Biofortified Aids Chemical Industry PR & Lobbying Efforts

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Biology Fortified Inc., known as “Biofortified,” is a nonprofit organization that works closely with the agrichemical industry and its collaborators on public relations and lobbying campaigns to defend genetically engineered foods and pesticides, and attack industry critics.

Board members and bloggers are key agrichemical industry allies

Current and former board members and blog authors listed on Biofortified’s “meet our experts” page have close ties to the agrichemical industry and industry front group efforts.

Following are examples of industry-aligned lobbying and public relations efforts involving Biofortified and its leaders.

“Biofortified boys” lobby squad defends pesticides

In 2013, the Hawaii Crop Improvement Association (HCIA) — a trade group representing Monsanto, DowDuPont and Syngenta — organized a lobbying trip to Kauai for industry allies to oppose a community ordinance that would have improved public disclosure of pesticide use and required pesticide buffer zones around schools, hospitals and other public areas.

According to emails obtained by U.S. Right to Know, the HCIA executive director referred to four supporters who were invited on the lobby trip as the “Biofortified boys.” They were:

  • Karl Haro von Mogel, Biofortified science director
  • Steve Savage, Biofortified blog author and agrichemical industry consultant
  • Kevin Folta, Biofortified board member and professor at University of Florida
  • Jon Entine, director of Genetic Literacy Project, a Monsanto partner group

Emails show that Renee Kester, lead organizer of the HCIA lobby project, emailed the four men on July 11, 2013 (page 10) to thank them “for all of the support you have given us over here in Hawaii with regard to our recent legislative battles” and to set up a call to discuss their availability to attend an upcoming legislative hearing.

Alicia Muluafiti, executive director of HCIA, then emailed the group (page 9): “I just want everyone to know that we ARE moving forward on this! So I defer to Renee as the lead but we will need to craft out short term (leading up to July 31 hearing) and longer term strategy (post July 31) using the Biofortified boys (do you mind if I call you that? I think I’m the oldest of the bunch) :0) So please know that you are part of our overall public education strategy and specifically – how do we use your valuable time wisely while you are here (besides hitting the beaches!) I’d love to hear your thoughts. Aloha!”

More information:

  • New York Times, “A Florida Professor Works with the Biotech Industry: A Trip to Hawaii to Testify, Paid by Industry” (page 23) (9/5/2015)
  • GM Watch, “How the ‘Biofortified Boys’ defended the pesticide industry’s secrets in Hawaii” (9/27/2015)

Biofortified listed as “industry partner” in Monsanto PR doc  

This internal Monsanto document identifies Biofortified as an “industry partner” in Monsanto’s public relations plan to discredit the World Health Organization’s cancer research arm, the International Agency for Research on Cancer (IARC), to protect the reputation of Roundup weedkiller. In March 2015, an IARC expert panel judged glyphosate, the key ingredient in Roundup, to be probably carcinogenic to humans.

The Monsanto PR document identified four tiers of industry partners the corporation planned to engage in its “preparedness plan” for the IARC cancer report. Biofortified is listed in “Tier 2,” along with Academics Review, AgBioChatter academics, Genetic Literacy Project and Sense About Science. These groups are are often cited as independent sources, but as the Monsanto plan and other examples indicate, they work behind the scenes with the agrichemical industry to protect corporate interests.

Opposed transparency and state FOIA requests

Biofortified co-sponsored, along with the Cornell Alliance for Science, a March 2015 petition opposing the use of state Freedom of Information Act (FOIA) requests to investigate links between publicly funded academics and the agrichemical industry.

Emails obtained by U.S. Right to Know via state FOIA requests have since revealed numerous examples of academics working in covert ways with agrichemical companies and their PR firms to aid industry’s lobbying and messaging agenda — for example, the documents describing the origins of the front group Academics Review, and those that discussed the “Biofortified boys” lobby trip to Hawaii. Many of the emails obtained by U.S. Right to Know are now posted in the UCSF Chemical Industry Documents Library, USRTK Agrichemical Collection. The documents have generated worldwide media coverage about transparency in the food industry and the health and environmental risks of pesticides and GMOs.

Biofortified’s industry-aligned attacks on critics

A stuffy doll representing GMO corn named Frank N. Foode is the mascot of Biofortified.

Biofortified board member David Tribe co-founded Academics Review, a front group set up with the help of Monsanto to attack industry critics, according to documents obtained by U.S. Right to Know. In one email, Jay Byrne, a former director of corporate communications for Monsanto, discussed a target list of industry critics he was developing for Monsanto.

