Mark Lynas Promotes the Agrichemical Industry’s Commercial Agenda

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Mark Lynas is a former journalist turned promotional advocate for genetically engineered foods and pesticides who makes inaccurate claims about those products from his perch at the Cornell Alliance for Science, a public relations campaign to promote GMOs funded by the Gates Foundation and based at Cornell University. Lynas has been called out repeatedly by scientists, farmers and food experts for spreading misinformation and using manipulative tactics to promote a pro-biotech agenda.

Scientists, food experts say Lynas is wrong on science

Scientists and food policy experts have sharply criticized Lynas for his inaccurate and unscientific promotional efforts for GMOs and pesticides. See articles by (emphases ours):

  • David Schubert, PhD, Head, Cellular Neurobiology Laboratory & Professor at The Salk Institute for Biological Studies (San Diego Union Tribune letter): “I can unequivocally state that there is no scientific consensus about GMO safety and that most of his statements are false.”
  • Doug Gurian-Sherman, PhD, former senior scientist, Union of Concerned Scientists: “Here are some of the incorrect or misleading points that Lynas makes about the science or development of GE.”  “Instead of debating or discussing the actual science, Lynas casts aspersions and resorts to relying on authority rather than data or research.”
  • Belinda Martineau, PhD, genetic engineer who helped develop the first GMO food (NYT letter and Biotech Salon): Lynas’ claim about the certainty of GMO safety is “unscientific, illogical and absurd.”
  • Glenn Davis Stone, Professor of Anthropologist and Environmental Studies at Washington University, review of Lynas book Seeds of Science: “amateurish rehash of common industry talking points”
  • Eric Holt-Giménez, PhD, Director Food First/Inst. of Food Policy and Development (Huffington Post): “The laundry list of what Mark Lynas got wrong about both GMOs and science is extensive, and has been refuted point by point by some of the world’s leading agroecologists and biologists.”
  • Timothy A. Wise, Director of the Research and Policy Program at the Global Development and Environment Institute at Tufts University (Food Tank): Mark Lynas has “made a career out of … demonization
  • Alliance for Food Sovereignty in Africa (2018 statement): “The fly-in pundit’s contempt for African people, custom and tradition is unmistakeable.”
  • African Centre for Biodiversity (2018 press release): “Lynas’ narrative is demonstrably false.”
  • Pete Myers, PhD, founder and chief scientist at Environmental Health Sciences, publisher of EHN.org (on Twitter): “The peer reviewed scientific literature is replete with documentation that glyphosate does more than affect plants. Mark Lynas’ claims display deep scientific ignorance, or an active effort to manufacture doubt. You should ignore him.”

‘Manipulative, misleading and unethical’

African farmers say Lynas and the Cornell Alliance for Science used their images on the internet without their knowledge and consent and are demanding the images be removed, according to a December 2018 report published by the African Centre for Biodiversity. The report describes evidence of what the authors described as manipulative, misleading and unethical tactics Lynas used to promote a political agenda to push GMOs in Tanzania. “Mr Lynas’ manipulative communication tactics and attempts to discredit anybody who holds different views than his on GMOs and hybrid seeds have crossed an ethical red line and must cease,” the report said. 

See also, “Mark Lynas slammed for exploiting African farmers’ images to promote GMOs,” African Centre for Biodiversity press release (12.7.2018)

Pesticide messaging based on industry talking points, not science

An example of how Mark Lynas promotes agrichemical industry talking points rather than honest science reporting is his article attacking the scientists of the World Health Organization’s prestigious cancer research agency after they designated glyphosate a probable human carcinogen. A Monsanto public relations document reveals the corporation’s plan to discredit the cancer scientists by engaging “industry partners” to “orchestrate outcry” about the cancer report. Lynas’ messaging follows right along: he described the expert panel’s cancer report as a “witch hunt” orchestrated by people overcome with “hysteria and emotion,” and claimed that glyphosate is the “most benign chemical in world farming.” 

In reality, the WHO cancer panels are comprised of leading experts from multiple fields in cancer research who conduct comprehensive science reviews to identify cancer hazards to inform global policies to prevent cancer – a role that has made IARC a target of food and chemical industry propaganda campaigns. In pushing his case that “activist groups abused science and sidelined evidence-based policy in the glyphosate saga,” Lynas ignored substantial evidence, widely reported throughout the world, that Monsanto manipulated the science and regulatory reviews on glyphosate for decades using covert tactics including ghostwriting studies and articles, killing studies, pushing dubious science, attacking scientists and strong-arming regulatory agencies.

Promoted by, tied to pesticide industry propaganda network

Agrichemical companies and their public relations operatives frequently promote Mark Lynas and his work. See for example Monsanto’s website, many promotional tweets by pesticide industry trade groups, lobby groups, pro-industry academics and writers, and various Monsanto employees, and the dozens of Lynas’ articles promoted by Genetic Literacy Project, a propaganda group that partners with Monsanto.

Lynas and Cornell Alliance for Science also collaborate with other key players in the agrichemical industry’s lobbying and propaganda network.

Advises Monsanto partner group Sense About Science

A confidential Monsanto PR plan dated February 2015 suggested Sense About Science as a group that could help lead the industry’s response in the media to discredit the WHO cancer report about glyphosate. Lynas serves on the advisory council of Sense About Science. The group’s co-founder (and current “patron”) is Lord Dick Taverne, an English politician whose PR firm promoted and defended the tobacco industry in the 1990s, according to The Intercept and documents from theUCSF Tobacco Industry Archive.

