Impossible Burger Fails to Inspire Trust in the GMO Industry

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By Stacy Malkan

For anyone who wonders why consumers aren’t inspired to trust the GMO industry, consider this bizarre rant from Impossible Foods Chief Communications Officer Rachel Konrad in defense of the Impossible Burger, a veggie burger made more meat-like via genetically engineered yeast. Konrad was upset that a story in Bloomberg raised concerns about the insufficient research, lack of regulation and poor transparency for genetically engineered food technologies.

Impossible Burger’s marketing chief “set the record straight” with information sourced from chemical industry front groups and other unreliable messengers who regularly communicate inaccurate information.

So Konrad took to Medium, blasting critics of the Impossible Burger as “anti-science fundamentalists” and “setting the record straight” with information she sourced from chemical industry front groups and other unreliable anti-consumer messengers who regularly communicate inaccurate information about science.

Bloomberg is not a trusted source of reporting on science, according to Konrad, because the American Council on Science and Health (ACSH) says so. The ACSH is a corporate front group that solicits money from tobacco, chemical and pharmaceutical companies to defend pesticides, e-cigs, cosmetics and other toxic products that aren’t likely to win over the vegan crowd.

Instead of enduring the bias of Bloomberg, Konrad tells us, we should take heart in the rise of Mark Lynas, a promoter of GMOs and pesticides who communicates inaccurate information about science, according to scientists and food experts.

Konrad’s article also links to a column by Ted Nordhaus, who sits on the board of the parent organization of Genetic Literacy Project, a chemical industry propaganda group that attacks cancer scientists as part of its role as an “industry partner” in Monsanto’s public relations strategy to protect Roundup weed killer from cancer concerns.

The false and inflammatory messaging these front groups use to promote genetically engineered foods, defend pesticides, ignore health and environmental risks and silence consumer and environmental advocates goes a long way toward explaining why the GMO industry isn’t winning consumer trust.

Impossible Foods had a chance to turn a new leaf. Up to now, most GMO foods have been engineered to survive the spraying of weed-killing chemicals: glyphosate, now also dicamba, and soon also 2,4-D, in what environmental groups call the GMO pesticide treadmill. But the GMO industry is changing with the emergence of new techniques such as CRISPR and synthetic biology.

As one of the first food companies out with a GM food product that may actually offer consumer benefits (if one likes “bleeding” veggie burgers), Impossible Foods had the opportunity to write a new story, and build trust with an open, transparent process that respects consumer concerns. They blew it.

We are supposed to trust the manufacturer to vouch for the safety of Impossible Burger’s new genetically engineered protein, which is new to the human food supply. But the company’s process hasn’t inspired trust.

Their GMO “heme” ingredient is “super safe,” according to the Impossible Foods website. Konrad explains in Medium, “An objective, third-party team of the nation’s top food researchers unanimously concluded in 2014 that the Impossible Burger’s key ingredient, soy leghemoglobin (produced by a genetically engineered yeast), is ‘generally recognized as safe.’ The panel made this conclusion in 2014, well before we began selling the Impossible Burger on the market in 2016.”

She left out some important facts. As the New York Times reported last August, when the U.S. Food and Drug Administration raised concerns that the studies Impossible Foods presented in its GRAS notification were inadequate to establish safety, the company withdrew its petition but put the burger on the market anyway.

That was within their rights, but not a way to establish confidence in their product.

“These are standing panels of industry hired guns.”

Another flag: The three food researchers who wrote the expert panel report that Impossible Foods submitted to the FDA—Joseph Borzelleca, Michael Pariza and Steve Taylor—are on a short list of scientists the “food industry turns to over and over again” to obtain GRAS status, and all three served on the Phillip Morris Scientific Advisory Board, according to a 2015 investigation by the Center for Public Integrity, “The Misinformation Industry: Food safety scientists have ties to Big Tobacco.”

Borzelleca, the Center for Public Investigation reported, was the most active of the go-to scientists, having served on 41 percent of 379 panels convened in the last 17 years to review the safety of new food ingredients.