March Against Myths about Modification (MAMyths), a project of Biofortified, also targeted some of the groups and individuals named on Byrne’s target list – for example, the group participated in a protest against Vandana Shiva and reportedly led a failed attempt to derail an event featuring Vani Hari, the “Food Babe,” sponsored by the Center for Food Safety.

MAMyths co-founder Kavin Senapathy had several articles deleted by Forbes after the New York Times revealed that her co-author, Henry Miller, published a column in Forbes that was ghostwritten by Monsanto. Miller was also identified as a partner in Monsanto’s public relations plan to attack the IARC cancer panel.

Senapathy is co-author of a 2015 book about Hari, “The Fear Babe,” which features a forward written by former Biofortified board member Kevin Folta, in which he describes the food movement as a “well financed terrorist faction.”

Senapathy and Haro von Mogel also appear in the GMO propaganda film Food Evolution.

Related projects

GENERA Database is a list of studies to “show people how much research has been conducted on genetically engineered crops,” according to the FAQ on the Biofortified website. The list was first started by David Tribe, who also co-founded the Monsanto front group Academics Review. Early promotion for GENERA misleadingly claimed to show “more than 600 peer-reviewed reports in the scientific literature which document the general safety and nutritional wholesomeness of GM foods and feeds.” Many of those studies did not address safety issues. The inaccurate promotional language was later removed, along with about a third of the studies.

Academics Review: The Making of a Monsanto Front Group

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Academics Review, a nonprofit 501(c)(3) organization launched in 2012, claims to be an independent group but documents obtained by U.S. Right to Know revealed it is a front group set up with the help of Monsanto and its public relations team to attack agrichemical industry critics while appearing to be independent.

Related: Genetic Literacy Project, Monsanto partner groups, Biotech Literacy Project boot camps
Monsanto Fingerprints Found All Over Attack on Organic Food,” by Stacy Malkan, Huffington Post (2016)

Covert industry funding 

The Academics Review website describes its founders as “two independent professors,” Bruce Chassy, PhD, professor emeritus at the University of Illinois at Urbana-Champaign, and David Tribe, PhD, senior lecturer at the University of Melbourne, Australia. As of May 2018, the website claims, “Academics Review only accepts unrestricted donations from non-corporate sources to support our work.”

However, tax records show that the primary funder of Academics Review has been the Council for Biotechnology Information, a trade association that is funded and run by the largest agrichemical companies: BASF, Bayer, DowDuPont, Monsanto and Syngenta.

According to CBI tax records, the industry-funded group gave Academics Review a total of $650,000 in 2014 and 2015-2016. Tax records for AcademicsReview.org report expenses of $791,064 from 2013-2016 (see 2013, 2014, 2015, 2016). The money was spent on organizing conferences and promoting GMOs and pesticides, according to the tax records.

Emails reveal secret origin of academic front group

Emails obtained by U.S. Right to Know via state Freedom of Information requests revealed the inner workings of how Academics Review was set up as a front group with the help of Monsanto, its PR allies and industry funders.  Key facts and emails:

  • Eric Sachs, a senior public relations executive at Monsanto, said he would help find industry funding for Academics Review. “The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” Sachs wrote to Chassy on November 30, 2010.
  • Academics Review was conceived as a front group that could attack critics of the agrichemical industry. According to a March 11, 2010 email chain, the group was established with the help of Monsanto executives along with Jay Byrne, former director of corporate communications at Monsanto who now runs a PR shop called v-Fluence Interactive; and Val Giddings, former VP of the biotech industry trade association BIO.
  • Byrne compared the concept as similar to – but better than – a front group set up by Rick Berman, a lobbyist known as  “Dr. Evil” and the “king of corporate front groups and propaganda” for his work to promote tobacco and oil industry interests under the cover of neutral-sounding groups. Berman’s “’Center for Consumer Freedom’ (ActivistCash.com) has cashed in on this to the extreme; and I think we have a much better concept,” Byrne wrote to Chassy on March 11, 2010.
  • Byrne said he was developing an “opportunities list with targets” for Monsanto comprised of “individuals organizations, content items and topic areas” critical of ag-biotech that “mean money for a range of well heeled corporations.”
  • Chassy indicated he was especially keen to go after the organic industry. “I would love to find a prime name in the middle of the organic aura from which to launch ballistic missiles,” he wrote on March 11, 2010. In 2014, Academics Review attacked the organic industry with a report it falsely claimed was the work of independent academics with no conflicts of interest.

