Cornell Alliance for Science is a PR Campaign for the Agrichemical Industry

Print Email Share Tweet

Despite its academic-sounding name and affiliation with an Ivy League Institution, the Cornell Alliance for Science is a public relations campaign to promote genetically engineered foods and pesticides. With $12 million in funding from the Bill & Melinda Gates Foundation, the Cornell Alliance for Science claims to be working to “restore the importance of scientific evidence in decision-making,” however, the examples in this fact sheet show that the group:

  • Misleads the public with inaccurate information about science;
  • Elevates unreliable messengers who make false and unscientific claims; and,
  • Partners with front groups that have worked with the tobacco industry or chemical industries to manufacture doubt about science that raises health concerns.

The evidence suggests the Cornell Alliance for Science is using Cornell’s name, reputation and authority to promote the talking points and political agenda of the world’s largest agrichemical corporations.

The Gates Foundation helped launch the Cornell Alliance for Science in 2014 as an effort to “depolarize the charged debate” around genetically modified foods (GMOs). The Gates Foundation Deputy Director Rob Horsch, who worked for Monsanto Company for 25 years, leads the foundation’s agricultural research and development strategies, which have drawn criticism for relentlessly promoting GMOs and agrichemicals in Africa over the opposition of Africa-based groups and social movements, and despite many concerns and doubts about genetically engineered crops across Africa. In December 2018, a group of African farmers accused Cornell Alliance for Science of using their images without authorization to make false and misleading claims, according to the African Centre for Biodiversity.

Industry-aligned mission and activities

The mission of Cornell Alliance for Science – to build a global movement of “agricultural champions” to “advocate for access” to genetically engineered crops – is strikingly similar to the mission of the main trade group that promotes the interests of the world’s largest agricultural chemical companies. The Council for Biotechnology Information, which is funded by BASF, Bayer/Monsanto, DowDuPont and Syngenta, describes its agenda to “promote acceptance” of agricultural biotechnology by getting “external voices” to “understand and accept the positive role” of genetic engineering.

The main activity of the Cornell Alliance for Science appears to be training and supporting its Global Leadership Fellows – many of whom are journalists or marketing specialists2 – to conduct public relations and political advocacy that aligns with the agrichemical industry’s agenda. Geographical areas of focus have included African countries, where Alliance members urged countries to accept GMO crops and pesticides; and the Hawaiian Islands, where Alliance members opposed community efforts to regulate pesticides.

Defending pesticides with Monsanto talking points

Cornell Alliance for Science used the same inaccurate messaging as Monsanto-funded groups to defend glyphosate in the wake of a World Health Organization cancer research agency report that glyphosate is a probable human carcinogen. Monsanto’s messaging to combat the market effects of the cancer ruling is revealed in this February 2015 public relations document, which described plans to mobilize “industry partners” to “orchestrate outcry” against the cancer panel. Direct sales of glyphosate-based products such as Roundup account for about one third of Monsanto’s profits, and the herbicide is a key component of GMO foods with 90% of corn and soy grown in the United States genetically engineered to tolerate Roundup products.

As an example of industry messaging, the American Council on Science and Health (ACSH), a front group Monsanto paid to spin the cancer report, claimed the cancer report was a “scientific fraud” perpetrated by “activist scientists.”  Mark Lynas, a spokesperson for the Cornell Alliance for Science, leveled similar attacks against the scientists, portraying their cancer report as a  “witch hunt” orchestrated by “anti-Monsanto activists” who “abused science” and committed “an obvious perversion of both science and natural justice” by reporting a cancer risk. The article on the Cornell website appeared one month after, and used the same sources, as the article by the Monsanto-funded front group ACSH.

Mark Lynas used false talking points straight from Monsanto’s PR playbook to attack the WHO cancer scientists.

Lynas claimed to be on the side of science but ignored  evidence from the company’s own documents showing that Monsanto interfered with scientific research, manipulated regulatory agencies and used other “strong arm” tactics to interfere with the scientific process in order to protect its pesticide.

In August 2018, in the first case to go to trial of more than 40,000 lawsuits pending against Monsanto (now merged with Bayer), a jury ordered Monsanto to pay $289 million in compensatory and punitive damages to a school groundskeeper who was diagnosed with terminal cancer after using glyphosate-based Roundup products. The jury found that Monsanto “acted with malice, oppression or fraud” in covering up the cancer risk of Roundup.

Partners with industry, opposes transparency 

The director of Cornell Alliance for Science, Sarah Evanega, PhD, has said her group is independent of industry: “We do not write for industry, and we do not advocate or promote industry-owned products. As our website clearly and fully discloses, we receive no resources from industry.” However, dozens of emails obtained by U.S. Right to Know, now posted in the UCSF chemical industry documents library, show that Dr. Evanega and the Cornell Alliance for Science coordinate closely with the pesticide industry and its PR allies on public relations initiatives.

As one example, a Monsanto document made public in 2019 describes the company’s deep fears about a public records investigation into its hidden collaborations with publicly funded academics. The PR document describes Monsanto’s plans  to try to discredit the investigation by U.S. Right to Know as an attack on “scientific freedom.” The Cornell Alliance for Science played a key role in advancing this industry messaging via a public petition opposing the public records investigation. The Alliance launched the petition with Biofortified, a PR group Monsanto has identified as a “partner” group.

The USRTK investigation has revealed many examples of how academics assist industry with PR and lobbying campaigns in ways that are hidden from the public and policy makers. The emails reveal that the pesticide industry recruited members of Biofortified to lobby against pesticide regulations in Hawaii. One member of the group, University of Florida Professor Kevin Folta, claimed they were “independent expert scientists” traveling to Hawaii “simply to share science,” but document show the pesticide industry paid for the trip and coordinated their meetings and messaging. Dr. Folta has misled the public about science and his ties to industry on many occasions; yet emails show that Dr. Evanega invited him to teach and speak at Cornell and promoted Folta as “an amazing champion for change” and “a model for scientists.”

Dr. Evanega was a Trustee in 2017 of the food and pesticide industry-funded International Food Information Council, a group that promotes and defends sugar, artificial sweeteners, food additives, pesticides and genetically engineered foods. Emails show how this group solicited payments from food and chemical companies to produce materials in defense of processed foods. For more examples of Cornell Alliance for Science partnerships with industry groups, see  footnotes.

Fellows, partners mislead the public about science 

The Cornell Alliance for Science partners with groups and people who mislead the public about science. The partnerships described below suggest that the purpose of the Cornell Alliance for Science is not to promote science but rather to promote the agrichemical industry’s political agenda of deregulation.

Mark Lynas: The most visible face of the Cornell Alliance for Science, the British writer Mark Lynas has written dozens of articles defending agrichemical industry products in the name of the Cornell Alliance for Science and recently published a book promoting GMOs and arguing for African countries to accept them.

Experts in genetic engineering, biology, agroecology and food policy have criticized Lynas for making false claims, inaccurate statements, “unscientific, illogical and absurd” arguments, “relying on authority rather than data or research,” and making a career out of demonizing and insulting critics of the agrichemical industry.4 A 2018 statement by the Alliance for Food Sovereignty in Africa described Lynas as a “fly-in pundit” whose “contempt for African people, custom and tradition is unmistakable.”

Lynas has been a Visiting Fellow at Cornell University’s Office of International Programs at the College of Agriculture and Life Sciences since 2013. According to his website, he advises the Cornell Alliance for Science on their work in developing countries and teaches courses at Cornell. In 2015, Lynas described himself as the “political director” of Cornell Alliance for Science. He also serves on the advisory council of Sense About Science, a Monsanto partner group.

Read more about Mark Lynas and his background here.

Trevor Butterworth and Sense About Science/STATS: The Cornell Alliance for Science partners with Sense About Science USA to offer “statistical consultation for journalists,” and gives a platform to the group’s director Trevor Butterworth, who built his career defending products important to the chemical, junk food and drug industries, including phthalatesBPAvinyl plastic, fracking, formaldehyde in baby soapssugary sodasartificial sweeteners and Oxycontin.

Cornell Alliance for Science Visiting Fellow Trevor Butterworth built his career defending the chemical, junk food and drug industries.

Butterworth has been a Visiting Fellow at the Cornell Alliance for Science since 2016 and also teaches a statistics course at Cornell.

Journalists have described Butterworth’s former employer STATS, which he merged with Sense About Science USA in 2014, as a “disinformation campaign” that plays a key role in the “hardball politics of chemical regulation” and uses tobacco tactics to manufacture doubt about chemical risk. Both Sense About Science and STATS were founded by men who worked with the tobacco industry in the 1990s to downplay the risks of cigarettes.

Monsanto’s PR plan named Sense About Science as an industry partner, and suggested the group could “lead industry response” in the media. Read more about Butterworth, Sense About Science and STATS here.

Climate science skeptic Owen Paterson: In 2015, Cornell Alliance for Science hosted a visit by Owen Paterson, a British Conservative Party politician and well-known climate science skeptic who slashed funding for global warming mitigation efforts during his stint as UK Environment Minister. Paterson used the Cornell stage to promote GMOs with unscientific, inaccurate arguments and claims that environmental groups “allow millions to die.”

This post by a Monsanto-funded group shows how Cornell Alliance for Science spin echoes through industry’s messaging chamber.

The Monsanto-funded front group American Council on Science and Health promoted Paterson’s Cornell speech with an article by Gil Ross, a doctor who spent time in jail for Medicaid fraud, claiming that “billion dollar green campaigns kill poor children.”

A week after his Cornell talk, Paterson partnered with Mark Lynas of the Cornell Alliance for Science and Tracey Brown, director of Sense About Science in the UK, to launch the “ecomodernism movement,” a corporate-aligned, anti-regulation strain of “environmentalism” that Lynas said he co-founded. British writer George Monbiot describes ecomodernism as “take no action to protect the natural world.”

Opposes community efforts to regulate pesticides in Hawaii

Another example of how the Cornell Alliance for Science deploys fellows and staff members to assist with agrichemical industry lobbying efforts is the group’s campaign to defend pesticides and discredit public health advocates in Hawaii. The Hawaiian Islands are an important testing ground for genetically engineered crops, and also ground zero for high exposures to pesticides and concerns about pesticide-related health problems, including birth defects, cancer and asthma.

These concerns led residents to organize a years-long fight to pass stronger regulations to reduce pesticide exposures and improve disclosure of the chemicals used on agricultural fields. The Cornell Alliance for Science vigorously opposed those efforts, with staff members, fellows and associates writing many articles that tried to discredit elected officials and community groups in Hawaii working for reforms. Messengers of those pro-industry efforts include:

Sarah Thompson, a former employee of Dow AgroSciences, coordinates the Hawaii Alliance for Science, a “communications-based non-profit grassroots organization associated with the Cornell Alliance for Science.” The group launched in 2016, has 10 team members listed on its website, and says its purpose is to “ensure that Science can thrive in Hawaii.” Social media posts from the Hawaii Alliance for Science and its coordinator Thompson have described critics of the agrichemical industry as arrogant and ignorant people, celebrated corn and soy mono-crops and defended neonicotinoid pesticides which many studies and scientists say are harming bees.