“Despite his decades of experience and praise heaped upon him by colleagues—one called him a ‘wonder’—critics of the GRAS system say Borzelleca is emblematic of a system that is rife with conflicts of interest,” CPI reported. “If scientists depend on the food industry for income, they may be less likely to contest the safety of ingredients companies hope to market, critics say.”

“These are standing panels of industry hired guns,” Laura MacCleery, an attorney for the Center for Science in the Public Interest, told CPI. “It is funding bias on steroids.”

But the views of critics with legitimate concerns are not welcome in the world of the Impossible Burger, according to Rachel Konrad.

Rather than blazing a new path of integrity with its new food technology, Impossible Foods has decided to follow a path well worn by many other purveyors of food additives and genetically engineered foods: rush new products to market without a transparent process or comprehensive safety reviews, then shout down anyone who raises concerns. Across our nation, people who want to know what’s in their food find such arrogance distasteful.

This article originally appeared in EcoWatch

Mark Lynas Promotes the Agrichemical Industry’s Commercial Agenda

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Mark Lynas is a former journalist turned promotional advocate for genetically engineered foods and pesticides who makes inaccurate claims about those products from his perch at the Cornell Alliance for Science, a public relations campaign to promote GMOs funded by the Gates Foundation and based at Cornell University. Lynas has been called out repeatedly by scientists, farmers and food experts for spreading misinformation and using manipulative tactics to promote a pro-biotech agenda.

Scientists, food experts say Lynas is wrong on science

Scientists and food policy experts have sharply criticized Lynas for his inaccurate and unscientific promotional efforts for GMOs and pesticides. See articles by (emphases ours):

  • David Schubert, PhD, Head, Cellular Neurobiology Laboratory & Professor at The Salk Institute for Biological Studies (San Diego Union Tribune letter): “I can unequivocally state that there is no scientific consensus about GMO safety and that most of his statements are false.”
  • Doug Gurian-Sherman, PhD, former senior scientist, Union of Concerned Scientists: “Here are some of the incorrect or misleading points that Lynas makes about the science or development of GE.”  “Instead of debating or discussing the actual science, Lynas casts aspersions and resorts to relying on authority rather than data or research.”
  • Belinda Martineau, PhD, genetic engineer who helped develop the first GMO food (NYT letter and Biotech Salon): Lynas’ claim about the certainty of GMO safety is “unscientific, illogical and absurd.”
  • Glenn Davis Stone, Professor of Anthropologist and Environmental Studies at Washington University, review of Lynas book Seeds of Science: “amateurish rehash of common industry talking points”
  • Eric Holt-Giménez, PhD, Director Food First/Inst. of Food Policy and Development (Huffington Post): “The laundry list of what Mark Lynas got wrong about both GMOs and science is extensive, and has been refuted point by point by some of the world’s leading agroecologists and biologists.”
  • Timothy A. Wise, Director of the Research and Policy Program at the Global Development and Environment Institute at Tufts University (Food Tank): Mark Lynas has “made a career out of … demonization
  • Alliance for Food Sovereignty in Africa (2018 statement): “The fly-in pundit’s contempt for African people, custom and tradition is unmistakeable.”
  • African Centre for Biodiversity (2018 press release): “Lynas’ narrative is demonstrably false.”
  • Pete Myers, PhD, founder and chief scientist at Environmental Health Sciences, publisher of EHN.org (on Twitter): “The peer reviewed scientific literature is replete with documentation that glyphosate does more than affect plants. Mark Lynas’ claims display deep scientific ignorance, or an active effort to manufacture doubt. You should ignore him.”

‘Manipulative, misleading and unethical’

African farmers say Lynas and the Cornell Alliance for Science used their images on the internet without their knowledge and consent and are demanding the images be removed, according to a December 2018 report published by the African Centre for Biodiversity. The report describes evidence of what the authors described as manipulative, misleading and unethical tactics Lynas used to promote a political agenda to push GMOs in Tanzania. “Mr Lynas’ manipulative communication tactics and attempts to discredit anybody who holds different views than his on GMOs and hybrid seeds have crossed an ethical red line and must cease,” the report said. 

