Cornell Alliance for Science is a PR Campaign for the Agrichemical Industry

Posted on October 7, 2018 by Stacy Malkan

Despite its academic-sounding name and affiliation with an Ivy League Institution, the Cornell Alliance for Science is a public relations campaign to promote genetically engineered foods and pesticides. With $12 million in funding from the Bill & Melinda Gates Foundation, the Cornell Alliance for Science claims to be working to “restore the importance of scientific evidence in decision-making,” however, the examples in this fact sheet show that the group:

Misleads the public with inaccurate information about science;
Elevates unreliable messengers who make false and unscientific claims; and,
Partners with front groups that have worked with the tobacco industry or chemical industries to manufacture doubt about science that raises health concerns.

The evidence suggests the Cornell Alliance for Science is using Cornell’s name, reputation and authority to promote the talking points and political agenda of the world’s largest agrichemical corporations.

The Gates Foundation helped launch the Cornell Alliance for Science in 2014 as an effort to “depolarize the charged debate” around genetically modified foods (GMOs). The Gates Foundation Deputy Director Rob Horsch, who worked for Monsanto Company for 25 years, leads the foundation’s agricultural research and development strategies, which have drawn criticism for relentlessly promoting GMOs and agrichemicals in Africa over the opposition of Africa-based groups and social movements, and despite many concerns and doubts about genetically engineered crops across Africa.¹

Industry-aligned mission and activities

The mission of Cornell Alliance for Science – to build a global movement of “agricultural champions” to “advocate for access” to genetically engineered crops – is strikingly similar to the mission of the main trade group that promotes the interests of the world’s largest agricultural chemical companies. The Council for Biotechnology Information, which is funded by BASF, Bayer/Monsanto, DowDuPont and Syngenta, describes its agenda to “promote acceptance” of agricultural biotechnology by getting “external voices” to “understand and accept the positive role” of genetic engineering.

The main activity of the Cornell Alliance for Science appears to be training and supporting its Global Leadership Fellows – many of whom are journalists or marketing specialists² – to conduct public relations and political advocacy that aligns with the agrichemical industry’s agenda. Geographical areas of focus have included African countries, where Alliance members urged countries to accept GMO crops and pesticides; and the Hawaiian Islands, where Alliance members opposed community efforts to regulate pesticides.

Defending pesticides with Monsanto talking points

The messaging of Cornell Alliance for Science is strikingly aligned with the agrichemical industry. One clear example is how the Cornell group echoed industry efforts to discredit the scientists of the World Health Organization’s cancer research agency in the wake of their 2015 finding that glyphosate, the main chemical in Roundup weed killer, is a probable human carcinogen.

Monsanto’s messaging to combat the market effects of the cancer ruling is revealed in this February 2015 public relations document, which described plans to mobilize “partners” across the food industry to “orchestrate outcry” about the cancer report in order to “protect the reputation” of Roundup and ward off regulatory actions. Direct sales of glyphosate-based products such as Roundup account for about one third of Monsanto’s profits, and the herbicide is a key component of GMO foods with 90% of corn and soy grown in the United States genetically engineered to tolerate Roundup products.

The precise product-defense messaging can be seen in materials from groups Monsanto identified as “industry partners” in its plan. For example, the Genetic Literacy Project, one of the industry partner groups, and the American Council on Science and Health, a front group Monsanto paid to spin the cancer report, claimed the report was a “scientific fraud” perpetrated by activists, and attacked the cancer scientists as “anti-chemical enviros” who “lied” and “conspired to misrepresent” the health risks of glyphosate.

The Cornell Alliance for Science leveled similar attacks against the scientists, portraying their cancer report as a “witch hunt” orchestrated by “anti-Monsanto activists” who “abused science” and committed “an obvious perversion of both science and natural justice” by reporting a cancer risk. The Cornell Alliance for Science article written by Mark Lynas described glyphosate as “the most benign chemical in world farming.”

Mark Lynas used false talking points straight from Monsanto’s PR playbook to attack the WHO cancer scientists.

Lynas, a writer who works with Cornell Alliance for Science, claimed to be on the side of science and yet ignored evidence that Monsanto interfered with scientific research, manipulated regulatory agencies and used other “strong arm” tactics to interfere with the scientific process in order to protect its pesticide.

In August 2018, in the first case to go to trial of more than 8,000 lawsuits pending against Monsanto (now merged with Bayer), a jury ordered Monsanto to pay $289 million in compensatory and punitive damages to a school groundskeeper who was diagnosed with terminal cancer after using glyphosate-based Roundup products. The jury found that Monsanto “acted with malice, oppression or fraud” in covering up the cancer risk of Roundup.

Partners with industry, opposes transparency

The director of Cornell Alliance for Science, Sarah Evanega, PhD, has said her group is independent of industry: “We do not write for industry, and we do not advocate or promote industry-owned products. As our website clearly and fully discloses, we receive no resources from industry.” However, dozens of emails obtained by U.S. Right to Know, now posted in the UCSF chemical industry documents library, show that Dr. Evanega and the Cornell Alliance for Science coordinate closely with the agrichemical industry and their PR allies on key public relations initiatives; see some examples in the footnotes.³

The Cornell Alliance for Science led opposition to transparency efforts to uncover how the agrichemical companies work with academics in covert ways to influence policy and public perception. As one of their first campaigns, the Cornell group teamed up with the industry partner group Biofortified to launch a petition opposing the use of Freedom of Information Act (FOIA) requests to investigate corporate-academic ties. The U.S. Right to Know FOIA investigation has revealed many examples of how academics assist industry with PR and lobbying campaigns in ways that are hidden from the public and policy makers.

As one example, the emails show that the pesticide industry recruited members of Biofortified to lobby against pesticide regulations in Hawaii. One member of the group, University of Florida Professor Kevin Folta, claimed they were “independent expert scientists” traveling to Hawaii “simply to share science,” even though the pesticide industry was coordinating their meetings and messaging behind the scenes. Dr. Folta has misled the public about science and his ties to industry on many occasions; yet the emails show that Dr. Evanega invited him to teach and speak at Cornell and suggested him for speaking roles, describing him as “an amazing champion for change” and “a model for scientists.”

Fellows, partners mislead the public about science

The Cornell Alliance for Science partners with groups and people who mislead the public about science. The partnerships described below suggest that the purpose of the Cornell Alliance for Science is not to promote science but rather to promote the agrichemical industry’s political agenda of deregulation.

Mark Lynas: The most visible face of the Cornell Alliance for Science, the British writer Mark Lynas has written dozens of articles defending agrichemical industry products in the name of the Cornell Alliance for Science and recently published a book promoting GMOs and arguing for African countries to accept them.

Experts in genetic engineering, biology, agroecology and food policy have criticized Lynas for making false claims, inaccurate statements, “unscientific, illogical and absurd” arguments, “relying on authority rather than data or research,” and making a career out of demonizing and insulting critics of the agrichemical industry.⁴ A 2018 statement by the Alliance for Food Sovereignty in Africa described Lynas as a “fly-in pundit” whose “contempt for African people, custom and tradition is unmistakable.”

Lynas has been a Visiting Fellow at Cornell University’s Office of International Programs at the College of Agriculture and Life Sciences since 2013. According to his website, he advises the Cornell Alliance for Science on their work in developing countries and teaches courses at Cornell. In 2015, Lynas described himself as the “political director” of Cornell Alliance for Science. He also serves on the advisory council of Sense About Science, a Monsanto partner group.

Read more about Mark Lynas and his background here.

Trevor Butterworth and Sense About Science/STATS: The Cornell Alliance for Science partners with Sense About Science USA to offer “statistical consultation for journalists,” and gives a platform to the group’s director Trevor Butterworth, who built his career defending products important to the chemical, junk food and drug industries, including phthalates, BPA, vinyl plastic, fracking, formaldehyde in baby soaps, sugary sodas, artificial sweeteners and Oxycontin.

Cornell Alliance for Science Visiting Fellow Trevor Butterworth built his career defending the chemical, junk food and drug industries.

Butterworth has been a Visiting Fellow at the Cornell Alliance for Science since 2016 and also teaches a statistics course at Cornell.

Journalists have described Butterworth’s former employer STATS, which he merged with Sense About Science USA in 2014, as a “disinformation campaign” that plays a key role in the “hardball politics of chemical regulation” and uses tobacco tactics to manufacture doubt about chemical risk. Both Sense About Science and STATS were founded by men who worked with the tobacco industry in the 1990s to downplay the risks of cigarettes.

