Val Giddings: Top Operative for the Agrichemical Industry

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Val Giddings, PhD, is a key player in agrichemical industry efforts to oppose transparency and safety regulations for genetically engineered foods and pesticides. Emails obtained by U.S. Right to Know and posted in the UCSF Chemical Industry Documents Library indicate that Dr. Giddings helped set up a corporate front group and played a key behind-the-scenes role in other activities to push the deregulatory agenda of the world’s largest agrichemical companies.

Dr. Giddings is a former vice president at the Biotechnology Industry Organization (BIO), a trade group for agrichemical and biotechnology companies. He now runs the consulting firm PrometheusAB, and is a senior fellow at the Information Technology and Innovation Foundation (ITIF).

ITIF is a think tank funded by the pharmaceutical, wireless, telecom, film and biotech industries, best known for opposing “net neutrality” and promoting the agenda of the tech industry. The group moved into biotechnology in 2011 with Dr. Giddings. Members of Congress who serve as “honorary co-chairs” of ITIF, including U.S. Reps Anna Eshoo (D-CA), Darrell Issa (R-CA) and Senators Orrin Hatch (R-UT) and Chris Coons (D-DE), appear to be endorsing and assisting the tobacco tactics that Dr. Giddings has used to advance agrichemical industry interests.

Cooked up academic front group to discredit Monsanto critics

Emails obtained by U.S. Right to Know indicate that Dr. Giddings played a central role in setting up Academics Review as a front group that falsely claimed to be independent while taking agrichemical industry funds and trying to keep corporate fingerprints hidden.

Other key planners were Jay Byrne, a former director of corporate communications at Monsanto; Bruce Chassy, PhD, professor emeritus at the University of Illinois at Urbana-Champaign; and Eric Sachs, PhD, director of regulatory policy and scientific affairs at  Monsanto.

Academics Review falsely claims on its website that it does not accept corporate money or solicit donations for specific activities; but according to tax forms, most of the funding for Academics Review came from the Council for Biotechnology Information, a trade group funded and run by the world’s largest chemical companies: BASF, Bayer/Monsanto, DowDuPont and Syngenta/ChemChina.

Timeline of key events for Academics Review:

March 11, 2010: Byrne and Dr. Chassy discussed setting up Academics Review as a front group to target critics of GMOs and pesticides with help from Dr. Giddings.  Byrne said he and Dr. Giddings could serve as “commercial vehicles” to connect corporate entities to the project “in a manner which helps ensure the credibility and independence (and thus value) of the primary contributors/ owners…” Byrne noted he was developing for Monsanto a list of agrichemical industry critics to target:

March 24, 2010:  Dr. Chassy launched the Academics Review website along with David Tribe, PhD, senior lecturer at the University of Melbourne, Australia, with both men listed as cofounders.

November 23, 2010: Dr. Giddings and Dr. Chassy discussed which companies and industry groups might “pony up” for Academics Review to refute a paper that criticized genetically engineered soy.

  • “I bet we could generate some respectable support for it,” Dr. Giddings wrote to Dr. Chassy.
  • Chassy responded in part, “I bet our friends at Monsanto would be willing to write the rebuttal and pay us to post it.”
  • Giddings wrote, “I think the soybean guys might be willing to pony up a chunk to underwrite a rebuttal … If we do this right we can leverage the AcaRev Brand here a bit.”

A week later, Dr. Chassy asked Eric Sachs if Monsanto planned to refute the soy paper, and told Sachs: “The US Soybean Board is going to entertain a proposal from me and Graham Brookes to respond to the piece.” (Academics Review posted a response from Chassy and Brookes in 2012 with no disclosure about funders.)

November 30, 2010: In the email exchange with Dr. Chassy, Eric Sachs of Monsanto said he could help motivate the pesticide and GMO industry trade groups to support Academics Review. “The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” Sachs wrote.

