Izimpendulo zeGMO ngumkhankaso wokumaketha nowokuxhumana nomphakathi wezinkampani ezibulala izinambuzane

Phrinta imeyili Ungahlukıselana Ephathwayo

Izibuyekezo:

kuphendula u-ketchum gmo

Izimpendulo ze-GMO ikhokhiswa njengesithangami lapho abathengi bangathola khona izimpendulo eziqondile kochwepheshe abazimele ngokudla okwenziwe ngezakhi zofuzo, kanti ezinye izintatheli zikuthatha ngokungathi sína njengomthombo ongachemile. Kepha iwebhusayithi iyithuluzi lokumaketha lezimboni eliqonde ngqo ukuhambisa ama-GMO ngendlela efanele.

Ubufakazi bokuthi Izimpendulo ze-GMO iyithuluzi lepropaganda elilawula ukubhekana nezinkinga elingenakwethenjelwa.

Izimpendulo zeGMO zenziwa njengemoto yokuhambisa umbono womphakathi ngokuthanda ama-GMO. Ngokushesha ngemuva kokuba iMonsanto kanye nabalingani bayo behlule isinyathelo sokuvota sika-2012 sokuqamba ama-GMO eCalifornia, eMonsanto umemezele izinhlelo ukwethula umkhankaso omusha wobudlelwano nomphakathi wokwakha kabusha idumela lama-GMO. Baqashe inkampani yezobudlelwano nomphakathi iFleishmanHillard (ephethwe ngu-Omnicom) ukuthola i umkhankaso wabayisikhombisa.

Njengengxenye yomzamo, inkampani ye-PR iKetchum (nayo ephethwe ngu-Omnicom) yaqashwa yi-Council for Biotechnology Information - ixhaswe iMonsanto, BASF, Bayer, Dow, Dupont neSyngenta - ukudala i-GMOAnswers.com. Isayithi lithembise uku susa ukudideka futhi ususe ukungathembani mayelana nama-GMO asebenzisa amazwi angahleliwe okuthiwa “ochwepheshe abazimele.”

Kepha bazimele kangakanani labo ngoti?

Iwebhusayithi igawula amaphuzu okuxoxa aqanjwe ngokucophelela axoxa indaba enhle ngama-GMO ngenkathi edlala phansi noma engazinaki izingozi zezempilo nezemvelo. Isibonelo, lapho ubuzwa ukuthi ngabe ama-GMO aqhuba ukusetshenziswa kwezibulala-zinambuzane, leli sayithi linikeza u-convoluted no, ngaphandle kwemininingwane ebuyekezwe ngontanga ekhombisa ukuthi, yebo, empeleni, kunjalo.

Izitshalo ze- "Roundup Ready" ze-GMO zikhulise ukusetshenziswa kwe-glyphosate, a mhlawumbe umdlavuza womuntu, by amakhulu ezigidi zamaphawundi. Uhlelo olusha lwe-GMO / pesticide olubandakanya i-dicamba seluholele ekubhujisweni kwe izitshalo zesoya phesheya kwe-US, kanye ne-FDA ibamba iqhaza kulo nyaka ukusetshenziswa kathathu ka-2,4-D, i-herbicide endala enobuthi, ngenxa yezitshalo ezintsha ze-GMO ezenzelwe ukumelana nayo. Konke lokhu akuyona into okufanele ukhathazeke ngayo, ngokusho kwe-GMO Answers.

Imibuzo ephathelene nokuphepha iphendulwa ngezitatimende ezingamanga ezifana nokuthi "zonke izinhlangano zezempilo ezihola phambili emhlabeni zisekela ukuphepha kwama-GMO." Asitholanga kukhulunywa ngesitatimende esisayinwe ososayensi, odokotela kanye nezifundiswa ezingama-300 abathi kukhona “akukho ukuvumelana kwesayensi ngokuphepha kwe-GMO,”Futhi asizitholanga izimpendulo zemibuzo esiyithumele ngalesi sitatimende.

Izibonelo zivele lokho I-Ketchum PR ibhale ezinye izimpendulo ze-GMO lawo asayinwa “ochwepheshe abazimele.”

Uhlu olufushane lomklomelo we-PR wokulawulwa kwezinkinga

Njengobunye ubufakazi isiza siyimoto ye-spin: Ngo-2014, Izimpendulo ze-GMO kwaba njalo kufakwe ohlwini lomklomelo wokukhangisa we-CLIO esigabeni se- "Public Relations: Crisis Management & Issue Management."

Futhi inkampani ye-PR edale izimpendulo ze-GMO yazishaya isifuba ngethonya layo kwizintatheli. Ku-video efakwe kwi-website ye-CLIO, uKetchum uzishaye isifuba ngokuthi i-GMO Answers “icishe yakuphinda kabili ukusakazwa kwabezindaba ngama-GMO.” Le vidiyo isuswe ngemuva kokuthi i-US Right to Know iyinakile, kepha thina uyigcine lapha.

Kungani izintatheli zingayethemba imoto yokumaketha eyakhiwe nguKetchum njengomthombo othembekile kunzima ukuyiqonda. Ketchum, okwaze kwaba yi-2016 PR ngokuqinile eRussia, kufakiwe ku imizamo yobunhloli ngokumelene nokungenzi inzuzo ukhathazekile ngama-GMO. Awusiwona umlando ozibandakanya ekuqedeni ukungathembani.

Njengoba kunikezwe ukuthi Izimpendulo ze-GMO iyithuluzi lokumaketha elenziwe futhi lixhaswe yizinkampani ezidayisa ama-GMO, sicabanga ukuthi kungumdlalo ofanele ukubuza ukuthi: Ngabe “ochwepheshe abazimele” ababoleka ukwethembeka kuwebhusayithi - abaningi babo abasebenzela amanyuvesi kahulumeni futhi abakhokhelwa ngabakhokhi bentela - ozimele ngokweqiniso futhi osebenzela umphakathi? Noma basebenza ngokubambisana nezinkampani kanye namafemu obudlelwano bomphakathi ukusiza ukuthengisa umphakathi indaba ye-spin?

Ekufuneni lezi zimpendulo, i-US Right to Know ifake izicelo ze-Freedom of Information Act Ukufuna ukuxhumana kosolwazi abaxhaswa ngemali ababhalela iGMOAnswers.com noma basebenze kweminye imizamo yokukhuthaza i-GMO. Ama-FOIA yizicelo ezincanyana ezingafaki imininingwane yomuntu siqu noma yezifundo, kepha kunalokho funa ukuqonda ukuxhumana okukhona phakathi kosolwazi, izinkampani zezolimo ezithengisa ama-GMO, izinhlangano zazo zezohwebo kanye nama-PR kanye namafemu okusiza aqashelwe ukukhuthaza ama-GMO kanye nokulwa nokufakwa amalebula ngakho-ke sigcinwa ebumnyameni ngalokho esikudlayo.

Landela imiphumela ye- Uphenyo lwase-US Right to Know lapha.

Bona wethu I-Pesticide Industry Propaganda Tracker ukuthola eminye imininingwane mayelana nabadlali ababalulekile emikhakheni yamakhemikhali emizamweni yokuxhumana nomphakathi.

Ungasiza ukwandisa uphenyo lweLungelo Lokwazi ngo wenza umnikelo ongadonswa ngentela namuhla