Monsanto’s PR plan named Sense About Science as an industry partner, and suggested the group could “lead industry response” in the media. Read more about Butterworth, Sense About Science and STATS here.

Climate science skeptic Owen Paterson: In 2015, Cornell Alliance for Science hosted a visit by Owen Paterson, a British Conservative Party politician and well-known climate science skeptic who slashed funding for global warming mitigation efforts during his stint as UK Environment Minister. Paterson used the Cornell stage to promote GMOs with unscientific, inaccurate arguments and claims that environmental groups “allow millions to die.”

This post by a Monsanto-funded group shows how Cornell Alliance for Science spin echoes through industry’s messaging chamber.

The Monsanto-funded front group American Council on Science and Health promoted Paterson’s Cornell speech with an article by Gil Ross, a doctor who spent time in jail for Medicaid fraud, claiming that “billion dollar green campaigns kill poor children.”

A week after his Cornell talk, Paterson partnered with Mark Lynas of the Cornell Alliance for Science and Tracey Brown, director of Sense About Science in the UK, to launch the “ecomodernism movement,” a corporate-aligned, anti-regulation strain of “environmentalism” that Lynas said he co-founded. British writer George Monbiot describes ecomodernism as “take no action to protect the natural world.”

Opposes community efforts to regulate pesticides in Hawaii

Another example of how the Cornell Alliance for Science deploys fellows and staff members to assist with agrichemical industry lobbying efforts is the group’s campaign to defend pesticides and discredit public health advocates in Hawaii. The Hawaiian Islands are an important testing ground for genetically engineered crops, and also ground zero for high exposures to pesticides and concerns about pesticide-related health problems, including birth defects, cancer and asthma.

These concerns led residents to organize a years-long fight to pass stronger regulations to reduce pesticide exposures and improve disclosure of the chemicals used on agricultural fields. The Cornell Alliance for Science vigorously opposed those efforts, with staff members, fellows and associates writing many articles that tried to discredit elected officials and community groups in Hawaii working for reforms. Messengers of those pro-industry efforts include:

Sarah Thompson, a former employee of Dow AgroSciences, coordinates the Hawaii Alliance for Science, a “communications-based non-profit grassroots organization associated with the Cornell Alliance for Science.” The group launched in 2016, has 10 team members listed on its website, and says its purpose is to “ensure that Science can thrive in Hawaii.” Social media posts from the Hawaii Alliance for Science and its coordinator Thompson have described critics of the agrichemical industry as arrogant and ignorant people, celebrated corn and soy mono-crops and defended neonicotinoid pesticides which many studies and scientists say are harming bees.

Joan Conrow, Managing Editor and Visiting Fellow of Cornell Alliance for Science, and team member of Hawaii Alliance for Science, writes articles on her personal website, her “Kauai Eclectic” blog and for the industry front group Genetic Literacy Project trying to discredit health professionals, community groups and politicians in Hawaii who advocate for stronger pesticide protections. Conrow has accused environmental groups of tax evasion, ripped apart media reports about pesticide-related health concerns and compared a food safety group to the KKK.

Conrow has not always disclosed her Cornell affiliation. In August 2016, Hawaii’s Civil Beat newspaper criticized Conrow for her lack of transparency and cited her as an example of why the paper was changing its commenting policies. Conrow “often argued the pro-GMO perspective without explicitly mentioning her occupation as a GMO sympathist,” wrote journalism professor Brett Oppegaard. “Conrow also has lost her journalistic independence (and credibility) to report fairly about GMO issues, because of the tone of her work on these issues.”

Joni Kamiya, a 2015 Global Leadership Fellow with Cornell Alliance for Science and also on the team of Hawaii Alliance for Science, argues against pesticide regulations on her website Hawaii Farmer’s Daughter, in the media and also for the industry front group Genetic Literacy Project. She is an “ambassador expert” for the agrichemical industry-funded marketing website GMO Answers.

Like Conrow, Kamiya claims pesticide exposures in Hawaii aren’t a problem, and tries to discredit elected officials and “environmental extremists” who want to regulate pesticides. She promotes chemical industry front groups and industry consultants as “fearless sources” she loves on her website, and even includes the Center for Consumer Freedom, the front group started by Rick Berman, the “king of corporate front groups and propaganda” who was once profiled on 60 Minutes as “Dr. Evil” for his work as the “arch enemy” of regulations to protect health and the environment.

Cornell Alliance for Science staffers, advisors

The Cornell Alliance for Science describes itself as “an initiative based at Cornell University, a non-profit institution.” The Alliance does not disclose its budget, expenditures or staff salaries, and Cornell University does not disclose any information about the Cornell Alliance for Science in its tax filings.

The website lists 20 staff members, including the Director Sarah Evanega, PhD, and Managing Editor and Visiting Fellow Joan Conrow (it does not list Mark Lynas or other fellows who may also receive compensation). Other notable staff members listed on the website include:

Gregory Jaffe is the third staff member on the Cornell Alliance for Science staff roster, with a title of Associate Director of Legal Affairs. Jaffe also works for Center for Science in the Public Interest as the Director of Biotechnology (where he draws a $143,000 salary plus benefits). CSPI opposes GMO labeling and Jaffe argues that “Americans should embrace” the current crop of genetically engineered foods.
Jayson Merkley, one of 10 members of the Cornell Alliance for Science training team, worked as a social media consultant for March Against Myths Against Modification, a project of the industry partner group Biofortified. In 2016, after attending a Cornell Alliance for Science grassroots organizing training, Merkley helped stage a protest to confront Indian environmentalist Vandana Shiva. Although he claimed the protesters were standing up for “science activism,” Merkley’s Cornell article about the protest made inaccurate claims and left out important data.

The Cornell Alliance for Science advisory board includes academics who assist the agrichemical industry with their PR efforts.

Pamela Ronald: A geneticist at UC Davis, Ronald is a prominent champion of genetically engineered foods. She served on the boards of directors of two Monsanto partner groups, Biofortified (which Ronald co-founded) and the Science Literacy Project, the parent organization of the industry front group Genetic Literacy Project. Ronald has also solicited industry payments for speaking engagements; see $10,000 invoice to Bayer and $3,000 invoice to Monsanto.
Alison Van Eenennaam: A cooperative extension specialist at UC Davis, Van Eenennaam argues for deregulating genetically engineered animals she is developing. She is a key outside spokesperson the agrichemical industry relies on in its PR and lobbying campaigns to oppose regulations and transparency.
Anthony Shelton: Cornell Professor Tony Shelton was one of several professors recruited by Monsanto to write pro-GMO papers that were published by the industry front group Genetic Literacy Project with no disclosure about the corporation’s behind-the-scenes role.

More critiques of the Cornell Alliance for Science

“6 ways this Ivy League university is acting like a PR firm for junk food, GMOs and pesticides,” by Sophia Johnson, Salon
- “The Cornell Alliance for Science is a PR front for the agrichemical industry.”
“Why is Cornell University hosting a GMO propaganda campaign?” by Stacy Malkan, The Ecologist
- This group “is promoting GMOs using dishonest messaging and PR tactics developed by agrichemical corporations with a long history of misleading the public about science.”
“New York Farmers call on Cornell to evict the Cornell Alliance for Science,” press release from 67 organic farmers
- “Careful examination of the Alliance for Science website reveals not a single critical assessment of genetic engineering, none of the reasonable questions that ecological precaution suggest, and no significant evaluation or critique of the way that increased use of genetically engineered seed, Round-Up Ready corn and soy in particular, has enabled the consolidation of power over the world’s food supply by fewer and fewer chemo-biotech corporations.”
“One student’s experience of pro-GMO propaganda at Cornell,” by Robert Schooler, Independent Science News
- “The GMO Debate course, which ran in the fall of 2015, was a blatant display of unscientific propaganda in an academic setting.”
“The Puppetmasters of Academia,” by Jonathan Latham, PhD, Independent Science News
- “The Alliance for Science is a PR project and international training center for academics and others who want to work with the biotech industry to promote GMOs.”
“The War on Genetically Modified Food Critics,” by Timothy Wise, director of the Research and Policy Program at the Global Development and Environment Institute at Tufts University
- “What we’re seeing is a concerted campaign (to) … paint GMO critics as anti-science while offering no serious discussion of the scientific controversy that still rages.”