Joan Conrow, Managing Editor and Visiting Fellow of Cornell Alliance for Science, and team member of Hawaii Alliance for Science, writes articles on her personal website, her “Kauai Eclectic” blog and for the industry front group Genetic Literacy Project trying to discredit health professionals, community groups and politicians in Hawaii who advocate for stronger pesticide protections. Conrow has accused environmental groups of tax evasion, ripped apart media reports about pesticide-related health concerns and compared a food safety group to the KKK.

Conrow has not always disclosed her Cornell affiliation. In August 2016, Hawaii’s Civil Beat newspaper criticized Conrow for her lack of transparency and cited her as an example of why the paper was changing its commenting policies. Conrow “often argued the pro-GMO perspective without explicitly mentioning her occupation as a GMO sympathist,” wrote journalism professor Brett Oppegaard. “Conrow also has lost her journalistic independence (and credibility) to report fairly about GMO issues, because of the tone of her work on these issues.”

Joni Kamiya, a 2015 Global Leadership Fellow with Cornell Alliance for Science and also on the team of Hawaii Alliance for Science, argues against pesticide regulations on her website Hawaii Farmer’s Daughter, in the media and also for the industry front group Genetic Literacy Project. She is an “ambassador expert” for the agrichemical industry-funded marketing website GMO Answers.

Like Conrow, Kamiya claims pesticide exposures in Hawaii aren’t a problem, and tries to discredit elected officials and “environmental extremists” who want to regulate pesticides. She promotes chemical industry front groups and industry consultants as “fearless sources” she loves on her website, and even includes the Center for Consumer Freedom, the front group started by Rick Berman, the “king of corporate front groups and propaganda” who was once profiled on 60 Minutes as “Dr. Evil” for his work as the “arch enemy” of regulations to protect health and the environment.

Cornell Alliance for Science staffers, advisors

The Cornell Alliance for Science describes itself as “an initiative based at Cornell University, a non-profit institution.” The Alliance does not disclose its budget, expenditures or staff salaries, and Cornell University does not disclose any information about the Cornell Alliance for Science in its tax filings.

The website lists 20 staff members, including the Director Sarah Evanega, PhD, and Managing Editor and Visiting Fellow Joan Conrow (it does not list Mark Lynas or other fellows who may also receive compensation). Other notable staff members listed on the website include:

The Cornell Alliance for Science advisory board includes academics who assist the agrichemical industry with their PR efforts.

More critiques of the Cornell Alliance for Science

  • 6 ways this Ivy League university is acting like a PR firm for junk food, GMOs and pesticides,” by Sophia Johnson, Salon
    • “The Cornell Alliance for Science is a PR front for the agrichemical industry.”
  • Why is Cornell University hosting a GMO propaganda campaign?” by Stacy Malkan, The Ecologist
    • This group “is promoting GMOs using dishonest messaging and PR tactics developed by agrichemical corporations with a long history of misleading the public about science.”
  • New York Farmers call on Cornell to evict the Cornell Alliance for Science,” press release from 67 organic farmers
    • “Careful examination of the Alliance for Science website reveals not a single critical assessment of genetic engineering, none of the reasonable questions that ecological precaution suggest, and no significant evaluation or critique of the way that increased use of genetically engineered seed, Round-Up Ready corn and soy in particular, has enabled the consolidation of power over the world’s food supply by fewer and fewer chemo-biotech corporations.”
  • One student’s experience of pro-GMO propaganda at Cornell,” by Robert Schooler, Independent Science News
    • “The GMO Debate course, which ran in the fall of 2015, was a blatant display of unscientific propaganda in an academic setting.”
  • The Puppetmasters of Academia,” by Jonathan Latham, PhD, Independent Science News
    • “The Alliance for Science is a PR project and international training center for academics and others who want to work with the biotech industry to promote GMOs.”
  • The War on Genetically Modified Food Critics,” by Timothy Wise, director of the Research and Policy Program at the Global Development and Environment Institute at Tufts University
    • “What we’re seeing is a concerted campaign (to) … paint GMO critics as anti-science while offering no serious discussion of the scientific controversy that still rages.”

Footnotes with additional information 

[1] The Gates Foundation has been criticized for spending the bulk of its agricultural development grants in wealthy countries on strategies that entrench corporate power. Numerous groups across Africa have reported concerns about the disappearance of traditional and organic food crops, the higher expenses of GMO seeds and agricultural chemicals, doubts about whether genetic engineering can deliver on promises and the limitations of GMO crops to deal with the complex realities of farming in Africa. In Burkina Faso, farmers abandoned an experiment with Monsanto’s bug-resistant cotton after it became clear the genetically engineered corn could not deliver the same high quality as the traditional homegrown variety. In South Africa, where more than 85% of corn and soy are genetically engineered to survive glyphosate-based Roundup weed killer, farmers are using more chemicals and doctors are raising concerns about growing rates of cancer.

Critiques of the Gates Foundation’s approach to agricultural development and funding include:

[2] More than half the 2018 Cornell Alliance for Science Global Leadership Fellows – 15 out of 27 – are identified in their bios as journalists or specialists in communication or marketing. Government administrators, biotechnology students and agribusiness representatives are also among the 2018 fellows chosen from seven countries: Nigeria, Uganda, Kenya, Ghana, Zambia, Zimbabwe and Tanzania. According to the Cornell University press release, the fellows will attend a 12-week intensive training program to learn “strategic planning, grassroots organizing, the science of crop biotechnology and effective communications” to help them advocate for access to biotechnology in their home countries.

[3] Dozens of emails obtained via FOIA by U.S. Right to Know, and now posted in the UCSF chemical industry documents library, show Dr. Evanega and the Cornell Alliance for Science coordinating closely with the agrichemical industry and their academic allies to coordinate events and messaging:

[4] Critiques and corrections of Mark Lynas include:

Nina Fedoroff: Mobilizing the authority of American science to back Monsanto

Print Email Share Tweet
  • As a president and board chair of AAAS from 2011-2013, Dr. Fedoroff advanced agrichemical industry policy objectives. She now works for a lobbying firm.
  • Documents obtained by U.S. Right to Know show how public relations and lobbying efforts are coordinated behind the scenes among the agrichemical industry, front groups and academics who appear independent.

Nina Fedoroff, PhD, is one of the most influential scientists advocating for the proliferation and deregulation of genetically engineered foods. She is a former president of the American Association for the Advancement of Science (2011-2012) and former chair of the AAAS Board of Directors (2012-2013). She is a senior science advisor since 2015 at OFW Law, a lobbying firm whose clients have included Syngenta and the Council for Biotechnology Information, a trade group representing Bayer (which owns Monsanto), BASF, Corteva (a division of DowDuPont) and Syngenta.

From 2007-2010, Dr. Fedoroff served as science and technology advisor to the Secretary of State and the Administrator of USAID under the George W. Bush and Obama administrations. Prior to that, she was a board member of the Sigma-Aldrich Corporation, a multinational chemical and biotech firm; and an advisory board member of Evogene, a biotechnology company that partnered with DuPont, Syngenta, Bayer and Monsanto.

A 2017 event to promote the American Council on Science and Health’s “junk science” book featured Dr. Fedoroff and two scientists affiliated with groups that deny climate science.

As Secretary of State Hillary Clinton’s “science czar,” Dr. Fedoroff served as diplomat for the “GMO all the way” thrust of U.S. foreign policy, Tom Philpott reported in Grist in 2008 and 2009. Pesticide Action Network of North America has described Dr. Fedoroff as “literally the U.S. ambassador” for genetic engineering. According to Greenpeace, Dr. Fedoroff has been “a fervent advocate for the global proliferation of GM (genetically modified) foods throughout her career.”

During her tenure as president and chairman of AAAS, the world’s largest multidisciplinary scientific society, Dr. Fedoroff leveraged those roles to provide political aid to the agrichemical industry: for example, the AAAS Board of Directors under her chairmanship issued a politically timed statement to oppose GMO labeling in 2012. While president of the scientific organization in 2011, Dr. Fedoroff helped defeat a U.S. EPA proposal that would have required additional health and safety data for GMO crops, according to emails described below. See, Nina Fedoroff, AAAS and the agrichemical industry lobby. Dr. Fedoroff and AAAS have not responded to requests for response.

Affiliations with deceptive industry front groups and PR efforts

Dr. Fedoroff has promoted and helped to legitimize groups that claim to be independent voices for science but work behind the scenes with the agrichemical industry in ways that mislead the public − including two groups that helped Monsanto try to discredit the scientists who served on the World Health Organization’s International Agency for Research on Cancer (IARC) expert panel that classified glyphosate as a probable human carcinogen in 2015.

American Council on Science and Health (ACSH) is funded by chemical, pharmaceutical and tobacco companies, according to leaked internal documents that document how the group pitches its services to corporations for product-defense campaigns. Emails released via court proceedings show that Monsanto agreed to fund ACSH in 2015, and asked the group to write about the IARC cancer report on glyphosate; ACSH later claimed the cancer report was a “scientific fraud.”     

Dr. Fedoroff helped promote this group as a legitimate science source in a 2017 National Press Club event to launch the ACSH’s “Little Black Book of Junk Science.” Appearing alongside Dr. Fedoroff at the press event were two scientists affiliated with groups that deny climate science and lobby for tobacco products:

Genetic Literacy Project: Dr. Fedoroff is listed as a board member on the website of the Genetic Literacy Project, a group that claims to be independent but partners with Monsanto on PR and lobbying projects, according to documents obtained by U.S. Right to Know. Documents released in court filings show that Monsanto listed this group among the “industry partners” it planned to engage in a strategy to “orchestrate outcry” against IARC’s glyphosate assessment in order to “protect the reputation and FTO of Roundup.” Genetic Literacy Project has since posted more than 200 articles critical of the cancer research agency, including numerous personal attacks on the scientists involved in the glyphosate report, accusing them of conspiracy, fraud, lying, corruption, secrecy, and being motivated by “profit and vanity.”

In an award-winning series in Le Monde about Monsanto’s “effort to destroy the UN cancer agency by any means possible,” journalists Stéphane Foucart and Stéphane Horel described Genetic Literacy Project and ACSH as “well-known propaganda websites” and said GLP is “fed by PR people linked to the pesticides and biotechnology industries.” GLP was launched in 2011 by Jon Entine, who owns a public relations firm that had Monsanto as a client at that time.

Attacks on cancer researchers on the Genetic Literacy Project website that lists Dr. Fedoroff as a “board member”:

Academics Review: Dr. Fedoroff promoted Academics Review as a trustworthy science source in a 2012 article in Trends in Genetics and a 2016 interview with the Washington Examiner about poor science journalism. Documents obtained by U.S. Right to Know show that Academics Review was set up as a front group with the help of Monsanto to discredit critics of genetic engineering and pesticides, while keeping corporate fingerprints hidden. The group, which claimed to be independent but was funded by agrichemical companies, attacked the organic industry as a “marketing scam.”