Sense About Science also partners with the Cornell Alliance for Science to offer “statistical consultation for journalists” via the group’s director Trevor Butterworth, who built his career defending toxic products for the chemical, soda and drug industries.

See also: Monsanto relied on these “partners” to attack top cancer scientists

Aligned with climate science skeptic to launch pro-fracking, pro-nuke, GMO “movement”

Lynas calls himself a co-founder of the “movement” of “ecomodernism,” a corporate-aligned strain of “environmentalism” that writer George Monbiot describes as “take no political action to protect the natural world.” The group promotes fracking, nuclear power, and agrichemical products as ecological solutions.According to its leaders Ted Nordhaus and Michael Shellenberger of the Breakthrough Institute, energy technologies favored by the oil billionaire Koch brothers “are doing far more to reduce greenhouse gas emissions than the ones favored by the climate-apocalyptic Left.” Nordhaus is also a board member (along with Jon Entine and Drew Kershen) of the Science Literacy Project, the parent organization of Genetic Literacy Project, a propaganda group that partners with Monsanto.

At a failed launch event for ecomodernism in September 2015, Lynas aligned himself with Owen Paterson, a prominent climate science denialist whoslashed funding for efforts to prepare the UK for global warming during his stint as environment secretary there.That same month, Paterson spoke at Cornell Alliance for Science, where he promoted GMOs in a hyperbolic speech filled with unsupportable claims, and accused environmentalists of allowing children to die in Africa. Paterson’s speech at Cornell won praise from the industry-funded front group American Council on Science and Health in a blog titled “Billion dollar green campaigns kill poor children,” written by ACSH’s former acting director Gil Ross, a physician who went to jail for Medicaid fraud.

Mark Lynas background

Lynas authored several books on climate change (one of which was recognized by the Royal Society) before he attracted worldwide attention with his “conversion” from an anti-GMO activist to a promoter of the technology with a widely-promoted 2013 speech at Oxford that critics have described as misleading. Later that year Lynas became a fellow at Cornell University Office of International Programs at the College of Agriculture and Life Sciences, and began working for the Cornell Alliance for Science, a communications campaign developed in 2014 to promote GMOs with funding from the Gates Foundation.

See: Why is Cornell University hosting a GMO propaganda campaign?

Lynas identified himself as the “political director” for Cornell Alliance for Science in a 2015 New York Times op-ed. The Cornell Alliance for Science does not explain what its political agenda is, but the group’s messaging and goals closely track the agrichemical industry’s commercial agenda: to increase acceptance of genetically engineered crops and pesticides around the world, particularly in Africa.

Mysterious Lynas PR push, and leaked EuropaBio memo

The massive media coverage of Lynas’ pro-GMO conversion in 2013 raised suspicions that an industry PR campaign was helping to elevate him behind the scenes. A leaked 2011 memo from an industry PR firm — describing plans to recruit high profile “ambassadors” to lobby for GMO acceptance – heightened suspicions of industry backing because the document specifically named Lynas. Lynas has said the industry group never approached him.

According to a Guardian report, EuropaBio, a trade group whose members include Monsanto and Bayer, planned to recruit PR ambassadors to help decision makers “rethink Europe’s position on GM crops.” The ambassadors would not be paid directly but would receive travel expenses and “dedicated communications support” from industry funding. The PR firm’s operative rep claimed to “have interest from” Lynas, among others, in the ambassador role. Lynas denied having any contact with them. “I have not been asked to be an ambassador, nor would I accept such a request if asked,” he told the Guardian.

Gates Foundation, GMOs & Monsanto

The Gates Foundation– the principal funder for the Cornell Alliance for Science –has been sharply criticized for its agricultural development funding strategies, specifically for spending most of its funds “to feed the poor in Africa” on scientists in wealthy nations (see 2014 GRAIN analysis), and for colonialist strategies that are “exacerbating global inequality and entrenching corporate power globally” (see 2016 report by Global Justice Now).The Gates Foundation massively expanded its funding for agricultural projects about a decade ago, after Monsanto’s former head of international development, Rob Horsch, joined the foundation’s agricultural development leadership team. Lynas’ new book “Seeds of Science” spends a chapter (“The True History of Monsanto”) trying to explain some of the corporation’s past sins and lauding Rob Horsch at length. It spends another chapter (“Africa: Let Them Eat Organic Baby Corn”) arguing that Africans need agrichemical industry products to feed themselves.

Criticisms of the Gates Foundation’s colonialist approach to Africa

  • Seeds of Neo-Colonialism: Why the GMO Promoters Get it So Wrong About Africa, statement by the Alliance for Food Sovereignty in Africa, 5/7/2018
  • Are Gates and Rockefeller using their influence to set agenda in poor states?“Study identifies Bill and Melinda Gates and Rockefeller foundations among rich donors that are close to government and may be skewing priorities,” by John Vidal, The Guardian, 1/15/2016
  • Philanthropic Power and Development. Who shapes the agenda? by Jens Martens and Karolin Seitz, 2015 report (page 48).
  • Philanthrocapitalism: The Gates Foundation’s African programmes are not charity, by Philip L Bereano, Professor Emeritus at the University of Washington, Third World Resurgence, 2017
  • How Bill Gates is Helping KFC Take Over Africa, by Alex Park, Mother Jones, 1/10/2014
  • Gates Foundation’s Seed Agenda in Africa ‘Another Form of Colonialism,’ Warns Protesters, by Lauren McCauley, Common Dreams, 3/23/2015
  • Gates Foundation is spearheading neoliberal plunder of African agriculture, by Colin Todhunter, The Ecologist, 1/21/2016
  • How does the Gates Foundation spend its money to feed the world?GRAIN report, 2014
  • Bill Gates is on a mission to sell GMOs to Africa, but he’s not telling the whole truth, by Stacy Malkan, Alternet, 3/24/2016

