Center for Public Integrity

Impossible Burger Fails to Inspire Trust in the GMO Industry

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By Stacy Malkan For anyone who wonders why consumers aren’t inspired to trust the GMO industry, consider this bizarre rant from Impossible Foods Chief Communications Officer Rachel Konrad in defense of the Impossible Burger, a veggie burger made more meat-like via genetically engineered yeast. Konrad was upset that a story in Bloomberg raised concerns about the Impossible Burger Fails to Inspire Trust in the GMO Industry