Rick Berman

Cornell Alliance for Science is a PR Campaign for the Agrichemical Industry

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Posted on by Stacy Malkan

Despite its academic-sounding name and affiliation with an Ivy League Institution, the Cornell Alliance for Science is a public relations campaign to promote genetically engineered foods and pesticides. With $12 million in funding from the Bill & Melinda Gates Foundation, the Cornell Alliance for Science claims to be working to “restore the importance of scientific evidence in decision-making,” however, the examples in this fact sheet show that the group:

  • Misleads the public with inaccurate information about science;
  • Elevates unreliable messengers who make false and unscientific claims; and,
  • Partners with front groups that have worked with the tobacco industry or chemical industries to manufacture doubt about science that raises health concerns.

The evidence suggests the Cornell Alliance for Science is using Cornell’s name, reputation and authority to promote the talking points and political agenda of the world’s largest agrichemical corporations.

The Gates Foundation helped launch the Cornell Alliance for Science in 2014 as an effort to “depolarize the charged debate” around genetically modified foods (GMOs). The Gates Foundation Deputy Director Rob Horsch, who worked for Monsanto Company for 25 years, leads the foundation’s agricultural research and development strategies, which have drawn criticism for relentlessly promoting GMOs and agrichemicals in Africa over the opposition of Africa-based groups and social movements, and despite many concerns and doubts about genetically engineered crops across Africa.1

Industry-aligned mission and activities

The mission of Cornell Alliance for Science – to build a global movement of “agricultural champions” to “advocate for access” to genetically engineered crops – is strikingly similar to the mission of the main trade group that promotes the interests of the world’s largest agricultural chemical companies. The Council for Biotechnology Information, which is funded by BASF, Bayer/Monsanto, DowDuPont and Syngenta, describes its agenda to “promote acceptance” of agricultural biotechnology by getting “external voices” to “understand and accept the positive role” of genetic engineering.

The main activity of the Cornell Alliance for Science appears to be training and supporting its Global Leadership Fellows – many of whom are journalists or marketing specialists2 – to conduct public relations and political advocacy that aligns with the agrichemical industry’s agenda. Geographical areas of focus have included African countries, where Alliance members urged countries to accept GMO crops and pesticides; and the Hawaiian Islands, where Alliance members opposed community efforts to regulate pesticides.

Defending pesticides with Monsanto talking points

The messaging of Cornell Alliance for Science is strikingly aligned with the agrichemical industry. One clear example is how the Cornell group echoed industry efforts to discredit the scientists of the World Health Organization’s cancer research agency in the wake of their 2015 finding that glyphosate, the main chemical in Roundup weed killer, is a probable human carcinogen.

Monsanto’s messaging to combat the market effects of the cancer ruling is revealed in this February 2015 public relations document, which described plans to mobilize “partners” across the food industry to “orchestrate outcry” about the cancer report in order to “protect the reputation” of Roundup and ward off regulatory actions. Direct sales of glyphosate-based products such as Roundup account for about one third of Monsanto’s profits, and the herbicide is a key component of GMO foods with 90% of corn and soy grown in the United States genetically engineered to tolerate Roundup products.

The precise product-defense messaging can be seen in materials from groups Monsanto identified as “industry partners” in its plan. For example, the Genetic Literacy Project, one of the industry partner groups, and the American Council on Science and Health, a front group Monsanto paid to spin the cancer report, claimed the report was a “scientific fraud” perpetrated by activists, and attacked the cancer scientists as “anti-chemical enviros” who “lied” and “conspired to misrepresent” the health risks of glyphosate.

The Cornell Alliance for Science leveled similar attacks against the scientists, portraying their cancer report as a  “witch hunt” orchestrated by “anti-Monsanto activists” who “abused science” and committed “an obvious perversion of both science and natural justice” by reporting a cancer risk. The Cornell Alliance for Science article written by Mark Lynas described glyphosate as “the most benign chemical in world farming.”

Mark Lynas used false talking points straight from Monsanto’s PR playbook to attack the WHO cancer scientists.

Lynas, a writer who works with Cornell Alliance for Science, claimed to be on the side of science and yet ignored evidence that Monsanto interfered with scientific research, manipulated regulatory agencies and used other “strong arm” tactics to interfere with the scientific process in order to protect its pesticide.

In August 2018, in the first case to go to trial of more than 8,000 lawsuits pending against Monsanto (now merged with Bayer), a jury ordered Monsanto to pay $289 million in compensatory and punitive damages to a school groundskeeper who was diagnosed with terminal cancer after using glyphosate-based Roundup products. The jury found that Monsanto “acted with malice, oppression or fraud” in covering up the cancer risk of Roundup.

