Newsweek failed to disclose the chemical industry connections of two opinion writers who argued today in an op-ed that glyphosate can’t be regulated. The commentary by Henry I. Miller and Stuart Smyth, both of whom have ties to Monsanto that were not disclosed in the piece, appeared soon after a federal jury handed cancer victim Edwin Hardeman an $80 million verdict against Monsanto (now Bayer), and said the company’s glyphosate-based Roundup herbicide was a “substantial factor” in causing Hardeman’s cancer.
Last year, we complained to Newsweek’s opinion editor about an op-ed Dr. Miller wrote attacking the organic industry that was based on pesticide industry sources and didn’t disclose Miller’s Monsanto ties. See our bizarre email exchange with the editor, Nicholas Wapshott, in which he declined to inform readers about the conflicts of interest. Wapshott is no longer at Newsweek, but Miller’s organic food attack still appears there, and today it was surrounded by Bayer advertisements promoting glyphosate.
Bayer ads surrounding Dr. Miller’s 2018 attack on organic food – March 28, 2019
Today’s op-ed in Newsweek, in which Miller and Smyth defended Monsanto and Roundup, provided these bios: Stuart J. Smyth is a professor in the Department of Agricultural and Resource Economics and holds the Industry Funded Research Chair in Agri-Food Innovation at the University of Saskatchewan. Henry I. Miller, a physician and molecular biologist, is a Senior Fellow at the Pacific Research Institute. He was the founding director of the Office of Biotechnology at the U.S. Food & Drug Administration.
Here’s what Newsweek did not disclose to its readers about the authors:
Henry Miller’s Monsanto ties:
In 2017, the New York Times reported that Dr. Miller published an article in Forbes defending glyphosate that had been ghostwritten by Monsanto. Forbes severed ties with Miller and deleted all his articles.
Miller has a long history of partnering with – and pitching his PR services to – corporations that need help convincing the public their products aren’t dangerous and don’t need to be regulated.
Stuart Smyth’s Monsanto ties:
Dr. Smyth also collaborates with the agrichemical industry on PR projects, according to emails obtained by U.S. Right to Know and published in the UCSF Chemical Industry Documents Archive.
Emails from 2016 indicate that Dr. Smyth receives “program support” from Monsanto. The email from Monsanto Canada’s Public and Industry Affairs Director asks Dr. Smyth to send the “invoice for this year’s contribution.”
Newsweek has a duty to inform its readers about the chemical industry connections of writers and sources who argue in Newsweek for the safety and necessity of pesticides linked to cancer.
Monsanto’s former Director of Corporate Communications Jay Byrne, president of the public relations firm v-Fluence, is a key player in the covert propaganda and lobbying campaigns of the world’s largest agrichemical companies. Emails obtained by U.S. Right to Know, posted in the UCSF Chemical Industry Documents Archive, reveal a range of deceptive tactics Byrne and other industry allies are using to promote and defend GMO foods and pesticides.
The examples here showcase some of the ways companies are moving their messaging into the public arena from behind the cover of neutral-sounding front groups, government helpers and academics who appear to be independent as they work with corporations or their PR consultants.
Clients are top agrichemical, agribusiness and drug companies and tradegroups
Byrne’s client list has included a range of the largest agribusiness and pharmaceutical companies and business groups, including the American Chemistry Council, Syngenta, AstraZeneca, Monsanto, Pfizer, the International Rice Research Institute, the American Farm Bureau, National Corn Growers Association, Grocery Manufacturers Association, Rohm & Haas and the pesticide industry trade group CropLife.
Cooked up academic front group to attack Monsanto critics
A key strategy of the agrichemical industry, as the New York Times reported, is to deploy “white hat” professors to fight the industry’s PR and lobbying battles from behind the cover of the “gloss of impartiality and weight of authority that come with a professor’s pedigree.”
In March 2010, Byrne and University of Illinois Professor Bruce Chassy discussed setting up a front group called “Academics Review” that could attract donations from corporations while appearing to be independent. Byrne compared the idea to the Center for Consumer Freedom (a front group run by infamous corporate propaganda front-man Rick Berman), which “has cashed in on this to the extreme; and I think we have a much better concept.” Byrne described an “‘opportunities’ list with targets” they could go after. Byrne wrote to Dr. Chassy:
In November 2010, Byrne wrote to Chassy again, “It will be good to get the next phase of work on Academics Review going – we’ve got a relative slow first quarter coming up in 2011 if business remains the same.” Byrne offered to “schedule some pro bono search engine optimization time” for his team to counter a GMO critic’s online influence. Byrne concluded the email, “As always, would love to find the next topic (and sponsor) to broaden this while we are able.”
In 2014, Academics Review released a report attacking the organic industry as a marketing scam; in its own marketing materials for the report, Academics Review claimed to be independent and did not disclose its agrichemical industry funding.
“US government-GLP-Byrne projects” to sway journalists
Byrne’s lobbying and PR operations for the GMO and pesticide industry intersect at many points with the work of Jon Entine, another key figure in agrichemical industry defense campaigns. Entine directs the Genetic Literacy Project, which he launched in 2011 when Monsanto was a client of his PR firm. (Entine’s PR firm ESG MediaMetrics listed Monsanto as a client on its website in 2010, 2011, 2012 and up to January 2013, according to internet archives still available online.)