Monsanto Relied on These “Partners” to Attack Top Cancer Scientists

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See also: Secret Documents Expose Monsanto’s War on Cancer Scientists, by Stacy Malkan (7/12/2018)

This fact sheet describes the contents of Monsanto’s confidential public relations plan to discredit the World Health Organization’s cancer research unit, the International Agency for Research on Cancer (IARC), in order to protect the reputation of Roundup weedkiller. In March 2015, the international group of experts on the IARC panel judged glyphosate, the key ingredient in Roundup, to be probably carcinogenic to humans.

The Monsanto plan names more than a dozen “industry partner” groups that company executives planned to “inform / inoculate / engage” in their efforts to protect the reputation of Roundup, prevent the “unfounded” cancer claims from becoming popular opinion, and “provide cover for regulatory agencies.” Partners included academics as well as chemical and food industry front groups, trade groups and lobby groups — follow the links below to fact sheets that provide more information about the partner groups.

Together these fact sheets provide a sense of the depth and breadth of the corporate attack on the IARC cancer experts in defense of Monsanto’s top-selling herbicide.

Monsanto’s objectives for dealing with the IARC carcinogenicity rating for glyphosate (page 5).

Background

A key document released in 2017 in legal proceedings against Monsanto describes the corporation’s “preparedness and engagement plan” for the IARC cancer classification for glyphosate, the world’s most widely used agrichemical. The internal Monsanto document — dated Feb. 23, 2015 — assigns more than 20 Monsanto staffers to objectives including “neutralize impact of decision,” “regulator outreach,” “ensure MON POV” and “lead voice in ‘who is IARC’ plus 2B outrage.” On March 20, 2015, IARC announced its decision to classify glyphosate as Group 2A carcinogen, “probably carcinogenic to humans.”

For more background, see: “How Monsanto Manufactured Outrage at Chemical Cancer Classification it Expected,” by Carey Gillam, Huffington Post (9/19/2017)

Monsanto’s Tier 1-4 “Industry Partners”

Page 5 of the Monsanto document identifies four tiers of “industry partners” that Monsanto executives planned to engage in its IARC preparedness plan. These groups together have a broad reach and influence in pushing a narrative about cancer risk that protects corporate profits.

Tier 1 industry partners are agrichemical industry-funded lobby and PR groups.

Tier 2 industry partners are front groups that are often cited as independent sources, but work with the chemical industry behind the scenes on public relations and lobbying campaigns.

Tier 3 industry partners are food-industry funded nonprofit and trade groups. These groups were tapped to, “Alert food companies via Stakeholder Engagement team (IFIC, GMA, CFI) for ‘inoculation strategy’ to provide early education on glyphosate residue levels, describe science-based studies versus agenda-driven hypotheses” of the independent cancer panel.

Tier 4 industry partners are “key grower’s associations.” These are the various trade groups representing corn, soy and other industrial growers and food manufacturers.

Plan suggests Sense About Science to “lead industry response”

The “post-IARC” section of Monsanto’s PR document discusses plans to conduct robust media and social media outreach to “orchestrate outcry with the IARC decision.” The plan suggests the front group Sense About Science (in brackets with a question mark) as the group that “leads industry response and provides platform for IARC observers and industry spokesperson.”

Sense About Science describes itself as a public charity that “promotes public understanding of science,” but that occurs in ways that “tip the scales toward industry,” as The Intercept reported in 2016. The group was founded in London in 2001 by Dick Taverne, an English politician with ties to the tobacco industry and other industries Sense About Science defends.

For more information:

The sister group of Sense About Science, the Science Media Centre, is a nonprofit public relations group in London that receives industry funding and has sparked controversy for pushing corporate science. The Science Media Centre has close ties to Kate Kelland, a Reuters’ reporter who has written inaccurate articles about IARC that have been heavily promoted by the “industry partner” groups named in Monsanto’s PR plan, and used as the basis for political attacks against IARC.

For more information:

  • IARC responds, “IARC rejects false claims in Reuters article” (3/1/18)
  • USRTK, “Reuters’ Kate Kelland IARC Story Promotes False Narrative,” by Carey Gillam (7/24/2017)
  • Fairness and Accuracy in Reporting, “Reuters vs. UN Cancer Agency,” by Stacy Malkan (7/24/2017)
  • USRTK, “Reuters’ Kate Kelland Again Promotes False Narrative About IARC and Glyphosate Cancer Concerns” (10/20/2017)

“Engage Henry Miller”

Page 2 of the Monsanto PR document identifies the first external deliverable for planning and preparation: “Engage Henry Miller” to “inoculate / establish public perspective on IARC and reviews.”

“I would if I could start with a high-quality draft.”

Henry I. Miller, MD, a fellow at the Hoover Institution and founding director of the FDA’s Office of Biotechnology, has a long documented history of working with corporations to defend hazardous products. The Monsanto plan identifies the “MON owner” of the task as Eric Sachs, Monsanto’s science, technology and outreach lead.