Footnotes with additional information

[1] The Gates Foundation has been criticized for spending the bulk of its agricultural development grants in wealthy countries on strategies that entrench corporate power. Numerous groups across Africa have reported concerns about the disappearance of traditional and organic food crops, the higher expenses of GMO seeds and agricultural chemicals, doubts about whether genetic engineering can deliver on promises and the limitations of GMO crops to deal with the complex realities of farming in Africa. In Burkina Faso, farmers abandoned an experiment with Monsanto’s bug-resistant corn after it became clear the genetically engineered corn could not deliver the same high quality as the traditional homegrown variety. In South Africa, where more than 85% of corn and soy are genetically engineered to survive glyphosate-based Roundup weed killer, farmers are using more chemicals and doctors are raising concerns about growing rates of cancer.

Critiques of the Gates Foundation’s approach to agricultural development and funding include:

“Seeds of Neo-Colonialism: Why the GMO Promoters Get it So Wrong About Africa,” statement by the Alliance for Food Sovereignty in Africa (2018)
“How does the Gates Foundation feed the world?” funding analysis by GRAIN report (2014)
“Bill Gates spends bulk of agricultural grants in rich countries,” by John Vidal, the Guardian (2014)
“Gated Development: Is the Gates Foundation always a force for good?” Global Justice Now report (1.2014)
“Does the Bill and Melinda Gates Foundation help big corporations more than poor people?” by Oscar Rickett, Vice (2016)
“Bill Gates is on a mission to sell GMOs to Africa, but he’s not telling the whole truth,” by Stacy Malkan, Alternet (2016)
“Philanthropic Power and Development. Who shapes the agenda?” by Jens Martens and Karolin Seitz, report page 48 (2015)
“Philanthrocapitalism: The Gates Foundation’s African programmes are not charity,” by Philip L Bereano, Professor Emeritus at the University of Washington, Third World Resurgence (2017)
“Gates Foundation’s Seed Agenda in Africa ‘Another Form of Colonialism,’ Warns Protesters,” by Lauren McCauley, Common Dreams (2015)
“How Bill Gates is Helping KFC Take Over Africa,” by Alex Park, Mother Jones (2014)

[2] More than half the 2018 Cornell Alliance for Science Global Leadership Fellows – 15 out of 27 – are identified in their bios as journalists or specialists in communication or marketing. Government administrators, biotechnology students and agribusiness representatives are also among the 2018 fellows chosen from seven countries: Nigeria, Uganda, Kenya, Ghana, Zambia, Zimbabwe and Tanzania. According to the Cornell University press release, the fellows will attend a 12-week intensive training program to learn “strategic planning, grassroots organizing, the science of crop biotechnology and effective communications” to help them advocate for access to biotechnology in their home countries.

[3] Dozens of emails obtained via FOIA by U.S. Right to Know, and now posted in the UCSF chemical industry documents library, show Dr. Evanega and the Cornell Alliance for Science coordinating closely with the agrichemical industry and their academic allies to coordinate events and messaging:

Evanega worked with Monsanto’s Cami Ryan to organize a series of workshops in 2017 to promote genetically engineered foods.
In response to a request from a DuPont Pioneer executive, Dr. Evanega recruited University of Florida Professor Kevin Folta to speak to the University-Industry Consortium, a group that says it addressed critical issues in the agricultural marketplace in order to maintain “a competitive advantage” for its corporate and academic members.
Dr. Evanega invited Alliance advisory board member Alison Van Eenennaam, a cooperative extension specialist at UC Davis who is developing genetically engineered animals and argues for deregulating them, to speak at the DuPont Pioneer-funded Cornell Breeding Symposium. Dr. Evanega also asked Dr. Van Eenennaam to submit comments on a government proposal to regulate GMOs, and the two discussed developing feminist materials to help promote GMOs.
Dr. Evanega served on the working group of the UC Davis Institute for Food and Agricultural Literacy (IFAL), alongside Monsanto staffers and two groups identified in emails to be agrichemical industry front groups, Genetic Literacy Project and Academics Review. IFAL and the front groups co-hosted an industry-funded “boot camp” to train scientists and students to promote and defend GMOs and pesticides.

[4] Critiques and corrections of Mark Lynas include:

“Mark Lynas Promotes the Agrichemical Industry Commercial Agenda,” U.S. Right to Know fact sheet (2018)
“Seeds of Neo-Colonialism: Why the GMO Promoters Get it So Wrong About Africa,” statement by the Alliance for Food Sovereignty in Africa (2018)
“The Science is Still Out on GMO Safety,” by David Schubert, PhD, Head, Cellular Neurobiology Laboratory & Professor at The Salk Institute for Biological Studies, San Diego Union Tribune letter (2018)
“Science, Dogma and Mark Lynas,” by Doug Gurian-Sherman, PhD, former senior scientist, Union of Concerned Scientists (2013)
“The Absurdity of Claiming All GMOs are Safe,” by geneticist Belinda Martineau, PhD Biotech Salon and Letter to NYT (2015)
“Misleading Claims Made By and About Mark Lynas,” GM Watch
“Of Myths and Men: Mark Lynas and the Intoxicating Power of Technocracy,” by Eric Holt-Giménez, PhD, Director Food First/Institute of Food Policy and Development, Huffington Post (2013)
“Professor John Vandermeer challenges environmentalist Mark Lynas on GMOs,” Food First (2014)
“Scientist: Genetic Engineering is Based on Dramatically Incomplete Knowledge,” Q&A with John Vendermeer (2013)
“22 Pieces Of Junk Science From The Lynas Manifesto,” by Brian John, PhD, Permaculture Research Institute (2013)
“A Rebuttal to Mark Lynas’ GMO Reversal,” by Jason Mark, Earth Island Journal (2013)

Secret Documents Expose Monsanto’s War on Cancer Scientists

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Posted on October 1, 2018 by Stacy Malkan

By Stacy Malkan (updated May 17, 2019)

DeWayne Johnson, a 46-year-old father dying of non-Hodgkin lymphoma, was the first person to face Monsanto in trial last June over allegations the company hid evidence about the cancer-causing dangers of its Roundup weedkiller. Juries have since returned with three unanimous verdicts finding that glyphosate-based Roundup herbicides were a substantial cause of cancer, and leveling massive punitive damages against Bayer (which now owns Monsanto). Thousands more people are suing in state and federal courts, and corporate documents coming out of the trials are shining light on the heavy-handed tactics Monsanto used to deny cancer risk and protect the chemical that was the lynchpin of its profits.

“Monsanto was its own ghostwriter for some safety reviews,” Bloomberg reported, and an EPA official reportedly helped Monsanto “kill” another agency’s cancer study (that study, now out, did confirm a cancer link to glyphosate). An award-winning investigation in Le Monde details how Monsanto has tried “to destroy the United Nations cancer agency by any means possible” to save glyphosate. Journal articles based on reviews of the Roundup trial discovery documents report on corporate interference in a scientific publication and a federal regulatory agency, and other examples of “poisoning the scientific well.”

“Monsanto’s ghostwriting and strong-arming threaten sound science and society,” wrote Tufts University Professor Sheldon Krimsky in June 2018. The discovery documents, he said, “uncover the corporate capture of science, which puts public health and the very foundation of democracy at risk.”

Since then, with the trials underway, more documents have come to light about the extent of Monsanto’s manipulations of the scientific process, regulatory agencies, and public debate. In May 2019, journalists in France obtained a secret “Monsanto File” created by the public relations firm FleishmanHillard listing a “multitude of information” about 200 journalists, politicians, scientists and others deemed likely to influence the debate on glyphosate in France. Prosecutors in France have opened a criminal probe and Bayer said it is investigating its PR firm.

This corporate war on science has major implications for all of us, considering that half of all men in the U.S. and a third of women will be diagnosed with cancer at some point in our lifetimes, according to the National Cancer Institute.

The documents the food industry doesn’t want you to see

For years, the food and chemical industries have set their sights on one particular target in the science world: the International Agency for Research on Cancer (IARC), the independent research group that for 50 years has worked to identify cancer hazards to inform policies that can prevent cancer.

“I’ve been fighting IARC forever!!! :)” one former Kraft Foods scientist wrote to a former Syngenta scientist in an email obtained through a state open records request. “Foods and ag are under siege since Glyphosate in March 2015. We all need to gather somehow and expose IARC, as you guys did in the paper. Next priorities are all food ingredients: aspartame, sucralose, dietary iron, B-carotene, BPA, etc. IARC is killing us!”