Partners with industry, opposes transparency 

The director of Cornell Alliance for Science, Sarah Evanega, PhD, has said her group is independent of industry: “We do not write for industry, and we do not advocate or promote industry-owned products. As our website clearly and fully discloses, we receive no resources from industry.” However, dozens of emails obtained by U.S. Right to Know, now posted in the UCSF chemical industry documents library, show that Dr. Evanega and the Cornell Alliance for Science coordinate closely with the agrichemical industry and their PR allies on key public relations initiatives; see some examples in the footnotes.3

The Cornell Alliance for Science led opposition to transparency efforts to uncover how the agrichemical companies work with academics in covert ways to influence policy and public perception. As one of their first campaigns, the Cornell group teamed up with the industry partner group Biofortified to launch a petition opposing the use of Freedom of Information Act (FOIA) requests to investigate corporate-academic ties. The U.S. Right to Know FOIA investigation has revealed many examples of how academics assist industry with PR and lobbying campaigns in ways that are hidden from the public and policy makers.

As one example, the emails show that the pesticide industry recruited members of Biofortified to lobby against pesticide regulations in Hawaii. One member of the group, University of Florida Professor Kevin Folta, claimed they were “independent expert scientists” traveling to Hawaii “simply to share science,” even though the pesticide industry was coordinating their meetings and messaging behind the scenes. Dr. Folta has misled the public about science and his ties to industry on many occasions; yet the emails show that Dr. Evanega invited him to teach and speak at Cornell and suggested him for speaking roles, describing him as “an amazing champion for change” and “a model for scientists.”

Fellows, partners mislead the public about science 

The Cornell Alliance for Science partners with groups and people who mislead the public about science. The partnerships described below suggest that the purpose of the Cornell Alliance for Science is not to promote science but rather to promote the agrichemical industry’s political agenda of deregulation.

Mark Lynas: The most visible face of the Cornell Alliance for Science, the British writer Mark Lynas has written dozens of articles defending agrichemical industry products in the name of the Cornell Alliance for Science and recently published a book promoting GMOs and arguing for African countries to accept them.

Experts in genetic engineering, biology, agroecology and food policy have criticized Lynas for making false claims, inaccurate statements, “unscientific, illogical and absurd” arguments, “relying on authority rather than data or research,” and making a career out of demonizing and insulting critics of the agrichemical industry.4 A 2018 statement by the Alliance for Food Sovereignty in Africa described Lynas as a “fly-in pundit” whose “contempt for African people, custom and tradition is unmistakable.”

Lynas has been a Visiting Fellow at Cornell University’s Office of International Programs at the College of Agriculture and Life Sciences since 2013. According to his website, he advises the Cornell Alliance for Science on their work in developing countries and teaches courses at Cornell. In 2015, Lynas described himself as the “political director” of Cornell Alliance for Science. He also serves on the advisory council of Sense About Science, a Monsanto partner group.

Read more about Mark Lynas and his background here.

Trevor Butterworth and Sense About Science/STATS: The Cornell Alliance for Science partners with Sense About Science USA to offer “statistical consultation for journalists,” and gives a platform to the group’s director Trevor Butterworth, who built his career defending products important to the chemical, junk food and drug industries, including phthalates, BPA, vinyl plastic, fracking, formaldehyde in baby soaps, sugary sodas, artificial sweeteners and Oxycontin.

Cornell Alliance for Science Visiting Fellow Trevor Butterworth built his career defending the chemical, junk food and drug industries.

Butterworth has been a Visiting Fellow at the Cornell Alliance for Science since 2016 and also teaches a statistics course at Cornell.

Journalists have described Butterworth’s former employer STATS, which he merged with Sense About Science USA in 2014, as a “disinformation campaign” that plays a key role in the “hardball politics of chemical regulation” and uses tobacco tactics to manufacture doubt about chemical risk. Both Sense About Science and STATS were founded by men who worked with the tobacco industry in the 1990s to downplay the risks of cigarettes.

Monsanto’s PR plan named Sense About Science as an industry partner, and suggested the group could “lead industry response” in the media. Read more about Butterworth, Sense About Science and STATS here.

Climate science skeptic Owen Paterson: In 2015, Cornell Alliance for Science hosted a visit by Owen Paterson, a British Conservative Party politician and well-known climate science skeptic who slashed funding for global warming mitigation efforts during his stint as UK Environment Minister. Paterson used the Cornell stage to promote GMOs with unscientific, inaccurate arguments and claims that environmental groups “allow millions to die.”

This post by a Monsanto-funded group shows how Cornell Alliance for Science spin echoes through industry’s messaging chamber.

The Monsanto-funded front group American Council on Science and Health promoted Paterson’s Cornell speech with an article by Gil Ross, a doctor who spent time in jail for Medicaid fraud, claiming that “billion dollar green campaigns kill poor children.”

A week after his Cornell talk, Paterson partnered with Mark Lynas of the Cornell Alliance for Science and Tracey Brown, director of Sense About Science in the UK, to launch the “ecomodernism movement,” a corporate-aligned, anti-regulation strain of “environmentalism” that Lynas said he co-founded. British writer George Monbiot describes ecomodernism as “take no action to protect the natural world.”

Opposes community efforts to regulate pesticides in Hawaii

Another example of how the Cornell Alliance for Science deploys fellows and staff members to assist with agrichemical industry lobbying efforts is the group’s campaign to defend pesticides and discredit public health advocates in Hawaii. The Hawaiian Islands are an important testing ground for genetically engineered crops, and also ground zero for high exposures to pesticides and concerns about pesticide-related health problems, including birth defects, cancer and asthma.