Documents later reported by The New York Times reveal that Sachs emailed Miller a week before the IARC glyphosate report to ask if Miller was interested in writing about the “controversial decision.” Miller responded, “I would if I could start with a high-quality draft.” On March 23, Miller posted an article on Forbes that “largely mirrored” the draft provided by Monsanto, according to the Times. Forbes severed its relationship with Miller in the wake of the ghostwriting scandal and deleted his articles from the site.

American Council on Science and Health 

The American Council on Science and Health (ACSH), a front group that receives money from chemical, tobacco and pharmaceutical interests, did not appear in the Monsanto PR document discussed in this fact sheet; however, emails released via litigation show that Monsanto also relied on that group to help spin the story on glyphosate.

The February 2015 emails reveal that Monsanto funded ACSH on an ongoing basis and asked them to write about the IARC decision on glyphosate. The emails indicate that Monsanto executives were uncomfortable about working with ACSH but did so anyway because, “we don’t have a lot of supporters and can’t afford to lose the few we have,” wrote Monsanto’s senior science lead Daniel Goldstein. “I can assure you I am not all starry eyed about ACSH- they have PLENTY of warts- but: You WILL NOT GET A BETTER VALUE FOR YOUR DOLLAR than ACSH,” Goldstein wrote to his colleagues (emphasis his). He sent them links to dozens of ACSH materials promoting and defending GMOs and pesticides that he described as “EXTREMELY USEFUL.”

For more, see USRTK fact sheet: ACSH is a corporate front group 

Follow the findings of U.S. Right to Know and media coverage about collaborations between food industry groups and academics on our investigations page. USRTK documents are also available in the Chemical Industry Documents Library hosted by UCSF.

Monsanto’s Fingerprints All Over Newsweek’s Hit on Organic Food

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Update: Newsweek’s bizarre response

By Stacy Malkan

“The campaign for organic food is a deceitful, expensive scam,” according to a Jan. 19 Newsweek article authored by Dr. Henry I. Miller of the Hoover Institution.

If that name sounds familiar – Henry I. Miller – it may be because the New York Times recently revealed a scandal involving Miller: that he had been caught publishing an article ghostwritten by Monsanto under his own name in Forbes. The article, which largely mirrored a draft provided to him by Monsanto, attacked the scientists of the World Health Organization’s cancer panel (IARC) for their decision to list Monsanto’s top-selling chemical, glyphosate, as a probable human carcinogen.

Reporting on an email exchange released in litigation with Monsanto over cancer concerns, the Times’ Danny Hakim wrote:

“Monsanto asked Mr. Miller if he would be interested in writing an article on the topic, and he said, ‘I would be if I could start from a high-quality draft.’

The article appeared under Mr. Miller’s name, and with the assertion that ‘opinions expressed by Forbes Contributors are their own.’ The magazine did not mention any involvement by Monsanto in preparing the article …

Forbes removed the story from its website on Wednesday and said that it ended its relationship with Mr. Miller amid the revelations.”

The opinion wire Project Syndicate followed suit, after first adding a disclaimer to Miller’s commentaries noting that they would have been rejected if his collaboration with Monsanto had been known.

Desperate to Disparage Organic

The ghostwriting scandal has hardly slowed Miller down; he has continued to spin promotional content for the agrichemical industry from outlets such as Newsweek and The Wall Street Journal, without disclosing to readers his relationship with Monsanto.

Yet Miller’s Newsweek hit on organic food has Monsanto’s fingerprints in plain sight all over it.

For starters, Miller uses pesticide industry sources to make unsubstantiated (and ludicrous) claims about organic agriculture – for example, that organic farming is “actually more harmful to the environment” than conventional agriculture, or that organic allies spent $2.5 billion in a year campaigning against genetically engineered foods in North America.

The source on the latter inaccurate claim is Jay Byrne, a former director of corporate communications for Monsanto (not identified as such in the Newsweek article), who now directs a PR firm called v-Fluence Interactive.

Email exchanges reveal how Monsanto works with people like Jay Byrne – and with Byrne specifically – to push exactly this type of attack against Monsanto’s foes while keeping corporate involvement a secret.

According to emails obtained by my group US Right to Know, Byrne played a key role in helping Monsanto set up a corporate front group called Academics Review that published a report attacking the organic industry as a marketing scam – the exact theme in Miller’s Newsweek article.

Jay Byrne’s hit list of Monsanto foes. 

The concept of the front group – explained in the emails I reported here – was to create a credible-sounding platform from which academics could attack critics of the agrichemical industry while claiming to be independent, yet secretly receiving funds from industry groups. Wink, wink, ha, ha.

“The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” wrote a Monsanto executive involved in the plan.

Byrne’s role, according to the emails, was to serve as a “commercial vehicle” to help obtain corporate funding. Byrne also said he was compiling an “opportunities” list of targets – critics of the agrichemical industry who could be “inoculated” from the academics’ platform.

Several people on Byrne’s “opportunities” hit list, or later attacked by Academics Review, were targets in Miller’s Newsweek article, too.

Miller’s Newsweek piece also tried to discredit the work of New York Times’ reporter Danny Hakim, without disclosing that it was Hakim who exposed Miller’s Monsanto ghostwriting scandal.

As with other recent attacks on the organic industry, all fingers point back to the agrichemical corporations that will lose the most if consumer demand continues to rise for foods free of GMOs and pesticides.