The IARC expert panel decision to classify glyphosate as “probably carcinogenic to humans” created a rallying point for the panel’s foes to gather forces. A key Monsanto document released via litigation reveals the plan of attack: discredit the cancer scientists with the help of allies across the food industry.

Monsanto’s public relations plan assigned 20 corporate staffers to prepare for the IARC carcinogenicity report on glyphosate, with objectives including “neutralize impact,” “establish public perspective on IARC,” “regulator outreach,” “ensure MON POV” and “engage industry associations” in “outrage.”

The document identified four tiers of “industry partners” to help advance the three objectives named in the PR plan: protect the reputation of Roundup, prevent “unfounded” cancer claims from becoming popular opinion, and “provide cover for regulatory agencies” to keep allowing the use of glyphosate.

Uncovering Monsanto’s network of “industry partners”

The industry partner groups Monsanto tapped to discredit the IARC scientists included the largest pesticide and food industry lobby organizations; industry-funded spin groups that portray themselves as independent sources such as GMO Answers and the International Food Information Council; and “science-y” sounding front groups like Sense about Science, the Genetic Literacy Project and Academics Review – all using similar messaging and often referring back to each other as sources.

Documents obtained by the U.S. Right to Know investigation illuminate on how these partner groups work together to promote the “MON POV” about the safety and necessity of pesticides and GMOs.

One set of documents revealed how Monsanto’s PR operatives organized “Academics Review” as a neutral-sounding platform from which they could launch attacks against a target list of foes, including the Sierra Club, author Michael Pollan, the movie Food, Inc. and the organic industry.

The architects of Academics Review – co-founders Bruce Chassy and David Tribe, Monsanto executive Eric Sachs, former Monsanto communications director Jay Byrne, and former VP of the biotech industry trade group Val Giddings – talked openly in the emails about setting up Academics Review as a front group to promote industry interests and attract industry cash, while keeping corporate fingerprints hidden.

Email from Eric Sachs, Monsanto’sScience, Technology & Outreach Lead, to Bruce Chassy

Even now with their playbook exposed – and their primary funding identified as coming from a trade group funded by Monsanto, Bayer, BASF, Syngenta and DowDuPont – Academics Review still claims on its website to accept donations only from “non-corporate sources.” Academics Review also claims that the “IARC glyphosate cancer review fails on multiple fronts,” in a post sourced by the industry-funded PR website GMO Answers, the industry-funded front group American Council on Science and Health, and a Forbes article by Henry Miller that was ghostwritten by Monsanto.

Miller and the Academics Review organizers Chassy, Tribe, Byrne, Sachs and Giddings are members of AgBioChatter, a private email forum that appeared in Monsanto’s PR plan as a tier 2 industry partner. Emails from the AgBioChatter list suggest it was used to coordinate industry allies on lobbying and promotional activities to defend GMOs and pesticides. Members included senior agrichemical industry staff, PR consultants and pro-industry academics, many of whom write for industry media platforms such as GMO Answers and Genetic Literacy Project, or play leadership roles in other Monsanto partner groups.

Genetic Literacy Project, led by longtime chemical industry PR operative Jon Entine, also partnered with Academics Review to run a series of conferences funded by the agrichemical industry to train journalists and scientists how to better promote GMOs and pesticides and argue for their deregulation. The organizers were dishonest about the sources of their funding.

These groups cast themselves as honest arbiters of science even as they spread false information and level near hysterical attacks against scientists who raised concerns about the cancer risk of glyphosate.

A key example can be found on the Genetic Literacy Project website, which was listed as a “tier 2 industry partner” in Monsanto’s PR plan to protect Roundup against cancer concerns raised by the International Agency for Research on Cancer. A search for “IARC” on the Genetic Literacy Project website brings up more than 200 articles, many of them attacking the scientists who raised cancer concerns as “anti-chemical enviros” who “lied” and “conspired to misrepresent” the health risks of glyphosate, and arguing that the global cancer agency should be defunded and abolished.

Many of the anti-IARC articles posted on Genetic Literacy Project, or pushed by other industry surrogates, ignore the many news reports based on the Monsanto Papers documenting corporate interference in the scientific research, and instead promote the claims of chemical industry PR operatives or the false narratives of a journalist with cozy ties to Monsanto. The political battle against reached all the way to Capitol Hill, with Congressional Republicans led by Rep. Lamar Smith calling for investigations and trying to withhold U.S. funding from the world’s leading cancer research agency.

Who is on the side of science?

Monsanto’s lobbying and messaging to discredit the IARC cancer panel is based on the argument that other agencies using risk-based assessments have exonerated glyphosate of cancer risk. But as investigative reports and journal articles based on the Monsanto Papers have detailed, evidence is piling up that the regulatory risk assessments on glyphosate, which rely heavily on industry-provided research, have been compromised by undisclosed conflicts of interest, reliance on dubious science, ghostwritten materials and other methods of corporate strong-arming that puts public health at risk, as the Tufts Professor Sheldon Krimsky wrote.

“To protect the scientific enterprise, one of the core pillars of a modern democratic society, against the forces that would turn it into the handmaiden of industry or politics, our society must support firewalls between academic science and the corporate sectors and educate young scientists and journal editors on the moral principles behind their respective professional roles,” Krimsky wrote.

Policy makers must not allow corporate-spun science to guide decisions about cancer prevention. Media must do a better job reporting and probing into conflicts of interest behind the corporate science spin. It’s time to end the corporate war on cancer science.

Stacy Malkan is co-director of the consumer group U.S. Right to Know and author of the book “Not Just a Pretty Face: The Ugly Side of the Beauty Industry.”

Monsanto’s Fingerprints All Over Newsweek’s Hit on Organic Food

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Posted on January 23, 2018 by Stacy Malkan

Update: Newsweek’s bizarre response

By Stacy Malkan

“The campaign for organic food is a deceitful, expensive scam,” according to a Jan. 19 Newsweek article authored by Dr. Henry I. Miller of the Hoover Institution.

If that name sounds familiar – Henry I. Miller – it may be because the New York Times recently revealed a scandal involving Miller: that he had been caught publishing an article ghostwritten by Monsanto under his own name in Forbes. The article, which largely mirrored a draft provided to him by Monsanto, attacked the scientists of the World Health Organization’s cancer panel (IARC) for their decision to list Monsanto’s top-selling chemical, glyphosate, as a probable human carcinogen.

Reporting on an email exchange released in litigation with Monsanto over cancer concerns, the Times’ Danny Hakim wrote:

“Monsanto asked Mr. Miller if he would be interested in writing an article on the topic, and he said, ‘I would be if I could start from a high-quality draft.’

The article appeared under Mr. Miller’s name, and with the assertion that ‘opinions expressed by Forbes Contributors are their own.’ The magazine did not mention any involvement by Monsanto in preparing the article …

Forbes removed the story from its website on Wednesday and said that it ended its relationship with Mr. Miller amid the revelations.”

The opinion wire Project Syndicate followed suit, after first adding a disclaimer to Miller’s commentaries noting that they would have been rejected if his collaboration with Monsanto had been known.

Desperate to Disparage Organic

The ghostwriting scandal has hardly slowed Miller down; he has continued to spin promotional content for the agrichemical industry from outlets such as Newsweek and The Wall Street Journal, without disclosing to readers his relationship with Monsanto.

Yet Miller’s Newsweek hit on organic food has Monsanto’s fingerprints in plain sight all over it.

For starters, Miller uses pesticide industry sources to make unsubstantiated (and ludicrous) claims about organic agriculture – for example, that organic farming is “actually more harmful to the environment” than conventional agriculture, or that organic allies spent $2.5 billion in a year campaigning against genetically engineered foods in North America.

The source on the latter inaccurate claim is Jay Byrne, a former director of corporate communications for Monsanto (not identified as such in the Newsweek article), who now directs a PR firm called v-Fluence Interactive.

Email exchanges reveal how Monsanto works with people like Jay Byrne – and with Byrne specifically – to push exactly this type of attack against Monsanto’s foes while keeping corporate involvement a secret.

According to emails obtained by my group US Right to Know, Byrne played a key role in helping Monsanto set up a corporate front group called Academics Review that published a report attacking the organic industry as a marketing scam – the exact theme in Miller’s Newsweek article.

Jay Byrne’s hit list of Monsanto foes.

The concept of the front group – explained in the emails I reported here – was to create a credible-sounding platform from which academics could attack critics of the agrichemical industry while claiming to be independent, yet secretly receiving funds from industry groups. Wink, wink, ha, ha.