These concerns led residents to organize a years-long fight to pass stronger regulations to reduce pesticide exposures and improve disclosure of the chemicals used on agricultural fields. The Cornell Alliance for Science vigorously opposed those efforts, with staff members, fellows and associates writing many articles that tried to discredit elected officials and community groups in Hawaii working for reforms. Messengers of those pro-industry efforts include:

Sarah Thompson, a former employee of Dow AgroSciences, coordinates the Hawaii Alliance for Science, a “communications-based non-profit grassroots organization associated with the Cornell Alliance for Science.” The group launched in 2016, has 10 team members listed on its website, and says its purpose is to “ensure that Science can thrive in Hawaii.” Social media posts from the Hawaii Alliance for Science and its coordinator Thompson have described critics of the agrichemical industry as arrogant and ignorant people, celebrated corn and soy mono-crops and defended neonicotinoid pesticides which many studies and scientists say are harming bees.

Joan Conrow, Managing Editor and Visiting Fellow of Cornell Alliance for Science, and team member of Hawaii Alliance for Science, writes articles on her personal website, her “Kauai Eclectic” blog and for the industry front group Genetic Literacy Project trying to discredit health professionals, community groups and politicians in Hawaii who advocate for stronger pesticide protections. Conrow has accused environmental groups of tax evasion, ripped apart media reports about pesticide-related health concerns and compared a food safety group to the KKK.

Conrow has not always disclosed her Cornell affiliation. In August 2016, Hawaii’s Civil Beat newspaper criticized Conrow for her lack of transparency and cited her as an example of why the paper was changing its commenting policies. Conrow “often argued the pro-GMO perspective without explicitly mentioning her occupation as a GMO sympathist,” wrote journalism professor Brett Oppegaard. “Conrow also has lost her journalistic independence (and credibility) to report fairly about GMO issues, because of the tone of her work on these issues.”

Joni Kamiya, a 2015 Global Leadership Fellow with Cornell Alliance for Science and also on the team of Hawaii Alliance for Science, argues against pesticide regulations on her website Hawaii Farmer’s Daughter, in the media and also for the industry front group Genetic Literacy Project. She is an “ambassador expert” for the agrichemical industry-funded marketing website GMO Answers.

Like Conrow, Kamiya claims pesticide exposures in Hawaii aren’t a problem, and tries to discredit elected officials and “environmental extremists” who want to regulate pesticides. She promotes chemical industry front groups and industry consultants as “fearless sources” she loves on her website, and even includes the Center for Consumer Freedom, the front group started by Rick Berman, the “king of corporate front groups and propaganda” who was once profiled on 60 Minutes as “Dr. Evil” for his work as the “arch enemy” of regulations to protect health and the environment.

Cornell Alliance for Science staffers, advisors

The Cornell Alliance for Science describes itself as “an initiative based at Cornell University, a non-profit institution.” The Alliance does not disclose its budget, expenditures or staff salaries, and Cornell University does not disclose any information about the Cornell Alliance for Science in its tax filings.

The website lists 20 staff members, including the Director Sarah Evanega, PhD, and Managing Editor and Visiting Fellow Joan Conrow (it does not list Mark Lynas or other fellows who may also receive compensation). Other notable staff members listed on the website include:

The Cornell Alliance for Science advisory board includes academics who assist the agrichemical industry with their PR efforts.

More critiques of the Cornell Alliance for Science

  • “6 ways this Ivy League university is acting like a PR firm for junk food, GMOs and pesticides,” by Sophia Johnson, Salon
    • “The Cornell Alliance for Science is a PR front for the agrichemical industry.”
  • “Why is Cornell University hosting a GMO propaganda campaign?” by Stacy Malkan, The Ecologist
    • This group “is promoting GMOs using dishonest messaging and PR tactics developed by agrichemical corporations with a long history of misleading the public about science.”
  • “New York Farmers call on Cornell to evict the Cornell Alliance for Science,” press release from 67 organic farmers
    • “Careful examination of the Alliance for Science website reveals not a single critical assessment of genetic engineering, none of the reasonable questions that ecological precaution suggest, and no significant evaluation or critique of the way that increased use of genetically engineered seed, Round-Up Ready corn and soy in particular, has enabled the consolidation of power over the world’s food supply by fewer and fewer chemo-biotech corporations.”
  • “One student’s experience of pro-GMO propaganda at Cornell,” by Robert Schooler, Independent Science News
    • “The GMO Debate course, which ran in the fall of 2015, was a blatant display of unscientific propaganda in an academic setting.”
  • “The Puppetmasters of Academia,” by Jonathan Latham, PhD, Independent Science News
    • “The Alliance for Science is a PR project and international training center for academics and others who want to work with the biotech industry to promote GMOs.”
  • “The War on Genetically Modified Food Critics,” by Timothy Wise, director of the Research and Policy Program at the Global Development and Environment Institute at Tufts University
    • “What we’re seeing is a concerted campaign (to) … paint GMO critics as anti-science while offering no serious discussion of the scientific controversy that still rages.”