See also, “Mark Lynas slammed for exploiting African farmers’ images to promote GMOs,” African Centre for Biodiversity press release (12.7.2018)

Pesticide messaging based on industry talking points, not science

An example of how Mark Lynas promotes agrichemical industry talking points rather than honest science reporting is his article attacking the scientists of the World Health Organization’s prestigious cancer research agency after they designated glyphosate a probable human carcinogen. A Monsanto public relations document reveals the corporation’s plan to discredit the cancer scientists by engaging “industry partners” to “orchestrate outcry” about the cancer report. Lynas’ messaging follows right along: he described the expert panel’s cancer report as a “witch hunt” orchestrated by people overcome with “hysteria and emotion,” and claimed that glyphosate is the “most benign chemical in world farming.” 

In reality, the WHO cancer panels are comprised of leading experts from multiple fields in cancer research who conduct comprehensive science reviews to identify cancer hazards to inform global policies to prevent cancer – a role that has made IARC a target of food and chemical industry propaganda campaigns. In pushing his case that “activist groups abused science and sidelined evidence-based policy in the glyphosate saga,” Lynas ignored substantial evidence, widely reported throughout the world, that Monsanto manipulated the science and regulatory reviews on glyphosate for decades using covert tactics including ghostwriting studies and articles, killing studies, pushing dubious science, attacking scientists and strong-arming regulatory agencies.

Promoted by, tied to pesticide industry propaganda network

Agrichemical companies and their public relations operatives frequently promote Mark Lynas and his work. See for example Monsanto’s website, many promotional tweets by pesticide industry trade groups, lobby groups, pro-industry academics and writers, and various Monsanto employees, and the dozens of Lynas’ articles promoted by Genetic Literacy Project, a propaganda group that partners with Monsanto.

Lynas and Cornell Alliance for Science also collaborate with other key players in the agrichemical industry’s lobbying and propaganda network.

Advises Monsanto partner group Sense About Science

A confidential Monsanto PR plan dated February 2015 suggested Sense About Science as a group that could help lead the industry’s response in the media to discredit the WHO cancer report about glyphosate. Lynas serves on the advisory council of Sense About Science. The group’s co-founder (and current “patron”) is Lord Dick Taverne, an English politician whose PR firm promoted and defended the tobacco industry in the 1990s, according to The Intercept and documents from theUCSF Tobacco Industry Archive.

Sense About Science also partners with the Cornell Alliance for Science to offer “statistical consultation for journalists” via the group’s director Trevor Butterworth, who built his career defending toxic products for the chemical, soda and drug industries.

See also: Monsanto relied on these “partners” to attack top cancer scientists

Aligned with climate science skeptic to launch pro-fracking, pro-nuke, GMO “movement”

Lynas calls himself a co-founder of the “movement” of “ecomodernism,” a corporate-aligned strain of “environmentalism” that writer George Monbiot describes as “take no political action to protect the natural world.” The group promotes fracking, nuclear power, and agrichemical products as ecological solutions.According to its leaders Ted Nordhaus and Michael Shellenberger of the Breakthrough Institute, energy technologies favored by the oil billionaire Koch brothers “are doing far more to reduce greenhouse gas emissions than the ones favored by the climate-apocalyptic Left.” Nordhaus is also a board member (along with Jon Entine and Drew Kershen) of the Science Literacy Project, the parent organization of Genetic Literacy Project, a propaganda group that partners with Monsanto.

At a failed launch event for ecomodernism in September 2015, Lynas aligned himself with Owen Paterson, a prominent climate science denialist whoslashed funding for efforts to prepare the UK for global warming during his stint as environment secretary there.That same month, Paterson spoke at Cornell Alliance for Science, where he promoted GMOs in a hyperbolic speech filled with unsupportable claims, and accused environmentalists of allowing children to die in Africa. Paterson’s speech at Cornell won praise from the industry-funded front group American Council on Science and Health in a blog titled “Billion dollar green campaigns kill poor children,” written by ACSH’s former acting director Gil Ross, a physician who went to jail for Medicaid fraud.