“The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” wrote a Monsanto executive involved in the plan.

Byrne’s role, according to the emails, was to serve as a “commercial vehicle” to help obtain corporate funding. Byrne also said he was compiling an “opportunities” list of targets – critics of the agrichemical industry who could be “inoculated” from the academics’ platform.

Several people on Byrne’s “opportunities” hit list, or later attacked by Academics Review, were targets in Miller’s Newsweek article, too.

Miller’s Newsweek piece also tried to discredit the work of New York Times’ reporter Danny Hakim, without disclosing that it was Hakim who exposed Miller’s Monsanto ghostwriting scandal.

As with other recent attacks on the organic industry, all fingers point back to the agrichemical corporations that will lose the most if consumer demand continues to rise for foods free of GMOs and pesticides.

Monsanto’s “Independent Academic” Ruse

Henry Miller has a long history of partnering with – and pitching his PR services to – corporations that need help convincing the public their products aren’t dangerous and don’t need to be regulated.

And Monsanto relies heavily on people with scientific credentials or neutral-sounding groups to make those arguments – people who are willing to communicate the company script while claiming to be independent actors. This fact has been established by reporting in the New York Times, Le Monde, WBEZ, the Progressive and many other outlets in recent years.

A newly released Monsanto document provides more details about how Monsanto’s propaganda and lobbying operation works, and the key role Henry Miller plays within it.

This 2015 “preparedness plan” – released by lawyers in the glyphosate cancer lawsuits – lays out Monsanto’s PR strategy to “orchestrate outcry” against the IARC cancer scientists for their report on glyphosate. The first external deliverable: “Engage Henry Miller.”

The plan goes on to name four tiers of “industry partners” – a dozen trade groups, academic groups and independent-seeming front groups such as the Genetic Literacy Project – that could help “inoculate” against the cancer report and “protect the reputation … of Roundup.”

Miller delivered for Monsanto with a March 2015 article in Forbes – the article later revealed as Monsanto’s writing – attacking the IARC scientists. The industry partners have been pushing the same arguments through various channels again and again, ever since, to try to discredit the cancer scientists.

Much of this criticism has appeared to the public as a spontaneous uprising of concern, with no mention of Monsanto’s role as the composer and conductor of the narrative: a classic corporate PR hoodwink.

As more documents tumble into the public realm – via the Monsanto Papers and public records investigations – the “independent academic” ruse will become harder to maintain for industry surrogates like Henry I. Miller, and for media and policy makers to ignore.

For now, Newsweek is not backing down. Even after reviewing the documents that substantiate the facts in this article, Newsweek Opinion Editor Nicholas Wapshott wrote in an email, “I understand that you and Miller have a long history of dispute on this topic. He flatly denies your assertions.”

Neither Miller nor Wapshott have responded to further questions.

Stacy Malkan is co-director of the consumer watchdog and transparency group, US Right to Know. She is author of the book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry” (New Society, 2007). Disclosure: US Right to Know is funded in part by the Organic Consumers Association which is mentioned in Miller’s article and appears on Byrne’s hit list.

Monsanto Fingerprints Found All Over Attack On Organic Food

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Posted on July 1, 2016 by Stacy Malkan

This article first appeared in the Huffington Post.

By Stacy Malkan

When a reputable-sounding nonprofit organization released a report attacking the organic food industry in April 2014, the group went to great lengths to tout its independence.

The 30-page report by Academics Review, described as “a non-profit led by independent academic experts in agriculture and food sciences,” found that consumers were being duped into spending more money for organic food because of deceptive marketing practices by the organic industry.

Trade press headlines blared: “Organics exposed!” (Brownfield News) and “Organic Industry Booming by Deceiving Consumers” (Food Safety Tech News), touting the findings by supposedly independent experts.

The findings were “endorsed by an international panel of independent agricultural science, food science, economic and legal experts from respected international institutions,” according to the group’s press release.

In case the point about independence wasn’t clear, the press release ends on this note: “Academics Review has no conflicts-of-interest associated with this publication, and all associated costs for which were paid for using our general funds without any specific donor’ influence or direction.”

What was not mentioned in the report, the news release or on the website: Executives for Monsanto Co., the world’s leading purveyor of agrichemicals and genetically engineered seeds, along with key Monsanto allies, engaged in fund raising for Academics Review, collaborated on strategy and even discussed plans to hide industry funding, according to emails obtained by U.S. Right to Know via state Freedom of Information Act (FOIA) requests.

Monsanto’s motives in attacking the organic industry are obvious: Monsanto’s seeds and chemicals are banned from use in organic farming, and a large part of Monsanto’s messaging is that its products are superior to organics as tools to boost global food production.

Academics Carry Monsanto’s Message

Academics Review was co-founded by “two independent professors … on opposite ends of the planet,” Bruce Chassy, Ph.D., professor emeritus at University of Illinois, and David Tribe, Ph.D., senior lecturer at University of Melbourne. They claim the group “only accepts unrestricted donations from non-corporate sources.”

Yet two email exchanges in 2010 reveal plans to find corporate funding for Academics Review while keeping corporate fingerprints hidden.

In a March 11, 2010 email exchange with Chassy, Jay Byrne, former head of communications at Monsanto who now runs a PR and market research firm, offered to act as a “commercial vehicle” to help find corporate funding for Academics Review.

Chassy discussed his interest in attacking the organic industry in the emails. “I would love to have a prime name in the middle of the organic aura from which to launch ballistic missiles…” he wrote, “I sure don’t have the money.”

Byrne replied,

“Well, I suggest we work on the money (for all of us) first and quickly! I’ve proposed to Val [Giddings, former vice president of BIO, the biotech industry trade association] that he and I meet while I’m in DC next week so we can (not via e-mail) get a clear picture of options for taking the Academic Review project and other opportunities forward. The “Center for Consumer Freedom” (ActivistCash.com) has cashed in on this to the extreme.”

The Center for Consumer Freedom is directed by Rick Berman, a lobbyist who has been called “Dr. Evil“ and the “king of corporate front groups and propaganda“ for his work to promote the tobacco industry and other corporate interests under the cover of neutral-sounding groups.

“I think we have a much better concept,” Byrne told Chassy.

Byrne shared an “opportunities” list of targets comprised of people, groups and content critical of GMOs and Monsanto: Vandana Shiva, Andrew Kimbrell, Ronnie Cummins, Sierra Club, Greenpeace, Institute for Agriculture and Trade Policy, Michael Pollan’s book “In Defense of Food,” the movies “Food, Inc” and “The World According to Monsanto,” and “topic cross-over on all the risk areas of ag-biotech (out crossing/ contamination, bees, butterflies, human safety, etc…).”

“All of these individuals, organizations, content items and topic areas mean money for a range of well heeled corporations, Byrne wrote, adding:

All of these individuals, organizations, content items and topic areas mean money for a range of well heeled corporations.

“I believe Val and I can identify and serve as the appropriate (non-academic) commercial vehicles by which we can connect these entities with the project in a manner which helps to ensure the credibility and independence (and thus value) of the primary contributors/owners… I believe our kitchen cabinet here can serve as gatekeepers (in some cases toll takers) for effective, credible responses, inoculation and proactive activities using this project platform…”

“Sounds good to me,” Chassy replied. “I’m sure that you will let me know what you discuss.”

In an email exchange with Chassy dated November 30, 2010, Eric Sachs, a senior public relations operative for Monsanto, discussed finding corporate support for Academics Review while “keeping Monsanto in the background.”

Sachs wrote to Chassy:

“You and I need to talk more about the “academics review” site and concept. I believe that there is a path to a process that would better respond to scientific concerns and allegations. I shared with Val yesterday. From my perspective the problem is one of expert engagement and that could be solved by paying experts to provide responses. You and I have discussed this in the past. Val explained that step one is establishing 501(c)3 not-for-profit status to facilitate fund raising. That makes sense but there is more. I discussed with Jerry Steiner today (Monsanto Executive Team) and can help motivate CLI/BIO/CBI and other organizations to support. The key will be keeping Monsanto in the background so as not to harm the credibility of the information.”

The key will be keeping Monsanto in the background so as not to harm the credibility of the information.

CLI/BIO/CBI refers to three industry trade groups — Crop Life International, the Biotechnology Innovation Organization and the Council for Biotechnology Information — that represent agrichemical corporations.

Chassy responded to Sachs, “Yes we should talk about Academics Review. I think we are on the same page.”