August 2011: Dr. Giddings submitted a proposal to the agrichemical industry-funded trade group CBI for the  project: “what we do over the next year is directly a function of the support we can raise,” he wrote to CBI Managing Director Ariel Gruswich, in an email copied to Drs. Chassy and Tribe. Gruswich urged the men to join a phone call with her group: “I really believe that hearing directly from you all will increase the likelihood of support among the companies,” she wrote. Tax records show the corporate-funded CBI gave Academics Review $650,000 from 2014 to 2016 for “scientific outreach.”

April 2014: Academics Review published a report attacking the organic industry as a marketing scam, and claimed to be an independent group with no conflicts of interest. See: “Monsanto fingerprints found all over attack on organic food,” by Stacy Malkan, Huffington Post

Industry-funded “boot camps” trained scientists, journalists how to spin GMOs and pesticides  

Over $300,000 of the chemical industry funds Dr. Giddings helped raise for Academics Review went to pay for two conferences called the “Biotech Literacy Project” boot camps, held at the University of Florida in 2014 and UC Davis in 2015, according to tax records. The boot camps – organized by Academics Review and another industry front group,  Genetic Literacy Project – trained journalists and scientists how to reframe the debate about GMOs and pesticides.

See: “Flacking for GMOs: How the Biotech Industry Cultivates Positive Media – and Discourages Criticism,” by Paul Thacker, The Progressive

Deregulating GMOs: “blow the whole damn thing up”

In emails dated February 2015, Dr. Giddings discussed with several academics a plan to write five journal papers arguing for the need to deregulate the biotech industry. Dr. Giddings wrote that the papers should capture, “what I call Henry’s ‘Blow the whole damn thing up’ argument, which is a case I do think should be made.”  University of Arizona law professor Gary Marchant, who initiated the email exchange, explained, “paper 1 is intended to be the blow the whole damn thing up topic.”

Alan McHughen, a public sector educator at UC Riverside and “ambassador expert” for the agrichemical industry-funded marketing campaign GMO Answers, offered to write paper 1. Henry Miller, MD, said he could help but had too much on his plate to be primary author. (A month later, Miller posted an article in Forbes that the New York Times later revealed had been ghostwritten by Monsanto.)

Others copied on the email about the journal papers were Drew Kershen of the University of Oklahoma College of Law; Guy Cardineau, Yvonne Stevens and Lauren Burkhart of Arizona State University; Steven Strauss of Oregon State University; Kevin Folta of University of Florida; Shane Morris of Natural Resources Canada; Alison Van Eenennaam of UC Davis; Joanna Sax of the California Western School of Law; and Thomas Reddick of the Global Environmental Ethics Council.

Coordinated scientist sign-on letter against Seralini study

In September 2012, Dr. Giddings coordinated a scientist sign-on letter urging Wallace Hayes, editor-in-chief of Food and Chemical Toxicology, to reconsider a September 2012 paper by the French researcher Gilles-Éric Séralini that reported tumors in rats fed a diet of Roundup-tolerant GM corn. The paper was retracted a year later and later republished in another journal.

To help coordinate the sign on letter, Dr. Giddings used AgBioChatter – a private liserver that pro-industry academics, senior agrichemical industry staffers and their PR operatives used to coordinate messaging and lobbying activities. One professor who signed the letter, Chris Leaver, noted that he had “been doing behind the scenes briefing via Sense About Science” about the Séralini study. Sense About Science has a long history of spinning science for the benefit of corporate interests.

Signers of the letter to Food and Chemical Toxicology were Robert Wager, Alda Lerayer, Nina Fedoroff, Giddings, Steve Strauss, Chris Leaver, Shanthu Shantharam, Ingo Potrykus, Marc Fellous, Moises Burachik, Klaus-Dieter Jany, Anthony Trewavas, C Kameswara Rao, C.S. Prakash, Henry Miller, Kent Bradford, Selim Cetiner, Alan McHughen, Luis De Stefano-Beltrán, Bruce Chassy, Salbah Al-Momin, Martina Newell-McGloughlin, Klaus Ammann, Ronald Herring, Lucia de Souza.