Mark Lynas background

Lynas authored several books on climate change (one of which was recognized by the Royal Society) before he attracted worldwide attention with his “conversion” from an anti-GMO activist to a promoter of the technology with a widely-promoted 2013 speech at Oxford that critics have described as misleading. Later that year Lynas became a fellow at Cornell University Office of International Programs at the College of Agriculture and Life Sciences, and began working for the Cornell Alliance for Science, a communications campaign developed in 2014 to promote GMOs with funding from the Gates Foundation.

See: Why is Cornell University hosting a GMO propaganda campaign?

Lynas identified himself as the “political director” for Cornell Alliance for Science in a 2015 New York Times op-ed. The Cornell Alliance for Science does not explain what its political agenda is, but the group’s messaging and goals closely track the agrichemical industry’s commercial agenda: to increase acceptance of genetically engineered crops and pesticides around the world, particularly in Africa.

Mysterious Lynas PR push, and leaked EuropaBio memo

The massive media coverage of Lynas’ pro-GMO conversion in 2013 raised suspicions that an industry PR campaign was helping to elevate him behind the scenes. A leaked 2011 memo from an industry PR firm — describing plans to recruit high profile “ambassadors” to lobby for GMO acceptance – heightened suspicions of industry backing because the document specifically named Lynas. Lynas has said the industry group never approached him.

According to a Guardian report, EuropaBio, a trade group whose members include Monsanto and Bayer, planned to recruit PR ambassadors to help decision makers “rethink Europe’s position on GM crops.” The ambassadors would not be paid directly but would receive travel expenses and “dedicated communications support” from industry funding. The PR firm’s operative rep claimed to “have interest from” Lynas, among others, in the ambassador role. Lynas denied having any contact with them. “I have not been asked to be an ambassador, nor would I accept such a request if asked,” he told the Guardian.

Gates Foundation, GMOs & Monsanto

The Gates Foundation– the principal funder for the Cornell Alliance for Science –has been sharply criticized for its agricultural development funding strategies, specifically for spending most of its funds “to feed the poor in Africa” on scientists in wealthy nations (see 2014 GRAIN analysis), and for colonialist strategies that are “exacerbating global inequality and entrenching corporate power globally” (see 2016 report by Global Justice Now).The Gates Foundation massively expanded its funding for agricultural projects about a decade ago, after Monsanto’s former head of international development, Rob Horsch, joined the foundation’s agricultural development leadership team. Lynas’ new book “Seeds of Science” spends a chapter (“The True History of Monsanto”) trying to explain some of the corporation’s past sins and lauding Rob Horsch at length. It spends another chapter (“Africa: Let Them Eat Organic Baby Corn”) arguing that Africans need agrichemical industry products to feed themselves.

Criticisms of the Gates Foundation’s colonialist approach to Africa

  • Seeds of Neo-Colonialism: Why the GMO Promoters Get it So Wrong About Africa, statement by the Alliance for Food Sovereignty in Africa, 5/7/2018
  • Are Gates and Rockefeller using their influence to set agenda in poor states?“Study identifies Bill and Melinda Gates and Rockefeller foundations among rich donors that are close to government and may be skewing priorities,” by John Vidal, The Guardian, 1/15/2016
  • Philanthropic Power and Development. Who shapes the agenda? by Jens Martens and Karolin Seitz, 2015 report (page 48).
  • Philanthrocapitalism: The Gates Foundation’s African programmes are not charity, by Philip L Bereano, Professor Emeritus at the University of Washington, Third World Resurgence, 2017
  • How Bill Gates is Helping KFC Take Over Africa, by Alex Park, Mother Jones, 1/10/2014
  • Gates Foundation’s Seed Agenda in Africa ‘Another Form of Colonialism,’ Warns Protesters, by Lauren McCauley, Common Dreams, 3/23/2015
  • Gates Foundation is spearheading neoliberal plunder of African agriculture, by Colin Todhunter, The Ecologist, 1/21/2016
  • How does the Gates Foundation spend its money to feed the world?GRAIN report, 2014
  • Bill Gates is on a mission to sell GMOs to Africa, but he’s not telling the whole truth, by Stacy Malkan, Alternet, 3/24/2016