When asked directly about funding, Chassy replied via email: “Academics Review does not solicit or accept funds from any source for specific research or any other activities associated with any products, services or industry. Academics Review only accepts unrestricted donations from non-corporate sources to support our work.”

He said that Academics Review incorporated and reported no income in 2012 and he provided the IRS form 990s for 2013 and 2014 (now also posted on the website). Those documents report $419,830 in revenues but include no information about contributors. Chassy did not respond to requests to provide that information.

Press Covers “Independent” Attack on Organic

Academics Review released its organic marketing study in April 2014 to a robust round of trade press coverage describing the findings of “independent researchers”:

• “The Organic Food Industry Has Been Engaged in ‘Multi-Decade Public Disinformation Campaign’ claims report” (Food Navigator)

• “Report: Organic Industry Achieved 25 Years of Fast Growth Through Fear and Deception” (Food Safety News)

• “A Scathing Indictment of Organic Food Marketing” (Hoard’s Dairyman)

• “Using Fear as a Sales Tactic” (Food Business News)

In the New York Post, Naomi Schaffer Riley built a case against “tyranny of the organic mommy mafia” who are duped by disingenuous marketing tactics of the organic industry. Her sources included the Academics Review report and Julie Gunlock, author of a book about the “culture of alarmism.”

Riley didn’t mention that Gunlock, and also Riley herself, are both senior fellows at the Independent Women’s Forum, a group heavily funded by Donors Trust, which has bankrolled corporate attacks on unions, public schools and climate scientists.

In the Des Moines Register, John R. Block, a former U.S. secretary of agriculture who now works for a law firm that lobbies for agribusiness interests, reported on the “blockbuster report” by Academics Review and its findings that the organic industry’s secret to success is “black marketing.”

The corporate front group American Council on Science and Health, which receives funding from the agrichemical industry and where Chassy serves as a scientific advisor, pushed the “black marketing” theme in articles by ACSH president Hank Campbell and Henry I. Miller, MD, a Hoover Institute fellow who served as the spokesmodel in commercials for the effort to kill GMO labeling in California, for which Monsanto was the lead funder.

Miller, who has a long history of making inaccurate scientific claims in support of corporate interests, also used the Academics Review report as a source for organic attacks in Newsweek and the National Review, and claimed in the Wall Street Journal that organic farming is not sustainable.

Similar anti-organic themes run through other agrichemical industry PR channels.

GMO Answers, a marketing website funded by the Big Six agrichemical companies (and where Chassy and Tribe serve as “independent experts”), promotes the ideas that organics are no healthier, no better for the environment and just a marketing program — although, ironically, the PR firm that runs GMO Answers has launched a specialty group in San Francisco to try to cash in on the organic market.

Monsanto’s top spokesperson, Robb Fraley, also repeatedly trashes the organic industry on his Twitter feed.

Money Flow Goes Public; Academics Review Goes Silent

In March 2016, Monica Eng reported for WBEZ on documents showing that Monsanto paid Professor Bruce Chassy more than $57,000 over a 23-month period to travel, write and speak about GMOs — money that was not disclosed to the public.

According to Eng’s investigation, the money was part of at least $5.1 million in undisclosed money Monsanto sent through the University of Illinois Foundation to university employees and programs between 2005 and 2015.

“Chassy did not disclose his financial relationship with Monsanto on state or university forms aimed at detecting potential conflicts of interest,” Eng reported.

“Documents further show that Chassy and the university directed Monsanto to deposit the payments through the University of Illinois Foundation, a body whose records are shielded from public scrutiny. The foundation also has the ability to take in private money and disburse it to an individual as a ‘university payment’ — exempt from disclosure.”

In January 2016, Carey Gillam, research director of U.S. Right to Know, reported on emails showing that hundreds of thousands of dollars had flowed from Monsanto to the University of Illinois “as Chassy collaborated on multiple projects with Monsanto to counter public concerns about genetically modified crops (GMOs) – all while representing himself as an independent academic for a public institution.”

“What you find when reading through the email chains is an arrangement that allowed industry players to cloak pro-GMO messaging within a veil of independent expertise, and little, if any, public disclosure of the behind-the-scenes connections,” Gillam wrote.

The last post on the Academics Review site, dated Sept. 2, 2015, is a blog by Chassy explaining that some of his emails would be made public due to the FOIA requests of U.S. Right to Know, which he characterized as an assault on his 40 years of public science, research and teaching.

Financial support from the private sector for public sector research and outreach is “appropriate, commonplace and needed to further the public interest,” Chassy wrote. “Such support should be, and in all my experiences has been, transparent and done under the strict ethical guidelines of the public institutions that are benefiting from private sector or individual financial contributions.”

Three days later, some of Chassy’s emails were first made public in a front-page New York Times article by two-time Pulitzer Prize winning journalist Eric Lipton. Lipton reported that Monsanto gave Chassy a grant for an undisclosed sum in 2011 for “biotechnology outreach and education activities.”

Chassy told Lipton that the money he received from Monsanto “helped to elevate his voice through travel, a website he created and other means.”

Still Getting Press as an Independent Source

Despite the revelations in the emails and the disclosure of Chassy’s financial ties to Monsanto, the Academics Review website and its report attacking the organic industry are still posted online with all the descriptions claiming independence.

And Chassy still enjoys press coverage as an “independent” expert on GMOs. In May 2016, two separate Associated Press stories quoted Chassy on that topic. Neither story mentioned Chassy’s now-public financial ties to Monsanto.

Stacy Malkan is co-director of the consumer group U.S. Right to Know. She is author of the award-winning book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry” (New Society 2007).

Why is Cornell University Hosting a GMO Propaganda Campaign?

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Posted on January 22, 2016 by Stacy Malkan

Standing up for science – or propaganda?

This article by Stacy Malkan original appeared in The Ecologist

The founders of Cornell University, Andrew D. White and Ezra Cornell, dreamed of creating a great university that took a radical approach to learning. Their revolutionary spirit, and the promise to pursue knowledge for the greater good, is said to be at the heart of the Ivy League school their dream became.

It is difficult to understand how these ideals are served by a unit of Cornell operating as a public relations arm for the agrichemical industry.

Yet that is what seems to be going on at the Cornell Alliance for Science (CAS), a program launched in 2014 with a $5.6 million grant from the Bill & Melinda Gates Foundation and a goal to “depolarize the charged debate” about GMOs.

A review of the group’s materials and programs suggests that beneath its promise to “restore the importance of scientific evidence in decision making,” CAS is promoting GMOs using dishonest messaging and PR tactics developed by agrichemical corporations with a long history of misleading the public about science.

Communicating science or propaganda?

CAS is a communications campaign devoted to promoting genetically engineered foods (also known as GMOs) around the world. This is made clear in the group’s promotional video.

CAS Director Sarah Evanega, PhD, describes her group as a “communications-based nonprofit organization represented by scientists, farmers, NGOs, journalists and concerned citizens” who will use “interactive online platforms, multimedia resources and communication training programs to build a global movement to advocate for access to biotechnology.”

In this way, they say they will help alleviate malnourishment and hunger in developing countries, according to the video.

Dr. Evanega said her group has no connections to industry and receives no resources from industry. “We do not write for industry, and we do not advocate for or promote industry-owned products,” she wrote in a blog post titled “A Right to Be Known (Accurately) in which she pushed back against criticisms from my group, U.S. Right to Know.

Yet the flagship programs of CAS – a 12-week course for Global Leadership Fellows and two-day intensive communications courses – teach communication skills to people who are “committed to advocating for increased access to biotechnology” specifically so they can “lead advocacy efforts in their local contexts.”

The group also has unusual dealings with journalists. What does it mean, as the CAS video states, that it is “represented by” journalists?

CAS offers journalism fellowships with cash awards for select journalists to “promote in-depth contextualized reporting” about issues related to food security, crop production, biotechnology and sustainable agricultural.

Are these journalists also GMO advocates? How ethical is it for journalists to represent the policy positions of a pro-agrichemical-industry group?

Messaging for corporate interests

One thing is clear from the publicly available CAS messaging: the context they offer on the topic of genetically engineered foods is not in depth and comprehensive but rather highly selective and geared toward advancing the interests of the agrichemical industry.

For example, the video: Brimming with hope about the possibilities of GMOs to solve world hunger in the future, it ignores a large body of scientific research that has documented problems connected with GMOs – that herbicide-tolerant GMO crops have driven up the use of glyphosate, an herbicide linked to cancer by the world’s leading cancer experts; and accelerated weed resistance on millions of acres of U.S. farmland, which makes crop production harder for farmers, not easier.

