Ukuphishekela iqiniso nokwenza izinto obala kwezempilo yomphakathi

Inkampani yase-PR yangaphambili yaseRussia isebenza ngomkhakha wezolimo we-PR salvo kuma-GMO

Okulandelayo yingcaphuno evela eSahlukweni 5, “Ibhizinisi lakwaSeedy: Yikuphi Ukudla Okukhulu okufihlayo ngomkhankaso wayo we-PR oshonile kuma-GMO, ”NguGary Ruskin, umqondisi obambisene weqembu elibheka umphakathi i-US Right to Know. 

Izibuyekezo:

Imboni yezolimo ibhekene nezinselelo ezinkulu zokuxhumana nomphakathi, ngakho-ke idinga usizo oluhle kakhulu lwe-PR. Mhlawumbe akumangazi ukuthi baqashe inkampani yezobudlelwano bomphakathi emele iRussia, iKetchum, ukwenza i-spin abayidingayo ukugcina inzuzo yayo enhle igeleza kusukela ekuthengisweni kwembewu eyenziwe ngofuzo kanye nemithi yokubulala izinambuzane ehlobene nayo.

Thina baseMelika sinesizathu esihle sokungazethembi izindlela iRussia kanye ne-PR eqinile yayo uKetchum abajikeleza ngayo inqubomgomo yezwe yaseRussia enolaka. Ngakho-ke kungani kufanele sethembe uKetchum kanye nesinyathelo sayo esikhulu sobudlelwano bomphakathi ukuthengisa umbono wokuthi ukudla okwenziwe ngezakhi zofuzo kuphephile kubantu nasemvelweni?

IKetchum ingelinye lamafemu amakhulu ngobudlelwano bomphakathi emhlabeni. Iphethwe yinkampani enkulu yokukhangisa i-Omnicom.

UKetchum waqala ukusebenzela iRussia ngo-2006 I-ProPublica, IRussia ikhokhela uKetchum ngokukhululekile: "Kusukela maphakathi no-2006 kuya maphakathi nonyaka ka-2012, uKetchum wathola cishe imali engamaRandi ayizigidi ezingama-23 yezimali nezindleko kwi-akhawunti yaseRussia kanye nezinye izigidi ezingama- $ 17 ku-akhawunti yeGazprom, isiqhwaga samandla olawulwa umbuso waseRussia…"[1] Ngokusho the New York Times, UKetchum unabasebenzi abayishumi abasebenza kwi-akhawunti yaseRussia.[2]

Umsebenzi kaKetchum egameni leRussia waziwa kakhulu. Isibonelo, embikweni wezindaba wakamuva, Reuters ukhombe uKetchum “njengenkampani yaseMelika ebhekele ezobudlelwano bomphakathi neRussia e-United States.”[3] Nakhu ukuthi i- Washington Post wethule abafundi bayo kuKetchum: "Hlangana noKetchum, inkampani e-PR eseNew York ebheka izintshisekelo zaseRussia eMelika"[4] Lapho uMongameli waseRussia uVladimir V. Putin efuna ukubeka op-ed ekhohlisayo ngokumangalisayo[5] ku New York Times ngeSyria, yayineKetchum eyibeka.[6]

Yini enye uKetchum ayenzela iRussia? Ngokusho kwe- Washington Post, "UKetchum uchitha isikhathi esiningi ethumela izindaba, ebeka imihlangano nezikhulu zaseRussia ezivakashile, futhi ekhuluma nezintatheli ngezinto ezifana nobumongameli be-G20 yaseRussia kanye nobudlelwano beMelika neRussia…"[7]

Ezinyangeni ezedlule, uKetchum uzamile ukuzikhipha kunoma yiziphi izibopho zenqubomgomo yezangaphandle yaseRussia. Ithi "Aseluleki iRussia Federation ngenqubomgomo yezangaphandle, kubandakanya nesimo samanje e-Ukraine."[8]

Ngaphandle kokusebenzela iRussia, uKetchum unomlando wezinto ezingekho emthethweni. Isibonelo uKetchum waqasha inkampani yabaphenyi yangasese eyaziwayo iBeckett Brown International (BBI) ukuthi yenze umzamo omkhulu wobunhloli ngokumelene neGreenpeace, kubandakanya nokuqasha amaphoyisa ukuze akwazi ukufinyelela kudoti waseGreenpeace, ukuqasha inkampani eyayisebenza ngabasebenzi beNational Security Agency (NSA) ukuba benze ikhompyutha ukungena nokuqashwa nge-elekthronikhi, nokuthola amarekhodi efoni wabasebenzi noma osonkontileka baseGreenpeace[9]

