Andréa Maria Cecil, CrossFit Journal, June 18, 2017
Ask anyone to define a pouring-rights contract and you’ll likely receive silence.
Marion Nestle, author of “Soda Politics: Taking on Big Soda (And Winning),” hadn’t even heard the term until several years ago when she spoke at a meeting for school food-service representatives.
“I said, ‘What’s pouring-rights contracts?’ I didn’t even know what they were. Ooh, did I find out fast,” said Nestle, who is also a Paulette Goddard Professor in New York University’s Department of Nutrition and Food Studies.
The contracts are between beverage companies and an institution, venue or business. Corporate giants such as The Coca-Cola Co. and PepsiCo pay millions of dollars for the exclusive rights to sell and market their beverage products at such places as fast-food restaurants, stadiums and universities.
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