Biotech Literacy Boot Camp: Dr. Fedoroff was listed as a core faculty member of a Biotech Literacy Project “boot camp” held at UC Davis in 2015. The event was organized by two PR groups, Genetic Literacy Project and Academics Review, and secretly funded by agrichemical companies to “train scientists and journalists to frame the debate over GMOs and the toxicity of glyphosate,” reported Paul Thacker in The Progressive. Speakers included a familiar list of industry PR allies including Jay Byrne, Jon Entine, Bruce Chassy, David Tribe, Hank Campbell of ACSH and a keynote by the “Sci Babe.”

AgBioWorld: In her 2012 Trends and Genetics article, Dr. Fedoroff promoted the website AgBioWorld as “another invaluable resource” to learn about science. In a 2002 article in the Guardian, George Monbiot described how Monsanto’s PR team used the AgBioWorld website and fake social media accounts to discredit scientists and environmentalists who raised concerns about GM crops. Monbiot reported: 

“At the end of last year, Jay Byrne, formerly [Monsanto’s] director of internet outreach, explained to a number of other firms the tactics he had used at Monsanto. He showed how, before he got to work, the top GM sites listed by an internet search engine were all critical of the technology. Following his intervention, the top sites were all supportive ones (four of them established by Monsanto’s PR firm Bivings). He told them to ‘think of the internet as a weapon on the table. Either you pick it up or your competitor does, but somebody is going to get killed.’

While he was working for Monsanto, Byrne told the internet newsletter Wow that he ‘spends his time and effort participating’ in web discussions about biotech. He singled out the site AgBioWorld, where he ‘ensures his company gets proper play.’ AgBioWorld is the site on which [fake online personality Mary] Smetacek launched her campaign.”

Attack on Greenpeace: Dr. Fedoroff spoke at a 2016 press event for a group calling itself “Support Precision Agriculture,” which presented a letter signed by over 100 Nobel laureates criticizing Greenpeace for their opposition to GMOs. Agrichemical industry allies helped out with the campaign, including Monsanto’s former Communications Director Jay Byrne; former biotech trade group VP Val Giddings; and Matt Winkler, who funds the PR group Genetic Literacy Project and is listed as a board member along with Dr. Fedoroff on the group’s website. The .com version of the supposedly independent “Support Precision Agriculture” website redirected to the Genetic Literacy Project for years (it was delinked after we called attention to it in 2019). In emails from 2011, Byrne identified Greenpeace on a “targets” list he was developing for Monsanto with names of industry critics they could confront from behind the cover of an industry-funded academic group that appeared independent.

Friend of GMO Answers: Dr. Fedoroff is an independent expert for GMO Answers, a PR campaign developed by Ketchum public relations, which has a history of using deceptive tactics to influence the public. Although Ketchum claimed the GMO Answers campaign would “redefine transparency,” the group scripted answers for an “independent” expert and was listed among the “industry partners” in Monsanto’s PR plan to protect Roundup from cancer concerns. A “resources” section (page 4) pointed to GMO Answers and Monsanto links that communicate the company message that “Glyphosate is not carcinogenic.” In 2016, Dr. Fedoroff spoke on a panel sponsored by GMO Answers, Scientific American and the Cornell Alliance for Science about media coverage of science featuring industry-friendly journalists Keith Kloor and Tamar Haspel. See “Monsanto’s Media Machine Comes to Washington,” by Paul Thacker.

Opposed investigation to uncover industry-academic ties

In 2015, Dr. Fedoroff and two other former AAAS presidents, Peter Raven and Phillip Sharp, promoted their AAAS leadership roles, but failed to disclose any of their industry ties, in a Guardian op-ed opposing a public records investigation that sought to uncover undisclosed partnerships and financial arrangements between agrichemical companies, their PR groups and publicly funded professors. The investigation by U.S. Right to Know uncovered some of the key documents described in this fact sheet.

Although the Guardian later added a disclosure that Dr. Fedoroff works at the lobby firm OFW Law, it did not disclose that OFW Law’s client at the time was the agrichemical industry trade group, whose member companies were a focus of the public records investigation. The former AAAS presidents argued in their op-ed that the investigation to uncover undisclosed industry-academic conflicts of interest was “taking a page out of the Climategate playbook” and involved “science denialism,” the same claims made by industry PR groups described in this fact sheet.

Using the AAAS to advance agrichemical industry policy objectives

During her tenure as president of the American Association for the Advancement of Science (AAAS) from 2011-2012 and as Chair of the Board of Directors from 2012-2013, Dr. Fedoroff worked with agrichemical industry allies to advance key policy objectives: keeping genetically engineered foods unlabeled and defeating a proposal by the U.S. Environmental Protection Agency that would have required additional data on the health and environmental impacts of genetically engineered crops that are classified as pesticides.

AAAS helped persuade voters to oppose GMO labeling

In 2012, the AAAS Board of Directors under Dr. Fedoroff’s chairmanship took the unusual step of taking a position on a contentious political issue just two weeks before voters in California went to the polls to decide on Proposition 37, a ballot initiative to label GMOs. A review of the many political statements made by AAAS found no other examples of the organization attempting to influence voters ahead of a state election. (The AAAS and Dr. Fedoroff did not respond to requests for comment. Also disclosure: the USRTK co-directors worked on the pro-labeling campaign.)

The AAAS board’s statement opposing GMO labeling was controversial. It contained inaccuracies, according to longtime AAAS members, several of whom denounced the anti-labeling statement as a “paternalistic” attack on consumer rights that misled the public by omitting important scientific and regulatory context. An AAAS spokeswoman at the time, Ginger Pinholster, called the criticisms “unfair and without merit.” She told a reporter she was in the room when the board passed the statement: “We are not an advocacy group. We make our statements based on scientific evidence,” Pinholster said. “I can tell you that our statement is not the work of nor was it influenced by any outside organization.”

Some observers noted the similarities in language used by the AAAS and the industry-funded campaign to defeat Proposition 37. “Is a major science group stumping for Monsanto?” Michele Simon asked in Grist. Simon described the board’s statement as “non-scientific but very quote-worthy,” and noted that the accompanying AAAS press release contained “talking points” that matched No on 37 campaign literature.

“appearing to be less than transparent is a really bad idea for the scientific community”

In a 2013 letter to Science magazine, another group of 11 scientists raised concerns that the AAAS board’s statement on GMO foods “could backfire.” They wrote, “we are concerned that AAA’s position represents a poorly informed approach to communicating science …  appearing to be less than transparent is a really bad idea for the scientific community.”

Dr. Fedoroff was an early supporter of the industry-backed No on 37 campaign, which listed her on its website in June 2012 as one of four scientists representing the “scientific and academic community” who opposed GMO labeling. The campaign later asked Dr. Fedoroff to help recruit more academics to their cause, which she did according to an October 1, 2012 email to Meghan Callahan of BCF Public Affairs, “I’ve forwarded your [request for academic supporters] to an international group of biotechnology supporting academics. I suspect you’ll be hearing from many corners of the world,” Dr. Fedoroff wrote.

Helped kill data requirements for pesticide-producing plants

In 2011 while serving as AAAS president, Dr. Fedoroff worked with agrichemical industry allies and an industry lobbyist to stop the U.S. Environmental Protection Agency from requiring companies to provide additional health and safety data for genetically engineered foods that are classified as pesticides, according to emails described below.

The EPA proposal stemmed from a 2009 EPA Scientific Advisory Panel discussion about ways to improve the agency’s ability to make regulatory decisions about plants that are genetically engineered to produce or contain pesticides, which EPA refers to as “plant-incorporated protectants” (PIPs). Panel members were asked to evaluate current and proposed EPA data requirements for PIPs in the following areas:

  • data to assess potential similarities between PIPs and allergens, toxins, anti-nutrients and other hazardous proteins;
  • testing for synergistic effects on health and non-target organisms, when two or more GMO traits are combined (stacked trait GMOs);
  • potential impacts on microbial populations in soil ecosystems; and
  • data to better address the impacts of gene flow.

According to notes from an October 2009 EPA meeting, the proposed rules would “mostly codify existing data requirements that are currently applied on a case-by-case basis,” and would encompass five categories of data and information: product characterization, human health, non-target effects, environmental fate and resistance management. EPA announced the proposed rules in the Federal Register in March 2011.

Emails obtained by U.S. Right to Know via public records requests show how industry allies mobilized to defeat the proposal.

The emails show conversations between Bruce Chassy, a University of Illinois professor at the time, Eric Sachs of Monsanto and other industry reps discussing activities and meetings that involved Dr. Fedoroff. Chassy described himself in the emails (page 66) as the liaison between industry and academics in the effort to oppose the EPA data requirements. Interspersed in his emails to Sachs were queries about whether Monsanto had sent a check to the University of Illinois Foundation in support of Chassy’s “biotechnology outreach and education activities.” (For more details about the undisclosed funds Chassy received from Monsanto for years as he promoted biotechnology, see reporting by Monica Eng in WBEZ and emails posted by the New York Times.)

On July 5, Dr. Chassy emailed Eric Sachs of Monsanto to report that Dr. Fedoroff had sent a letter to EPA over her signature co-signed by 60 members of the National Academy of Sciences. “Nina really picked up the ball and moved it down the field,” Chassy wrote. He described the EPA proposal as a “train wreck.”

The emails show that on August 19, industry trade group representatives were surprised and pleased (page 19) to see a New York Times op-ed from Dr. Fedoroff arguing against regulations for genetic engineering; “who got Nina’s op ed placed?” Adrienne Massey of BIO asked Dr. Chassy and two other industry allies, Henry Miller and Val Giddings. Chassy responded:

Massey forwarded Dr. Chassy the letter BIO sent to the EPA “hoping to build on the academics’ letter and short-circuit any dismissive response of EPA to that letter.” Their efforts did not succeed as they hoped. On August 24, Dr. Chassy wrote to Eric Sachs (page 14) that Dr. Fedoroff “got a response from EPA that is an insult.” He described plans to ratchet up the pressure.

 

In September, Chassy organized a conference call with Fedoroff, Monsanto’s Eric Sachs, Adrienne Massey of BIO and their lobbyist Stanley Abramson, among others. According to Chassy’s notes from the call, “Finding a way to ensure that the EPA proposal never sees the light of day would be the best possible outcome we could hope for. Next best would be to make sure it is DOA, but if needs be we must be willing to continue the fight.”

He also shared the problem that, “The EPA does not believe that the academic community can mount a sustained opposition to their proposed rule making; they believe that only a small handful are behind the petition and that most of the signatories are not committed to the issue.” The group decided they needed to “build a core of leading scientists who are in fact willing to speak out and devote time to this issue.”