UKetchum kubukeka sengathi ubhekise nakumaqembu wabathengi, ukuphepha kokudla kanye nezemvelo ngobunhloli ngezinkinga ezihlobene nokudla okwenziwe ngezakhi zofuzo. Ngokwe-imeyili evela kubasebenzi bakaBBI uJay Bly oya kuTim Ward, owayekade eseMaryland State Trooper naye esebenzela iBBI:

Uthole ucingo luvela kuKetchum izolo ntambama kabusha izindawo ezintathu e-DC. Kubukeka sengathi uTaco Bell uthole umkhiqizo othile owenziwe ngombila we-bioengineered. Amakhemikhali asetshenziswe emmbileni awakavunyelwa ukuthi asetshenziswe ngabantu. Ngakho-ke iTaco Bell ikhiqize ama-tacos akhanya kakhulu ebumnyameni. UTaco Bell uphethwe nguKraft. IHhovisi leKetchum, eNew York, linebhola. Basola ukuthi lolu hlelo lwenziwa endaweni eyodwa kwezintathu:

Isikhungo sokuphepha kokudla, i-1 ne-Penn SE

2.Friends of the Earth, 1025 Vermont Ave (Phakathi K & L Imigwaqo)

Isaziso sokudla se -GE, 3 1200th St NW (18th & M)

# 1 itholakala esitezi sesithathu. Ukungena okuyinhloko yikhadi lokhiye. I-Alley ikhiyiwe ngamasango ensimbi. Abadayisi abangu-3 emhubeni — zikhethele.

U- # 2 usesakhiweni esifanayo ne-Embassy yaseChile. Unogada ohlomile ekubambeni nasemakhamera yonke indawo. Kunodoti wokulahla udoti emhubheni ongemuva kwesakhiwo. Angazi noma iboshelwe ku-bldg. noma indawo yakwamakhelwane. Amakhamera yonke indawo.

# 3 iyenzeka kodwa ngemuva kwamasango okhiye ensimbi ngemuva kwe-bldg.[10]

UKetchum ubelokhu ebandakanyeka kwamanye amahlazo, futhi. Isibonelo, i-US Government Accountability Office igxeke uKetchum ngo-2004 nango-2005 ngokukhiqiza izindaba zamavidiyo ezephula imithetho yenhlangano emelene "nenkulumo-ze efihlekile" ngoba behlulekile ukudalula ukuthi baxhaswa nguhulumeni wesifundazwe.[11]

Lokho Okwenziwa YiFirm YaseRussia Ukwenza Ukuphotha Ama-GMO

Amafemu obudlelwano bomphakathi afana noKetchum adume ngokuyimfihlo, ngakho-ke akukho lwazi lomphakathi oluncane olutholakalayo mayelana nokuthi yiziphi izinsizakalo abazinikeza imboni yezolimo. Nakhu esikwaziyo.

UMkhandlu We-Biotechnology ukhethe uKetchum ukukhiqiza uhlelo olukhulu lobudlelwano bomphakathi: umkhankaso Wezimpendulo ze-GMO kanye newebhusayithi,[12] ukusiza ukukhuthaza imibono yemboni ngokudla okwenziwe ngezakhi zofuzo. Ngokusho kwe- St Louis Post-Dispatch, "UKetchum uzobheka indawo" lapho izinkampani zezolimo “zinethemba lokuthi zizosiza ukuqeda ukudideka - nokuqeda ukungathembani - ngemikhiqizo yazo.”[13]

Ukuphotha kukaKetchum embonini yezolimo kuye kwaba nobuciko obukhulu kangangokuthi kwaqokwa ku-2014 ukuthola i-CLIO Award esigabeni se- “Public Relations: Crisis and Issue Management.”[14]

UKetchum uthi umsebenzi wakhe kuma-GMO ube nomthelela omkhulu. Ngokwevidiyo kaKetchum, “ukusakazwa okuhle kwabezindaba sekuphindwe kabili. Ku-Twitter, lapho siqaphelisisa khona ingxoxo, silinganise ngempumelelo ukusebenzisana okungu-80% nabadeleli. ”[15] UCathleen Enright, umqondisi omkhulu we-Council for Biotechnology Information, naye ukuqinisekisile ukuba nomthelela komkhankaso Reuters. “Ilandele imibiko yabezindaba mayelana nama-GMO selokhu kwaqala umkhankaso futhi ibone 'ushintsho olulinganisekayo,' kusho u-Enright. 'Sibonile ithoni enhle ... yanda. Lokho kusitshela ukuthi sinomthelela. '”[16]