Footnotes with additional information 

[1] The Gates Foundation has been criticized for spending the bulk of its agricultural development grants in wealthy countries on strategies that entrench corporate power. Numerous groups across Africa have reported concerns about the disappearance of traditional and organic food crops, the higher expenses of GMO seeds and agricultural chemicals, doubts about whether genetic engineering can deliver on promises and the limitations of GMO crops to deal with the complex realities of farming in Africa. In Burkina Faso, farmers abandoned an experiment with Monsanto’s bug-resistant corn after it became clear the genetically engineered corn could not deliver the same high quality as the traditional homegrown variety. In South Africa, where more than 85% of corn and soy are genetically engineered to survive glyphosate-based Roundup weed killer, farmers are using more chemicals and doctors are raising concerns about growing rates of cancer.

Critiques of the Gates Foundation’s approach to agricultural development and funding include:

[2] More than half the 2018 Cornell Alliance for Science Global Leadership Fellows – 15 out of 27 – are identified in their bios as journalists or specialists in communication or marketing. Government administrators, biotechnology students and agribusiness representatives are also among the 2018 fellows chosen from seven countries: Nigeria, Uganda, Kenya, Ghana, Zambia, Zimbabwe and Tanzania. According to the Cornell University press release, the fellows will attend a 12-week intensive training program to learn “strategic planning, grassroots organizing, the science of crop biotechnology and effective communications” to help them advocate for access to biotechnology in their home countries.

[3] Dozens of emails obtained via FOIA by U.S. Right to Know, and now posted in the UCSF chemical industry documents library, show Dr. Evanega and the Cornell Alliance for Science coordinating closely with the agrichemical industry and their academic allies to coordinate events and messaging:

[4] Critiques and corrections of Mark Lynas include:

Academics Review: The Making of a Monsanto Front Group

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Posted on by Stacy Malkan

Academics Review, a nonprofit 501(c)(3) organization launched in 2012, claims to be an independent group but documents obtained by U.S. Right to Know revealed it is a front group set up with the help of Monsanto and its public relations team to attack agrichemical industry critics while appearing to be independent.

Related: Genetic Literacy Project, Monsanto names its “industry partners,” Biotech Literacy Project boot camps
“Monsanto Fingerprints Found All Over Attack on Organic Food,” by Stacy Malkan, Huffington Post (2016)

Covert industry funding 

The Academics Review website describes its founders as “two independent professors,” Bruce Chassy, PhD, professor emeritus at the University of Illinois at Urbana-Champaign, and David Tribe, PhD, senior lecturer at the University of Melbourne, Australia. As of May 2018, the website claims, “Academics Review only accepts unrestricted donations from non-corporate sources to support our work.”

However, tax records show that the primary funder of Academics Review has been the Council for Biotechnology Information, a trade association that is funded and run by the largest agrichemical companies: BASF, Bayer, DowDuPont, Monsanto and Syngenta.

According to CBI tax records, the industry-funded group gave Academics Review a total of $650,000 in 2014 and 2015-2016. Tax records for AcademicsReview.org report expenses of $791,064 from 2013-2016 (see 2013, 2014, 2015, 2016). The money was spent on organizing conferences and promoting GMOs and pesticides, according to the tax records.

Dr. Chassy was also for years receiving undisclosed funding from Monsanto via his university. See, “Why didn’t a University of Illinois professor have to disclose his GMO funding?” by Monica Eng, WBEZ (March 2016)

Emails reveal secret origin of academic front group

Emails obtained by U.S. Right to Know via state Freedom of Information requests revealed the inner workings of how Academics Review was set up as a front group with the help of Monsanto, its PR allies and industry funders. Key facts and emails:

  • According to a March 11, 2010 email chain, Academics Review was established with the help of Monsanto executives along with Jay Byrne, Monsanto’s former director of corporate communications; and Val Giddings, former VP of the biotech industry trade association BIO, as a platform to attack critics of the agrichemical industry.
  • Eric Sachs, a senior public relations executive at Monsanto, said he would help find industry funding for Academics Review. “The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” Sachs wrote to Chassy on November 30, 2010.
  • Byrne compared the concept as similar to – but better than – a front group set up by Rick Berman, a lobbyist known as  “Dr. Evil” and the “king of corporate front groups and propaganda” for his work to promote tobacco and oil industry interests under the cover of neutral-sounding groups. Berman’s “’Center for Consumer Freedom’ (ActivistCash.com) has cashed in on this to the extreme; and I think we have a much better concept,” Byrne wrote to Chassy on March 11, 2010.
  • Byrne said he was developing an “opportunities list with targets” for Monsanto comprised of “individuals organizations, content items and topic areas” critical of ag-biotech that “mean money for a range of well heeled corporations.”
  • Chassy indicated he was especially keen to go after the organic industry. “I would love to find a prime name in the middle of the organic aura from which to launch ballistic missiles,” he wrote in March 2010. In 2014, Academics Review attacked the organic industry with a report it falsely claimed was the work of independent academics with no conflicts of interest.