By October, the group was more hopeful. Chassy emailed Sachs to report on a “surprisingly productive” meeting he and Dr. Fedoroff attended with Steve Bradbury of EPA. The meeting had been set up by Massey and the lobbyist Abramson. The EPA proposal to require data for GMO PIPs never did see the light of day, according to Michael Hansen, PhD, senior scientist at Consumers Union, who participated in the public meetings with the agency.

Full email chains, via the UCSF Industry Documents Library:

Related reporting 

I Was Barred from a Nobel Laureate Press Conference by a PR Consultant with Monsanto Ties,” by Tim Schwab, Food & Water Watch (2016)

The Puppetmasters of Academia,” by Jonathan Latham, PhD, Independent Science News (2015)

20 years later: the biotech brigade marches on,” Pesticide Action Network (2012)

Engineering food for whom?” by Marcia Ishii-Eitemann, PhD, senior scientist at Pesticide Action Network North America (2011)

Sorry, NY Times: GMOs still won’t save the world,” by Anna Lappe, Grist (2011)

In which I go toe to toe with H. Clinton’s science czar over GMOs,” by Tom Philpott, Grist (2009)

Genetically Modified Diplomat: U.S. Foreign Policy GMO All the Way,” by Tom Philpott, Grist (2008)

Bayer’s Shady PR Firms: FleishmanHillard, Ketchum, FTI Consulting

Print Email Share Tweet

In the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a “Monsanto File” created by the public relations firm FleishmanHillard listing a “multitude of information” about 200 journalists, politicians, scientists and others deemed likely to influence the debate on glyphosate in France. Le Monde filed a complaint with the Paris prosecutor’s office alleging that the document involved illegal collection and processing of personal data, spurring the prosecutor’s office to open a criminal probe. “This is a very important discovery because it shows there are objective strategies to silence strong voices. I can see they were trying to isolate me,” France’s former Environment Minister Segolene Royal, who is on the list, told France 24 TV.

“This is a very important discovery because it shows there are objective strategies to silence strong voices.”

Francois Veillerette, an environmentalist also on the list, told France 24 that it contained personal contact details, opinions and level of engagement in relation to Monsanto. “This is a major shock in France,” he said. “We don’t think this is normal.” Bayer has since admitted that FleishmanHillard drew up “‘watch lists’ of pro- or anti-pesticides figures” in seven countries across Europe, the AFP reported. The lists contained information about journalists, politicians and other interest groups. The AFP said it filed a complaint with a French regulatory agency because some of its journalists were on the list that surfaced in France.

Adding to Bayer’s PR troubles, AFP reported on May 18 that an employee of another PR firm was caught posing as a freelance journalist who worked for the BBC at the recent federal trial in San Francisco that ended with an $80 million judgment against Bayer. The woman, who was seen chatting up reporters about story ideas at the trial, did not disclose that she actually worked for FTI Consulting, a “crisis management firm” whose clients include Bayer and Monsanto.

In the wake of the “Monsanto File” revelations in France, Bayer apologized and said it suspended its relationship with the firms involved, including FleishmanHillard and Publicis Consultants, pending an investigation. “Our highest priority is to create transparency,” Bayer said. “We do not tolerate unethical behavior in our company.” However the PR companies Bayer relies upon, including FleishmanHillard and PR firms under the same corporate ownership, have histories of using underhanded tactics to promote and defend their clients – and they have done the same for Bayer.

Ketchum and FleishmanHillard hired to rehab image of GMOs

In 2013, the agrichemical industry tapped FleishmanHillard and Ketchum, both owned by Omnicom, to head up a PR offensive to rehabilitate the image of its embattled GMO and pesticide products. Monsanto selected FleishmanHillard to “reshape” its reputation amid “fierce opposition” to genetically modified foods, according to the Holmes Report. Around the same time, FleishmanHillard also became the PR agency of record for Bayer, and the Council for Biotechnology Information (CBI) — a trade group funded by Bayer (Monsanto), Corteva (DowDuPont), Syngenta and BASF — hired Ketchum public relations firm to launch a marketing campaign called GMO Answers.

Spin tactics employed by these firms included “wooing mommy bloggers” and using the voices of supposedly “independent” experts to “clear up confusion and mistrust” about GMOs. However, evidence surfaced that the PR firms edited and scripted some of the “independent” experts. For example, documents obtained by U.S. Right to Know show that Ketchum scripted posts for GMO Answers that were signed by a University of Florida professor who claimed to be independent as he worked behind the scenes with Monsanto on PR projects. A senior vice president at FleishmanHillard edited the speech of a UC Davis professor and coached her how to “win over people in the room” at an IQ2 debate to convince the public to accept GMOs. Ketchum also gave the professor talking points for a radio interview about a scientific study.

Academics were important messengers for industry lobbying efforts to oppose GMO labeling, reported the New York Times in 2015. “Professors/researchers/scientists have a big white hat in this debate and support in their states, from politicians to producers,” Bill Mashek, a vice president at Ketchum, wrote to the University of Florida professor. “Keep it up!”  The industry trade group CBI has spent over $11 million on Ketchum’s GMO Answers since 2013, according to tax records.

The spin has influenced journalists, according to the PR industry. In 2014, GMO Answers was shortlisted for a CLIO advertising award for “Crisis Management & Issue Management.” In this video, Ketchum bragged about how it nearly doubled positive media attention of GMOs and “balanced 80% of interactions”  on Twitter. Many of those online interactions are from accounts that appear independent and do not disclose their connection to industry’s PR campaign.

Although the Ketchum video claimed GMO Answers would “redefine transparency” with information from experts with “nothing filtered or censored, and no voices silenced,” a Monsanto PR plan suggests the company counted on GMO Answers to help spin its products in a positive light. The document from 2015 listed GMO Answers among the “industry partners” that could help protect Roundup from cancer concerns; in a “resources” section on page 4, the plan listed links to GMO Answers alongside Monsanto documents that could communicate the company message that “Glyphosate is not carcinogenic.”

This Ketchum video was posted to the CLIO website and removed after we called attention to it.

Omnicom’s FleishmanHillard and Ketchum: histories of deception

Why any company would put FleishmanHillard or Ketchum in front of efforts to inspire trust is difficult to understand, given their histories of documented deceptions. For example:

Until 2016, Ketchum was the PR firm for Russia and Vladimir Putin. According to documents obtained by ProPublica, Ketchum was caught placing pro-Putin op-eds under the names of “seemingly independent professionals” in various news outlets. In 2015, the embattled Honduran government hired Ketchum to try to rehabilitate its reputation after a multi-million dollar corruption scandal.

Documents leaked to Mother Jones indicate that Ketchum worked with a private security firm that “spied on Greenpeace and other environmental organizations from the late 1990s through at least 2000, pilfering documents from trash bins, attempting to plant undercover operatives within groups, casing offices, collecting phone records of activists, and penetrating confidential meetings.” FleishmanHillard was also caught using unethical espionage tactics against public health and tobacco control advocates on behalf of the tobacco company R. J. Reynolds, according to a study by Ruth Malone in the American Journal of Public Health. The PR firm even secretly audiotaped tobacco control meetings and conferences.

FleishmanHillard was the public relations firm for The Tobacco Institute, the cigarette industry’s main lobbying organization, for seven years. In a 1996 Washington Post article, Morton Mintz recounted the story of how FleishmanHillard and the Tobacco Institute converted the Healthy Buildings Institute into a front group for the tobacco industry in its effort to spin away public concern about the dangers of second-hand smoke. Ketchum also did work for the tobacco industry.

Both firms have at times worked on both sides of an issue. FleishmanHillard has been hired for anti-smoking campaigns. In 2017, Ketchum launched a spin-off firm called Cultivate to cash in on the growing organic food market, even though Ketchum’s GMO Answers has disparaged organic food, claiming that consumers pay a “hefty premium” for food that is no better than conventionally-grown food.

FTI Consulting: climate deception and more tobacco ties

FTI Consulting, the “crisis management” PR firm that works with Bayer and whose employee was caught impersonating a journalist at the recent Roundup cancer trial in San Francisco, shares several similarities with FleishmanHillard and Ketchum, including its use of covert tactics, lack of transparency and history of working with the tobacco industry.

The firm is known as a key player in ExxonMobil’s efforts to evade responsibility for climate change. As Elana Schor and Andrew Restuccia reported in Politico in 2016:

“Aside from [Exxon] itself, the most vocal resistance to the greens has come from FTI Consulting, a firm filled with former Republican aides that has helped unify the GOP in defense of fossil fuels. Under the banner of Energy in Depth, a project it runs for the Independent Petroleum Association of America, FTI has peppered reporters with emails that suggest “collusion” between green activists and state AGs, and has raised questions over InsideClimate’s Rockefeller grants.”

FTI Consulting employees have been caught impersonating journalists before. Karen Savage reported in January 2019 in Climate Liability News, “Two public relations strategists representing Exxon recently posed as journalists in an attempt to interview an attorney representing Colorado communities that are suing Exxon for climate change-related damages. The strategists—Michael Sandoval and Matt Dempsey—are employed by FTI Consulting, a firm long linked with the oil and gas industry.” According to Climate Liability News, the two men were listed as writers for Western Wire, a website run by oil interests and staffed with strategists from FTI Consulting, which also provides staff to Energy In Depth, a pro-fossil fuel “research, education and public outreach campaign.”

Energy In Depth presented itself as a “mom and pop shop” representing small energy providers but was created by major oil and gas companies to lobby for deregulation, DeSmog blog reported in 2011. The Greenpeace group uncovered a 2009 industry memo describing Energy In Depth as a “new industry-wide campaign… to combat new environmental regulations, especially with regard to hydraulic fracturing” that “would not be possible without the early financial commitments” of major oil and gas interests including BP, Halliburton, Chevron, Shell, XTO Energy (now owned by ExxonMobil).

Another feature in common with all these firms is their tobacco industry ties. FTI Consulting has “a long history of working with the tobacco industry,” according to Tobacco Tactics.org. A search of the UCSF Tobacco Industry Documents library brings up over 2,400 documents relating to FTI Consulting.

More on Bayer’s recent PR scandals

Coverage in French:

Coverage in English:

Val Giddings: Top Operative for the Agrichemical Industry

Print Email Share Tweet

Val Giddings, PhD, is a key player in agrichemical industry efforts to oppose transparency and safety regulations for genetically engineered foods and pesticides. Emails obtained by U.S. Right to Know and posted in the UCSF Chemical Industry Documents Library indicate that Dr. Giddings helped set up a corporate front group and played a key behind-the-scenes role in other activities to push the deregulatory agenda of the world’s largest agrichemical companies.

Dr. Giddings is a former vice president at the Biotechnology Industry Organization (BIO), a trade group for agrichemical and biotechnology companies. He now runs the consulting firm PrometheusAB, and is a senior fellow at the Information Technology and Innovation Foundation (ITIF).