Monsanto’s “Independent Academic” Ruse

Henry Miller has a long history of partnering with – and pitching his PR services to – corporations that need help convincing the public their products aren’t dangerous and don’t need to be regulated.

And Monsanto relies heavily on people with scientific credentials or neutral-sounding groups to make those arguments – people who are willing to communicate the company script while claiming to be independent actors. This fact has been established by reporting in the New York Times, Le Monde, WBEZ, the Progressive and many other outlets in recent years.

A newly released Monsanto document provides more details about how Monsanto’s propaganda and lobbying operation works, and the key role Henry Miller plays within it.

This 2015 “preparedness plan” – released by lawyers in the glyphosate cancer lawsuits – lays out Monsanto’s PR strategy to “orchestrate outcry” against the IARC cancer scientists for their report on glyphosate. The first external deliverable: “Engage Henry Miller.”

The plan goes on to name four tiers of “industry partners” – a dozen trade groups, academic groups and independent-seeming front groups such as the Genetic Literacy Project – that could help “inoculate” against the cancer report and “protect the reputation … of Roundup.”

Miller delivered for Monsanto with a March 2015 article in Forbes – the article later revealed as Monsanto’s writing – attacking the IARC scientists. The industry partners have been pushing the same arguments through various channels again and again, ever since, to try to discredit the cancer scientists.

Much of this criticism has appeared to the public as a spontaneous uprising of concern, with no mention of Monsanto’s role as the composer and conductor of the narrative: a classic corporate PR hoodwink.

As more documents tumble into the public realm – via the Monsanto Papers and public records investigations – the “independent academic” ruse will become harder to maintain for industry surrogates like Henry I. Miller, and for media and policy makers to ignore.

For now, Newsweek is not backing down. Even after reviewing the documents that substantiate the facts in this article, Newsweek Opinion Editor Nicholas Wapshott wrote in an email, “I understand that you and Miller have a long history of dispute on this topic. He flatly denies your assertions.”

Neither Miller nor Wapshott have responded to further questions.

Stacy Malkan is co-director of the consumer watchdog and transparency group, US Right to Know. She is author of the book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry” (New Society, 2007). Disclosure: US Right to Know is funded in part by the Organic Consumers Association which is mentioned in Miller’s article and appears on Byrne’s hit list.

Science Media Centre Promotes Corporate Views of Science

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The Science Media Centre (SMC) is a nonprofit PR agency started in the UK that gets its largest block of funding from industry groups. Current and past funders include Bayer, DuPont, Monsanto, Coca-Cola and food and chemical industry trade groups, as well as media groups, government agencies, foundations and universities. The SMC model is spreading around the world and has been influential in shaping media coverage of science, sometimes in ways that downplay the risks of controversial products or technologies. This fact sheet describes SMC history, philosophy, funding model, tactics and reports from critics who have said SMC offers pro-industry science views, a characterization SMC denies.

Related:

Key facts

The SMC was set up in the UK in 2002 “after media frenzies over MMR, GM crops and animal research” to help the news media better represent mainstream science, according to the SMC fact sheet. According to the group’s 2002 founding report, the SMC was created to address:

  • a growing “crisis of confidence ” in society’s views of science
  • a collapse of respect for authority and expertise
  • a risk-averse society and alarmist media coverage and
  • the “apparently superior media strategies” used by environmental NGOs such as Greenpeace and Friends of the Earth.

Independent SMCs that share the same charter as the original now operate in Canada, Australia, New Zealand, Germany and Japan, and SMCs are being planned in Brussels and the United States.

The SMC model has been influential in shaping media coverage about science. A media analysis of UK newspapers in 2011 and 2012 found that a majority of reporters who used SMC services did not seek additional perspectives for their stories. The group also wields political influence. In 2007, SMC stopped a proposed ban on human/animal hybrid embryos with its media campaign to shift coverage from ethical concerns to the benefits of embryos as a research tool, according to an article in Nature.

Several academics and researchers have criticized SMC for pushing corporate views of science, and for playing down the environmental and human health risks of controversial products and technologies. Reports have documented SMC’s tendency to push pro-industry messaging and exclude opposing perspectives on topics such as fracking, cell phone safety, Chronic Fatigue Syndrome and GMOs.

In an email, SMC Director Fiona Fox said her group is not biased in favor of industry: “We listen carefully to any criticism of the SMC from the scientific community or news journalists working for UK media but we do not receive criticism of pro industry bias from these stakeholders. We reject the charge of pro industry bias and our work reflects the evidence and views of the 3000 eminent scientific researchers on our database. As an independent press office focusing on some of the most controversial science stories we fully expect criticism from groups outside mainstream science.”