Monsanto PR plan named Academics Review as “industry partner” 

Academics Review is an “industry partner”according to a confidential Monsanto PR document that describes the corporation’s plans to discredit the World Health Organization’s cancer research arm, the International Agency for Research on Cancer (IARC), in order to defend the reputation of Roundup weedkiller. On March 20, 2015, IARC announced it had classified glyphosate as Group 2A carcinogen, “probably carcinogenic to humans.”

The Monsanto PR document lists four tiers of industry partners to engage in its public relations efforts to discredit the cancer panel’s report. Academics Review was listed as a Tier 2 “industry partner” along with Genetic Literacy Project, Sense About Science, Biofortified, and the AgBioChatter academics list serve.

An Academics Review article dated March 25, 2015 claimed the “IARC glyphosate cancer review fails on multiple fronts.” The article linked to the industry-funded GMO Answers, the front group American Council on Science and Health and a Forbes article by Henry Miller that was ghostwritten by Monsanto.

Bruce Chassy’s ties to industry and its front groups

Professor Bruce Chassy, co-founder of Academics Review and president of the board, has been frequently cited in the media as an independent expert on GMOs, while he was also receiving undisclosed funds from Monsanto.

Chassy had received $57,000 in undisclosed funds over a two-year period from Monsanto to travel, write and speak about GMOs, according to WBEZ. The story reported that Monsanto also sent at least $5.1 million through the University of Illinois Foundation to university employees and programs between 2005 and 2015.

Chassy is on the “Board of Science and Policy Advisors” of the American Council on Science and Health, a front group funded by Monsanto and other companies whose products the group defends. Chassy is also an “independent expert” for GMO Answers, a marketing website for GMOs and pesticides funded by the agrichemical industry.

Articles about Bruce Chassy’s industry ties:

  • New York Times, “Food Industry Enlisted Academics in G.M.O. Lobbying War, Emails Show,” by Eric Lipton (9/5/2015)
  • New York Times email archive, “A University of Illinois Professor Joins the Fight,” (9/5/2015)
  • WBEZ, “Why Didn’t an Illinois Professor Have to Disclose GMO Funding,” by Monica Eng (3/15/2016)
  • US Right to Know, “Following an Email Trail: How a Public University Professor Collaborated on a Corporate PR Campaign,” by Carey Gillam (1/29/2016)

David Tribe / Academics Review / Biofortified

David Tribe is co-founder of Academics Review, vice president of the Academics Review Board of Directors, and a reviewer on the 2014 Academics Review report attacking the organic industry. Tribe is also a member of the board of directors of Biology Fortified Inc., or Biofortified, a nonprofit group that aids the agrichemical industry with lobbying and public relations.

Industry-funded Biotech Literacy Project Boot Camps: training scientists and journalists to promote GMOs 

The Biotech Literacy Project boot camps were a series of conferences funded by the agrichemical industry and organized by Academics Review and Genetic Literacy Project, another front group that partners with Monsanto on public relations projects while claiming to be independent. The boot camps trained scientists and journalists how to promote GMOs and pesticides, and had explicit political aims to stave off GMO labeling and prop up flagging support for agrichemical industry products.

Boot camp organizers falsely claimed to journalists and scientists that funding for the Biotech Literacy Project boot camps came from government and academic sources, as well as industry sources, but the only traceable source of funds came from  agrichemical companies and non-industry sources denied funding the events, Paul Thacker reported in The Progressive.

“I was offered a $2,000 honorarium, as well as expenses. I wrote back and asked who would provide the honorarium and was told it’d be a combination of funds from UC Davis, USDA, state money, and the Biotechnology Industry Organization (BIO).” (Journalist Brooke Borel, Popular Science)

“I need to be clear up front that our support comes from BIO, USDA, state-USAID and some foundation money so industry is indirectly a sponsor. We are 100% transparent about sponsorship.” (boot camp organizer Bruce Chassy email to scientists)

The Council for Biotechnology Information, a trade group funded by BASF, Bayer, DowDuPont and Monsanto Company spent over $300,000 on two boot camps held at UC Davis and University of Florida, according to tax records.

Speakers at the 2015 Biotech Literacy Project boot camp included biotech industry executives and public relations operatives, including Monsanto’s former head of communications Jay Byrne (who helped set up Academics Review as a front group to attack industry critics), Hank Campbell of the front group American Council on Science and Health, and Yvette d’Entremont the “SciBabe”; along with industry-connected academics Kevin Folta of the University of Florida, Pamela Ronald and Alison Van Eenennaam of UC Davis; and journalists including Keith Kloor and Brooke Borel.

More information:

For more information about the findings of U.S. Right to Know and media coverage about collaborations between industry groups and academics on food issues, see our investigations page. U.S. Right to Know documents are also available in the Chemical Industry Documents Library hosted by the University of California, San Francisco.