ITIF is a think tank funded by the pharmaceutical, wireless, telecom, film and biotech industries, best known for opposing “net neutrality” and promoting the agenda of the tech industry. The group moved into biotechnology in 2011 with Dr. Giddings. Members of Congress who serve as “honorary co-chairs” of ITIF, including U.S. Reps Anna Eshoo (D-CA), Darrell Issa (R-CA) and Senators Orrin Hatch (R-UT) and Chris Coons (D-DE), appear to be endorsing and assisting the tobacco tactics that Dr. Giddings has used to advance agrichemical industry interests.

Cooked up academic front group to discredit Monsanto critics

Emails obtained by U.S. Right to Know indicate that Dr. Giddings played a central role in setting up Academics Review as a front group that falsely claimed to be independent while taking agrichemical industry funds and trying to keep corporate fingerprints hidden.

Other key planners were Jay Byrne, a former director of corporate communications at Monsanto; Bruce Chassy, PhD, professor emeritus at the University of Illinois at Urbana-Champaign; and Eric Sachs, PhD, director of regulatory policy and scientific affairs at  Monsanto.

Academics Review falsely claims on its website that it does not accept corporate money or solicit donations for specific activities; but according to tax forms, most of the funding for Academics Review came from the Council for Biotechnology Information, a trade group funded and run by the world’s largest chemical companies: BASF, Bayer/Monsanto, DowDuPont and Syngenta/ChemChina.

Timeline of key events for Academics Review:

March 11, 2010: Byrne and Dr. Chassy discussed setting up Academics Review as a front group to target critics of GMOs and pesticides with help from Dr. Giddings.  Byrne said he and Dr. Giddings could serve as “commercial vehicles” to connect corporate entities to the project “in a manner which helps ensure the credibility and independence (and thus value) of the primary contributors/ owners…” Byrne noted he was developing for Monsanto a list of agrichemical industry critics to target:

March 24, 2010:  Dr. Chassy launched the Academics Review website along with David Tribe, PhD, senior lecturer at the University of Melbourne, Australia, with both men listed as cofounders.

November 23, 2010: Dr. Giddings and Dr. Chassy discussed which companies and industry groups might “pony up” for Academics Review to refute a paper that criticized genetically engineered soy.

  • “I bet we could generate some respectable support for it,” Dr. Giddings wrote to Dr. Chassy.
  • Chassy responded in part, “I bet our friends at Monsanto would be willing to write the rebuttal and pay us to post it.”
  • Giddings wrote, “I think the soybean guys might be willing to pony up a chunk to underwrite a rebuttal … If we do this right we can leverage the AcaRev Brand here a bit.”

A week later, Dr. Chassy asked Eric Sachs if Monsanto planned to refute the soy paper, and told Sachs: “The US Soybean Board is going to entertain a proposal from me and Graham Brookes to respond to the piece.” (Academics Review posted a response from Chassy and Brookes in 2012 with no disclosure about funders.)

November 30, 2010: In the email exchange with Dr. Chassy, Eric Sachs of Monsanto said he could help motivate the pesticide and GMO industry trade groups to support Academics Review. “The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” Sachs wrote.

August 2011: Dr. Giddings submitted a proposal to the agrichemical industry-funded trade group CBI for the  project: “what we do over the next year is directly a function of the support we can raise,” he wrote to CBI Managing Director Ariel Gruswich, in an email copied to Drs. Chassy and Tribe. Gruswich urged the men to join a phone call with her group: “I really believe that hearing directly from you all will increase the likelihood of support among the companies,” she wrote. Tax records show the corporate-funded CBI gave Academics Review $650,000 from 2014 to 2016 for “scientific outreach.”

April 2014: Academics Review published a report attacking the organic industry as a marketing scam, and claimed to be an independent group with no conflicts of interest. See: “Monsanto fingerprints found all over attack on organic food,” by Stacy Malkan, Huffington Post

Industry-funded “boot camps” trained scientists, journalists how to spin GMOs and pesticides  

Over $300,000 of the chemical industry funds Dr. Giddings helped raise for Academics Review went to pay for two conferences called the “Biotech Literacy Project” boot camps, held at the University of Florida in 2014 and UC Davis in 2015, according to tax records. The boot camps – organized by Academics Review and another industry front group,  Genetic Literacy Project – trained journalists and scientists how to reframe the debate about GMOs and pesticides.

See: “Flacking for GMOs: How the Biotech Industry Cultivates Positive Media – and Discourages Criticism,” by Paul Thacker, The Progressive

Deregulating GMOs: “blow the whole damn thing up”

In emails dated February 2015, Dr. Giddings discussed with several academics a plan to write five journal papers arguing for the need to deregulate the biotech industry. Dr. Giddings wrote that the papers should capture, “what I call Henry’s ‘Blow the whole damn thing up’ argument, which is a case I do think should be made.”  University of Arizona law professor Gary Marchant, who initiated the email exchange, explained, “paper 1 is intended to be the blow the whole damn thing up topic.”

Alan McHughen, a public sector educator at UC Riverside and “ambassador expert” for the agrichemical industry-funded marketing campaign GMO Answers, offered to write paper 1. Henry Miller, MD, said he could help but had too much on his plate to be primary author. (A month later, Miller posted an article in Forbes that the New York Times later revealed had been ghostwritten by Monsanto.)

Others copied on the email about the journal papers were Drew Kershen of the University of Oklahoma College of Law; Guy Cardineau, Yvonne Stevens and Lauren Burkhart of Arizona State University; Steven Strauss of Oregon State University; Kevin Folta of University of Florida; Shane Morris of Natural Resources Canada; Alison Van Eenennaam of UC Davis; Joanna Sax of the California Western School of Law; and Thomas Reddick of the Global Environmental Ethics Council.

Coordinated scientist sign-on letter against Seralini study

In September 2012, Dr. Giddings coordinated a scientist sign-on letter urging Wallace Hayes, editor-in-chief of Food and Chemical Toxicology, to reconsider a September 2012 paper by the French researcher Gilles-Éric Séralini that reported tumors in rats fed a diet of Roundup-tolerant GM corn. The paper was retracted a year later and later republished in another journal.

To help coordinate the sign on letter, Dr. Giddings used AgBioChatter – a private liserver that pro-industry academics, senior agrichemical industry staffers and their PR operatives used to coordinate messaging and lobbying activities. One professor who signed the letter, Chris Leaver, noted that he had “been doing behind the scenes briefing via Sense About Science” about the Séralini study. Sense About Science has a long history of spinning science for the benefit of corporate interests.

Signers of the letter to Food and Chemical Toxicology were Robert Wager, Alda Lerayer, Nina Fedoroff, Giddings, Steve Strauss, Chris Leaver, Shanthu Shantharam, Ingo Potrykus, Marc Fellous, Moises Burachik, Klaus-Dieter Jany, Anthony Trewavas, C Kameswara Rao, C.S. Prakash, Henry Miller, Kent Bradford, Selim Cetiner, Alan McHughen, Luis De Stefano-Beltrán, Bruce Chassy, Salbah Al-Momin, Martina Newell-McGloughlin, Klaus Ammann, Ronald Herring, Lucia de Souza.

Related: “Unearthed emails: Monsanto connected to campaign to retract GMO paper,” Retraction Watch

Suggested attractive “mommy farmers” should pitch GMOs

In conversations with a Monsanto lobbyist about how to defeat GMO labeling campaigns in Colorado and Oregon in 2014, Dr. Giddings suggested that good-looking “mommy farmers” would be the best messengers to allay concerns about genetically engineered foods. “What the situation requires is a suite of TV spots featuring attractive young women, preferably mommy farmers, explaining why biotech derived foods are the safest & greenest in the history of ag and worthy of support,” Dr. Giddings wrote to Lisa Drake, Monsanto’s lead for government affairs.

In a September 2015 front-page New York Times story, three-time Pulitzer Prize winner Eric Lipton described the emails:

“In this extended email exchange, some of the scientists and academicswho have been recruited to help Monsanto push its cause question whether they are the best messengers. Two suggest that Monsanto run more television ads featuring farmers instead. The Monsanto lobbyist replies that polling shows that the public believes scientists. In fact, the company has already run TV ads featuring female farmers.”

See: “Food industry enlisted academics in GMO labeling war, emails show,” by Eric Lipton, New York Times.

Academics Review: The Making of a Monsanto Front Group

Print Email Share Tweet

Academics Review, a nonprofit 501(c)(3) organization launched in 2012, claims to be an independent group but documents obtained by U.S. Right to Know revealed it is a front group set up with the help of Monsanto and its public relations team to attack agrichemical industry critics while appearing to be independent.

Related: Genetic Literacy Project, Monsanto names its “industry partners,” Biotech Literacy Project boot camps
Monsanto Fingerprints Found All Over Attack on Organic Food,” by Stacy Malkan, Huffington Post (2016)

Covert industry funding 

The Academics Review website describes its founders as “two independent professors,” Bruce Chassy, PhD, professor emeritus at the University of Illinois at Urbana-Champaign, and David Tribe, PhD, senior lecturer at the University of Melbourne, Australia. As of May 2018, the website claims, “Academics Review only accepts unrestricted donations from non-corporate sources to support our work.”

However, tax records show that the primary funder of Academics Review has been the Council for Biotechnology Information, a trade association that is funded and run by the largest agrichemical companies: BASF, Bayer, DowDuPont, Monsanto and Syngenta.

According to CBI tax records, the industry-funded group gave Academics Review a total of $650,000 in 2014 and 2015-2016. Tax records for AcademicsReview.org report expenses of $791,064 from 2013-2016 (see 2013, 2014, 2015, 2016). The money was spent on organizing conferences and promoting GMOs and pesticides, according to the tax records.

Dr. Chassy was also for years receiving undisclosed funding from Monsanto via his university. See, “Why didn’t a University of Illinois professor have to disclose his GMO funding?” by Monica Eng, WBEZ (March 2016)

Emails reveal secret origin of academic front group

Emails obtained by U.S. Right to Know via state Freedom of Information requests revealed the inner workings of how Academics Review was set up as a front group with the help of Monsanto, its PR allies and industry funders. Key facts and emails:

  • According to a March 11, 2010 email chain, Academics Review was established with the help of Monsanto executives along with Jay Byrne, Monsanto’s former director of corporate communications; and Val Giddings, former VP of the biotech industry trade association BIO, as a platform to attack critics of the agrichemical industry.
  • Eric Sachs, a senior public relations executive at Monsanto, said he would help find industry funding for Academics Review. “The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” Sachs wrote to Chassy on November 30, 2010.
  • Byrne compared the concept as similar to – but better than – a front group set up by Rick Berman, a lobbyist known as  “Dr. Evil” and the “king of corporate front groups and propaganda” for his work to promote tobacco and oil industry interests under the cover of neutral-sounding groups. Berman’s “’Center for Consumer Freedom’ (ActivistCash.com) has cashed in on this to the extreme; and I think we have a much better concept,” Byrne wrote to Chassy on March 11, 2010.
  • Byrne said he was developing an “opportunities list with targets” for Monsanto comprised of “individuals organizations, content items and topic areas” critical of ag-biotech that “mean money for a range of well heeled corporations.”
  • Chassy indicated he was especially keen to go after the organic industry. “I would love to find a prime name in the middle of the organic aura from which to launch ballistic missiles,” he wrote in March 2010. In 2014, Academics Review attacked the organic industry with a report it falsely claimed was the work of independent academics with no conflicts of interest.