Quotes about the Science Media Centre

Journalists and researchers on the influence and bias of the Science Media Centre (emphases added in quotes below):

  • “Science Media Centers … have become influential, but controversial players in the world of journalism. While some reporters find them helpful, others believe they are biased toward government and industry scientists.” Columbia Journalism Review
  • “Depending on whom you ask, (SMC Director) Fiona Fox is either saving science journalism or destroying it,Ewen Callway, Nature
  • “A decreasing pool of time-pressed UK science journalists no longer go into the field and dig for stories. They go to pre-arranged briefings at the SMC … The quality of science reporting and the integrity of information available to the public have both suffered, distorting the ability of the public to make decisions about risk.” Connie St. Louis, City College of London, in CJR
  • “The problem is not that they promote science, as they say they do, but that they promote pro-corporate science.” David Miller, University of Bath, in SciDev
  • “For those not blinded by the SMC’s dazzling aura, it appears that its covert purpose is to ensure that journalists and the media report scientific and medical matters only in a way that conforms to government and industry’s ‘policy’ on the issues in question.” Malcolm Hooper, University of Sunderland, paper on CFS/ME
  • “It is apparent that the agenda of SIRC, SMC and allied organisations is to support the UK government’s economic policy to promote Biotec and telecommunications technology.” Don Maisch paper on cell phones
  • “The role of the SMC appears to be putting a relatively narrow view of, in most cases positive, opinions of the safety of fracking.” Paul Mobbs, Mobbs Environmental Investigations
  • “The scientific establishment, always politically naive, appears unwittingly to have permitted its interests to be represented to the public by the members of a bizarre and cultish political network.” George Monbiot, The Guardian

Science Media Centre’s Corporate Funding

SMC’s largest share of funding, roughly 30%, comes from corporations and trade groups. Funders as of August 2016 included a wide range of chemical, biotechnology, nuclear, food, medical, telecommunications and cosmetic industry interests. Agrichemical industry funders included Bayer, DuPont, BASF, CropLife International, BioIndustry Association and the Chemical Industries Association. Previous funders have included Monsanto, ExxonMobile, Shell, Coca-Cola and Kraft. SMC also receives funding from several media, government and academic groups.

SMC says it caps donations from any one company or institution to 5% of annual income in an effort to “protect from undue influence” – exceptions are made for larger donations from the Wellcome Trust and the UK government’s Department for Business, Energy and Industrial Strategy.

SMC History: “Britain’s first Ministry of Truth”

By the late 1990s, the relationship between science and media was at a breaking point, explains the SMC promotional video. “Around the time of BSE, MMR, GM crops, there was a real sense of this gulf between scientists and the media,” Fox said in the video. SMC was created “to help renew public trust in science by working to promote more balanced, accurate and rational coverage of the controversial science stories,” according to its consultation report.

SMC foundational documents include:

  • February 2000 House of Lords committee report describes a “crisis of trust” in society’s relationship with science, and recommended a new initiative on science and the media.
  • September 2000 “Code of Practice / Guidelines on Science and Health Communication,” by the Royal Society and Social Issues Research Centre (SIRC) recommends guidelines for journalists and scientists to counter “the negative impact of what are viewed as unjustified ‘scare stories’ and those which offer false hopes to the seriously ill.”
  • 2002 SMC Consultation Report describes the interview process with stakeholders from government, industry and media who informed how SMC would “take up the gauntlet thrown down by the Lords … of adapting science to frontline news.”

The SMC effort was immediately controversial. Author Tom Wakeford predicted in 2001 that SMC would become “Britain’s first Ministry of Truth of which George Orwell’s fictional rulers would be proud.” He wrote in the Guardian, “Senior figures in the Government, Royal Society and Royal Institution have decided that their much-prized Knowledge Economy necessitates the curtailment of free speech.” He described the Code of Practice: “The Code recommends that journalists consult with approved experts, a secret directory of which is to be provided to ‘registered journalists with bona fide credentials.'”

SMC’s first project – an effort to discredit a BBC fictional film that portrayed genetically engineered crops in an unfavorable light – elicited a series of critical articles in the Guardian (a Guardian editor co-authored the film). The articles described SMC as a “science lobby group backed by major pharmaceutical and chemical companies” that was operating “a sort of Mandelsonian rapid rebuttal unit” and employing “some of the clumsiest spin techniques of New Labour in trying to discredit (the film) in advance.”

Dick Taverne and Sense About Science

Sense About Science –  a lobby effort to reshape perceptions of science – launched in the UK in 2002 alongside SMC under the leadership of Lord Dick Taverne and others with ties to SMC. Lord Taverne was an SMC Advisory Board member and he co-created the SIRC Code of Practice.

A 2016 story in The Intercept by Liza Gross described Sense About Science and its leaders as “self-appointed guardians of ‘sound science’” who “tip the scales toward industry.” Gross described Taverne’s tobacco industry ties and corporate PR efforts:

According to internal documents released in litigation by cigarette manufacturers, Taverne’s consulting company, PRIMA Europe, helped British American Tobacco improve relations with its investors and beat European regulations on cigarettes in the 1990s. Taverne himself worked on the investors project: In an undated memo, PRIMA assured the tobacco company that “the work would be done personally by Dick Taverne,” because he was well placed to interview industry opinion leaders and “would seek to ensure that industry’s needs are foremost in people’s minds.” During the same decade, Taverne sat on the board of the British branch of the powerhouse public relations firm Burson-Marsteller, which claimed Philip Morris as a client. The idea for a “sound science” group, made up of a network of scientists who would speak out against regulations that industrial spokespeople lacked the credibility to challenge, was a pitch Burson-Marsteller made to Philip Morris in a 1994 memorandum.

As its first projects, Sense About Science organized a letter from 114 scientists lobbying the British government to “contradict false claims” about GMOs, and conducted a survey highlighting the problem of vandalism against GMO crops.

Sense About Science USA opened in 2014 under the leadership of longtime chemical industry ally Trevor Butterworth, and partners with the Gates-funded Cornell Alliance for Science, a GMO promotion group.

