Izintatheli Ziyahluleka Ukudalula Imithombo Exhaswe yiCoca-Cola: Umbiko Omfushane

Phrinta imeyili Ungahlukıselana Ephathwayo

Ngesikhathi sophenyo nangemva kwalokho Ukuwa weqembu eliphambili leCoca-Cola iGlobal Energy Balance Network, i- New York Times futhi Associated Press ukuthola ukuthi osolwazi abadumile baseyunivesithi abasebenza ngezinkinga zokukhuluphala babexhaswe yiNkampani yeCoca-Cola.

Lokhu akuyona nje ihlazo lezempilo lomphakathi. Iyintatheli futhi.

Izintatheli zicaphune ababili balaba profesa okungenani izikhathi ezingama-30 ezindabeni zezindaba, ngemuva kokuthi osolwazi bathole uxhaso lwabo lweCoca-Cola, kepha ngaphandle kokubalula lolo xhaso ezindabeni zabo. Izitolo eziningi ezishicilele lezi zihloko zinethonya, njengeThe New York Times, Washington Post, Los Angeles Times, USA Today, Boston Globe, The Atlantic Monthly, US News neWorld Report, iNewsweek neNational Public Radio.

Kungukushayisana kwezintshisekelo kosolwazi abasebenza ngezinkinga zokukhuluphala ukwamukela uxhaso kuCoca-Cola. Manje kunobufakazi obuningi bezokwelapha bokuthi isoda nemboni kasoda - ikakhulukazi iCoca-Cola nePepsiCo - okuyingxenye unomthwalo wemfanelo ngenxa yethu esesizwe ukukhuluphala ubhubhane, futhi kwandise izehlakalo ze sikashukela futhi inhliziyo izifo.

Uma uprofesa ethatha imali kwenye yalezi zinkampani ezingama-soda, lokho kungumongo obalulekile wemibono yabo ngokukhuluphala, nezintatheli zichitha abafundi bazo ngokwehluleka ukuzibika. Abafundi kudingeka bazi ukuthi ngubani okhokha imithombo yokuhlola ukuba semthethweni kanye nokuchema kwale mithombo.

Umthelela ophelele wokucaphuna laba profesa ngaphandle kokudalula imali yabo yeCoca-Cola ukwenyusa ukwethembeka kwabo ngokungafanele, ngenkathi kubukela phansi ukwethembeka kwezempilo yomphakathi kanye nabameli babathengi.

Lo mbiko omfushane ubuyekeza ukufakwa kwezindaba ucaphuna abaholi ababili beqembu eliphambili leCoca-Cola Global Energy Balance Network: uProfesa James O. Hill noSteven N. Blair.

UJames O. Hill kwaba Umongameli we Amandla Emhlaba Ibhalansi Network. Unguprofesa wezifo zezingane nemithi e-University of Colorado, kanye nomqondisi weCentre for Human Nutrition yabo. Ngokusho kwe-Associated Press, USolwazi Hill ubhalele ngasese isikhulu seCoca-Cola, "Ngifuna ukusiza inkampani yakho igweme isithombe sokuba yinkinga ezimpilweni zabantu futhi ibuyele ekubeni yinkampani eletha izinto ezibalulekile nezijabulisayo kubo."

Ngokusho the New York Times, UCoca-Cola “ngonyaka odlule wanikeza 'isipho semali esingavinjelwe' se- $ 1 million ku-University of Colorado Foundation… inyuvesi yathi iCoca-Cola inikeze le mali 'ngenhloso yokuxhasa' iGlobal Energy Balance Network.”

Ngokuvumelana ne Associated Press, “Kusukela ngo-2010, uCoke wathi unikeze u- $ 550,000 uHill ongahlobene neqembu le- [Global Energy Balance Network]. Ingxenye enkulu yalokho kwakuwucwaningo yena nabanye ababebandakanyeka kulona, ​​kodwa lesi sibalo siphinde sihlanganise izindleko zokuhamba nezimali zokuzibandakanya kokukhuluma nokwenza omunye umsebenzi. ”

USteven N. Blair kwaba Iphini likahulumeni we-Global Energy Balance Network. Unguprofesa e-Arnold School of Public Health, eminyangweni yezokuzivocavoca isayensi ne-epidemiology kanye ne-biostatistics e-University of South Carolina. Ngokusho kwe- New York Times, lapho uProfesa Blair ememezela iGlobal Energy Balance Network, wenza isimangalo esingesihle ngokulandelayo: “Imithombo yezindaba ethandwa kakhulu nabezindaba isayensi ithi, 'O badla kakhulu, badla kakhulu, bayadla futhi okuningi '- ukusola ukudla okusheshayo, ukusola iziphuzo ezinoshukela njalonjalo… Futhi empeleni abukho ubufakazi obuqand' ikhanda bokuthi lokho, empeleni, yikhona okuyimbangela. ”

Ngokusho the New York Times, “UDkt. UBlair uthole imali engaphezu kuka- $ 3.5 million evela kwaCoke ngezinhlelo zocwaningo kusukela ngo-2008. ”

Okulandelayo uhlu lwezindatshana zezindaba ezingama-30 ezibhalwe ngemuva kokuthi uProfesa Hill noBlair bathole uxhaso kuCoca-Cola (ngemuva kukaJanuwari 1, 2011 weHill, noJanuwari 1, 2009 weBlair) lapho izintatheli zehluleka ukudalula ukuthi uProfesa Hill noBlair baxhaswa nguCoca-Cola.

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Kungani izintatheli eziningi nezindawo zezindaba zehluleka ukudalula izingxabano zentshisekelo yalaba profesa ababili abavelele?

Singakuvimbela kanjani ukwehluleka okufanayo kobuntatheli ngokuzayo? Impendulo eyodwa icacile: izintatheli nabahleli kumele baqaphele oprofesa abaxhaswe ngezinkampani abazenza ochwepheshe bezinkinga kodwa abasebenza njengezikhulumi zezinkampani zokudla ezinjengeCoca-Cola.

Abafundi, futhi, kufanele bazi ukuthi ezinye izindawo zezindaba ezinethonya azihlali ziveza ukungqubuzana kwezintshisekelo zemithombo yazo, okwenza ukuthi izindaba zazo zokudla nezolimo zingabi nobulungisa futhi zithembeke. Inikeza abafundi isizathu esizwakalayo sokungabaza eminye imithombo yezindaba ejwayelekile yezindaba zokudla nezolimo ngenxa yezinhlangothi ezisekela imboni kwesinye isikhathi eziqukethwe kukho.

NgoNovemba, sabhala umbiko ofanayo mayelana nokuthi izintatheli zenziwa kanjani yehlulekile ukudalula ubudlelwano bemithombo ne-agronhemical giant Monsanto. Yomibili le mibiko iveza inkinga efanayo: izifundiswa ezivela emithonjeni yezindaba njengemithombo ezimele lapho empeleni zithatha imali ezinkampanini ukuthuthukisa imibono ethile. Izintatheli zinesibopho sokwazi nokuveza uma imithombo yazo isebenza egameni lezimboni.