Related: “Unearthed emails: Monsanto connected to campaign to retract GMO paper,” Retraction Watch

Suggested attractive “mommy farmers” should pitch GMOs

In conversations with a Monsanto lobbyist about how to defeat GMO labeling campaigns in Colorado and Oregon in 2014, Dr. Giddings suggested that good-looking “mommy farmers” would be the best messengers to allay concerns about genetically engineered foods. “What the situation requires is a suite of TV spots featuring attractive young women, preferably mommy farmers, explaining why biotech derived foods are the safest & greenest in the history of ag and worthy of support,” Dr. Giddings wrote to Lisa Drake, Monsanto’s lead for government affairs.

In a September 2015 front-page New York Times story, three-time Pulitzer Prize winner Eric Lipton described the emails:

“In this extended email exchange, some of the scientists and academicswho have been recruited to help Monsanto push its cause question whether they are the best messengers. Two suggest that Monsanto run more television ads featuring farmers instead. The Monsanto lobbyist replies that polling shows that the public believes scientists. In fact, the company has already run TV ads featuring female farmers.”

See: “Food industry enlisted academics in GMO labeling war, emails show,” by Eric Lipton, New York Times.

AgBioChatter: Where Corporations, Academics Plotted Strategy on GMOs, Pesticides

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AgBioChatter is a private email listserver used by the agrichemical industry and its allies to coordinate messaging and lobbying activities. List members include pro-industry academics, senior agrichemical industry staff and public relations operatives.

This internal Monsanto document identifies “Academics (AgBioChatter)” as a Tier 2 “industry partner” in Monsanto’s public relations plan to discredit the World Health Organization’s International Agency for Research on Cancer (IARC), in order to protect the reputation of Roundup weedkiller. In March 2015, IARC judged glyphosate, the key ingredient in Roundup, to be probably carcinogenic to humans.

Several AgBioChatter academics also play key roles in other “industry partner” groups named in Monsanto’s PR plan to discredit the IARC carcinogenicity report, including GMO Answers, Biofortified, Genetic Literacy Project, Academics Review and Sense About Science.

Background: Monsanto Relied on These “Partners” to Attack Top Cancer Scientists

The AgBioChatter emails linked below – along with other documents obtained by U.S. Right to Know and now hosted at the UCSF Chemical Industry Documents Archive – provide many examples of how academics and industry partner groups work together in covert ways to push industry-coordinated messaging across various platforms to manufacture doubt about the health and environmental risks of pesticides and GMOs.

Media outlets around the world have reported on these behind-the-scenes collaborations to promote industry views of science and oppose regulations.

U.S. Right to Know efforts for transparency

U.S. Right to Know obtained some AgBioChatter emails in 2016 and 2017 via a public records request. In July 2017, U.S. Right to Know sued the University of Florida for its failure to release requested public records involving the agrichemical industry and publicly funded professors, including documents from the AgBioChatter forum.

In March 2018, a Florida judge dismissed the case, stating that the AgBioChatter emails were “purely personal activity born out of (Kevin Folta’s) own self interest” and not public university business. For more information, see the court documents.

Related press coverage

  • Freedom of the Press Foundation, “How corporations suppress disclosure of public records about themselves,” by Camille Fassett (2/27/18)
  • New York Times article, “Food Industry Enlisted Academics in GMO labeling war, Emails Show,” by Eric Lipton; and email archive, “A Florida Professor Works with the Biotech Industry” (9/5/2015)
  • Alternet, “Is something fishy going on between the University of Florida and the agrichemical industry? Consumers have a right to know,” by Daniel Ross, Alternet (2/13/18)

AgBioChatter list content

The AgBioChatter emails obtained via state public records requests (142 pages) show academics and agrichemical industry staff coordinating talking points to oppose GMO labeling, promote and defend GMOs and pesticides, discredit industry critics, and evade Freedom of Information Act requests for information about publicly funded professors.