Revolutionary Communist Roots

The founding and current directors of Science Media Centre and Sense About Science – SMC Director Fiona Fox and SAS Director Tracey Brown – and others involved with those groups, were reportedly connected through the Revolutionary Communist Party, a Trotskyist splinter party organized in the late 1970s under the leadership of sociologist Frank Ferudi, according to writers George Monbiot, Jonathan Matthews, Zac Goldsmith and Don Maisch.

Ferudi’s splinter group RCP morphed into Living Marxism, LM magazine, Spiked Magazine and the Institute of Ideas, which embraced capitalism, individualism and promoted an idealized vision of technology and disdain for environmentalists, according to Monbiot. (Ferudi responds in this piece.) A Guardian article about an LM event in 1999 described the network as “a reaction against the Left” (in Furedi’s words) with a worldview that left-wing thinking “is not a political factor” and there is “no alternative to the market.”

“One of strangest aspects of modern politics is the dominance of former left-wingers who have swung to the right,” Monbiot wrote in a 2003 article describing the ties between Sense About Science and the Science Media Centre, the people involved with those efforts and links to the LM network:

“Is all this a coincidence? I don’t think so. But it’s not easy to understand why it is happening. Are we looking at a group which wants power for its own sake, or one following a political design, of which this is an intermediate step? What I can say is that the scientific establishment, always politically naive, appears unwittingly to have permitted its interests to be represented to the public by the members of a bizarre and cultish political network. Far from rebuilding public trust in science and medicine, this group’s repugnant philosophy could finally destroy it.”

Tactics

The SMC in the UK says it has a database with 2700 experts and more than 1200 press officers, and mailing lists with more than 300 journalists representing every major UK news outlet. SMC uses three main tactics to influence science coverage, according to its promotional video:

  1. Rapid response to breaking news with opinion quotes: When a science story breaks, “within minutes there are SMC emails in inboxes of every single national reporter offering experts,” said Fox.
  2. Getting to reporters first with new research. SMC “has privileged access to about 10-15 scientific journals in advance of the embargo lifting” so they can prepare advance comments from third-party experts signaling whether new studies merit attention and how they should be framed.
  3. Organizing about 100 press briefings a year that “proactively set the agenda” on a wide range of controversial science topics such as nuclear waste, biotechnology and emerging diseases.

Examples of influence and bias

Several researchers and academics have reported what they say is SMC’s pro-industry bias on controversial topics, and the extent to which journalists rely on SMC expert views to frame science stories.

Lacking diverse perspectives

Journalism professor Connie St. Louis of City University, London, evaluated SMC’s impact on science reporting in 12 national newspapers in 2011 and 2012, and found:

  • 60% of articles covering SMC press briefings did not use an independent source
  • 54% of “expert reactions” reactions offered by SMC to breaking news during the time period covered were in the news
    • Of these stories, 23% did not use an independent source
    • Of those that did, only 32% of the external sources offered an opposing view to that offered by the expert in the SMC reaction.

“There are more journalists than there should be that are only using experts from the SMC and not consulting independent sources,” St. Louis concluded.

Experts aren’t always scientists

David Miller, professor of sociology from the University of Bath, UK, analyzed SMC content on the website and via Freedom of Information Act requests, and reported:

  • Some 20 of the 100 most quoted SMC experts were not scientists, as defined by having a PhD and working at a research institution or a top learned society, but were lobbyists for and CEOs of industry groups.
  • Funding sources were not always completely or timely disclosed online.
  • There was no evidence of SMC favoring a particular funder, but it did favor particular corporate sectors and topics it covered “reflect the priorities of their funders.”

“If you say you quote scientists and end up using lobbyists and NGOs, the question is: how do you choose which lobbyists or NGOs to have? Why don’t you have lobbyists who oppose genetic testing or members of Greenpeace expressing their view rather than bioindustry’s position? That really reveals the kind of biases that are in operation,” Miller said.

Strategic spin triumph on human/animal hybrid embryos

In 2006, when the UK government considered banning scientists from creating human-animal hybrid embryos, the SMC coordinated efforts to shift the focus of media coverage away from ethical concerns and toward the importance of hybrid embryos as a research tool, according to an article in Nature.

The SMC campaign “was a strategic triumph in media relations” and was “largely responsible for turning the tide of coverage on human–animal hybrid embryos,” according to Andy Williams, a media researcher at the University of Cardiff, UK, who conducted an analysis on behalf of SMC and campaign allies.

Williams found:

  • More than 60% of the sources in stories written by science and health reporters — the ones targeted by the SMC — supported the research, and only one-quarter of sources opposed to it.
  • By contrast, journalists who had not been targeted by the SMC spoke to fewer supportive scientists and more opponents.

“Williams now worries that the SMC efforts led reporters to give too much deference to scientists, and that it stifled debate,” the Nature article reported. An interview with Williams in SciDevNet reports:

“A lot of the language used to describe [SMC media briefings] stresses that they were a chance for the scientists to explain the science in their own words, but — crucially — in a neutral and value-free way,” he said.  But this ignores the fact that these were tightly managed events pushing persuasive narratives, he added, and that they were set up to secure maximum media impact for the scientists involved. Specialist science journalists were fed “information subsidies” by the SMC and were far more likely than other journalists to quote pro-hybridisation sources, Williams said.

