Monsanto’s Fingerprints All Over Newsweek’s Hit on Organic Food

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Update: Newsweek’s bizarre response

By Stacy Malkan

“The campaign for organic food is a deceitful, expensive scam,” according to a Jan. 19 Newsweek article authored by Dr. Henry I. Miller of the Hoover Institution.

If that name sounds familiar – Henry I. Miller – it may be because the New York Times recently revealed a scandal involving Miller: that he had been caught publishing an article ghostwritten by Monsanto under his own name in Forbes. The article, which largely mirrored a draft provided to him by Monsanto, attacked the scientists of the World Health Organization’s cancer panel (IARC) for their decision to list Monsanto’s top-selling chemical, glyphosate, as a probable human carcinogen.

Reporting on an email exchange released in litigation with Monsanto over cancer concerns, the Times’ Danny Hakim wrote:

“Monsanto asked Mr. Miller if he would be interested in writing an article on the topic, and he said, ‘I would be if I could start from a high-quality draft.’

The article appeared under Mr. Miller’s name, and with the assertion that ‘opinions expressed by Forbes Contributors are their own.’ The magazine did not mention any involvement by Monsanto in preparing the article …

Forbes removed the story from its website on Wednesday and said that it ended its relationship with Mr. Miller amid the revelations.”

The opinion wire Project Syndicate followed suit, after first adding a disclaimer to Miller’s commentaries noting that they would have been rejected if his collaboration with Monsanto had been known.

Desperate to Disparage Organic

The ghostwriting scandal has hardly slowed Miller down; he has continued to spin promotional content for the agrichemical industry from outlets such as Newsweek and The Wall Street Journal, without disclosing to readers his relationship with Monsanto.

Yet Miller’s Newsweek hit on organic food has Monsanto’s fingerprints in plain sight all over it.

For starters, Miller uses pesticide industry sources to make unsubstantiated (and ludicrous) claims about organic agriculture – for example, that organic farming is “actually more harmful to the environment” than conventional agriculture, or that organic allies spent $2.5 billion in a year campaigning against genetically engineered foods in North America.

The source on the latter inaccurate claim is Jay Byrne, a former director of corporate communications for Monsanto (not identified as such in the Newsweek article), who now directs a PR firm called v-Fluence Interactive.

Email exchanges reveal how Monsanto works with people like Jay Byrne – and with Byrne specifically – to push exactly this type of attack against Monsanto’s foes while keeping corporate involvement a secret.

According to emails obtained by my group US Right to Know, Byrne played a key role in helping Monsanto set up a corporate front group called Academics Review that published a report attacking the organic industry as a marketing scam – the exact theme in Miller’s Newsweek article.

Jay Byrne’s hit list of Monsanto foes. 

The concept of the front group – explained in the emails I reported here – was to create a credible-sounding platform from which academics could attack critics of the agrichemical industry while claiming to be independent, yet secretly receiving funds from industry groups. Wink, wink, ha, ha.

“The key will be keeping Monsanto in the background so as not to harm the credibility of the information,” wrote a Monsanto executive involved in the plan.

Byrne’s role, according to the emails, was to serve as a “commercial vehicle” to help obtain corporate funding. Byrne also said he was compiling an “opportunities” list of targets – critics of the agrichemical industry who could be “inoculated” from the academics’ platform.

Several people on Byrne’s “opportunities” hit list, or later attacked by Academics Review, were targets in Miller’s Newsweek article, too.

Miller’s Newsweek piece also tried to discredit the work of New York Times’ reporter Danny Hakim, without disclosing that it was Hakim who exposed Miller’s Monsanto ghostwriting scandal.

As with other recent attacks on the organic industry, all fingers point back to the agrichemical corporations that will lose the most if consumer demand continues to rise for foods free of GMOs and pesticides.

Monsanto’s “Independent Academic” Ruse

Henry Miller has a long history of partnering with – and pitching his PR services to – corporations that need help convincing the public their products aren’t dangerous and don’t need to be regulated.

And Monsanto relies heavily on people with scientific credentials or neutral-sounding groups to make those arguments – people who are willing to communicate the company script while claiming to be independent actors. This fact has been established by reporting in the New York Times, Le Monde, WBEZ, the Progressive and many other outlets in recent years.

A newly released Monsanto document provides more details about how Monsanto’s propaganda and lobbying operation works, and the key role Henry Miller plays within it.

This 2015 “preparedness plan” – released by lawyers in the glyphosate cancer lawsuits – lays out Monsanto’s PR strategy to “orchestrate outcry” against the IARC cancer scientists for their report on glyphosate. The first external deliverable: “Engage Henry Miller.”