Monsanto Fingerprints Found All Over Attack On Organic Food

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Posted on by Stacy Malkan

This article first appeared in the Huffington Post.

By Stacy Malkan

When a reputable-sounding nonprofit organization released a report attacking the organic food industry in April 2014, the group went to great lengths to tout its independence.

The 30-page report by Academics Review, described as “a non-profit led by independent academic experts in agriculture and food sciences,” found that consumers were being duped into spending more money for organic food because of deceptive marketing practices by the organic industry.

Trade press headlines blared: “Organics exposed!” (Brownfield News) and “Organic Industry Booming by Deceiving Consumers” (Food Safety Tech News), touting the findings by supposedly independent experts.

The findings were “endorsed by an international panel of independent agricultural science, food science, economic and legal experts from respected international institutions,” according to the group’s press release.

In case the point about independence wasn’t clear, the press release ends on this note: “Academics Review has no conflicts-of-interest associated with this publication, and all associated costs for which were paid for using our general funds without any specific donor’ influence or direction.”

What was not mentioned in the report, the news release or on the website: Executives for Monsanto Co., the world’s leading purveyor of agrichemicals and genetically engineered seeds, along with key Monsanto allies, engaged in fund raising for Academics Review, collaborated on strategy and even discussed plans to hide industry funding, according to emails obtained by U.S. Right to Know via state Freedom of Information Act (FOIA) requests.

Monsanto’s motives in attacking the organic industry are obvious: Monsanto’s seeds and chemicals are banned from use in organic farming, and a large part of Monsanto’s messaging is that its products are superior to organics as tools to boost global food production.

Academics Carry Monsanto’s Message 

Academics Review was co-founded by “two independent professors … on opposite ends of the planet,” Bruce Chassy, Ph.D., professor emeritus at University of Illinois, and David Tribe, Ph.D., senior lecturer at University of Melbourne. They claim the group “only accepts unrestricted donations from non-corporate sources.”

Yet two email exchanges in 2010 reveal plans to find corporate funding for Academics Review while keeping corporate fingerprints hidden.

In a March 11, 2010 email exchange with Chassy, Jay Byrne, former head of communications at Monsanto who now runs a PR and market research firm, offered to act as a “commercial vehicle” to help find corporate funding for Academics Review.

Chassy discussed his interest in attacking the organic industry in the emails. “I would love to have a prime name in the middle of the organic aura from which to launch ballistic missiles…” he wrote, “I sure don’t have the money.”

Byrne replied,

“Well, I suggest we work on the money (for all of us) first and quickly! I’ve proposed to Val [Giddings, former vice president of BIO, the biotech industry trade association] that he and I meet while I’m in DC next week so we can (not via e-mail) get a clear picture of options for taking the Academic Review project and other opportunities forward. The “Center for Consumer Freedom” (ActivistCash.com) has cashed in on this to the extreme.”

The Center for Consumer Freedom is directed by Rick Berman, a lobbyist who has been called “Dr. Evil“ and the “king of corporate front groups and propaganda“ for his work to promote the tobacco industry and other corporate interests under the cover of neutral-sounding groups.

“I think we have a much better concept,” Byrne told Chassy.

Byrne shared an “opportunities” list of targets comprised of people, groups and content critical of GMOs and Monsanto: Vandana Shiva, Andrew Kimbrell, Ronnie Cummins, Sierra Club, Greenpeace, Institute for Agriculture and Trade Policy, Michael Pollan’s book “In Defense of Food,” the movies “Food, Inc” and “The World According to Monsanto,” and “topic cross-over on all the risk areas of ag-biotech (out crossing/ contamination, bees, butterflies, human safety, etc…).”

“All of these individuals, organizations, content items and topic areas mean money for a range of well heeled corporations, Byrne wrote, adding:

All of these individuals, organizations, content items and topic areas mean money for a range of well heeled corporations.

“I believe Val and I can identify and serve as the appropriate (non-academic) commercial vehicles by which we can connect these entities with the project in a manner which helps to ensure the credibility and independence (and thus value) of the primary contributors/owners… I believe our kitchen cabinet here can serve as gatekeepers (in some cases toll takers) for effective, credible responses, inoculation and proactive activities using this project platform…”

“Sounds good to me,” Chassy replied. “I’m sure that you will let me know what you discuss.”

In an email exchange with Chassy dated November 30, 2010, Eric Sachs, a senior public relations operative for Monsanto, discussed finding corporate support for Academics Review while “keeping Monsanto in the background.”

Sachs wrote to Chassy:

“You and I need to talk more about the “academics review” site and concept. I believe that there is a path to a process that would better respond to scientific concerns and allegations. I shared with Val yesterday. From my perspective the problem is one of expert engagement and that could be solved by paying experts to provide responses. You and I have discussed this in the past. Val explained that step one is establishing 501(c)3 not-for-profit status to facilitate fund raising. That makes sense but there is more. I discussed with Jerry Steiner today (Monsanto Executive Team) and can help motivate CLI/BIO/CBI and other organizations to support. The key will be keeping Monsanto in the background so as not to harm the credibility of the information.”