I-American Farm Bureau Federation ibuye izishaye isifuba ngomsebenzi wezokuxhumana wakwaKetchum ukweseka ama-GMO nemboni yezolimo. Ngokusho kuka-Andrew Walmsley we-American Farm Bureau Federation, uKetchum “ufuna ama-tweets amabi (ahlobene ne-biotech) ku-Twitter. Lokho sikuqale ekuqaleni konyaka. Bazobheka ama-tweets amabi bese babuza (umbhali) ukuthi bahlole i-GMOanswers. … Selokhu sethula ukuthi kube nokuncipha cishe okungamaphesenti angama-80 kumthamo omubi we-Twitter njengoba kuhlobene nama-GMO. ”[17]

Akumangalisi ukuthi, ngenxa yomthelela umkhankaso kaKetchum we-GMO Answers oye waba nawo, i-Council for Biotechnology Information "izibophezele ekusebenziseni izigidi ezingaphezulu minyaka yonke eminye iminyaka eminingi kulo mkhankaso," ngokusho kwe Reuters, yize ingeke iveze kahle ukuthi ichithe malini noma izoyisebenzisela ini. Reuters ibike ukuthi “umkhankaso wezigidi eziningi zamaRandi.”[18]

Isayithi le-GMO Answers lihlose ukuba yindawo lapho abathengi bangathola khona "izimpendulo" kubaholi bemboni kanye "nochwepheshe abazimele" mayelana nokudla okwenziwe ngezakhi zofuzo.

Asikho isikhala esanele lapha ukukhomba konke ukukhohlisa kuwebhusayithi kaKetchum's GMO Answers. Kepha phakathi kwenkohliso ephawuleka kakhulu - isu lakudala lobudlelwano nomphakathi - ukubeka imibono "kochwepheshe abazimele" uma bengazimele nhlobo. Isibonelo, leli sayithi likhomba uBruce M. Chassy "njengochwepheshe ozimele."[19] Akalutho lwalolo hlobo, futhi unomlando wokufihla ubuhlobo bakhe nezimboni zezolimo nezokudla.[20] Omunye okuthiwa “uchwepheshe ozimele” nguHans Sauer, empeleni “oyiPhini LikaMeluleki Jikelele Wempahla Yengqondo ye-Biotechnology Industry Organisation,” iqembu elikhulu lezokuhweba lezimboni ze-biotechnology nezolimo.[21] Omunye okuthiwa “uchwepheshe ozimele” nguKent Bradford, umqondisi weSeed Biotechnology Center e-UC Davis.[22] Eminyakeni emibili eyedlule, ummeli wezempilo yomphakathi uMichele Simon wabiza uBradford ukuthi aphenye igama negama amaphuzu okukhuluma embonini yezolimo emkhakheni welebuli elwa ne-GMO eyashicilelwa I-Woodland Daily Democrat.[23]

UKetchum ubuye abuye neqembu eliphambili embonini yezolimo i-US Farmers and Ranchers Alliance. Ngokusho kwe- St Louis Post-Dispatch,

Ngo-2011 abaholi bamaqembu ezimpahla eziwu-12 bahlangana eSt. Louis ngokumenywa kukaRick Tolman, inhloko yeNational Corn Growers Association, wanquma ukwenza okuthile ukuxhumana kangcono nabathengi. Basungula i-US Farmers and Ranchers Alliance, nayo eyethula izingxoxo ze- “Food Dialogues,” uchungechunge lwezingxoxo zephaneli kanye nezinye izinhlelo ezihlose ukufinyelela kubathengi ngomyalezo onobungani obukhulu. Amalungu eqembu ahlanganisa izinsiza zawo aqasha inkampani yaseNew York PR, uKetchum, ukusiza ukuhola isu.[24]

Ngesizathu esizwakalayo, thina baseMelika asithandi ukwethemba uKetchum lapho ekhulumela iRussia nomongameli wayo, uVladimir Putin. Ukungathembeki kweRussia kuyinganekwane. Kungani kufanele sethembe uKetchum lapho ekhuluma ngamaGMOs njengoba singethembi lapho sikhulumela iRussia?

