offers experts who are critical of studies that raise concerns about GMOs. Examples include:

In 2016, scientists pushed back against SMC expert reactions they said misrepresented their work on GMOs. The study led by Michael Antoniou, PhD, Head of the Gene Expression and Therapy Group, King’s College London School of Medicine, and published in Scientific Reports, used molecular profiling to compare GMO corn to its non-GM counterpart and reported the GM and non-GM corn were “not substantially equivalent.” SMC issued an expert reactions disparaging the study, and would not allow the authors to respond or correct inaccurate information in the SMC release, according to the study authors.

“These comments [quoted in the SMC release] are inaccurate and thus spread misinformation about our paper. We have been informed that it is not the Science Media Centre’s policy to post responses, such as ours, to commentaries that they commission/post on their website,” Antoniou said. The study authors posted their response here.

Journalist Rebekah Wilce reported in PR Watch in 2014 on several examples of pro-GMO bias in SMC communications. She wrote:

SMC calls itself an independent media briefing center for scientific issues. Critics, however, question its independence from the GMO industry — despite the group’s statement that each individual corporation or other funder may only donate up to five percent of the group’s annual income — and warn that the organization is headed across the pond to the United States to provide more GMO spin here.

The SMC spearheaded the response to a 2012 study that reporting finding tumors in lab animals fed GMOs in a long-term feeding study. The study was widely disparaged in the press, was retracted by the original journal and later republished in another journal.

Media Coverage

Columbia Journalism Review three-part series, June 2013, “Science Media Centres and the Press”

  • CJR part 1: “Does the UK Model Help Journalists?”
  • CJR part 2: “How did the SMCs perform during the Fukushima nuclear crisis?”
  • CJR part 3: “Can a SMC work in the US?”

Nature, by Ewen Callaway, July 2013, “Science media: Centre of attention; Fiona Fox and her Science Media Centre are determined to improve Britain’s press. Now the model is spreading around the world”

Nature, by Colin Macilwain, “Two nations divided by a common purpose: Plans to replicate Britain’s Science Media Centre in the United States are fraught with danger”

FAIR, by Stacy Malkan, July 24, 2017, “Reuters vs. Un Cancer Agency: Are Corporate Ties Influencing Science Coverage?”

SciDevNet, by Mićo Tatalović, May 2014, “UK’s Science Media Centre lambasted for pushing corporate science” Centre lamb

PR Watch, by Rebekah Wilke, April 2014, “Science Media Centre Spins Pro-GMO Line”

On related group Sense About Science:

The Intercept, by Liza Gross, November 2016, “Seeding Doubt: How self-appointed guardians of ‘sound science’ tip the scales toward industry.”

USRTK Fact Sheet: Sense About Science-USA Director Trevor Butterworth Spins Science for Industry

USRTK Fact Sheet: Monsanto Relied on These ‘Partners’ to Attack Top Cancer Scientists