The key will be keeping Monsanto in the background so as not to harm the credibility of the information.

CLI/BIO/CBI refers to three industry trade groups — Crop Life International, the Biotechnology Innovation Organization and the Council for Biotechnology Information — that represent agrichemical corporations.

Chassy responded to Sachs, “Yes we should talk about Academics Review. I think we are on the same page.”

When asked directly about funding, Chassy replied via email: “Academics Review does not solicit or accept funds from any source for specific research or any other activities associated with any products, services or industry. Academics Review only accepts unrestricted donations from non-corporate sources to support our work.”

He said that Academics Review incorporated and reported no income in 2012 and he provided the IRS form 990s for 2013 and 2014 (now also posted on the website). Those documents report $419,830 in revenues but include no information about contributors. Chassy did not respond to requests to provide that information.

Press Covers “Independent” Attack on Organic

Academics Review released its organic marketing study in April 2014 to a robust round of trade press coverage describing the findings of “independent researchers”:

• “The Organic Food Industry Has Been Engaged in ‘Multi-Decade Public Disinformation Campaign’ claims report” (Food Navigator)

• “Report: Organic Industry Achieved 25 Years of Fast Growth Through Fear and Deception” (Food Safety News)

• “A Scathing Indictment of Organic Food Marketing” (Hoard’s Dairyman)

• “Using Fear as a Sales Tactic” (Food Business News)

In the New York Post, Naomi Schaffer Riley built a case against “tyranny of the organic mommy mafia” who are duped by disingenuous marketing tactics of the organic industry. Her sources included the Academics Review report and Julie Gunlock, author of a book about the “culture of alarmism.”

Riley didn’t mention that Gunlock, and also Riley herself, are both senior fellows at the Independent Women’s Forum, a group heavily funded by Donors Trust, which has bankrolled corporate attacks on unions, public schools and climate scientists.

In the Des Moines Register, John R. Block, a former U.S. secretary of agriculture who now works for a law firm that lobbies for agribusiness interests, reported on the “blockbuster report” by Academics Review and its findings that the organic industry’s secret to success is “black marketing.”

The corporate front group American Council on Science and Health, which receives funding from the agrichemical industry and where Chassy serves as a scientific advisor, pushed the “black marketing” theme in articles by ACSH president Hank Campbell and Henry I. Miller, MD, a Hoover Institute fellow who served as the spokesmodel in commercials for the effort to kill GMO labeling in California, for which Monsanto was the lead funder.

Miller, who has a long history of making inaccurate scientific claims in support of corporate interests, also used the Academics Review report as a source for organic attacks in Newsweek and the National Review, and claimed in the Wall Street Journal that organic farming is not sustainable.

Similar anti-organic themes run through other agrichemical industry PR channels.

GMO Answers, a marketing website funded by the Big Six agrichemical companies (and where Chassy and Tribe serve as “independent experts”), promotes the ideas that organics are no healthier, no better for the environment and just a marketing program — although, ironically, the PR firm that runs GMO Answers has launched a specialty group in San Francisco to try to cash in on the organic market.

Monsanto’s top spokesperson, Robb Fraley, also repeatedly trashes the organic industry on his Twitter feed.

Money Flow Goes Public; Academics Review Goes Silent 

In March 2016, Monica Eng reported for WBEZ on documents showing that Monsanto paid Professor Bruce Chassy more than $57,000 over a 23-month period to travel, write and speak about GMOs — money that was not disclosed to the public.

According to Eng’s investigation, the money was part of at least $5.1 million in undisclosed money Monsanto sent through the University of Illinois Foundation to university employees and programs between 2005 and 2015.

“Chassy did not disclose his financial relationship with Monsanto on state or university forms aimed at detecting potential conflicts of interest,” Eng reported.

“Documents further show that Chassy and the university directed Monsanto to deposit the payments through the University of Illinois Foundation, a body whose records are shielded from public scrutiny. The foundation also has the ability to take in private money and disburse it to an individual as a ‘university payment’ — exempt from disclosure.”

In January 2016, Carey Gillam, research director of U.S. Right to Know, reported on emails showing that hundreds of thousands of dollars had flowed from Monsanto to the University of Illinois “as Chassy collaborated on multiple projects with Monsanto to counter public concerns about genetically modified crops (GMOs) – all while representing himself as an independent academic for a public institution.”

“What you find when reading through the email chains is an arrangement that allowed industry players to cloak pro-GMO messaging within a veil of independent expertise, and little, if any, public disclosure of the behind-the-scenes connections,” Gillam wrote.

The last post on the Academics Review site, dated Sept. 2, 2015, is a blog by Chassy explaining that some of his emails would be made public due to the FOIA requests of U.S. Right to Know, which he characterized as an assault on his 40 years of public science, research and teaching.

Financial support from the private sector for public sector research and outreach is “appropriate, commonplace and needed to further the public interest,” Chassy wrote. “Such support should be, and in all my experiences has been, transparent and done under the strict ethical guidelines of the public institutions that are benefiting from private sector or individual financial contributions.”