Imibhalo yaphansi

[1] UJustin Elliott, “Kusuka eRussia Nge-PR. " I-ProPublica, Ngo-September 12, i-2013.

[2] Ravi Somaiya, “I-PR Firm yaseRussia kaPutin Manje Ihamba Umugqa Omuhle. " New York Times, Agasti 31, 2014. Bheka futhi noRosie Gray, “Umkhulumeli kaPutin Uphakamisa ukuthi iKremlin ingaqeda inkontileka yeKetchum. " BuzzFeed, Ngo-September 2, i-2014.

[3] U-Andy Sullivan, "AmaFulentshi AseRussia aseMelika Aziqhelelanisa Nengxabano yase-Ukraine. " Reuters, Mashi 6, i-2014.

[4] Holly Yeager, “Ubani Ongasebenzela iRussia? Laba Bantu. " Washington Post, Mashi 7, 2014. UDavid Teather, "Amaqembu e-PR angena ezingxabanweni zaseRussia. " Guardian, Agasti 23, i-2009.

[5] UVladimir V. Putin, "Isicelo Sokuqapha ERussia: Lokho uPutin Akusho KumaMelika NgeSyria. " New York Times, Ngo-September 11, i-2013.

[6] URosie Grey, "UKetchum Ubeke U-Putin Op-Ed Onempikiswano: I-PR Firm's Biggest Russia Coup Ever?" Izindaba ze-BuzzFeed, Septhemba 12, 2013. UJustin Elliott, “Kusuka eRussia Nge-PR. " I-ProPublica, Ngo-September 12, i-2013.

[7] Holly Yeager, “Ubani Ongasebenzela iRussia? Laba Bantu. " Washington Post, Mashi 7, 2014. Umsebenzi wakamuva kaKetchum eRussia uchazwe ngokuthokoza emafayilini awo adingwa yi-Foreign Agents Registration Act. Bheka, isibonelo, uKetchum's isitatimende sokungezelela ophikweni olubhalisa i-FARA eMnyangweni Wezobulungiswa wase-US, ngoJulayi 11, 2014. Bheka futhi no-Eamon Javers, "Ngubani oku-Payroll yaseMelika yaseMelika? ” CNBC, Mashi 5, 2014.

[8] U-Andy Sullivan, "AmaFulentshi AseRussia aseMelika Aziqhelelanisa Nengxabano yase-Ukraine. " Reuters, Mashi 6, i-2014.

[9] UJames Ridgeway, "Ama-Black Ops, Amaqembu Aluhlaza. " umama Jones, Ephreli 11, 2008. Gary Ruskin, I-Spooky Business: Corporate Espionage Against Non-Profit Izinhlangano. Novemba 20, 2013. Spencer S. Hsu, "IGreenpeace Icala iDow Chemical, iSasol kanye nePR PR Allies of Corporate Spying. " Washington Post, Novemba 29, 2010. URalph Nader, “Izinhlangano zihlola izinzuzo ezingenzi nzuzo ngaphandle kokujeziswa. " Huffington Post, Agasti 22, 2014. Ukuthola imininingwane ephathelene necala leGreenpeace elibhekene noKetchum nabanye, bheka elikaGreenpeace ISpy Spy Iwebhusayithi.

[10] UJames Ridgeway, "Umlando Ongcolile Wokuhlola Inkampani. " Guardian, Februwari 15, i-2011.

[11] "Okubalulekile: UMnyango Wezempilo kanye Nezinsizakalo Zabantu, Izikhungo zeMedicare &

Izinsizakalo zeMedicaid-Ukukhishwa Kwezindaba Zevidiyo. ” Ihhovisi le-US General Accounting, Meyi 19, 2004. Ifayela le-GAO # B-302710. Ukuxhumana ngezincwadi namaSenator aseMelika uFrank R. Lautenberg no-Edward M. Kennedy. "Isihloko: UMnyango Wezemfundo-Akukho Ngane Left Behind Act Video News Release kanye neMedia Analysis. ” IHhovisi Lokuziphendulela kuHulumeni wase-US, Septhemba 30, 2005. Ifayela le-GAO # B-304228. Sebastian Jones noMichael Grabell, "I-PR Firm Behind Propaganda Imiqophi Iwina Isivumelwano Sokukhuthaza. " I-ProPublica, Mashi 30, 2010. URobert Pear, "Amavidiyo e-White House Medicare Athathwa Ngokungekho Emthethweni. " New York Times, May 20, 2004.