Monsanto PR plan named Academics Review as “industry partner” 

Academics Review is an “industry partner”according to a confidential Monsanto PR document that describes the corporation’s plans to discredit the World Health Organization’s cancer research arm, the International Agency for Research on Cancer (IARC), in order to defend the reputation of Roundup weedkiller. On March 20, 2015, IARC announced it had classified glyphosate as Group 2A carcinogen, “probably carcinogenic to humans.”

The Monsanto PR document lists four tiers of industry partners to engage in its public relations efforts to discredit the cancer panel’s report. Academics Review was listed as a Tier 2 “industry partner” along with Genetic Literacy Project, Sense About Science, Biofortified, and the AgBioChatter academics list serve.

An Academics Review article dated March 25, 2015 claimed the “IARC glyphosate cancer review fails on multiple fronts.” The article linked to the industry-funded GMO Answers, the front group American Council on Science and Health and a Forbes article by Henry Miller that was ghostwritten by Monsanto.

Bruce Chassy’s ties to industry and its front groups

Professor Bruce Chassy, co-founder of Academics Review and president of the board, has been frequently cited in the media as an independent expert on GMOs, while he was also receiving undisclosed funds from Monsanto.

Chassy had received $57,000 in undisclosed funds over a two-year period from Monsanto to travel, write and speak about GMOs, according to WBEZ. The story reported that Monsanto also sent at least $5.1 million through the University of Illinois Foundation to university employees and programs between 2005 and 2015.

Chassy is on the “Board of Science and Policy Advisors” of the American Council on Science and Health, a front group funded by Monsanto and other companies whose products the group defends. Chassy is also an “independent expert” for GMO Answers, a marketing website for GMOs and pesticides funded by the agrichemical industry.

Articles about Bruce Chassy’s industry ties:

  • New York Times, “Food Industry Enlisted Academics in G.M.O. Lobbying War, Emails Show,” by Eric Lipton (9/5/2015)
  • New York Times email archive, “A University of Illinois Professor Joins the Fight,” (9/5/2015)
  • WBEZ, “Why Didn’t an Illinois Professor Have to Disclose GMO Funding,” by Monica Eng (3/15/2016)
  • US Right to Know, “Following an Email Trail: How a Public University Professor Collaborated on a Corporate PR Campaign,” by Carey Gillam (1/29/2016)

David Tribe / Academics Review / Biofortified

David Tribe is co-founder of Academics Review, vice president of the Academics Review Board of Directors, and a reviewer on the 2014 Academics Review report attacking the organic industry. Tribe is also a member of the board of directors of Biology Fortified Inc., or Biofortified, a nonprofit group that aids the agrichemical industry with lobbying and public relations.

Industry-funded Biotech Literacy Project Boot Camps: training scientists and journalists to promote GMOs 

The Biotech Literacy Project boot camps were a series of conferences funded by the agrichemical industry and organized by Academics Review and Genetic Literacy Project, another front group that partners with Monsanto on public relations projects while claiming to be independent. The boot camps trained scientists and journalists how to promote GMOs and pesticides, and had explicit political aims to stave off GMO labeling and prop up flagging support for agrichemical industry products.

Boot camp organizers falsely claimed to journalists and scientists that funding for the Biotech Literacy Project boot camps came from government and academic sources, as well as industry sources, but the only traceable source of funds came from  agrichemical companies and non-industry sources denied funding the events, Paul Thacker reported in The Progressive.

“I was offered a $2,000 honorarium, as well as expenses. I wrote back and asked who would provide the honorarium and was told it’d be a combination of funds from UC Davis, USDA, state money, and the Biotechnology Industry Organization (BIO).” (Journalist Brooke Borel, Popular Science)

“I need to be clear up front that our support comes from BIO, USDA, state-USAID and some foundation money so industry is indirectly a sponsor. We are 100% transparent about sponsorship.” (boot camp organizer Bruce Chassy email to scientists)

The Council for Biotechnology Information, a trade group funded by BASF, Bayer, DowDuPont and Monsanto Company spent over $300,000 on two boot camps held at UC Davis and University of Florida, according to tax records.

Speakers at the 2015 Biotech Literacy Project boot camp included biotech industry executives and public relations operatives, including Monsanto’s former head of communications Jay Byrne (who helped set up Academics Review as a front group to attack industry critics), Hank Campbell of the front group American Council on Science and Health, and Yvette d’Entremont the “SciBabe”; along with industry-connected academics Kevin Folta of the University of Florida, Pamela Ronald and Alison Van Eenennaam of UC Davis; and journalists including Keith Kloor and Brooke Borel.

More information:

For more information about the findings of U.S. Right to Know and media coverage about collaborations between industry groups and academics on food issues, see our investigations page. U.S. Right to Know documents are also available in the Chemical Industry Documents Library hosted by the University of California, San Francisco.

Drew Kershen: Agrichemical Industry Front Group Ringleader

Print Email Share Tweet

Drew Kershen, professor emeritus at the University of Oklahoma College of Law, is a close ally of the agrichemical industry. He argues for deregulation of genetically engineered plants and animals and against transparency. Kershen has played a key role in agrichemical industry-funded promotional efforts and front groups that lobby for industry interests. Kershen does not disclose funding sources.

Agrichemical industry ties and front group leadership

Genetic Literacy Project / Science Literacy Project

Kershen is a board member of Genetic Literacy Project, a front group that partners with Monsanto to do public relations for genetically engineered foods and pesticides, and does not accurately disclose its funding. Documents reveal that the Genetic Literacy Project:

Kershen is also a board member of the Science Literacy Project, the 501(c)(3) parent organization of the Genetic Literacy Project. Both are directed by Jon Entine, a longtime PR ally of the chemical industry.

According to 2015 tax records, Jon Entine and the Science Literacy Project assumed control of the Statistical Assessment Service (STATS), a group formerly affiliated with the Center for Media and Public Affairs (CMPA) and the Genetic Literacy Project. Operations for STATS were folded into Sense About Science USA, which shares the same address of record with Science Literacy Project.

The founders of STATS, CMPA and Sense About Science did public relations work for the tobacco industry and these groups are not independent arbiters of science, according to a 2016 investigation in The Intercept.

For more information, see USRTK fact sheets on Jon Entine and Genetic Literacy Project and Sense About Science/STATS.

Secretary of Academics Review Front Group

Kershen was the secretary of the board of directors of Academics Review, according to its 2016 tax records. Academics Review claimed to be an independent group, but documents obtained by U.S. Right to Know revealed it was a front group set up with the help of Monsanto to attack critics of the agrichemical industry while appearing to be independent.

Kershen was a reviewer for a 2014 report by Academics Review that tried to discredit the organic industry; the press release for the report claimed that it was work of independent academics with no conflicts of interest.

Tax records show that the primary funder of Academics Review was the Council for Biotechnology Information, a nonprofit organization funded and run by BASF, Bayer, DowDuPont, Monsanto and Syngenta. CBI gave a total of $600,000 to Academics Review in 2014 and 2015-2016.

Why Forbes Deleted Some Drew Kershen Articles

Kershen co-authored several articles that were deleted by Forbes and Project Syndicate after his co-author, Henry Miller, was caught using a column ghostwritten by Monsanto as his own work in Forbes. The New York Times revealed the ghostwriting scandal in 2017.

Kershen and Miller also co-wrote articles for Slate, National Review, the Hoover Institution and the American Council on Science and Health (an industry-funded front group) arguing against labeling and regulating genetically engineered foods, attacking industry critics, and claiming “the world’s poor are suffering and dying unnecessarily” due to the “gratuitous regulation demanded by activists.”

GMO Answers

Kershen is an “ambassador expert” for GMO Answers, a marketing and PR website for genetically engineered foods that is funded by the big agrichemical companies via the Council for Biotechnology Information, and run by the public relations firm Ketchum.

Intervened in Transparency Lawsuit to Suppress Public Disclosure

Several documents reported in this fact sheet, which exposed undisclosed ties between corporations and front groups, were first obtained via Freedom of Information requests by U.S. Right to Know. Kershen has intervened in lawsuits to try to stop further disclosure, as the Freedom of the Press Foundation reported in February 2018.

For more information about food industry front groups, see the USRTK investigations page.

GMO Answers is a Crisis Management PR Tool for GMOs & Pesticides

Print Email Share Tweet

Update May 2018: Tax records show that the Council for Biotechnology Information, a chemical industry trade group, paid Ketchum public relations firm more than $11 million from 2013-2016 to to run GMO Answers. In a 2015 Monsanto PR plan, Monsanto named GMO Answers as one of the “industry partners” it planned to engage to discredit a report about glyphosate cancer concerns from the World Health Organization’s cancer research panel, see “Monsanto Relied on These Partners to Attack Top Cancer Scientists” (5/31/18).

ketchum gmo answers

By Stacy Malkan

GMO Answers is billed as a forum where consumers can get straight answers from independent experts about genetically engineered foods, and some journalists take it seriously as an unbiased source. But the website is a straight-up industry marketing tool to spin GMOs in a positive light.

Evidence that GMO Answers is a crisis-management propaganda tool that lacks credibility:

1) GMO Answers was created as a vehicle to sway public opinion in favor of GMOs. Soon after Monsanto and its allies beat back the 2012 ballot initiative to label GMOs in California, Monsanto announced plans to launch a new public relations campaign to reshape the reputation of GMOs. They hired the public relations firm FleishmanHillard (owned by Omnicom) for a seven-figure campaign.

As part of the effort, the PR firm Ketchum (also owned by Omnicom) was hired by the Council for Biotechnology Information – funded by Monsanto, BASF, Bayer, Dow, Dupont and Syngenta – to create GMOAnswers.com. The site promised to clear up confusion and dispel mistrust about GMOs using the unedited voices of so-called “independent experts.”

But how independent are those experts?

The website hews to carefully crafted talking points that tell a positive story about GMOs while downplaying or ignoring the health and environmental risks. For example, when asked if GMOs are driving up the use of pesticides, the site offers a convoluted no, despite peer-reviewed data showing that, yes, in fact, they are.

“Roundup Ready” GMO crops have increased use of glyphosate, a probable human carcinogen, by hundreds of millions of pounds. A new GMO/pesticide scheme involving dicamba has led to the destruction of soybean crops across the U.S., and the FDA is bracing this year for triple the use of 2,4-D, an older toxic herbicide, due to new GMO crops that are engineered to resist it. All of this is nothing to worry about, according to GMO Answers.

