Alex Swerdloff, Vice Munchies, April 6, 2017
Move over, Kendall—Big Soda really does fund fake protests nationwide.
Following several days of public smackdown, Pepsi has announced that it has pulled the ad it released on Tuesday. Yes, that ad, the one that featured Kendall Jenner teaching us that in order to make peace with riot police during curiously cheerful acts of civil disobedience, all one needs to do—or, at least, all a fabulously wealthy white supermodel needs to do—is offer the cops a smile and a refreshing can of Pepsi.
The tone-deaf ad centered on a mock protest involving attractive Millennials, holding toothless signs, gathering for some nondescript purpose—although given that the actors are almost painfully multicultural, we’re encouraged to ask: Is this a Black Lives Matter rally? An anti-Trump immigration protest? A women’s rights march?
None of the above, of course. It’s a Pepsi ad, co-opting social justice causes to sell soda.
Latest USRTK In the News
Traces of Controversial Herbicide Are Found in Ben & Jerry’s Ice Cream
Stephanie Strom, The New York Times , JULY 25, 2017
New C.D.C. Chief Saw Coca-Cola as Ally in Obesity Fight
Sheila Kaplan , New York Times , July 22, 2017
Keith Kloor’s Endearing Love Affair With GMOs
Paul Thacker, Huffington Post, July 19, 2017
The CDC’s Ties to Coca Cola Go Deeper Than Its New Director
Jesse Hirsch, The New Food Economy, July 11, 2017
Flacking for GMOs: How the Biotech Industry Cultivates Positive Media—and Discourages Criticism
Paul Thacker, The Progressive, June 11, 2017