A major theme of the emails (and in particular the role of list member Jay Byrne, a former director of corporate communications for Monsanto) was to identify critics of the agrichemical industry and opportunities to attack them. These included Mehmet Oz, Vandana Shiva, Don Huber, Consumers Union and others.

Another key theme in the AgBioChatter emails is the effort to frame scientific studies that raise concerns about risks of GMOs and pesticides as “agenda-driven,” while studies that report positively about agrichemical industry products are “pro science.”

Academic, industry collaboration 

According to the emails received to date via public records requests, academics, agrichemical industry employees, consultants and PR operatives participated in the “Chatter” list.

Known participants are listed below along with their ties to other “industry partner” groups named in Monsanto’s PR plan to orchestrate an outcry against the IARC cancer panel. For more information about these groups, see our fact sheets:

Also noted below are ties to the American Council on Science and Health, a front group that receives corporate money to promote industry views of science and attack critics.

The links to the Genetic Literacy Project archives provide a sense of the common, repetitive messaging these front groups and academics use to promote GMOs and pesticides, try to discredit critics, argue for deregulation and oppose transparency efforts.

AgBioChatter list members 

Emails obtained via public records requests indicate that the following people were on the AgBioChatter listserver as of the dates in the emails.

Andrew Apel, agrichemical industry consultant and former editor of the biotech industry newsletter AgBiotech Reporter

Graham Brooks, Agricultural Economist, PG Economics Ltd, UK

Jay Byrne, former director of corporate communications for Monsanto; president of v-Fluence Interactive public relations firm

Bruce Chassy, PhD, Professor Emeritus of Food Safety and Nutritional Sciences, University of Illinois at Urbana-Champaign

Jon Entine, director of Genetic Literacy Project, Monsanto “industry partner”

Kevin Folta, PhD, Professor and Chairman, Horticultural Sciences Department, University of Florida

Val Giddings, PhD, industry consultant, former VP of the BIO trade association

  • Senior fellow at Information Technology and Innovation Foundation (funded by pharmaceutical, wireless and agrichemical industry groups)
  • Helped set up Academics Review as a Monsanto front group
  • Genetic Literacy Project archives

Andy Hedgecock, DuPont Pioneer former director of scientific affairs

Drew Kershen, PhD, Emeritus Professor, University of Oklahoma, College of Law

Marcel Kuntz, PhD, research director at CNRS, Laboratoire de Physiologie Cellulaire Végétale, Grenoble, France 

Chris Leaver, PhD, Emeritus Professor of Plant Science, University of Oxford

Adrienne Massey, PhD, Biotechnology Industry Organization (BIO), managing director of science and regulatory affairs

Robert McGregor, Policy Analyst, Prince Edward Island, Canada

Alan McHughen, PhD, University of California Riverside

Henry Miller, MD, fellow at Hoover Institution, former FDA office of biotechnology

Vivian Moses, PhD, Diabetes and Nutritional Sciences Division, King’s College London

Piero Morandini, PhD, research assistant, University of Milan

Wayne Parrott, PhD, Professor, Crop Breeding and Genetics, University of Georgia

C.S. Prakash, PhD, Professor, Plant Genetics, Genomics and Biotechnology College of Agricultural, Environmental and Nutrition Sciences, Tuskegee University

Cami Ryan, PhD, Monsanto, social sciences lead, regulatory policy and scientific affairs in Canada

Eric Sachs, PhD, Monsanto, environmental, social and economic platform lead

Alison Van Eenennaam, PhD, Animal Genetics and Biotechnology Cooperative Extension Specialist, University of California, Davis

Karl Haro von Mogel, PhD, Biofortified director of science and media   

For more information about the findings of U.S. Right to Know and media coverage about collaborations between industry groups and academics on food issues, see our investigations page. U.S. Right to Know documents are also available in the Chemical Industry Documents Library hosted by the University of California, San Francisco.

