Summary * TheAmerican Beverage Association is a trade group for the soda, soft drink and junk food industries *ABA was previously called the National Soft Drink Association *Some U.S. soft drinks contained BVO, a flame retardant; ABA says “so is water!” *While ABA defends use of a flame retardant in soda, Coke and Pepsi announced … American Beverage Association — key facts