Questions about safety are answered with false statements such as “every leading health organization in the world stands behind the safety of GMOs.” We found no mention of the statement signed by 300 scientists, physicians and academics who say there is “no scientific consensus on GMO safety,” and we received no answers to questions we posted about the statement.

Examples have since come to light that Ketchum PR scripted some of the GMO answers that were signed by “independent experts.”

2) As further evidence the site is a spin vehicle: In 2014, GMO Answers was shortlisted for a CLIO advertising award in the category of “Public Relations: Crisis Management & Issue Management.”

3) And the PR firm that created GMO Answers boasted about its influence on journalists. In a video posted to the CLIO website, Ketchum bragged that GMO Answers “nearly doubled positive media coverage of GMOs.” The video was removed after U.S. Right to Know called attention to it, but we saved it here.

Why reporters would trust a marketing vehicle designed by Ketchum as a reliable source is difficult to understand. Ketchum, which until 2016 was the PR firm for Russia, has been implicated in espionage efforts against nonprofits concerned about GMOs. Not exactly a history that lends itself to dispelling mistrust.

Given that GMO Answers is a marketing tool created and funded by companies that sell GMOs, we think it’s fair game to ask: Are the “independent experts” who lend credibility to the website – several of whom work for public universities and are paid by taxpayers – truly independent and working in the public interest? Or are they working in league with corporations and public relations firms to help sell the public a spin story?

In search of these answers, U.S. Right to Know submitted Freedom of Information Act requests seeking the correspondence of publicly funded professors who write for GMOAnswers.com or worked on other GMO promotion efforts. The FOIA’s are narrow requests that cover no personal or academic information, but rather seek to understand the connections between the professors, the agrichemical companies that sell GMOs, their trade associations and the PR and lobbying firms that have been hired to promote GMOs and fight labeling so we’re kept in the dark about what we’re eating.

Follow the results of the U.S. Right to Know investigation here.

Agrichemical Trade Groups: Biotechnology Innovation Organization and Council for Biotechnology Information

Print Email Share Tweet

BIO – key facts 

The Biotechnology Innovation Organization (BIO), formerly the Biotechnology Industry Organization, is a trade association representing over 1,000 companies and industry groups including pesticide, pharmaceutical and biotech corporations. The group markets genetic engineering as a solution to “heal the world, fuel the world, feed the world,” and it organizes lobbying committees in 15 policy areas including food and agriculture, health care policy, technology transfer, finance and taxes. BIO was a leading opponent of labeling genetically engineered foods in the United States. In its tax filing for the year ending December 2016, BIO reported annual expenses exceeding $79 million.

Related posts:

Council for Biotechnology Innovation – key facts 

Founded in 2000, the Council for Biotechnology Information (CBI), is a trade association funded by the largest chemical companies (BASF, Bayer/Monsanto, DowDuPont, Syngenta) to promote biotechnology in agriculture. BIO and CBI share some staff and finances, according to tax filings. CBI reported over $4 million in annual expenses in its tax filings for the year ending December 2016. Since 2013, CBI has spent more than $11 million on Ketchum public relations firm to run GMO Answers, a marketing campaign to promote and defend GMOs and pesticides.

Related posts:

Monsanto Fingerprints Found All Over Attack On Organic Food

Print Email Share Tweet

This article first appeared in the Huffington Post.

By Stacy Malkan

When a reputable-sounding nonprofit organization released a report attacking the organic food industry in April 2014, the group went to great lengths to tout its independence.

The 30-page report by Academics Review, described as “a non-profit led by independent academic experts in agriculture and food sciences,” found that consumers were being duped into spending more money for organic food because of deceptive marketing practices by the organic industry.

Trade press headlines blared: “Organics exposed!” (Brownfield News) and “Organic Industry Booming by Deceiving Consumers” (Food Safety Tech News), touting the findings by supposedly independent experts.

The findings were “endorsed by an international panel of independent agricultural science, food science, economic and legal experts from respected international institutions,” according to the group’s press release.

In case the point about independence wasn’t clear, the press release ends on this note: “Academics Review has no conflicts-of-interest associated with this publication, and all associated costs for which were paid for using our general funds without any specific donor’ influence or direction.”

What was not mentioned in the report, the news release or on the website: Executives for Monsanto Co., the world’s leading purveyor of agrichemicals and genetically engineered seeds, along with key Monsanto allies, engaged in fund raising for Academics Review, collaborated on strategy and even discussed plans to hide industry funding, according to emails obtained by U.S. Right to Know via state Freedom of Information Act (FOIA) requests.

Monsanto’s motives in attacking the organic industry are obvious: Monsanto’s seeds and chemicals are banned from use in organic farming, and a large part of Monsanto’s messaging is that its products are superior to organics as tools to boost global food production.

Academics Carry Monsanto’s Message 

Academics Review was co-founded by “two independent professors … on opposite ends of the planet,” Bruce Chassy, Ph.D., professor emeritus at University of Illinois, and David Tribe, Ph.D., senior lecturer at University of Melbourne. They claim the group “only accepts unrestricted donations from non-corporate sources.”

Yet two email exchanges in 2010 reveal plans to find corporate funding for Academics Review while keeping corporate fingerprints hidden.

In a March 11, 2010 email exchange with Chassy, Jay Byrne, former head of communications at Monsanto who now runs a PR and market research firm, offered to act as a “commercial vehicle” to help find corporate funding for Academics Review.

Chassy discussed his interest in attacking the organic industry in the emails. “I would love to have a prime name in the middle of the organic aura from which to launch ballistic missiles…” he wrote, “I sure don’t have the money.”

Byrne replied,

“Well, I suggest we work on the money (for all of us) first and quickly! I’ve proposed to Val [Giddings, former vice president of BIO, the biotech industry trade association] that he and I meet while I’m in DC next week so we can (not via e-mail) get a clear picture of options for taking the Academic Review project and other opportunities forward. The “Center for Consumer Freedom” (ActivistCash.com) has cashed in on this to the extreme.”

The Center for Consumer Freedom is directed by Rick Berman, a lobbyist who has been called “Dr. Evil“ and the “king of corporate front groups and propaganda“ for his work to promote the tobacco industry and other corporate interests under the cover of neutral-sounding groups.

“I think we have a much better concept,” Byrne told Chassy.

Byrne shared an “opportunities” list of targets comprised of people, groups and content critical of GMOs and Monsanto: Vandana Shiva, Andrew Kimbrell, Ronnie Cummins, Sierra Club, Greenpeace, Institute for Agriculture and Trade Policy, Michael Pollan’s book “In Defense of Food,” the movies “Food, Inc” and “The World According to Monsanto,” and “topic cross-over on all the risk areas of ag-biotech (out crossing/ contamination, bees, butterflies, human safety, etc…).”

“All of these individuals, organizations, content items and topic areas mean money for a range of well heeled corporations, Byrne wrote, adding:

All of these individuals, organizations, content items and topic areas mean money for a range of well heeled corporations.

“I believe Val and I can identify and serve as the appropriate (non-academic) commercial vehicles by which we can connect these entities with the project in a manner which helps to ensure the credibility and independence (and thus value) of the primary contributors/owners… I believe our kitchen cabinet here can serve as gatekeepers (in some cases toll takers) for effective, credible responses, inoculation and proactive activities using this project platform…”

“Sounds good to me,” Chassy replied. “I’m sure that you will let me know what you discuss.”

In an email exchange with Chassy dated November 30, 2010, Eric Sachs, a senior public relations operative for Monsanto, discussed finding corporate support for Academics Review while “keeping Monsanto in the background.”

Sachs wrote to Chassy:

“You and I need to talk more about the “academics review” site and concept. I believe that there is a path to a process that would better respond to scientific concerns and allegations. I shared with Val yesterday. From my perspective the problem is one of expert engagement and that could be solved by paying experts to provide responses. You and I have discussed this in the past. Val explained that step one is establishing 501(c)3 not-for-profit status to facilitate fund raising. That makes sense but there is more. I discussed with Jerry Steiner today (Monsanto Executive Team) and can help motivate CLI/BIO/CBI and other organizations to support. The key will be keeping Monsanto in the background so as not to harm the credibility of the information.”

The key will be keeping Monsanto in the background so as not to harm the credibility of the information.

CLI/BIO/CBI refers to three industry trade groups — Crop Life International, the Biotechnology Innovation Organization and the Council for Biotechnology Information — that represent agrichemical corporations.

Chassy responded to Sachs, “Yes we should talk about Academics Review. I think we are on the same page.”

When asked directly about funding, Chassy replied via email: “Academics Review does not solicit or accept funds from any source for specific research or any other activities associated with any products, services or industry. Academics Review only accepts unrestricted donations from non-corporate sources to support our work.”

He said that Academics Review incorporated and reported no income in 2012 and he provided the IRS form 990s for 2013 and 2014 (now also posted on the website). Those documents report $419,830 in revenues but include no information about contributors. Chassy did not respond to requests to provide that information.

Press Covers “Independent” Attack on Organic

Academics Review released its organic marketing study in April 2014 to a robust round of trade press coverage describing the findings of “independent researchers”:

• “The Organic Food Industry Has Been Engaged in ‘Multi-Decade Public Disinformation Campaign’ claims report” (Food Navigator)

• “Report: Organic Industry Achieved 25 Years of Fast Growth Through Fear and Deception” (Food Safety News)

• “A Scathing Indictment of Organic Food Marketing” (Hoard’s Dairyman)

• “Using Fear as a Sales Tactic” (Food Business News)

In the New York Post, Naomi Schaffer Riley built a case against “tyranny of the organic mommy mafia” who are duped by disingenuous marketing tactics of the organic industry. Her sources included the Academics Review report and Julie Gunlock, author of a book about the “culture of alarmism.”

Riley didn’t mention that Gunlock, and also Riley herself, are both senior fellows at the Independent Women’s Forum, a group heavily funded by Donors Trust, which has bankrolled corporate attacks on unions, public schools and climate scientists.

In the Des Moines Register, John R. Block, a former U.S. secretary of agriculture who now works for a law firm that lobbies for agribusiness interests, reported on the “blockbuster report” by Academics Review and its findings that the organic industry’s secret to success is “black marketing.”

The corporate front group American Council on Science and Health, which receives funding from the agrichemical industry and where Chassy serves as a scientific advisor, pushed the “black marketing” theme in articles by ACSH president Hank Campbell and Henry I. Miller, MD, a Hoover Institute fellow who served as the spokesmodel in commercials for the effort to kill GMO labeling in California, for which Monsanto was the lead funder.

Miller, who has a long history of making inaccurate scientific claims in support of corporate interests, also used the Academics Review report as a source for organic attacks in Newsweek and the National Review, and claimed in the Wall Street Journal that organic farming is not sustainable.

Similar anti-organic themes run through other agrichemical industry PR channels.