[12] http://www.gmoanswers.com.

[13] UGeorgina Gustin, “IMonsanto, Ezinye Izinkampani Ze-Biotech, Qalisa Iwebhusayithi Ukuphendula Imibuzo Ehlobene Ne-GMO. " St Louis Post-Dispatch, NgoJulayi 29, 2013. UDan Flynn, “Imboni ye-Plant Biotechnology Isusa Indawo Yokuphendula Imibuzo Ephezulu Yabathengi. " Izindaba Zokuphepha Kokudla, Mashi 20, i-2014.

[14] "U-Ketchum Uqhubeka Nokunqoba Isiko kuma-CLIO ngemiklomelo emithathu, okukhulunywe ngohlu olulodwa olufushane. ” Ukukhishwa kwezindaba zikaKetchum, Okthoba 2, 2014.

UKetchum usiza imboni yezolimo ukuthi iphendule imibono engemihle ezinkundleni zokuxhumana. I-athikili ku I-Delta Farm Press ucaphuna u-Andrew Walmsley we-American Farm Bureau Federation uthi uKetchum “ufuna ama-tweets amabi (ahlobene ne-biotech) ku-Twitter. Lokho sikuqale ekuqaleni konyaka. Bazobheka ama-tweets amabi bese babuza (umbhali) ukuthi bahlole i-GMOanswers. … Selokhu sethula ukuthi kube nokuncipha cishe okungamaphesenti angama-80 kumthamo omubi we-Twitter njengoba kuhlobene nama-GMO. ”[15]

[15] Imiklomelo ye-CLIO, isigaba sobudlelwano bomphakathi, ikhasi labaphumelele ngo-2014 ku Izimpendulo ze-GMO.

[16] Carey Gillam, "Izinkampani ze-US GMO Crop Double Down on Imizamo Yokulwa Nelebula. " Reuters, July 29, 2014.

[17] UDavid Bennett, "I-Battle Over Biotech Food Labeling Ukushisa Ukushisa. " I-Delta Farm Press, Agasti 4, i-2014.

[18] Carey Gillam, "Izinkampani ze-US GMO Crop Double Down on Imizamo Yokulwa Nelebula. " Reuters, July 29, 2014.

[19] "Isazi Esizimele: UBruce M. Chassy, ”Izimpendulo ze-GMO.

[20] “UBruce Chassy uthole izibonelelo zocwaningo ezinkampanini ezinkulu zokudla futhi useke wenza izingqungquthela eMonsanto, Mills Labs (Minneapolis, MN, USA), Unilever (Gaithersburg, MD, USA), eGenencor (S. San Francisco, CA, USA), Amgen (Thousand Oaks, CA, USA), iConnaught Labs (manje eyingxenye ye-Aventis, iStrasbourg, iFrance) neTransgene (eStrasbourg, eFrance). ” UVirginia A. Sharpe noDoug Gurian-Sherman, "Izintshisekelo zokuncintisana. " Imvelo ye-Biotechnology 21, 1131 (2003) doi: 10.1038 / nbt1003-1131a.

[21] "Isazi Esizimele: UHans Sauer. ” Izimpendulo ze-GMO. Umlando kaSauer uthi “Iminyaka engu-18 yokuhlangenwe nakho kwangaphakathi embonini ye-biotechnology. "

[22] "Isazi Esizimele: UKent Bradford. ” Izimpendulo ze-GMO.

[23] Kent J. Bradford, "Isithembiso. 37: Ngaphezu Kokuhlangabezana Neso. " I-Woodland Daily Democrat, Septhemba 30, 2012. Michele Simon, “Ngabe iMonsanto ibhale le Labeling Anti-GMO Op-Ed Isayinwe ngu-UC Davis Professor?" Treehugger, Okthoba 4, 2012.

[24] UGeorgina Gustin, “I-PR Push eyenziwe yi-Ag ne-Biotech Industries Inesikhali Esiyimfihlo: Omama. " St Louis Post-Dispatch, May 3, 2013.

Thola Ukubuyekezwa Kwelungelo Lokwazi

Bhalisela incwadi yethu yezindaba yokuqhamuka kwezindaba ezivela ophenyweni lweLungelo Lokwazi, intatheli yezempilo yomphakathi ehamba phambili kanye nezinye izindaba zempilo yethu.