Promotes industry views on fracking

According to a February 2015 media analysis conducted by Paul Mobbs of Mobbs’ Environmental Investigations, SMC offered numerous expert commentaries on fracking between 2012-2015, but the handful of scientists who dominated the commentary were from institutes with funding relationships with the fossil fuel industry or industry-sponsored research projects.

“The role of the SMC appears to be putting a relatively narrow view of, in most cases positive, opinions of the safety of fracking. These opinions are based upon the professional position of those involved, and are not supported with references to evidence to confirm their validity. In turn, these views have often been quoted in the media without question.”

“In the case of shale gas, the SMC is not providing a balanced view of the available evidence, and uncertainties, on the impacts of unconventional oil and gas. It is providing quotes from academics who mostly represent a ‘UK establishment’ viewpoint, which ignores the whole body of evidence available on this issue from the USA, Australia and Canada.”

Discrediting Chronic Fatigue Syndrome 

A 2013 paper by Malcolm Hooper, Emeritus Professor of Medicinal Chemistry, University of Sunderland, UK, accused SMC of promoting the views of certain medical professionals, failing to report on biomedical science and pushing “the ideology and propaganda of the powerful vested interest groups” in its media work on chronic fatigue syndrome/myalgic encephalomyelitis (CFS/ME).

Hooper’s paper reports on links between the SMC and key players in the CFS/ME controversy with ties to the insurance industry, and provides evidence of what Hooper described as the SMC’s campaign to discredit people with CFS/ME, and its efforts to misrepresent the PACE trial results to the media. He concludes, “An organisation which behaves in such a blatantly unscientific way can have no legitimate claim to represent science.”

For SMC views, see 2018 fact sheet on CFS/ME “the illness and the controversy.”

Cell phone safety and telecom funders

A 2006 paper by Don Maisch, PhD, “raises serious concerns over the impartiality of the SMC model in science communication when tendering expert advice on contentious issues when vested interests are part of the SMC structure.” The Maisch paper explores SMC communications on issues involving electromagnetic radiation and cell phone safety, and offers what he calls an “uncensored history of the SMC model of science communication.”

“It is apparent that the agenda of SIRC, SMC and allied organisations is to support the UK government’s economic policy to promote Biotec and telecommunications technology. This may explain why people with no real qualifications in science communication were able to reach positions that essentially became the public face of the British scientific establishment. It also explains why the UK scientific and medical establishment, aware that a large part of scientific funding comes from industry sources, are willing partners in allowing PR organizations with a pre-determined agenda to speak for them and champion government economic policy over the public interest.”

Defending GMO

As descried above, both Science Media Centre and its sister group Sense About Science launched with projects defending genetically engineered foods. SMC frequently offers experts who are critical of studies that raise concerns about GMOs. Examples include:

In 2016, scientists pushed back against SMC expert reactions they said misrepresented their work on GMOs. The study led by Michael Antoniou, PhD, Head of the Gene Expression and Therapy Group, King’s College London School of Medicine, and published in Scientific Reports, used molecular profiling to compare GMO corn to its non-GM counterpart and reported the GM and non-GM corn were “not substantially equivalent.” SMC issued an expert reactions disparaging the study, and would not allow the authors to respond or correct inaccurate information in the SMC release, according to the study authors.

“These comments [quoted in the SMC release] are inaccurate and thus spread misinformation about our paper. We have been informed that it is not the Science Media Centre’s policy to post responses, such as ours, to commentaries that they commission/post on their website,” Antoniou said. The study authors posted their response here.

Journalist Rebekah Wilce reported in PR Watch in 2014 on several examples of pro-GMO bias in SMC communications. She wrote:

SMC calls itself an independent media briefing center for scientific issues. Critics, however, question its independence from the GMO industry — despite the group’s statement that each individual corporation or other funder may only donate up to five percent of the group’s annual income — and warn that the organization is headed across the pond to the United States to provide more GMO spin here.

The SMC spearheaded the response to a 2012 study that reporting finding tumors in lab animals fed GMOs in a long-term feeding study. The study was widely disparaged in the press, was retracted by the original journal and later republished in another journal.

Media Coverage

Columbia Journalism Review three-part series, June 2013, “Science Media Centres and the Press”

  • CJR part 1: “Does the UK Model Help Journalists?”
  • CJR part 2: “How did the SMCs perform during the Fukushima nuclear crisis?”
  • CJR part 3: “Can a SMC work in the US?”

Nature, by Ewen Callaway, July 2013, “Science media: Centre of attention; Fiona Fox and her Science Media Centre are determined to improve Britain’s press. Now the model is spreading around the world”

Nature, by Colin Macilwain, “Two nations divided by a common purpose: Plans to replicate Britain’s Science Media Centre in the United States are fraught with danger”

FAIR, by Stacy Malkan, July 24, 2017, “Reuters vs. Un Cancer Agency: Are Corporate Ties Influencing Science Coverage?”

SciDevNet, by Mićo Tatalović, May 2014, “UK’s Science Media Centre lambasted for pushing corporate science” Centre lamb

PR Watch, by Rebekah Wilke, April 2014, “Science Media Centre Spins Pro-GMO Line”

On related group Sense About Science:

The Intercept, by Liza Gross, November 2016, “Seeding Doubt: How self-appointed guardians of ‘sound science’ tip the scales toward industry.”

USRTK Fact Sheet: Sense About Science-USA Director Trevor Butterworth Spins Science for Industry

USRTK Fact Sheet: Monsanto Relied on These ‘Partners’ to Attack Top Cancer Scientists