Monsanto plan names Academics Review as “industry partner” 

Academics Review is an “industry partner”according to a confidential Monsanto PR document that describes the corporation’s plans to discredit the World Health Organization’s cancer research arm, the International Agency for Research on Cancer (IARC), in order to defend the reputation of Roundup weedkiller. On March 20, 2015, IARC announced it had classified glyphosate as Group 2A carcinogen, “probably carcinogenic to humans.”

The Monsanto PR document lists four tiers of industry partners to engage in its public relations efforts to discredit the cancer panel’s report. Academics Review was listed as a Tier 2 “industry partner” along with Genetic Literacy Project, Sense About Science, Biofortified, and the AgBioChatter academics list serve.

An Academics Review article dated March 25, 2015 claimed the “IARC glyphosate cancer review fails on multiple fronts.” The article linked to the industry-funded GMO Answers, the front group American Council on Science and Health and a Forbes article by Henry Miller that was ghostwritten by Monsanto.

Bruce Chassy’s ties to industry and its front groups

Professor Bruce Chassy, co-founder of Academics Review and president of the board, has been frequently cited in the media as an independent expert on GMOs, while he was also receiving undisclosed funds from Monsanto.

Chassy had received $57,000 in undisclosed funds over a two-year period from Monsanto to travel, write and speak about GMOs, according to WBEZ. The story reported that Monsanto also sent at least $5.1 million through the University of Illinois Foundation to university employees and programs between 2005 and 2015.

Chassy is on the “Board of Science and Policy Advisors” of the American Council on Science and Health, an industry funded front group that works with Monsanto. Chassy is also an “independent expert” for GMO Answers, a marketing website for GMOs and pesticides funded by the agrichemical industry.

Articles about Bruce Chassy’s industry ties:

  • New York Times, “Food Industry Enlisted Academics in G.M.O. Lobbying War, Emails Show,” by Eric Lipton (9/5/2015)
  • New York Times email archive, “A University of Illinois Professor Joins the Fight,” (9/5/2015)
  • WBEZ, “Why Didn’t an Illinois Professor Have to Disclose GMO Funding,” by Monica Eng (3/15/2016)
  • US Right to Know, “Following an Email Trail: How a Public University Professor Collaborated on a Corporate PR Campaign,” by Carey Gillam (1/29/2016)

David Tribe / Academics Review / Biofortified

David Tribe is co-founder of Academics Review, vice president of the Academics Review Board of Directors, and a reviewer on the 2014 Academics Review report attacking the organic industry. Tribe is also a member of the board of directors of Biology Fortified Inc., or Biofortified, a nonprofit group that aids the agrichemical industry with lobbying and public relations.

Industry-funded Biotech Literacy Project Boot Camps: training scientists and journalists to promote GMOs 

The Biotech Literacy Project boot camps were a series of conferences funded by the agrichemical industry and organized by Academics Review and Genetic Literacy Project, another group that partners with Monsanto on public relations projects. The boot camps trained scientists and journalists how to present GMOs and pesticides in a more positive light, and had explicit political aims to stave off GMO labeling and prop up flagging support for agrichemical industry products.

Boot camp organizers made false claims to journalists and scientists about the source of funds for the Biotech Literacy Project boot camps; they claimed funding came from a mix of government, academic and industry sources, but the only traceable funders were the agrichemical corporations.

“I was offered a $2,000 honorarium, as well as expenses. I wrote back and asked who would provide the honorarium and was told it’d be a combination of funds from UC Davis, USDA, state money, and the Biotechnology Industry Organization (BIO).” (Journalist Brooke Borel, Popular Science)

“I need to be clear up front that our support comes from BIO, USDA, state-USAID and some foundation money so industry is indirectly a sponsor. We are 100% transparent about sponsorship.” (boot camp organizer Bruce Chassy email to scientists)

The USDA and other government and academic sources named by organizers denied funding the events, according Paul Thacker’s reporting in The Progressive, and the only traceable source of funds was the BIO trade group offshoot, the Council for Biotechnology Information, which is funded by BASF, Bayer, DowDuPont and Monsanto Company. That group spent over $300,000 on the two boot camps held at UC Davis and University of Florida, according to tax records and Thacker’s reporting.

Speakers at the 2015 Biotech Literacy Project boot camp (according to the wrap-up report) included industry executives and public relations operatives, including Monsanto’s former head of communications Jay Byrne (who helped set up Academics Review as a front group to attack industry critics), Hank Campbell of the front group American Council on Science and Health, and Yvette d’Entremont the “SciBabe.”

More information:

For more information about the findings of U.S. Right to Know and media coverage about collaborations between industry groups and academics on food issues, see our investigations page. U.S. Right to Know documents are also available in the Chemical Industry Documents Library hosted by the University of California, San Francisco.