The plan goes on to name four tiers of “industry partners” – a dozen trade groups, academic groups and independent-seeming front groups such as the Genetic Literacy Project – that could help “inoculate” against the cancer report and “protect the reputation … of Roundup.”

Miller delivered for Monsanto with a March 2015 article in Forbes – the article later revealed as Monsanto’s writing – attacking the IARC scientists. The industry partners have been pushing the same arguments through various channels again and again, ever since, to try to discredit the cancer scientists.

Much of this criticism has appeared to the public as a spontaneous uprising of concern, with no mention of Monsanto’s role as the composer and conductor of the narrative: a classic corporate PR hoodwink.

As more documents tumble into the public realm – via the Monsanto Papers and public records investigations – the “independent academic” ruse will become harder to maintain for industry surrogates like Henry I. Miller, and for media and policy makers to ignore.

For now, Newsweek is not backing down. Even after reviewing the documents that substantiate the facts in this article, Newsweek Opinion Editor Nicholas Wapshott wrote in an email, “I understand that you and Miller have a long history of dispute on this topic. He flatly denies your assertions.”

Neither Miller nor Wapshott have responded to further questions.

Stacy Malkan is co-director of the consumer watchdog and transparency group, US Right to Know. She is author of the book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry” (New Society, 2007). Disclosure: US Right to Know is funded in part by the Organic Consumers Association which is mentioned in Miller’s article and appears on Byrne’s hit list.

Gates-Funded Cornell Group Misfires in Protest of Vandana Shiva

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Staging public protests seems like an odd way to depolarize a debate, yet the Cornell Alliance for Science — a public relations campaign funded by the Gates Foundation to “depolarize the charged debate” about GMOs — joined in a recent protest at Willamette University to confront Vandana Shiva, PhD, an Indian scholar, author and environmentalist.

Joining self-described “science nerd” protesters from groups with names like March Against Myths About Modification (MAMyths), Vegan GMO and PDX Skeptics in the Pub — several of whom had attended a recent Cornell Alliance training event in Mexico to practice GMO promotion strategies — the Cornell affiliates hit the streets at Willamette to counter what they claimed was “misinformation” and “doublespeak” from Dr. Shiva. This is according to Jayson Merkley, a former Cornell Alliance fellow and co-founder of Vegan GMO who now works for the training team of Cornell Alliance.

“We aimed to keep our message friendly, approachable, and positive,” Merkley wrote, “our slogans reflected a theme quite different from the fear-mongering we often see: ‘Don’t start a fight. Start a conversation.’”

The group misfired, however, by promotin misinformation and doublespeak. For example, when a woman voiced concerns to Merkley about water quality and chemical exposures related to genetically engineered foods, he “smiled and nodded” and took the opportunity to explain that “GE innovations aren’t the problem” but rather part of the solution. (In fact, most GMO foods are engineered to tolerate glyphosate-based Roundup herbicides, and have dramatically driven up the use of glyphosate, which the World Health Organization’s cancer research agency says is a probable human carcinogen.)

When Dr. Shiva walked past the protesters, her eyes remained “steadfast on the ground,” Merkley wrote, “that way, she could avoid locking eyes with anyone who might ask about the hundreds of thousands of children dying from preventable micronutrient deficiencies in India.”

What Merkley and the protesters left out: the relevant facts relating to malnutrition.

Despite a decade of trials, there is no GMO solution for nutrient deficiencies available to help dying children. Instead, most GMOs in the fields and heading to the market are herbicide resistant crops that are raising serious concerns about water quality and pesticide exposures in GMO-growing areas such as Hawaii, Argentina and Iowa.

Science-based evidence also shows that malnutrition and nutrient deficiencies have risen sharply in developing countries such as Africa, despite billions of dollars spent by the Gates Foundation and African governments on promoting and subsidizing expensive commercial seeds and chemicals as the solution to hunger.

Unfortunately, the Cornell Alliance for Science relies on propaganda, not science, as a guide for its pro-GMO communication efforts. It is well documented that the Cornell group promotes inaccurate information about science and uses questionable tactics in its efforts to hype up the future possible benefits of GMOs, while ignoring documented problems and marginalizing critics – an approach sure to polarize no matter how friendly the protest slogans.

This blog was updated to clarify that Cornell Alliance for Science said they did not organize the Vandana Shiva protest, although they promoted it and people trained by the Alliance in direct action techniques participated in it. Updates were also added in 2020 with new data on malnutrition. 

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