Three days later, some of Chassy’s emails were first made public in a front-page New York Times article by two-time Pulitzer Prize winning journalist Eric Lipton. Lipton reported that Monsanto gave Chassy a grant for an undisclosed sum in 2011 for “biotechnology outreach and education activities.”

Chassy told Lipton that the money he received from Monsanto “helped to elevate his voice through travel, a website he created and other means.”

Still Getting Press as an Independent Source 

Despite the revelations in the emails and the disclosure of Chassy’s financial ties to Monsanto, the Academics Review website and its report attacking the organic industry are still posted online with all the descriptions claiming independence.

And Chassy still enjoys press coverage as an “independent” expert on GMOs. In May 2016, two separate Associated Press stories quoted Chassy on that topic. Neither story mentioned Chassy’s now-public financial ties to Monsanto.

Stacy Malkan is co-director of the consumer group U.S. Right to Know. She is author of the award-winning book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry” (New Society 2007). 

Center for Consumer Freedom — key facts

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Posted on by Gary Ruskin

Summary

* Founded in 1995 as the Guest Choice Network

* Phillip Morris provided $600,000 in seed money for the organization

* Restaurant, tobacco company funds were used to fight restaurant smoking bans

* Over 40% of expenses funneled to Center for Consumer Freedom (CCF) founder Rick Berman’s lobbying shop

* Payments to Berman lobbying firm led Charity Navigator to post donor advisory against CCF

* TIME: Attacks on Humane Society “a low blow”

Center for Consumer Freedom Originally Funded by Tobacco and Restaurant Industries to Fight Bans on Smoking in Restaurants

According to the Washington Post, the Center for Consumer Freedom – then named the Guest Choice Network – was originally funded with “tobacco-company and restaurant money to fight smoking curbs in restaurants.”

The Post reported that “Philip Morris USA Inc. pledged $600,000 — most of the seed money — for Berman’s group in 1995. The company said it needed a consultant who was both a ‘hospitality industry insider as well as a legislatively astute individual,’ according to documents collected as part of the multi-state lawsuit against tobacco companies.” [Washington Post, 4/27/05]

TIME reported in 2013 that the group was funded by money from Philip Morris, and was created to promote “smokers’ rights” in the restaurant and hospitality industries. [TIME, 8/12/13]

Since Tobacco-Funded Roots, CCF Has Expanded to Other Dubious Areas of Interest

Following its name change to the Center for Consumer Freedom in 2001, the Washington Post reported that “it shifted its focus to food and beverage issues, raised by concerns about obesity, mad cow disease and genetically modified products.” [Washington Post, 4/27/05]

TIME reported in 2013 that CCF had expanded to promote meat consumption, and countering scientific evidence on the dangers of mercury and high fructose corn syrup. [TIME, 8/12/13]

Over 40% of CCF’s Expenses Went to Berman and Company from 2002-2012

The table below details both CCF’s total expenses and compensation paid by CCF to Berman and Company from the 2002 tax year through the 2012 tax year.

During that period, over 40% of all CCF expenses went to Berman and Company, and in five of those years (2002, 2007, 2008, 2010 and 2011) more than half of CCF’s expenses went to Berman and Company.

TaxYear TotalExpenses Compensation to Berman and Company % of Expenses toBerman and Company
2012 $1,024,582 $246,874 24.10%
2011 $2,121,780 $1,294,488 61.01%
2010 $2,640,780 $1,682,126 63.70%
2009 $8,831,659 $1,461,597 16.55%
2008 $1,594,299 $1,043,604 65.46%
2007 $1,951,753 $1,562,280 80.04%
2006 $3,291,050 $1,190,512 36.17%
2005 $3,818,769 $1,623,186 42.51%
2004 $3,246,452 $1,435,056 44.20%
2003 $2,752,519 $1,252,344 45.50%
2002 $1,970,803 $1,044,553 53.00%
TOTAL $33,244,446 $13,836,620 41.62%

[CCF IRS Form 990 filings]

CCF’s Excessive Payments to Berman Led Charity Navigator to Issue a Donor Advisory

Charity Navigator, America’s largest independent charity evaluator, currently has a Donor Advisory regarding CCF.

In the advisory, Charity Navigator stated that their analysis of CCF’s 2011 IRS Form 990 revealed that the majority of CCF’s expenses were paid to Berman and Company, and that “we find the practice of a charity contracting for management services with a business owned by that charity’s CEO atypical as compared to how other charities operate.” [Charity Navigator donor advisory]

A Long History of Making False Attacks against Respected Organizations

The Center for Consumer Freedom has a long history of making false and outlandish attacks against respected organizations, including the Humane Society, Mothers Against Drunk Driving and even Trout Unlimited.

Berman has claimed that such groups have “a violent side to them.” [Washington Post, 4/27/05]

TIME: Attacks on Humane Society a “Low Blow”

In August 2013, TIME reported on CCF’s funding of ads attacking the Humane Society.

The ads claimed that only 1% of Humane Society revenue went to local shelters, an attack TIME called a “low blow.” [TIME, 8/12/13]