I-Coca-Cola Ixhaswe Ngezinkomfa Zempilo Yomphakathi Emzamweni Wokushiya Icala Lokukhuluphala, Isifundo sithi

Phrinta imeyili Ungahlukıselana Ephathwayo

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Ukukhishwa Ngokushesha: NgoLwesithathu, Disemba 2 ngo-7pm EST
Ngemininingwane engaphezulu Xhumana noGary Ruskin +1 415 944 7350 noma uGary Sacks +61 403 491 205

Inkampani yeCoca-Cola isebenzise uxhaso lwayo lwezingqungquthela zezempilo zomphakathi zomhlaba wonke ukususa icala ngobhubhane lokukhuluphala kude nemikhiqizo yalo, ngokocwaningo kwi-International Journal of Environmental Research and Public Health.

Ucwaningo lususelwa ku amadokhumenti mayelana ne-2012 and 2014 International Congresses of Physical Activity and Public Health (ICPAPH), etholwe ngezicelo zomphakathi ezirekhodiwe yi-US Right to Know, iqembu lezempilo lomphakathi eliphenyayo.

Ucwaningo luthole ukuthi “iCoke ibonisene nabaphenyi bayo abaxhasiwe ngezihloko ezizokwethulwa e-ICPAPH, yize besho esidlangalaleni okunye, ngomzamo wokususa icala lokunyuka kwesifo sokukhuluphala kanye nezifo ezihlobene nokudla kude nemikhiqizo yazo ziye ekusebenzeni komzimba nokuzikhethela komuntu ngamunye. . ”

"ICoke isebenzise i-ICPAPH ukukhuthaza amaqembu ayo angaphambili kanye nokuxhasa amanethiwekhi ocwaningo nokuqinisa ubudlelwano nabaholi bezempilo bomphakathi ukuze basebenzise igunya labo ukuletha imiyalezo kaCoke," kubhala ababhali besifundo.

"Lokhu kuphoqelelwa ngokungafanele kwezingqungquthela zezempilo zomphakathi ukufeza imiyalezo kaCoca-Cola kuqeda ukwethenjwa kwembangela yezempilo yomphakathi," kusho uGary Ruskin, umqondisi omkhulu we-US Right to Know. "Sekuyisikhathi esidlule ukuthi umphakathi wezempilo womphakathi uziguqule ube yinto engeke yathengwa noma iqashwe."

Imibhalo ikhombisa ukuthi uRhona Applebaum, owayengumphathi omkhulu wesayensi nezempilo ngaleso sikhathi, uCoca-Cola, wayefuna ukugxila “indlela aziphatha ngayo nogqozi, ”Okukude kakhulu nohulumeni noma isenzo esenziwe ngokuhlanganyela njengezintela zesoda noma ushukela, ukuqothulwa kwezikhangiso zesoda nokumaketha, kanye nezikhalazo ezibhekiswe ezinkampanini zesoda, kanye nezinye izinqubomgomo.

"Uhlelo lokukhiqiza nokusabalalisa ucwaningo oluphathelene nempilo yomphakathi ludinga ukuvikelwa kangcono ethonyeni lamabhizinisi anezintshisekelo ezicacile ukuthi ziphikisana nalezo zezempilo yomphakathi," kusho uBenjamin Wood, ongomunye wababhali abambisene nalolu cwaningo. "Isinyathelo esisodwa sokufeza lokho ukuqeda zonke izinhlobo zoxhaso kumafemu asebenza ezimbonini ezilimaza impilo."

Ucwaningo lubizwa ngokuthi “I-Coca-Cola Yayakhele Kanjani I-International Congress Ngomsebenzi Wokuzivocavoca Nempilo Yomphakathi: Ukuhlaziywa Kokushintshaniswa Kwe-imeyili phakathi kuka-2012 no-2014. ” Yabhaliswa ngokubambisana nguBenjamin Wood, udokotela wezokwelapha kanye nomfundi we-PhD eDeakin University; UGary Ruskin; no-Associate Professor Gary Sacks, naye ovela eDeakin University.

Leli phephandaba lithi “ukusatshalaliswa kolwazi lwesayensi ngezingqungquthela zesayensi kufanele kuvikelwe kangcono ezinhlotsheni ezifihlekile nezingabonakali zomthelela wenkampani. Imodeli yokuqeda uxhaso embonini kagwayi, njengoba ibekiwe kwi-Framework Convention on Tobacco Control, ingasetshenziswa nasembonini yezokudla. ”

I-US Right to Know iqembu lokucwaninga eliphenya ngokugxila ekubonakaleni kwezempilo yomphakathi. Ukuthola eminye imininingwane ngomsebenzi wethu, bheka amaphepha ethu ezifundo ku- https://usrtk.org/academic-work/. Ngemininingwane ejwayelekile, bheka usrtk.org.

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