In December 2013, Entine wrote to Max T. Holtzman, who was then acting deputy undersecretary at the U.S. Department of Agriculture, to propose collaborating on a series of what he described as “US government-GLP-Byrne projects” to promote GMOs. Entine wrote to Holtzman:
Entine’s proposed “US government-GLP-Byrne” projects included a “Boot Camp and Response Swat Team” to prepare third-party academics for “potential legislative engagement on [GMO] labeling and related issues,” a “journalism conclave” to bolster media coverage about food security challenges and “provide coaching to younger journalists,” a global media outreach campaign to promote acceptance of biotechnology, and “multi-media content and placements from credible sources” reinforcing key themes “with segments and footage made available on U.S. government websites, GLP and other platforms.”
Holtzman responded, “Thanks Jon. It was great meeting you as well. I think your outline below provides natural intersection points where usda/USG messaging and your efforts intersect well. I’d like to engage further and loop other folks here at usda not only from the technical/trade areas but from our communications shop as well.”
Taxpayer-funded, Monsanto-aligned videos to promote GMOs
A series of taxpayer-funded videos produced in 2012 to promote genetically engineered foods provide another example of how academics and universities push corporate-aligned messaging. Byrne’s PR firm v-Fluence helped create the videos that were “designed to appear a little low budget and amateurish,” according to an email from University of Illinois Professor Bruce Chassy.
Sachs offered to assist with messaging of future videos by sharing the results of focus group tests Monsanto was conducting. Dr. Chassy invited Sachs to offer suggestions for future video topics and asked him to send along the Monsanto focus group results.
Training scientists and journalists to frame the debate about GMOs and pesticides
Byrne was on the organizing team, along with Cami Ryan (who now works for Monsanto) and Bruce Chassy (who was receiving funds from Monsanto that weren’t publicly disclosed), according to emails from Entine and Ryan.
Bonus Eventus: the agrichemical industry’s social media echo chamber
A key service Byrne provides to agrichemical promotional efforts is his “Bonus Eventus community” that supplies academics and other industry allies with talking points and promotional opportunities. Internal documents (page 9) describe Bonus Eventus as “a private social networking portal that serves as a communication cooperative for agriculture-minded scientists, policy makers and other stakeholders.” Members receive Byrne’s newsletter, plus access to his reference library of agribusiness topics, “stakeholder database” of influential people in the GMO debate, and trainings and support for social media engagement.
When a group of Nobel laureates called on Greenpeace to stop opposing genetically engineered rice, it looked like an independent effort. But behind the curtain of impressive credentials were the helping hands of two key players in the agrichemical industry’s PR lobby: Jay Byrne and a board member of the Genetic Literacy Project. Byrne was posted at the door at a National Press Club event promoting a group called Support Precision Agriculture. The .com version of that website redirected for years to the Genetic Literacy Project, a front group that works with Monsanto on PR projects without disclosing those ties.
So who paid for the anti-Greenpeace press event? Sir Richard Roberts, a biochemist who said he organized the Nobel laureate letter, explained the backstory in an FAQ on the website: the “campaign has been pretty inexpensive so far,” he wrote, consisting mostly of his salary paid by his employer New England Biolabs and “out-of-pocket expenses” paid by Matt Winkler. Winkler, founder and chairman of the biotech company Asuragen, is also a funder and board member of Genetic Literacy Project, according to the group’s website. Roberts explained that Winkler “enlisted a friend, Val Giddings,” (the former biotech trade group VP) who “suggested Jay Byrne” (Monsanto’s former communications director) who offered pro bono logistical support for the press event.
In his FAQ, Dr. Roberts dismissed Dr. Stone’s independent research as “not an accurate representation of the state of affairs,” and instead pointed to industry-connected PR sources who will be familiar to readers of Byrne’s Bonus Eventus newsletter: Julie Kelly, Henry Miller and Academics Review. The press event took place at a critical political moment, and generated a helpful story in the Washington Post, a week before Congress voted to prohibit states from labeling GMOs.
Reporting for The Guardian in 2002, George Monbiot described a covert tactic that agrichemical corporations and their PR operatives have been using for decades to promote and defend their products: creating fake personalities and fake websites to silence critics and influence online search results.
Monbiot reported that “fake citizens” (people who did not actually exist) “had been bombarding internet listservers with messages denouncing the scientists and environmentalists who were critical of GM crops” – and the fake citizens had been traced back to Monsanto’s PR firm Bivings.
Monbiot described Jay Byrne’s connection to Bivings:
“think of the internet as a weapon on the table … somebody is going to get killed.”
“At the end of last year, Jay Byrne, formerly [Monsanto’s] director of internet outreach, explained to a number of other firms the tactics he had used at Monsanto. He showed how, before he got to work, the top GM sites listed by an internet search engine were all critical of the technology. Following his intervention, the top sites were all supportive ones (four of them established by Monsanto’s PR firm Bivings). He told them to ‘think of the internet as a weapon on the table. Either you pick it up or your competitor does, but somebody is going to get killed.’ While he was working for Monsanto, Byrne told the internet newsletter Wow that he ‘spends his time and effort participating’ in web discussions about biotech. He singled out the site AgBioWorld, where he ‘ensures his company gets proper play’. AgBioWorld is the site on which [fake citizen] Smetacek launched her campaign.”
A 2013 Power Point presentation showcases the role Byrne plays for his clients in the agrichemical industry. Here he explains his theories about eco-advocates, ranks their influence online and urges companies to pool their resources to confront them, in order to avoid “regulatory and market constraints.”