Academics Review: The Making of a Monsanto Front Group

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Academics Review, a nonprofit 501(c)(3) organization launched in 2012, claims to be an independent group but documents obtained by U.S. Right to Know revealed it is a front group set up with the help of Monsanto and its public relations team to attack agrichemical industry critics while appearing to be independent.

Related: Genetic Literacy Project, Monsanto partner groups, Biotech Literacy Project boot camps
Monsanto Fingerprints Found All Over Attack on Organic Food,” by Stacy Malkan, Huffington Post (2016)

Covert industry funding 

The Academics Review website describes its founders as “two independent professors,” Bruce Chassy, PhD, professor emeritus at the University of Illinois at Urbana-Champaign, and David Tribe, PhD, senior lecturer at the University of Melbourne, Australia. As of May 2018, the website claims, “Academics Review only accepts unrestricted donations from non-corporate sources to support our work.”

However, tax records show that the primary funder of Academics Review has been the Council for Biotechnology Information, a trade association that is funded and run by the largest agrichemical companies: BASF, Bayer, DowDuPont, Monsanto and Syngenta.

According to CBI tax records, the industry-funded group gave Academics Review a total of $650,000 in 2014 and 2015-2016. Tax records for AcademicsReview.org report expenses of $791,064 from 2013-2016 (see 2013, 2014, 2015, 2016). The money was spent on organizing conferences and promoting GMOs and pesticides, according to the tax records.

Emails reveal secret origin of academic front group

Emails obtained by U.S. Right to Know via state Freedom of Information requests revealed the inner workings of how Academics Review was set up as a front group with the help of Monsanto, its PR allies and industry funders.  Key facts and emails:

  • Eric Sachs, a senior public relations executive at Monsanto, said he would help find industry funding for Academics Review. “The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” Sachs wrote to Chassy on November 30, 2010.
  • Academics Review was conceived as a front group that could attack critics of the agrichemical industry. According to a March 11, 2010 email chain, the group was established with the help of Monsanto executives along with Jay Byrne, former director of corporate communications at Monsanto who now runs a PR shop called v-Fluence Interactive; and Val Giddings, former VP of the biotech industry trade association BIO.
  • Byrne compared the concept as similar to – but better than – a front group set up by Rick Berman, a lobbyist known as  “Dr. Evil” and the “king of corporate front groups and propaganda” for his work to promote tobacco and oil industry interests under the cover of neutral-sounding groups. Berman’s “’Center for Consumer Freedom’ (ActivistCash.com) has cashed in on this to the extreme; and I think we have a much better concept,” Byrne wrote to Chassy on March 11, 2010.
  • Byrne said he was developing an “opportunities list with targets” for Monsanto comprised of “individuals organizations, content items and topic areas” critical of ag-biotech that “mean money for a range of well heeled corporations.”
  • Chassy indicated he was especially keen to go after the organic industry. “I would love to find a prime name in the middle of the organic aura from which to launch ballistic missiles,” he wrote on March 11, 2010. In 2014, Academics Review attacked the organic industry with a report it falsely claimed was the work of independent academics with no conflicts of interest.

Monsanto plan names Academics Review as “industry partner” 

Academics Review is an “industry partner”according to a confidential Monsanto PR document that describes the corporation’s plans to discredit the World Health Organization’s cancer research arm, the International Agency for Research on Cancer (IARC), in order to defend the reputation of Roundup weedkiller. On March 20, 2015, IARC announced it had classified glyphosate as Group 2A carcinogen, “probably carcinogenic to humans.”

The Monsanto PR document lists four tiers of industry partners to engage in its public relations efforts to discredit the cancer panel’s report. Academics Review was listed as a Tier 2 “industry partner” along with Genetic Literacy Project, Sense About Science, Biofortified, and the AgBioChatter academics list serve.

An Academics Review article dated March 25, 2015 claimed the “IARC glyphosate cancer review fails on multiple fronts.” The article linked to the industry-funded GMO Answers, the front group American Council on Science and Health and a Forbes article by Henry Miller that was ghostwritten by Monsanto.