There is no mention of the failure of GMO crops designed to ward off harmful insects, or the rising concerns of medical doctors about patterns of illness in places like Hawaii and Argentina where exposures are heaviest to the chemicals associated with GMOs.

There is no recognition that many scientists and food leaders have said GMOs are not a priority for feeding the world, a debate that is a key reason GMO crops have not been widely embraced outside of the United States and Latin America.

All these factors are relevant to the discussion about whether or not developing countries should embrace genetically engineered crops and foods. But CAS leaves aside these details and amplifies the false idea that the science is settled on the safety and necessity of GMOs.

Disseminating selective information of a biased or misleading nature to promote a particular agenda is known as the practice of propaganda.

Working from industry’s PR playbook

The Cornell Alliance for Science was supposed to present “a new vision for biotechnology communications,” yet the group relies on an established set of messages and communication tactics that are familiar to anyone who follows the PR campaigns of the agribusiness industry.

The report Spinning Food, which I co-authored with Kari Hamerschlag and Anna Lappé, documents how agribusiness and food industry funded groups are spending tens of millions of dollars a year to promote misleading messages about the safety and necessity of industrial-scale, chemical-intensive, genetically engineered agriculture.

The companies that profit most from this system – Monsanto, Dow, DuPont and other agrichemical giants – have repeatedly violated trust by misleading the public about science, as Gary Ruskin showed in his report Seedy Business. So they rely on front groups and third-party allies such as scientists and professors to spread their messaging for them.

A core industry narrative is that the science on GMO safety is settled. Pro-industry messengers focus on possible future uses of the technology while downplaying, ignoring or denying the risks; make inaccurate claims about the level of scientific agreement on GMOs; and attack critics who raise concerns as “anti-science.”

As one example, Mark Lynas, political director of CAS, wrote a New York Times op-ed accusing 17 European Union countries that banned GMO crop cultivation of “turning against science.” He dubbed them the “coalition of the ignorant.”

The article is heavy on attack and light on science, brushing over the topic with an inaccurate claim about a safety consensus that many scientists have disputed.

As molecular geneticist Belinda Martineau, PhD, wrote in response to Lynas, “Making general claims about the safety of genetic engineering … (is) unscientific, illogical and absurd.”

The World Health Organization states, “it is not possible to make general statements on the safety of all GM foods.”

Yet, while claiming to stand up for science, CAS routinely makes general – even outlandish – claims about GMO safety.

From the group’s FAQ:

“You are more likely to be hit by an asteroid than be hurt by GE food – and that’s not an exaggeration.”

“GE crops currently available to the public pose no greater health risks or environmental concerns than their non-engineered counterparts. This is not opinion.”

In fact, it is propaganda.

Battling transparency in science

In the spring of 2014, CAS launched a petition attacking my group U.S. Right to Know for filing Freedom of Information Act (FOIA) requests to obtain the emails of publicly funded professors as part of our investigation into the food and agrichemical industries and their PR operations.

CAS called the FOIA requests a “witch hunt,” yet documents obtained via these FOIA requests generated news stories in several top media outlets about academics who were working with industry PR operatives on campaigns to promote GMOs without disclosing those ties to the public.

The story broke in a front-page New York Times article by two-time Pulitzer Prize winner Eric Lipton, who explained how Monsanto, facing consumer skepticism about GMOs, “retooled their lobbying and public relations strategy to spotlight a rarefied group of advocates: academics, brought in for the gloss of impartiality and weight of authority that come with a professor’s pedigree.”

In one case, reported by Laura Krantz in the Boston Globe, a Monsanto executive told Harvard professor Calestous Juma to write a paper about how GMOs are needed to feed Africa.

“Monsanto not only suggested the topic to professor Calestous Juma. It went so far as to provide a summary of what the paper could say and a suggested headline. The company then connected the professor with a marketing company to pump it out over the Internet as part of Monsanto’s strategy to win over the public and lawmakers,” Krantz wrote.

Juma said he took no money from Monsanto but noted he has received funding from the Gates Foundation, which has been partnering with Monsanto for years on pro-GMO projects after Rob Horsch, Monsanto’s veteran top executive for international development, joined the Foundation in 2006. Horsch now leads Gates’ agricultural research and development team. (A 2014 analysis by the research group Grain found that about 90% of $3 billion the Gates Foundation has spent to feed the poor in Africa has gone to wealthy nations, primarily universities and research centers.)

The public has a right to know if academics posing as independent sources are working behind the scenes with corporations and their PR firms on coordinated messaging campaigns to push a corporate agenda.

CAS takes the position in its petition that the public doesn’t have a right to know about the ties between industry PR operatives and 14 public scientists who have “contributed to the scientific consensus about the safety of GMOs.”

The Cornell petition is accompanied by a photo montage featuring Carl Sagan, Madame Curie, Albert Einstein and other deceased scientists who have not signed the petition, stamped with the slogan, “I stand with the #Science14” – a bit of PR flair that mirrors the dishonest propaganda used to oppose GMO labeling.

Aligning with industry PR writers

At an esteemed institution like Cornell, you might expect to find experts in science or ethics teaching communication courses that promise to restore scientific integrity to public discourse. Instead, at CAS, you will find experts in crisis management communication who specialize in opposing public health regulations.

For example, Trevor Butterworth, a visiting fellow at Cornell and director of Sense About Science (a “non-partisan, non-profit organization that advocates for sense about science!”) is partnering with CAS to teach students and scientists how to communicate with journalists about GMOs.

Butterworth has a long history of communicating science for the benefit of corporations wishing to keep their products unregulated. A 2009 Milwaukee Journal Sentinel article by Meg Kissinger and Susanne Rust about industry lobbying efforts on bisphenol A (BPA) identified him as a “chemical industry public relations writer.”

As an editor of STATS at George Mason University, Butterworth was a prolific defender of BPA who “regularly combs the Internet for stories about BPA and offers comments without revealing his ties to industry,” Kissinger and Rust wrote.

“STATS claims to be independent and nonpartisan. But a review of its financial reports shows it is a branch of the Center for Media and Public Affairs. That group was paid by the tobacco industry to monitor news stories about the dangers of tobacco.” (The tobacco industry, they noted, was lobbying alongside the chemical industry to keep BPA unregulated.)

Butterworth has also promoted industry positions arguing against regulations for vinyl plastic and phthalates, fracking, high fructose corn syrup and sugary sodas.

He now partners with CAS to teach students how to communicate about GMOs, and CAS political director Lynas sits on the advisory board of Sense About Science.

Lynas’ work raises more questions: Why does a science group need a political director? And why would CAS choose Lynas for the role? Lynas is not a scientist but an environmental writer who rose to sudden fame after embracing GMOs, and his science has been critiqued at length by scientists, reporters and professors.

Depolarizing the GMO debate?

Corporations have been known to deploy outrageous messaging when their products run into trouble; examples include “DDT is good for me,” “More doctors smoke Camels” and the Dutch Boy campaign to promote lead paint to children.

A low point for chemical industry messaging was its PR campaign to paint “Silent Spring” author Rachel Carson (and environmentalists in general) as murderers of millions of children in Africa for raising concerns about DDT.

That sort of messaging is making a comeback in the GMO debate.

In September 2015, the CAS Speakers Series hosted Owen Paterson, Member of Parliament from the UK, for a talk titled, “Check Your Green Privilege: It’s Not Environmentally Friendly to Allow Millions to Die.”

Paterson’s speech was filled with hyperbolic claims about GMOs that lack scientific rigor (GMOs “are in fact safer than conventionally bred crops … one of the most environmentally friendly advances this world has ever seen … can save millions of lives that today are squandered by the ideology of massively supported environmental campaign groups.”)

The speech garnered praise from the American Council on Science and Health, a well-known industry front group, in a blog by Dr. Gil Ross titled, “Billion Dollar Green Campaigns Kill Poor Children.”

Ross explained in the blog that the CAS Speakers Series was created, “to use facts to counter the perceived tendency of college students to follow the environmentalist mantra without too much thought… the concept of being afraid of genetic engineering is akin to looking under the bed for hobgoblins such as Godzilla, awakened by the atomic tests of the Cold War.”

Paterson and Ross are unhelpful to the image of scientific integrity CAS is trying to project. Ross is a convicted felon who spent time in jail for Medicaid fraud. Paterson, the former UK environment secretary, is widely seen as a climate change skeptic whose views are incompatible with science.