GMO Answers, a marketing website funded by the Big Six agrichemical companies (and where Chassy and Tribe serve as “independent experts”), promotes the ideas that organics are no healthierno better for the environment and just a marketing program — although, ironically, the PR firm that runs GMO Answers has launched a specialty group in San Francisco to try to cash in on the organic market.

Monsanto’s top spokesperson, Robb Fraleyalso repeatedly trashes the organic industry on his Twitter feed.

Money Flow Goes Public; Academics Review Goes Silent 

In March 2016, Monica Eng reported for WBEZ on documents showing that Monsanto paid Professor Bruce Chassy more than $57,000 over a 23-month period to travel, write and speak about GMOs — money that was not disclosed to the public.

According to Eng’s investigation, the money was part of at least $5.1 million in undisclosed money Monsanto sent through the University of Illinois Foundation to university employees and programs between 2005 and 2015.

“Chassy did not disclose his financial relationship with Monsanto on state or university forms aimed at detecting potential conflicts of interest,” Eng reported.

“Documents further show that Chassy and the university directed Monsanto to deposit the payments through the University of Illinois Foundation, a body whose records are shielded from public scrutiny. The foundation also has the ability to take in private money and disburse it to an individual as a ‘university payment’ — exempt from disclosure.”

In January 2016, Carey Gillam, research director of U.S. Right to Know, reported on emails showing that hundreds of thousands of dollars had flowed from Monsanto to the University of Illinois “as Chassy collaborated on multiple projects with Monsanto to counter public concerns about genetically modified crops (GMOs) – all while representing himself as an independent academic for a public institution.”

“What you find when reading through the email chains is an arrangement that allowed industry players to cloak pro-GMO messaging within a veil of independent expertise, and little, if any, public disclosure of the behind-the-scenes connections,” Gillam wrote.

The last post on the Academics Review site, dated Sept. 2, 2015, is a blog by Chassy explaining that some of his emails would be made public due to the FOIA requests of U.S. Right to Know, which he characterized as an assault on his 40 years of public science, research and teaching.

Financial support from the private sector for public sector research and outreach is “appropriate, commonplace and needed to further the public interest,” Chassy wrote. “Such support should be, and in all my experiences has been, transparent and done under the strict ethical guidelines of the public institutions that are benefiting from private sector or individual financial contributions.”

Three days later, some of Chassy’s emails were first made public in a front-page New York Times article by two-time Pulitzer Prize winning journalist Eric Lipton. Lipton reported that Monsanto gave Chassy a grant for an undisclosed sum in 2011 for “biotechnology outreach and education activities.”

Chassy told Lipton that the money he received from Monsanto “helped to elevate his voice through travel, a website he created and other means.”

Still Getting Press as an Independent Source 

Despite the revelations in the emails and the disclosure of Chassy’s financial ties to Monsanto, the Academics Review website and its report attacking the organic industry are still posted online with all the descriptions claiming independence.

And Chassy still enjoys press coverage as an “independent” expert on GMOs. In May 2016, two separate Associated Press stories quoted Chassy on that topic. Neither story mentioned Chassy’s now-public financial ties to Monsanto.

Stacy Malkan is co-director of the consumer group U.S. Right to Know. She is author of the award-winning book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry” (New Society 2007). 

A Short Report on Journalists Mentioned in our FOIA Requests

Print Email Share Tweet

Also see: Buckraking on the Food Beat: When is it a conflict of interest?  
Washington Post Food Columnist Goes to Bat for Monsanto 

On September 23rd, Washington Post food columnist Tamar Haspel admitted to receiving “plenty” of money from pro-agrichemical industry sources.

Following her admission, I thought it might be useful to report on journalists – including Haspel — mentioned in the documents we have received from state public records requests.

U.S. Right to Know is conducting an investigation of the food and agrichemical industries, their PR firms and front groups, and the professors who speak for them.

So far, three reporters come up in interesting ways: Amy Harmon, Keith Kloor and Tamar Haspel. These reporters appear in the context of Jon Entine, who is perhaps the leading PR operative working to promote the views of the agrichemical industry, and its pesticides and GMOs.

Entine is founder and executive director of the Genetic Literacy Project, which, along with the PR firm Ketchum’s GMO Answers, are the agrichemical industry’s two most visible front groups. Entine is also founder and president of the PR firm ESG MediaMetrics, whose clients have included the agrichemical giant Monsanto.

Amy Harmon

Amy Harmon is a reporter for the New York Times.  She was part of a Times team that won a Pulitzer Prize in 2001, and in 2008 she won a Pulitzer for explanatory reporting.

On September 23, 2013 at 7:44pm, Jon Entine emailed Renee Kester: “FYI, I think I’ve talked Amy Harmon into doing a Hawaii Hawaii [sic] story. . .  and I gave her your and Kirby’s email information, so she may call at some point if she indeed pursues this.” Kirby Kester is president of the Hawaii Crop Improvement Association, an agrichemical industry front group.

On January 4, 2014, the New York Times published a front-page article by Amy Harmon, titled “A Lonely Quest for Facts on Genetically Modified Crops.” The story is datelined from Kona, Hawaii.

In 2014, Harmon won second place for the Society of Environmental Journalists “Kevin Carmody Award for Outstanding In-depth Reporting, Large Market” for “The Facts About GMOs,” a series that included the article “A Lonely Quest for Facts on Genetically Modified Crops.”

On September 30th, Harmon is scheduled to speak to the Cornell Alliance for Science, a group funded by the Bill and Melinda Gates Foundation to promote GMOs. The group is running a petition against U.S. Right to Know’s Freedom of Information Act (FOIA) requests.

Keith Kloor

Keith Kloor is a freelance journalist who has written for Nature, Science Insider, Discover, Slate and other outlets.  Kloor has written many pro-GMO articles that have been featured by Jon Entine’s Genetic Literacy Project.

Kloor is mentioned in two places in the FOIA documents.

In one email, Jon Entine refers to Keith Kloor as a “very good friend of mine”.

In another email, on October 18, 2014, Dr. Channapatna Prakash, a GMO advocate and dean at Tuskegee University, emails Adrianne Massey of the Biotechnology Industry Organization (BIO), along with several others, to forward an alert from Lorraine Thelian, vice chairman of the PR firm Ketchum that “the hacker community Anonymous is planning a series of attacks on biotechnology and food industry websites…Trade association and corporate websites of CBI [Council for Biotechnology Information] members are being targeted in this planned attack.”  Dr. Prakash writes, “Adrianne I have copied Kevin Folta, Karl von Mogel, David Tribe and Keith Kloor here as well.”

Dr. Prakash cc’d the email to Jay Byrne (former director of corporate communications for Monsanto), Jon Entine, Bruce Chassy (agrichemical industry advocate) Val Giddings (former VP of BIO), Henry Miller (agrichemical industry advocate), Drew Kershen (agrichemical industry advocate), Klaus Ammann, Piet van der Meer, Martina Newell-McGloughlin (agrichemical industry advocate), Karl Haro von Mogel (member of the board of directors of Biology Fortified, a pro-GMO website), Kevin Folta (agrichemical industry advocate), Keith Kloor and David Tribe (agrichemical industry advocate).

Keith Kloor was the only journalist who received this email.

The email implies that Kloor works closely with the agrichemical industry’s prominent advocates.

Kloor has written three articles that were critical of U.S. Right to Know’s FOIA requests, in Science Insider, Discover and Nature.

On March 23rd, 2015, Kloor gave a talk for the Cornell Alliance for Science, which is hosting a petition against U.S. Right to Know’s FOIA requests.

Tamar Haspel

Tamar Haspel is a columnist at the Washington Post.  She has written many columns for the Post defending or praising GMOs that have later been featured by Jon Entine’s Genetic Literacy Project.

In 2015, Haspel won the James Beard Foundation Award for her Post columns.

In June 2014, Haspel spoke to a pro-industry conference about “How can scientists best engage the GMO debate with a skeptical public?”  The conference was coordinated by Jon Entine and Cami Ryan, who is currently social sciences lead for Monsanto.  The conference was led by two agrichemical industry front groups, the Genetic Literacy Project and Academics Review, along with the University of Florida, which receives major funding from agrichemical companies, as noted in a September 6 article in the New York Times.

Haspel also moderated a panel organized by the North Carolina Biotechnology Center, which “provides long-term economic and societal benefits to North Carolina through support of biotechnology research, business, education and strategic policy statewide.”

In a September 23 chat hosted by the Washington Post, answering a question about whether she receives money from industry sources, Ms. Haspel wrote that, “I speak and moderate panels and debates often, and it’s work I’m paid for.” Later that day, I asked Ms. Haspel on Twitter how much money she had received from the agrichemical industry and its front groups.  She replied, “Since any group believing biotech has something to offer is a ‘front group,’ plenty!

Is it appropriate for a Washington Post columnist to write glowing columns about GMOs while appearing at such pro-industry conferences?  Is it a conflict of interest for Haspel to accept money from agrichemical company interests that she covers as part of her beat as a Post food columnist?  How much money has Haspel received from agrichemical industry interests?

Some journalists have criticized journalists for “buckraking” on speakers’ circuits. For example, former Washington Post Executive Editor Ben Bradlee said, “I wish it would go away. I don’t like it. I think it’s corrupting. If the Insurance Institute of America, if there is such a thing, pays you $10,000 to make a speech, don’t tell me you haven’t been corrupted. You can say you haven’t and you can say you will attack insurance issues in the same way, but you won’t. You can’t.”

Haspel wrote in the Washington Post that she will only speak at events where “if for-profit companies are involved in the event (which they often are), they can’t be the only voice.  So, I will speak at a conference co-sponsored by, say, Monsanto and the USDA and NC State University, but not an event sponsored by Monsanto alone.”  However, at the June 2014, conference at which Haspel spoke, no consumer advocates were slated to speak, only pro-industry advocates.

On October 16, Haspel is scheduled to speak to the Cornell Alliance for Science, a pro-GMO group that is hosting a petition against U.S. Right to Know’s FOIA requests.

Haspel has been critical of the U.S. Right to Know FOIA requests.  On August 17, on Twitter, she wrote: “The money/time/brainpower wasted on @garyruskin’s mean-spirited, self-interested attack on @kevinfolta! Can we move on to something useful?” Others did not agree with her news judgment.  On September 6th, two-time Pulitzer Prize winner Eric Lipton wrote an article largely based on our FOIA requests – especially of University of Florida Professor Kevin Folta – which ran on the front page of the Sunday New York Times. The article revealed how Folta, who repeatedly denied ties to Monsanto, in fact had received an undisclosed $25,000 grant, as well as writing assignments from the company, and worked closely with it and its PR firm Ketchum, which ghostwrote text for him and organized media and lobbying meetings for him.

U.S. Right to Know is a consumer advocacy group.  We try to expose what the food industry doesn’t want us to know.  We believe it is useful for the public to see how the food and agrichemical companies do their public relations work.  That is one way we can help consumers to assess the claims and information they receive from the companies involved in our food production, their PR firms and operatives, and the journalists who work with them.