Bruce Chassy’s ties to industry and its front groups

Professor Bruce Chassy, co-founder of Academics Review and president of the board, has been frequently cited in the media as an independent expert on GMOs, while he was also receiving undisclosed funds from Monsanto.

Chassy had received $57,000 in undisclosed funds over a two-year period from Monsanto to travel, write and speak about GMOs, according to WBEZ. The story reported that Monsanto also sent at least $5.1 million through the University of Illinois Foundation to university employees and programs between 2005 and 2015.

Chassy is on the “Board of Science and Policy Advisors” of the American Council on Science and Health, an industry funded front group that works with Monsanto. Chassy is also an “independent expert” for GMO Answers, a marketing website for GMOs and pesticides funded by the agrichemical industry.

Articles about Bruce Chassy’s industry ties:

  • New York Times, “Food Industry Enlisted Academics in G.M.O. Lobbying War, Emails Show,” by Eric Lipton (9/5/2015)
  • New York Times email archive, “A University of Illinois Professor Joins the Fight,” (9/5/2015)
  • WBEZ, “Why Didn’t an Illinois Professor Have to Disclose GMO Funding,” by Monica Eng (3/15/2016)
  • US Right to Know, “Following an Email Trail: How a Public University Professor Collaborated on a Corporate PR Campaign,” by Carey Gillam (1/29/2016)

David Tribe / Academics Review / Biofortified

David Tribe is co-founder of Academics Review, vice president of the Academics Review Board of Directors, and a reviewer on the 2014 Academics Review report attacking the organic industry. Tribe is also a member of the board of directors of Biology Fortified Inc., or Biofortified, a nonprofit group that aids the agrichemical industry with lobbying and public relations.

Industry-funded Biotech Literacy Project Boot Camps: training scientists and journalists to promote GMOs 

The Biotech Literacy Project boot camps were a series of conferences funded by the agrichemical industry and organized by Academics Review and Genetic Literacy Project, another group that partners with Monsanto on public relations projects. The boot camps trained scientists and journalists how to present GMOs and pesticides in a more positive light, and had explicit political aims to stave off GMO labeling and prop up flagging support for agrichemical industry products.

Boot camp organizers made false claims to journalists and scientists about the source of funds for the Biotech Literacy Project boot camps; they claimed funding came from a mix of government, academic and industry sources, but the only traceable funders were the agrichemical corporations.

“I was offered a $2,000 honorarium, as well as expenses. I wrote back and asked who would provide the honorarium and was told it’d be a combination of funds from UC Davis, USDA, state money, and the Biotechnology Industry Organization (BIO).” (Journalist Brooke Borel, Popular Science)

“I need to be clear up front that our support comes from BIO, USDA, state-USAID and some foundation money so industry is indirectly a sponsor. We are 100% transparent about sponsorship.” (boot camp organizer Bruce Chassy email to scientists)

The USDA and other government and academic sources named by organizers denied funding the events, according Paul Thacker’s reporting in The Progressive, and the only traceable source of funds was the BIO trade group offshoot, the Council for Biotechnology Information, which is funded by BASF, Bayer, DowDuPont and Monsanto Company. That group spent over $300,000 on the two boot camps held at UC Davis and University of Florida, according to tax records and Thacker’s reporting.

Speakers at the 2015 Biotech Literacy Project boot camp (according to the wrap-up report) included industry executives and public relations operatives, including Monsanto’s former head of communications Jay Byrne (who helped set up Academics Review as a front group to attack industry critics), Hank Campbell of the front group American Council on Science and Health, and Yvette d’Entremont the “SciBabe.”

More information:

For more information about the findings of U.S. Right to Know and media coverage about collaborations between industry groups and academics on food issues, see our investigations page. U.S. Right to Know documents are also available in the Chemical Industry Documents Library hosted by the University of California, San Francisco.