How are bloggers in Hawaii helping feed the poor in Africa?

With its year round growing season, the Hawaiian Islands are an important testing ground for GMOs. They are also ground zero for concerns about pesticides associated with GMOs, and a key focus of industry’s pro-GMO propaganda campaigns and allies such as CAS.

Elif Bealle, executive director of the Hawaii Alliance for Progressive Action, has been active in grassroots efforts for pesticide reporting, bans and pesticide buffer zones around GMO crops. She has also been keeping an eye on CAS, which she said has been recruiting local bloggers and has associates on several of the Islands.

“They present themselves as ‘just concerned local residents’ or ‘neutral journalists.’ They are almost full time commenting on online newspaper articles, submitting, Community Voice Op-Eds, etc. Their blog posts are regularly picked up and disseminated by the biotech trade group website in Hawaii, the Hawaii Crop Improvement Association,” Bealle said.

For example, Joni Kamiya, a CAS Global Leadership Fellow, uses her blog, Hawaii Farmer’s Daughter, to promote the “safety and science” of GMOs with messaging that glosses over science and disparages GMO critics.

Kamiya is also an “independent expert” for GMO Answers, a GMO PR website created by Ketchum PR firm and funded by agrichemical companies. Her articles are posted on Jon Entine’s Genetic Literacy Project, which was also tapped to publish the GMO promotion papers assigned by Monsanto and written by professors.

Kamiya’s writing also appears on the home page of Kauai Farming and Jobs Coalition, a group with unknown funding that claims to “represent a wide range of individuals and organizations in our community” and promotes articles by Monsanto, Genetic Literacy Project and other food industry front groups such as the Center for Consumer Freedom.

Other CAS allies in the Islands include Lorie Farrell, a CAS associate who writes for GMO Answers and helped coordinate opposition to the GMO cultivation ban on the Big Island for Hawaii Farmers and Ranchers United; and Joan Conrow, who has a consulting contract with Cornell and writes the confrontational blog Kauai Eclectic.

Their messaging follows a typical pattern: they claim a scientific consensus on GMO safety and attack people calling for transparency and safety as outsiders who are killing the “Aloha spirit” of the Islands.

Arming the conflict

In his article, “The War on Genetically Modified Food Critics,” Tufts Professor Timothy Wise takes the media to task for falling for industry PR tactics and incorrectly reporting the science on GMO as “settled.”

“What we’re seeing is a concerted campaign to … paint GMO critics as anti-science while offering no serious discussion of the scientific controversy that still rages,” Wise wrote.

One indicator of that campaign, he said, was the Gates Foundation award to Cornell to “depolarize” the debate over GM foods.

“The Gates Foundation is paying biotech scientists and advocates at Cornell to help them convince the ignorant and brainwashed public, who ‘may not be well informed,’ that they are ignorant and brainwashed … It’s kind of like depolarizing an armed conflict by giving one side more weapons,” Wise wrote.

Instead of arming the PR wars in service of industry, Cornell University should stand up for science by convening a more honest discussion about GMOs – one that acknowledges the risks as well as the benefits of genetically engineered foods.

One that refrains from attacking and instead seeks common ground with groups calling for transparency and health and safety standards.

CAS Director Dr. Evanega said her group does share common values around right to know and access to information, and she disputes the notion that CAS was formed to promote GMOs.

“So-called ‘GMOs’ are not a monolithic thing,” Dr. Evanega wrote in her blog. “For example, it makes no sense to cluster together such diverse technologies as bacteria engineered to produce insulin and papaya engineered to resist a virus. We support access — to innovation and the information that will help people make sound decisions based on science and evidence — not fear, emotions.”

Certainly GMOs are not a monolithic thing. That’s exactly why it is inaccurate and dishonest to claim that people are more likely to be hit by an asteroid than to be harmed by GMOs.

A science alliance that truly is about restoring integrity to science should illuminate a comprehensive record of research, not parrot the talking points of PR firms and corporate players.

Stacy Malkan is co-founder and co-director of the consumer group U.S. Right to Know. She is author of the book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry,” (New Society Publishing, 2007). Stacy is a former reporter and newspaper publisher and longtime advocate for environmental health. She co-founded the Campaign for Safe Cosmetics in 2002 and worked as communications director of Health Care Without Harm for eight years.

Center for Consumer Freedom — key facts

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Posted on January 12, 2015 by Gary Ruskin

Summary

* Founded in 1995 as the Guest Choice Network

* Phillip Morris provided $600,000 in seed money for the organization

* Restaurant, tobacco company funds were used to fight restaurant smoking bans

* Over 40% of expenses funneled to Center for Consumer Freedom (CCF) founder Rick Berman’s lobbying shop

* Payments to Berman lobbying firm led Charity Navigator to post donor advisory against CCF

* TIME: Attacks on Humane Society “a low blow”

Center for Consumer Freedom Originally Funded by Tobacco and Restaurant Industries to Fight Bans on Smoking in Restaurants

According to the Washington Post, the Center for Consumer Freedom – then named the Guest Choice Network – was originally funded with “tobacco-company and restaurant money to fight smoking curbs in restaurants.”

The Post reported that “Philip Morris USA Inc. pledged $600,000 — most of the seed money — for Berman’s group in 1995. The company said it needed a consultant who was both a ‘hospitality industry insider as well as a legislatively astute individual,’ according to documents collected as part of the multi-state lawsuit against tobacco companies.” [Washington Post, 4/27/05]

TIME reported in 2013 that the group was funded by money from Philip Morris, and was created to promote “smokers’ rights” in the restaurant and hospitality industries. [TIME, 8/12/13]

Since Tobacco-Funded Roots, CCF Has Expanded to Other Dubious Areas of Interest

Following its name change to the Center for Consumer Freedom in 2001, the Washington Post reported that “it shifted its focus to food and beverage issues, raised by concerns about obesity, mad cow disease and genetically modified products.” [Washington Post, 4/27/05]

TIME reported in 2013 that CCF had expanded to promote meat consumption, and countering scientific evidence on the dangers of mercury and high fructose corn syrup. [TIME, 8/12/13]

Over 40% of CCF’s Expenses Went to Berman and Company from 2002-2012

The table below details both CCF’s total expenses and compensation paid by CCF to Berman and Company from the 2002 tax year through the 2012 tax year.

During that period, over 40% of all CCF expenses went to Berman and Company, and in five of those years (2002, 2007, 2008, 2010 and 2011) more than half of CCF’s expenses went to Berman and Company.

TaxYear	TotalExpenses	Compensation to Berman and Company	% of Expenses toBerman and Company

2012	$1,024,582	$246,874	24.10%
2011	$2,121,780	$1,294,488	61.01%
2010	$2,640,780	$1,682,126	63.70%
2009	$8,831,659	$1,461,597	16.55%
2008	$1,594,299	$1,043,604	65.46%
2007	$1,951,753	$1,562,280	80.04%
2006	$3,291,050	$1,190,512	36.17%
2005	$3,818,769	$1,623,186	42.51%
2004	$3,246,452	$1,435,056	44.20%
2003	$2,752,519	$1,252,344	45.50%
2002	$1,970,803	$1,044,553	53.00%
TOTAL	$33,244,446	$13,836,620	41.62%

[CCF IRS Form 990 filings]

CCF’s Excessive Payments to Berman Led Charity Navigator to Issue a Donor Advisory

Charity Navigator, America’s largest independent charity evaluator, currently has a Donor Advisory regarding CCF.

In the advisory, Charity Navigator stated that their analysis of CCF’s 2011 IRS Form 990 revealed that the majority of CCF’s expenses were paid to Berman and Company, and that “we find the practice of a charity contracting for management services with a business owned by that charity’s CEO atypical as compared to how other charities operate.” [Charity Navigator donor advisory]

A Long History of Making False Attacks against Respected Organizations

The Center for Consumer Freedom has a long history of making false and outlandish attacks against respected organizations, including the Humane Society, Mothers Against Drunk Driving and even Trout Unlimited.

Berman has claimed that such groups have “a violent side to them.” [Washington Post, 4/27/05]

TIME: Attacks on Humane Society a “Low Blow”

In August 2013, TIME reported on CCF’s funding of ads attacking the Humane Society.

The ads claimed that only 1% of Humane Society revenue went to local shelters, an attack TIME called a “low blow.” [TIME, 8/12/13]